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NewNet Customer Use Cases

Challenges Solutions Results

Table of Contents

OVERVIEW ��������������������������������������������������������������������������������������������������������������������������������������������������������������1

NewNet Messaging Differentiators ����������������������������������������������������������������������������������������1

Mobile Network Operators ��������������������������������������������������������������������������������������������������������������������1

Mobile Virtual Network Operators ����������������������������������������������������������������������������������������6

Inter Carriers ������������������������������������������������������������������������������������������������������������������������������������������������8

ENTERPRISES ���������������������������������������������������������������������������������������������������������������������������������������������11

About NewNet Messaging Solutions �������������������������������������������������������������������������������������12

www.NewNet.com
OVERVIEW Primary Market
NewNet Messaging products encompass a wide NewNet’s communication platforms deliver value for
range of solutions that provide value for carriers, organizations ranging from large telecommunication
mobile operators, and enterprises. NewNet software carriers to enterprises. Four primary market
platforms deliver enhanced communication services segments stand out as core users and prospects for
with performance optimized for large subscriber NewNet solutions:
populations.
• Mobile Network Operators (MNO)
Operational efficiencies are designed to assist in • Mobile Virtual Network Operator (MVNO)
transitioning services from legacy applications to
enhanced solutions that encourage loyalty while • Inter-Carriers
reducing costs by consolidating applications • Enterprises
within more efficient server configurations, and
virtualization.
Mobile Network Operators

NewNet Messaging Differentiators A Mobile Network Operator (MNO) is a


telecommunications service provider
NewNet Messaging has developed a broad range that delivers wireless voice and data
of core technology that spans SS7, SMS, MMS and communications for its population of
now emerging RCS solutions. NewNet Messaging mobile subscribers. An MNO owns the complete
solutions are widely deployed: telecom infrastructure for hosting and managing
mobile communications between mobile users as
• Over 80 global telecom operators and enterprises well as with wired telecom networks.
are NewNet Messaging customers.
• More than 1 billion subscribers currently access More than 800 MNO’s around the world support
NewNet systems. a subscriber base in excess of 7 Billion according
• More than 100 million messages per day are to GSMA statistics. These organizations face a
delivered via NewNet platforms. number of challenges as subscriber demands for
enhanced services need to be balanced against
NewNet innovations include: cost considerations for network and application
upgrades.
• Modular software design for ease of migration from
legacy messaging to rich communication services For example, newer network technologies such
with virtualization for premise or cloud. as LTE offer a simplified architecture and reduced
• Scalable performance up to 100,000 transaction per operating costs along with bandwidth to support
second. new combinations for voice, messaging and video.
However, operators need to consider how they can
• Ability to consolidate multiple Value Added Services cost-effectively meet next-generation expectations
(VAS) within a single platform. while maintaining legacy platforms that continue to
support very significant traffic and ongoing revenue.
Notable NewNet “Firsts” include:

• 1st to offer Rich Communication Services without a Most MNOs are actively busy with the transition to
requirement for an IMS Core. an All-IP infrastructure – while making this transition
they are also facing some significant challenges.
• 1st GSMA accredited RCS solution.

• 1st Cloud-based RCS platform.

