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Introduction

The design process is a fluid series of endeavors whose order and “Once a new presents dozens of tasks that anyone can pursue as they embark on
components vary from designer to designer and project to project. Some the non-linear path to problem-solving. Peter G. Rowe applied the term
idea springs into
practitioners focus on particular phases of the process, whether its helping “design thinking” to architecture in 1987. More recently, Tom Kelley, Tim
clients clarify what they need or inventing visual forms that surprise and
existence it cannot Brown, and their colleagues at the design firm IDEO have developed
delight. This book looks at three main phases: defining problems, getting ideas, be unthought. comprehensive techniques for framing problems and generating
and creating form. Each section features a variety of exercises and techniques There is a sense solutions, emphasizing design as a means for sati sfying human needs.
that can be mixed and matched, used singly or in combination. of immortality to a While some of these works look at design in the broadest sense,
We believe that nearly any person can learn t o improve his or her creative new idea.” our book hones in specifically on graphic design—as a medium and as
abilities. “Talent” is a mysterious entity, yet the creative process tends to follow Edward de Bono a tool. Ideation techniques often involve capturing ideas visually: making
familiar pathways. By breaking down this process into steps and implementing sketches, compiling lists, diagramming relationships, and mapping
specific methods of thinking and making, designers can free their minds to webs of associations All these modes of inquiry are forms of graphic
generate vibrant solutions that are satisfying to clients, users, and themselves. expression—a point made in Dan Roam’s excellent book The Back of
Design is a messy process. Designers generate many ideas that don’t get the Napkin (2008). Designers of products and interfaces use narrative
used. They often find themselves starting over, going backwards, and making storyboards to explain how goods and services function.
mistakes. Successful designers learn to incorporate this back-and-forth In addition to including techniques for framing problems and
into their work flow, knowing that the first idea is rarely the last and that the generating ideas, this book also looks at form-making as an aspect
problem itself often changes as the work evolves. WORKS CITED of design thinking. Whereas some approaches to design thinking
This book reflects the diversity of contemporary graphic design Brown, Tim. Change by Design: How deemphasize the formal component of design, we see it as a crucial
Design Thinking Transforms Organizations
practice. Designers today are working in teams to address social problems element of the creative process.
and Inspires Innovation. New York: Harper
and business challenges. They are also continuing to develop the visual Business, 2009. This book was authored, edited, and designed by students and
language of design through the creative use of tools and ideation techniques. Buxton, Bill. Sketching User Experiences: faculty in the Graphic Design MFA program at Maryland Institute College
Getting the Design Right and the Right
Designing can be an individual experience or a group endeavor. In classroom Design. San Francisco: Morgan Kaufmann, of Art (MICA). Conceived expressly for this book, most of the projects
settings, design training tends to emphasize personal development, owing 2007.. were designed to test principles of design thinking in a studio/classroom
De Bono, Edward. New Think . New York:
to the structure of educational programs and the expectations of students. environment. Each technique is thus accessible to students and small
Basic Books, 1967.
Collaboration is more common In t he workplace, where designers continually Kelley, Tom with Jonathan Littman. design firms. The research methods do not require high-tech equipment
communicate with clients, users, and other colleagues. The exercises featured The Art of Innovation. New York: Random or advanced expertise in outside subject areas.
House, 2001.
in this book include team-based approaches as well as techniques that help Koberg, Dan and Jim Bagnall. Rowe, Graphic Design Thinking  is the fifth in a series of b ooks published
designers develop their own creative voices. Peter G. Design Thinking . Cambridge: MIT by Princeton Architectural Press in direct collaboration with MICA. The
Press, 1987.
The concept “design thinking” commonly appears in reference to ideation, act of writing and producing these books helps students and faculty
Osborn, Alex F.  Applied Imagination:
research, prototyping, and interaction with users. Alex F. Osborn’s  Applied Principles and Procedures of Creative expand their own knowledge of design while translating that knowledge
Imagination (1953) and Edward de Bono’s New Think  (1967) are early books Thinking   New York: Scribner’s, 1953, 1957. into a form t hat communicates to other designers and creative people
Roam, Dan. The Back of the Napkin:
that helped explain and popularize methods of creative problem-solving. Solving Problems and Selling Ideas with working around the world. Our classrooms are practical laboratories, and
The Universal Traveler , published by Don Koberg and Jim B agnall in 1972, Pictures. London: Portfolio, 2008. these books are the results of our research. —Ellen Lupton