! Ruby M. Aquino ruby.aquino33@gmail.

com
www.rubyaquino.com
! !
EXPERIENCE Professional Highlights
Amazon – Site Merchandiser - Amazon Gift Card Team (Contract) Producer/Project Manager in Enter-
September 2018 - Present tainment & Gaming (various Xbox
● Manage the coordination of creating and scheduling games-Minecraft, Call of Duty, Nin-
merchandising campaigns to the Amazon Key storefront, tendo & Popcapgames), UI/UX de-
Product Detail page, Amazon Home page and other category
storefronts sign, E-Commerce, Localization,
● Collaborate closely with other cross-functional teams (Email, CMS, Web development, publishing,
Design, Outbound, Customer Support) to merchandise new content strategy, email campaigns,
product or promotions on-site
social networking, rich media tech-
● Own design, production, editorial & copywriting scheduling of
new content launches, feature launches and seasonal nology and multimedia production &
promotional campaigns Merchandising support
● Support on-site and offline marketing plans, including weekly
startup launch marketing campaigns
● Data analysis and optimization recommendations for Tools
marketing campaigns and placements Editing and Design: DITA, HTML,
● Execute amazon.com home page placements to support the CSS, XHTML, XML, MS Sharepoint,
overall Amazon Launchpad internal marketing strategy
Rich Media, Java Script,
● Craft web content whiling maintaining a high bar for user ex-
perience, maintain transparency with task/project status Bootstrap,Flash, Dreamweaver,
reporting, familiar with metadata standards and best practices Photoshop, Lightroom, InDesign,
● Drive merchandising and customer-experience projects to Pardot email, Visual Studio, Gimp
completion by working with retail teams, PM and designers
Video: Ooyala, Avid Xpress & Final
Amazon – Digital Content Producer/Localization Producer (Contract)
July 2017 – August 2018 Cut Pro, Motion Graphics, Adobe
Supported Amazon’s FBA (Fulfillment by Amazon) editorial/marketing team as Premiere, IDVD Studio, IMovie, Pro-
a producer in Agile environment, responsible for the following: Tools, Logic Pro, HD to 4k formats
● Project Managed/Published multiple content formats for Workflow, CMS & Media: Adobe
global translation into 7 foreign language pairs CQ5, AEM, Sitecore, Drupal,
(DE,FR,IT,ES,UK, Canada/frenchCA)
Wordpress, JIRA, TFS-Visio Studios,
● Developed editorial and production workflows and update
document processes Sharepoint, ALM, Compel, Pivotal
● Solved complex global publishing issues - diagnosed Tracker, Trello, Fogbugz, Basecamp,
technical issues on a variety of platforms and tools to address MS Content Studio, Fiddler, Bright
system issues Edge, Digital River GC, CDK,
● Compiled and aggregated success metrics and data using Compass, Visual Studio, Smartsheet,
multiple tools, including Excel and Jira
Omniture, Salesforce, Google analyt-
● Maintain SLA’s for high-priority content on an ongoing basis
● Ability to prioritize work effectively; strong time management ics, MS Sharepoint
and multitasking skills Safeguard against all errors/QA Amazon: Symphony, Bullseye, Sonar,
(version-control) as content is edited reviewed & approved
● Weekly emails/newsletters to Seller Central & email reporting ACS Widget builder, Amazon Seller
● Project managed & scheduled status weekly reporting Central, Vendor Central AST, World
● Create/ Project Manage templates for editors & internal Server, Customer Service Central,
stakeholders to create email campaigns, Seller Central Ajuda, Lego, Media Central, Tri-Soft,
Announcements, Marketing newsletters & campaigns SDL, Oxygen, Amazon Advertising
● Help internal stake holders & editors create strategies, Platform, Retail Assistant, Amazon
guides, processes and internal structures necessary to
product best-in-class content, promotions, and merchandising Designer
Gasworks Media – Senior Web Content Manager - FTE !
April 2017 – July 2017 Education
● Published 300+ AutoNation Dealership Websites for over 30
brands, wrote original content for dealership websites ranging University of Washington, Seattle
from car reviews to welcome statements B. Arts, Communication
● Managed multiple CMS platforms and implemented SEO
University of Washington, Rome, Italy.
performance tracking software Campo di Fiori campus, Winter quarter ’05
● Created graphics and banners for websites using image editing study abroad in Rome, Italy.
software and HTML
AT&T – Global Navigation Content Delivery Manager/E-Commerce Web Producer (contract)
March 2016 – March 2017
● Focused on Global Navigation for AT&T mobile & desktop websites
● Collaborated with developers, designers, testers to build and test for the AEM platform; managed web development projects
● Mobile app experience, manage dev team in the development of wireframes/prototypes, creative expression and visual assets
for AT&T apps
● Jira for tracking/PM projects CMS-Build and implement content SEO, Social media within AEM/CQ5
● Ensures all customer-facing material is implemented correctly and efficiently and defects are completed per SLA timelines
● Collaborate with developers, designers, testers & writers to build and test components for the AEM platform, manage web
development projects and teams
● update Sharepoint site