www.NewNet.com 1
MNO Challenges: Spoofing, faking and flooding are detected through
• Network / Subscriber Protection revolutionary filters and blocked from becoming a
threat to the network. Screened messages can be
• Reduction of Total Cost of Ownership logged and viewed for detailed (expert) analysis.
• Virtualization trend NFV & SDN Triggers and filter settings can be adapted in real-
• ARPU decline time, enabling network operators to react quickly on
emerging threats.
• Early RCS adopters (RCSe / R2) - stuck with limited
functionality & support
• LTE providers looking for robust inter-working with Results
existing CS services. The key results of deploying the above product
combination are:
Looking for Network/Subscriber Protection
• Protection of the network, against traffic
MNOs are continuously striving for overload and unnecessary costly upgrades
excellence and optimization of network of Core network components.
resources. Unnecessary usage of core
network resources and signaling network elements • Shield subscribers from unsolicited (SPAM) messages
due to traffic generated by fraudulent originators and viruses.
has become a serious issue and cost factor. This type • Avoid revenue leakage – where the MNO cannot
of traffic is causing extra load, in some cases forcing charge for unsolicited (SPAM) messages from (non
new network investments. traceable) foreign networks and subscribers.
• Reduce subscriber churn – unsatisfied (spammed)
Messages sent by spammers through fake network customers will leave the MNO at some stage when
connections (home or abroad) using bogus network frustration level has become high enough.
or subscriber numbers also cause direct financial
damages. Unsolicited messages are delivered using
network resources, but in the end cannot be charged
for due to the fact that the originator is unknown or Reduce Total Cost of Ownership
has disappeared.
With 25 years history – SMS has had a great
In other cases viruses are injected and once activated career. Early adopter MNOs have been
these malicious programs start to call premium accommodating this market with VAS
phone numbers, causing financial damages to the systems performing Store and Forward of
subscriber who is impacted. messages. Store and Forward is part of the traditional
architecture for SMSC & MMSCs.
Though the financial impact can be significant for
the MNO – the impact on customer satisfaction and Overtime the systems have been modified to
potentially the related bad press can be even more accommodate growth, but in many instances MNOs
damaging. On top of that customers will most likely continue deploying “legacy SMSC / MMSCs”. These
leave those MNO’s who are not able to protect their incumbent platforms are not flexible, not modular
subscribers. and scalable and have limited performance due
to legacy hardware and software. New features are
Lithium Firewall & Advanced Filters bolted on with separate boxes with a minimum of
integrated management and reporting capabilities.
Security measures in NewNet’s Lithium SMS
Network solution enables operators to open On top of that, legacy systems are dimensioned at
their networks to trusted third parties while retaining (past) peak traffic due to system expansion during
control at all times. The SMS firewall with advanced years of (SMS) success.. As a result. maintenance &
SPAM protection safeguards the operator’s network services fees are high (which quite often is based
from SMS spam and fraud, increasing end user upon peak Transactions per Second (TPS) and/or the
satisfaction and virtually eliminating SMS service purchase value of the total platform) contributing
related churn.

2 www.VoltDelta.com
significantly to the overall Total Cost of Ownership compared to traditional legacy systems. The use
(TCO). of intuitive web-based GUIs, simplified trouble
shooting, faultless configuration and overall SLA
Lithium SMS & Mercury MMS Platforms reporting work to reduce effort and cost. NewNet’s
modular architecture also facilitates the addition of
NewNet’s Lithium SMS Network is based new revenue generating services.
on an innovative, modular (IP based)
messaging solution designed to overcome obstacles
of legacy SMS infrastructures. Lithium allows
operators to deploy innovative messaging services Virtualization Trend NFV & SDN
to maximize revenues and reduce the Total Cost of
Ownership (TCO) (CAPEX/OPEX). it is also an enabler Product development within the telecommunications
for new innovative messaging capabilities (such as industry has frequently resulted in long development
advertising, personalized services, gateway to LTE cycles and quite often proprietary hardware.
and RCS).
The rise of Cloud and Data center
Mercury is a fully integrated Multimedia Platform infrastructures, flexible Virtual Machines and
optimized to create, deliver and track multimedia storage deployments, have spurred service
content and service consumption on any device providers to look at how they can enrich
over any delivery channel. Mercury enables mobile and enhance the services they offer. The emerging
operators to launch multimedia services across their developments of SDN (Software Defined Networks)
subscriber base with massive speed and intelligence. and NFV (Network Function Virtualization) are
These services include mobile advertising, streaming providing attractive opportunities for MNOs.
media services, and premium content subscription
services. Lithium, Mercury & Krypton Platforms
Lithium and Mercury were created to perform in NewNet messaging platforms (Lithium, Mercury
a replacement market. Design and configuration & Krypton) are all software-based solutions. This
capabilities are tuned for a smooth introduction software is deployed on standard COTS (Commercial
within any existing VAS environments, facilitating an off-the-Shelf ) hardware. This approach has allowed
easy transition. our customers to benefit from the most recent
server technology available.
Results
The next step is to virtualize this software
The introduction of modular IP-based within a NFV/SDN architecture. NewNet is actively
Lithium and Mercury network elements working with several NFV market leaders to ensure
will reduce the overall Total Cost of Ownership that the messaging platforms are incorporated
when compared to traditional monolithic SMSCs within their virtualized environment.
and MMSCs. Initial CAPEX investment is quite
often quickly offset against the operational savings Results
achieved with Lithium and Mercury.
Virtualization of network functions deployed
on general purpose standardized hardware
Switching to a NewNet platform will allow the is expected to reduce capital and operational
MNO to adapt the required TPS levels (upwards or expenditures, and reduce service and product
downwards), based upon actual usage and traffic introduction times.
predictions. In both cases a reduction in cost (CAPEX
& OPEX) are realized compared to the traditional
platforms.

