An Initiative for the BOP

B Y P A V A M
 BOP IN INDIA
997 million

Nearly 80% of the population

Urban Areas: less than Rs 3,00,000 annual household income

Rural India: less than Rs 1,60,000 annual household income

CLASSES UNDER BOP

DEPRIVED POOR &

ASPIRING POOR
 TARGET SEGMENT
Deprived Poor:

Lowest level of the base of the economic pyramid

Living in abject poverty
Lack access to the most basic necessities, benefit from
government welfare interventions
Have little or no disposable income
Includes Ultra Poor (earning less than $1.25/day) and is defined by the
McKinsey report as households earning less than 90,000 rupees per year
or less than 250 rupees per day.
 WHAT IS ?
"Bhookh Bandhu" is an endeavor to create a low cost food product with
optimum nutritions to eradicate malnutrition and hunger in the BOP
It’s a form of an edible algae called as “SPIRULINA” often referred to
as an blue-green algae
65-71 percent protein and Contains all essential amino acids
It is used as a food supplement to combat malnutrition.
1 gram of spirulina is said to be as nutritious as 100g of spinach or
carrots, and is cheaper.
 Spirulina was rediscovered during a European scientific mission
HISTORY OF

in Chad (a country in Central Africa), as a traditional food of the

SPIRULINA
locals called Dihé
It was a blue-green, dried cake made of a micro-organism which
grew in the natural alkaline lagoons found in this region
It was found that people had been consuming this for centuries
not only in Chad but also in Mexico and other areas
Even though people here had extremely poor diet, they did not
suffer from malnutrition
 BENEFITS OF SPIRULINA
Spirulina can double its biomass every 2 to 5 days, yields can produce over
20 times more protein than soybeans on the same area, and 40 times that of
corn and 400 times that of beef
Reduces blood cholesterol
Spirulina helps to control diabetes
Helps in kidney detoxification
Useful in combating malnutrition
Spirulina is very useful in preventing vitamin A deficiency (helps prevent
blindness and eye diseases)
It improves physical growth as well as cognitive development
It also improves immunity, and therefore helps in fighting and preventing
HIV/AIDS and anaemia
NUTRITIONAL VALUE
Spirulina is a food source that consists of more than 60%
protein

It has the highest known source of beta carotene . (25 times

more than raw carrots )

Spirulina has more vitamin B 12 than any other known source .
It contains the richest food source of gamma linolenic acid

( GLA ). ( '
GLA is the precursor to body s important hormone

prostaglandin )
Spirulina is richest source of chlorophyll

Spirulina has a number of natural antioxidants like beta -

carotene , vitamin E , vitamin B 1, 5, & 6,
B B zinc , manganese ,
copper and selenium & amino acid methionine .
FORMS OF
CONSUMPTION
Kanembu people use crumbled Dih é to mixed with a sauce

of tomatoes and peppers , and poured over millet , beans ,

fish or meat .
It taken in the pill form as a nutritional suppliment

Spirulina is added to numerous types of pet foods

It can be consumed directly as the paste which is

harvested or dried .
Various food products such as rice , energy bars , candy ,
noodles , etc .
Adding different flavours , spices to the product as per the

taste of consumers
 THE B - PLAN

#1 PRODUCTION

#2 MARKETING AND DISTRIBUTION

#3 FUTURE SCOPE
 PRODUCTION
PLANT SET ­ UP & PRODUCTION PROCESS
The production of Spirulina requires manufacturing of a tank. The size of this depends on the scale of
production, and the number of tanks. 1 tank of 18m2 produces approximately 150g of Spirulina per day.

To start with, small scale plants will be set­up in 2­3 small slum areas. The set­up will be done by the
men of that particular slum with the help of company provided expert and material. All production will be
done by the jobless dwellers of the slum, majorly women.

COSTS
The main costs involved in the local production of Spirulina are labour, nutrients, packaging, capital
and administration. The costs of course depend on the local availability of materials.

In india for example, the cost of building a tank of 18m2 is 166 euro and a feeding programme here
produces Spirulina at a cost of 0.01euro per child per day.
 Extruded Spirulina Empty Spirulina
Harvesting Spirulina
laid out to dry tank
MARKETING & DISTRIBUTION

In each slum area, a couple of women will be identified as the company's official retail
distributors (like AMWAY)
90% of access production will be sold at whole­sale prices to mid­day meal programs
run by the government and private NGO's like Akshay Patra
Rest of the access production will be used for product adoption techniques in other
slums with the help of currently employed women so that production plants can be set
up in these slums as well
A Spirulina Farm Various Edible Forms
 1
PREMIUM PRICE RETAILING

FUTURE 2 DISTRIBUTION CENTRES LIKE
PATANJALI

SCOPE
3 NUTRITION TABLETS

4 EXPORT TO DEVELOPING AND
UNDERDEVELOPED COUNTRIES

5 DIY PRODUCTION KIDS
PRINCIPLES OF INNOVATION USED

SCALE OF SUSTAINABLE
OPERATIONS DEVELOPMENT
Set up of plants in -
Re use of water

hundreds of places Zero intoxication

Scope of covering 997

million people
By:
Pawani Khandelwal
Abhishek Khemka
Varun Rajan
Anurag Manjhi
Meghna Verma
or "PAVAM"

TEAM