Microsoftstore.com – Project Manager/E-Commerce Content Manager (contract) April 2015 – March 2016
• CMS-Build content & promos for microsoftstore.com website
• Manage online customer experience & organize multiple projects simultaneously & digital assets for commerce website for
228 Microsoft web pages
• Supporting daily and weekly site releases with QA efficient execution, assist with offers, bundles & promotions
• Project managed weekly status reports and milestones for various deadlines and promotions projects
• Content production for a specific component of large site project, works in cross-functional group to solve issues
• Manage production schedules, production changes, meet style guides, design & editorial requirements
• Cross-merchandising support: served as valuable interface between updating new orders, products’ stock, visual presenta-
tion of merchandise online, marketing/promotions, budget, and sales figures reports
• Work with partners to develop co-promotion strategies and campaigns
• Updated sharepoint and MS.com website, Track, review and develop communications plans and learning brown bag plans
with other Web Producers and review & create better process documents, update Sharepoint sites
Nike.com –E-Commerce Web Producer/Content Manager (contract) March 2014 – March 2015
● CMS-Build and implement content within Adobe CQ5 global audience based on provided creative assets, update sharepoint
● Produce edit social media platforms for NIKE SNKR App & Instagram
● Managing and organizing digital assets for commerce website in 21 languages across 45 countries/regions
● Project manages the timely execution of site updates, email campaigns and digital marketing programs. Coordinate the
development of creative content and new site enhancement releases. Perform necessary testing before any release to the
market place
● Localize Nike websites in with EMEA team & manage translations vendor relationships
● Input content sets into standard templates, Manage translation efforts across multiple authoring and publishing platforms
● Manage the schedules and resources for multiple projects at a time, ensure that they’re delivered on time per the requirements
of brief
Microsoft-E-commerce Web Producer/Content Producer
Microsoft-Marketing Cloud & Server Team (contract) August 2013 –December 2013
• CMS-Build content, campaigns & promos for microsoftstore.com website, update Sharepoint site
• Manage online customer experience & organize multiple projects simultaneously & digital assets for commerce website for
228 Microsoft web pages
• Supporting daily and weekly site releases with quality and efficient execution, assist with the creation of offers, bundles &
promotions, help build Promotion bundles for Xbox gift cards and Microsoft store gift cards
• Cross-merchandising support: served as valuable interface between updating new orders, products’ stock, visual presenta-
tion of merchandise online, marketing/promotions, budget, and sales figures reports
• Updated SharePoint and MS.com website, Track, review and develop communications plans and learning brown bag plans
with other Web Producers and review & create better process documents

Nintendo-Business Networks-Associate Web Producer/E-Commerce Producer (contract)

March 2013-August 2013
• Responsible for planning and executing the production of brand focused websites, microsites, emails and other consumer facing
internet-based marketing activities.
• Core function is to ascertain and produce official online marketing platforms based on the company’s global marketing goals and
strategies. This includes product websites, microsites, email newsletters, landing pages, social media applications, promos and
informational updates on the flagship Nintendo.com site
• Define and manage the builds of product focused websites. Web Producer is responsible for taking the website from concept
through execution and leading the internal teams and external agency partners to achieve desired results. This includes architec-
ture, wire framing, user scenarios, design, development, QA, launch and maintenance.
• Experience with responsive design using frameworks such as Bootstrap, interacting with external web services, refactoring existing
codebases.

Previous Experience (Contract Roles)

Amazon – ADX team/Creative Design Producer/Project Manager August 2012 - December 2012
EA/PopCap Games – Social Media Producer/E-Commerce Producer April 2012 - August 2012
Microsoft – Zune Music/Xbox Live-Web Producer March 2012 - April 2012
E-Commerce – Producer/Global Marketing Asset Content Coordinator January 2012 - March 2012
MSN.com – Branding Entertainment Team/Producer/Producer for Latino MSN.com site August 2011 – January 2012
Microsoft – LCA Support Desk/ Project Manager/Web Producer for LCA Lawyers November 2010 – August 2011