Lithium and Mercury are considered “Next


Generation” software-based platforms. Operation
and Maintenance are significantly easier when

www.NewNet.com 3
ARPU Decline NewNet’s Krypton platform provides MNO’s with
an RCS solution for new communication services.
SMS & MMS have a long tail in terms of traffic Krypton is a GSMA standards compliant RCS platform
growth, with rates of growth or decline (RCS 1.2.2 and RCS 5+ standards and is accredited for
varying by geographies. In some regions there is Joyn™ (certification trade mark from GSMA).
still significant growth in SMS & MMS traffic. In other
areas (typically where smartphone penetration is Krypton enables VoIP and Video calling, chat, rich
high and 3G/4G services are generally available) the media & file sharing. It extends these services for
traffic growth is plateauing. Traditional messaging networks from 2G and beyond, something OTT
services are being substituted by IP-based messaging. players cannot offer.
in many cases Over The Top (OTT) players (such as
WhatsAp and others) are emerging.
Results
In terms of revenue, SMS has experienced declines
To increase or stabilize ARPU, it is important
especially when service bundling is offered. Typically
to offer subscribers new attractive services.
these bundles offer voice minutes and a number of
Traditional messaging platforms have limitations
SMS & MMS messages all from one rate (bundle).
when trying to enrich existing legacy services with
Data is sometimes included but typically separately
new capabilities (without dramatically increasing
paid for.
operating expenses).
Unlimited (“all you can eat”) bundles have appeared. NewNet’s Lithium and Mercury platforms add new
The effect of these bundles are that subscribers have services that will either justify a premium charge,
lost the sense of relationship between usage vs cost, or offer more features while maintaining the same
which is encouraging usage and increasing traffic price. This combats ARPU decline. Services such as
– but unfortunately is not generating more income Ad insertion, Personalized services (i.e. Distribution
(ARPU) for these bundled “legacy” services. Lists, Black & White lists, parental control, forwarding,
auto reply, auto signature, etc.) all contribute to a
The uptake of smartphones and smartphone Apps. more robust ARPU.
is contributing to massive data usage. The prevalence Enabling legacy messaging service interworking to
of Smartphones also stimulates the use of competing be used with LTE devices is another way to maintain
Over The Top Messaging applications. The growth of or increase ARPU levels. Allowing LTE subscribers to
mobile data revenue does not compensate for the interact with 2G/3G subscribers can build traffic and
loss in ARPU from the declining Voice and messaging possibly increase revenue and customer loyalty.
services.
The final addition to improve ARPU is the introduction
of RCS. With RCS different charging strategies are
Lithium, Mercury & Rich Communications possible. In the end enriched services can help
NewNet’s Lithium SMS works to reduce justify higher service charges and also mitigate the
costs while maintaining SMS resources threat of OTT players through offering a feature rich
subscribers have long expected to receive. Mercury alternative by a trusted party - the MNO.
enables mobile operators to launch services that
include mobile advertising, streaming media, and
premium content subscription. These can work in
tandem to address ARPU by addressing bottomline
costs and top line revenue.

Rich Communication Services (RCS) offer voice and


messaging, video-based calling, as well as Voice over
LTE (VoLTE), and HD Voice services. RCS has become
the platform of choice innovative MNOs who want to
offer a superior IP-based messaging service beyond
any available from over the top players.

Source GSMA: http://www.gsma.com/network2020/rcs/

4 www.NewNet.com
Early RCS Limited Functionality/Support Key Mobile Operator advantages include:

In the 2008 the GSMA officially became the • Does not require an IMS enabled network
project ‘home’ of RCS after an initial start • Fully compatible with VoLTE & RCS standards for
by some industry players in 2007. The RCS Steering future-proof design.
Committee’s work was to entail the definition, testing
• Fully compatible with VoLTE & RCS standards for
and integration of different services in the application
future-proof design.
suite known as RCS (Rich Communication Suite).
• Highly scalable & robust including redundancy.
After the release of initial specifications a more • Designed for virtualized & NFV environments.
pragmatic approach was taken with RCS-e (e =
NewNet’s Krypton portfolio, can be utilized as on-
‘enhanced’), which included various iterations of the
premise server-based solution (KryptonConnect) or
original RCS specifications. This “shortcut” approach
as a SAAS-Cloud implementation (KryptonCloud),
was taken under pressure due to the success of the
limiting CAPEX / OPEX risks.
OTT messaging players.
It can be deployed in an IMS or non-IMS environment.
An initial group of 5 large Operator (groups) started
When deployed in an existing NewNet Lithium
to test and deploy on the basis of RCS-e, which gave
& Mercury network environment an optimized
them a head start and field experience of the user
integration is guaranteed.
acceptance of RCS. However the early standards
were actually very limited compared to the targets
set when the RCS definition took place.
Results
With the implementation of the NewNet
Unfortunately for early adopters, the development of Krypton platform, an MNO can continue to
platforms that supported the first flavors of RCS have launch new RCS services into their customer base
in many cases slowed down or completely stopped. (Consumers and Businesses), maintaining customer
Some of the vendors have chosen new development loyalty.
paths or stopped completely with RCS. Leaving some
With Krypton supporting RCS APIs – it will be possible
early adopters with platforms that cannot evolve to
to have a tight coupling with new (Enterprise)
the latest RCS Releases R5+. The latest RCS Releases
applications to generate accretive revenue. This is
are seen by industry specialists as THE real contender
analogous with the SMS and MMS services, where
against the OTT applications.
Application gateways are extremely successful and
still profitable.
This means that some early adopter MNOs are stuck,
even though they want to make progress with the Alternatively the MNO can deploy Krypton RCS
latest attractive feature set of RCS. as a cloud-based service or as a minimal on-site
configuration that can grow dynamically as new
The Krypton RCS Platform subscribers are added. Pay–as-You-Grow!
Krypton can also support RCS in MNO network
Krypton provides a way for mobile operators
environments without an expensive IP Multimedia
to rapidly deploy new combinations of
Server (IMS) platform. NewNet’s Function
communication services. Voice, presence, status,
Virtualization (NFV) program will incorporate the
instant messaging/ texting, buddy lists, media sharing,
support of Krypton.
conferencing and video chat are consolidated for
subscribers as one service on their mobile handset
without requiring third-party software or downloads.

Krypton also allows MNO’s to take advantage of


burgeoning WiFi presence, New service offerings can
make it easy for subscribers to make voice and video
calls using their home network to save money with
new services while extending the reach of an MNO’s
network or off loading traffic where WiFi is available.

www.NewNet.com 5
LTE with Existing Circuit Switched With the addition of a Lithium IP-SM-Gateway
combined with the Krypton RCS solution a Full, bi-
LTE is rapidly being deployed in many directional RCS to SMS/MMS interworking (3GPP
countries around the world. Initially to standard) is accomplished, lifting RCS from 2G/3G
support wireless broadband data (laptops and also into the 4G domain – while still being able to use
tablets) – but in some countries also Voice over LTE all the services (including legacy) as defined in the
(VoLTE) trials are underway, allowing subscribers to RCS specifications.
make (IP based) Voice calls over LTE.

Adding LTE is a significant effort and investment


for MNOs. it is rolled out as a separate network Mobile Virtual Network Operators
environment next to existing 2G & 3G services.
Smartphone users who are on early 4G services A Mobile Virtual Network Operator
notice that they typically fallback to 2G/3G when (MVNO) is a wireless communications
they use legacy services (i.e. voice or SMS). This called service provider that does not own a
Circuit Switched Fallback (CSFB). CSFB can cause complete wireless network infrastructure.
a noticeable switchover delay due to the required MVNOs support upwards of 2% of global
signaling. mobile subscriptions worldwide.

It is clear that subscribers who are active in LTE want The MVNO is allowed through regulations and
to exchange messages with their counterparts who agreements with MNOs to provide mobile services
are (still) active in 2G/3G domains but without the on top of a MNO infrastructure. The MNO has access
CSFB delays. A 3GPP standardized bridging solution to the licensed radio spectrum. Some MVNOs are
(IP-SM-GW) is required to couple the domains. seen as thin MVNOs – they are more a marketing
label with almost no core infrastructure assets. While
others, so called thick MVNOs – own a complete
Mobile Core network – and just rent capacity on the
Lithium-IPSM-Gateway radio network (airtime) from their host MNO.

One of the modular software components of The MVNO segment can be characterized as a
NewNet’s Lithium SMS platform is the IP-SM segment were the traditional incumbents are the
Gateway (IP-SM-GW) – The Lithium IP-SM-GW allows competitors to beat. In many cases MVNOs do this
MNOs to take full and efficient advantage the LTE through focus on single target groups (i.e. youngsters,
network and LTE user equipment for text messaging. woman, business, M2M services, etc.). They want to
The Lithium IP-SM-GW can be added to an existing be at least on par with features and functions, but
Lithium installation or deployed as stand-a-lone IP- prefer also more services options to differentiate.
SM-GW. The solution is 3GPP compliant. They are not shy in trying new business models.

MVNO Challenges
Results
• Quick time to market with focus on target groups
The introduction of the Lithium IP-SM-
GW in existing Lithium environments • Start small - able to scale - Want it all, small & simple
or as a standalone solution breaks the isolation
• Focus on TCO reduction
between 4G LTE subscribers and the users in a 2G/3G
domain, without forcing 4G users to Fallback to • Low ARPU - highly competitive market- winning
Circuit Switched services. This will result in better subscribers from incumbents
customer satisfaction. Also it will prevent the need
for subscribers to use OTT players to exchange
messages with each other.

6 www.NewNet.com
Quick Time to Market with Focus Results
The MVNO market is by definition a The introduction of the modular IP based
challenger market. MVNOs typically aim for Lithium and Mercury network elements
niche subscriber groups and tailor their service and provide MVNOs with the flexibility of extending new
marketing for specific interests. By providing focus services beyond their legacy systems
they are able to lure away subscribers from MNO and The addition of Krypton rich communication services
other MVNO competitors. Some niches can be young adds new features, and can serve a foundation for
adults, women, business users, etc.. The Machine-2- marketing campaigns. This provides MVNOs with
Machine market is another target group. a resource for competing against MNOs and their
cost advantage of network ownership., as well as
MVNOs need messaging features and functions standing above other MVNOs who are limited by
which are at least on par with their main competitors, legacy systems. It also provides an alternative to
they will need these on platforms that are simple to OTT applications.
operate, simple to scale and are easy to adapt to
changes and new service requirements. New services
that are (yet) unavailable from their competitors
today. Start Small with Ability to Scale
Some MVNOs just want to rely on an external service MVNOs need messaging features and
provider to operate a (cloud based) messaging functions which are at least on par with their
platform for them. This will also help them in being main competitors, They will need this on platforms
fast to market. that are simple to operate, simple to scale and are easy
to adapt to changes and new service requirements.

A platform that can easily and reliably scale from a


Lithium, Mercury, Krypton Platforms small number of Transactions Per Second to high
numbers when the subscriber base grows and traffic
Lithium SMS allows operators to deploy increases is important.
innovative messaging services to maximize
revenues and reduce the Total Cost of Ownership Lithium, Mercury, Krypton Platforms
(TCO) (CAPEX/OPEX). On top of that it is an enabler
for new innovative messaging capabilities (such as NewNet’s software platforms are designed
advertising, personalized services, gateway to LTE to maximize available computing power
and RCS). within the smallest footprint possible. For MVNO’s
hardware costs represent a challenging hurdle.
A single blade solution – the Compact Lithium SMS
Network is a perfect fit for MVNOs who want to NewNet’s SMS, MMS and rich communication
control and deliver their own SMS traffic in a small services can be consolidated within a small server
form factor. deployment (RCS service combination dependent).
This allows MVNOs to offer comprehensive
Mercury is a fully integrated Multimedia Platform communication services for a smaller population of
optimized to create, deliver and track multimedia subscribers, with a path to grow without exorbitant
content and service consumption on any device upgrade requirements.
over any delivery channel. Mercury enables MVNOs
to launch multimedia services across their subscriber
base with massive speed and intelligence. These
services include mobile advertising, streaming media Results
services, and premium content subscription services. The introduction of the modular IP based
Krypton provides a means for MVNOs to stand Lithium, Mercury and Krypton network
out with new services that attract subscribers and elements ensures that the MVNO can easily follow
encourage loyalty such as group chat and video calls. the demand curve through capacity scaling (by
simply activating more capacity licenses).

www.NewNet.com 7
Focus on TCO Reduction KryptonCloud
MVNOs need messaging features and The ability to deploy value-added services
functions which are at least on par with their in a pay as you go cloud service is ideal for capital
main competitors, They will need this on platforms challenged MVNO’s. New services that help retain
that are simple to operate, simple to scale and are easy subscribers as well as attract new customers include:
to adapt to changes and new service requirements.
Total Cost of Ownership is of course very important • Messaging – Standalone Messaging Instant
Messaging (1 to 1 Chat, Group Chat, Pager Mode,
Some MVNOs just want to rely on an external service Large Message Mode, SLI/TLI Internetworking)
provider to operate a (cloud based) messaging • Store and Forward – Store & Forward Instant
platform for them to limit CAPEX spending. Messaging, Message Store (IMAP4 interface, File
& Image Transfer, File & Image Store and Forward,
Group chat store & forward
Lithium, Mercury, Krypton Platforms
• Video – Video Share, Best Effort IP Voice & Video Call
NewNet’s communication platforms are (including IR.74/IR.84 for video share support)
designed to deliver cost saving benefits
by efficiently consolidating services within smaller •Presence - Geo location Push & Pull
server footprint.

A cloud solution ais also available with KryptonCloud Results


to enable rich communication services while
minimizing capital expenditures. Combining new services with a cloud
deployment immediately removes what is usually an
enormous financial barrier for most MVNOs. New
Results services can be modularly deployed, providing
new reasons for subscribers to remain loyal as well
NewNet platforms allow MVNO to deploy as providing a foundation for marketing to new
a wide range of communication solution prospects.
with modularity. This mean MVNOs can target
opportunities that are expected to yield the highest
ROI based upon subscriber uptake while minimizing
deployment costs. Inter Carriers
Inter Carriers allow network operators and
service providers to offer their customers
voice, data, and video on 3G and 4G
networks spanning global operators.
Low ARPU - Winning Subscribers
The Inter Carrier segment can be characterized as
Lack of focus has been a problem for a segment with strong ties with MNOs. The MNOs
many MVNO’s that have failed in the past. see the Inter Carrier provider as a trusted network
Concentrating on acquiring new subscribers to a partner. A partner that will carry the international
high if not extreme extent can negatively impact SMS traffic for the roaming subscribers of the MNOs.
existing customer loyalty. Trust, Reliability and Security are keywords for this
MVNO markets today are exceptionally competitive, segment.
forcing highly competitive pricing to avoid losing
market share to aggressive players. MVNOs need
to price aggressive while at the same time paying
attention to new subscribers with services that keep
their hard won customer base engaged and loyal.

8 www.NewNet.com
Inter Carrier Challenges: Spoofing, faking and flooding are detected through
revolutionary filters and blocked from becoming a
• Network / Subscriber Protection threat to the network. The screened messages can
• Pressure on Costs / Reducing Total Cost of Ownership be logged and viewed for detailed (expert) analysis.
• Virtualization trend NFV & SDN Triggers and filter settings can be adapted in real-
time, enabling network operators to react quickly on
• New service opportunities emerging threats.

Network / Subscriber Protection Results


Inter Carriers are continuously striving for The key results of deploying the above
excellence and optimization of network product combination are:
resources. The unnecessary usage of Core network
resources and signaling network elements due • Protection of the network, against traffic overload
to traffic generated by fraudulent originators has and unnecessary costly upgrades of Core network
become a serious issue and cost factor. This type components;
of traffic is causing extra load, in some cases forces • Protection of subscribers against unsolicited (SPAM)
network new investments – while no money is earned messages and viruses;
with the traffic carried. • Protection against revenue leakage – where the
Inter Carrier and their customer the MNO cannot
Messages sent by spammers, through fake network charge for unsolicited (SPAM) messages from (non
connections (home or abroad) using bogus network traceable) foreign networks and subscribers;
or subscriber numbers – can also cause direct
financial damages. The unsolicited messages are • Protection the MNO from subscriber churn –
delivered using all the required network resource, unsatisfied (spammed) customers will leave the
but in the end cannot be charged for due to the fact MNO at some stage when frustration level has
that the originator is unknown or has disappeared. become high enough. This will also damage the
relationship between Inter Carrier & MNO.
In other cases viruses are submitted and once
activated these malicious programs start to call
premium phone numbers, causing financial damages
to the subscriber who is impacted. Reduce Total Cost of Ownership
Though the financial impact can be significant for the One of the success factors for SMS is the
Inter Carrier provider – the impact on their customers ability to send and receive messages from
(typically the MNOs) and their customer satisfaction and to almost any operator in the world. Also the
and potentially the related bad press can be even ability to roam in a foreign network and still be able
more damaging. to send and receive messages is simply expected.

Initially MNOs ensured roaming, through bi-lateral


agreements and direct connectivity. When the
Lithium Firewall & Advanced Filters number of MNO/MVNOs kept growing, it quickly
became impossible to continue with the bi-lateral
Security measures in the Lithium SMS model. The Inter Carriers emerged who facilitated
Network solution enables operators to open the interconnection and related charging models
their networks to trusted third parties while retaining between operators
control at all times. The SMS firewall with advanced
SPAM protection safeguards the operator’s network
from SMS spam and fraud, increasing end user
satisfaction and virtually eliminating SMS service
related churn.

www.NewNet.com 9
Early Inter Carriers used traditional messaging Results
platforms. Overtime these systems have been
adapted and modified to accommodate the growth The introduction of the modular IP based
and security threats – in some instances Inter carriers Lithium network elements will reduce the overall
are still deploying “legacy” or “homemade” platforms Total Cost of Ownership compared to the traditional
with separate systems for security (at subscriber level monolithic platforms. The initial CAPEX investment is
and SS7 layer) . often quickly offset against the operational savings
made with the introduction of Lithium.
These traditional platforms are not flexible, not
Switching to a NewNet platform will allow the Inter
modular and scalable and have limited performance
Carrier to adapt the required TPS levels (upwards or
due to legacy hardware and software. Security
downwards) – based upon traffic predictions. In both
features are bolted on with separate boxes. Integrated
cases a reduction in cost (CAPEX & OPEX) are realized
management and reporting capabilities are minimal.
compared to the traditional platforms.
All add to the overall cost and complexity.
Operation and Maintenance are significantly easier
Additionally, these legacy systems are dimensioned with Lithium’s next generation software platform
at (past) peak traffic due to the growth of the when compared to traditional legacy systems.
systems during years of (SMS) success. As a result, The use of intuitive web-based GUIs ease trouble
maintenance & services fees remain high (which quite shooting, along with faultless configuration and
often is based upon peak Transactions per Second overall SLA reporting.
(TPS) and/or the purchase value of the platform)
contributing significantly to the overall Total Cost of
Ownership (TCO)

Lithium SMS Platform Virtualization Trends - NFV and SDN


NewNet’s Lithium SMS Network is based Product development within the
on a future-proof, innovative, modular (IP telecommunications industry has traditionally
based) messaging solution designed to overcome followed rigorous standards for stability, protocol
the obstacles of legacy SMS infrastructures. Security adherence and quality, with a proven solid track
measures in the Lithium SMS Network solution record – it is a traditional mode of operation – causing
enable Inter Carriers to open up their networks to long development cycles and quite often proprietary
trusted third parties while retaining control at all hardware.
times.
The rise of Cloud and Data center infrastructures,
Lithium SMS allows operators to deploy innovative flexible Virtual Machines and storage deployments,
messaging services to maximize revenues and reduce have spurred service providers look at how to can
the Total Cost of Ownership (TCO) (CAPEX/OPEX). It is make use of these new developments – to help
also an enabler for innovative messaging capabilities them to enrich, enhance the services they offer. The
(i.e. gateway to All-IP networks (such as LTE) and RCS). emerging developments of SDN (Software Defined
Networks) and NFV (Network Function Virtualization)
Since Lithium has been acting in a replacement
are providing attractive opportunities for Inter
market, the design and configuration capabilities
Carriers.
allow for a smooth introduction within existing
environments, facilitating an easy transition.
Lithium, Mercury and Krypton
NewNet messaging platforms (Lithium,
Mercury & Krypton) are software based
solutions. The software is deployed on standard
COTS (commercial off-the-shelf ) hardware. This
approach allows our customers to benefit from the
most recent server technology available. The next

10 www.NewNet.com
step is to virtualize this software within a NFV/SDN Lithium & Krypton Platforms
architecture. NewNet is actively working with several
NFV market leaders to ensure that the messaging NewNet’s Lithium SMS platform will allow
platforms are incorporated within their virtualized inter Carriers to offer a suite of services for MVNOs
environment. such as advertising, personalized services, gateway
to LTE and to RCS.

Stepping up to the next level are RCS solutions.


Results These can include VoIP and Video calling, chat, rich
media & file sharing.
The potential benefits of NFV and SDN are
anticipated to be significant. Virtualization
of network functions deployed on general purpose
Results
standardized hardware is expected to reduce capital Traditional messaging platforms have
and operational expenditures, and service and limitations when trying to enrich existing
product introduction times. legacy services with new capabilities (without
dramatically increasing operating expenses).

The inter Carrier can increase revenue by adding


more services with NewNet’s Lithium platform. The
New Service Opportunities platform allows the addition of virtualized Firewall
/ Security services that can be operated within the
Inter Carriers have played over the years a MNO home networks.
significant role in helping the world communicate.
The MNO/MVNO’s make use of the Inter Carrier to
connect to the other available networks. Traffic and By offering virtualized RCS services - using NewNet’s
charging information are exchanged. Inter Carriers Krypton Platform – Inter Carriers can leverage their
strive to provide a secure service to their customers trusted relationship with MNOs. As a trusted party,
(the operator) and their customers, the subscribers. they are well positioned to offer such new services
through an OPEX model (monthly fee) in the home
It is clear that Inter Carriers are a trusted party for network of the MNO.
MNO/MVNOs. A position which can bring new
revenue generating opportunities to the Inter
Carriers.
Enterprises
Virtual Firewalls / Security features:
Some Inter Carriers provide instances of (virtual) Enterprises can be supported by an
Firewalls / Security services within the home network MNO or via directly providing a platform
of a MNO. Some MNOs do not have the resources that supports applications. NewNet’s
(manpower, skillset) to maintain such a service Lithium and Krypton platform can be
themselves, and acquire them from the Inter Carrier used as a platform for Enterprises.
as a service.
The emergence of WebRTC presents new
opportunities for an organization to engage with their
Virtual RCS services:
customers over combinations of communication
In analogy with the virtual Firewall service, Inter channels. Traditionally a corporate website is viewed
Carriers can also provide instances of a Full RCS as the “front door” for gathering information and
solution for MNOs. MNOs may not want to invest in a perhaps completing a form to engage with greater
full blown platform (CAPEX) and/or do not have the detail.
operational resources in their VAS teams to run these
new services can partner with an Inter Carrier . The Krypton’s WebRTC resources make it easy to cost-
Inter Carrier can grow their operational expertise in effectively enable enhanced communications such
RCS and leverage this over a larger set of customers. as click to call with video and other service.

www.NewNet.com 11
Contact Centers Enterprise Security
Research indicates that up to 80% of calls Security is a major concern for most
to a contact center are preceded by a website visit. organizations. Especially difficult to mange is the
Contact centers would like to keep customer on growing trend of Bring Your Own Device (BYOD).
their website and offer a way to conveniently click Personal devices make it even more difficult to
to contact with communication solutions that offer control what data ends up on a device that is not
their customer choice in how they would like to controlled by the Enterprise.
communicate.

Cost savings is also a factor. Leveraging IP


infrastructure to transport voice, video and data Krypton WebRTC Resources
could reduce costs if telco transport is bypassed. KryptonConnect can perform as a gateway
for WebRTC communications to provide
secure communications among a variety of mobile
Krypton WebRTC Resources devices used within an organization.
WebRTC available within the Krypton
platform provides a WebRTC session
controller. This allows new contact center Results
applications such as combining voice or messaging KryptonConnect provides the infrastructure
with video in real-time from any mobile phone, table, to more effectively manage security for
or desktop PC supporting multimedia service. This personal devices within the Enterprise. Krypton
keeps customers on their PC or device with enhanced can provide the foundation to allow data to only
contact such as seeing the agent they are speaking be displayed on the device in a “cloud” model, not
or chatting with. All cost effectively accomplished downloaded to the device. This model enhances
without PSTN. security by keeping sensitive data off devices that
Integration of multichannel communications within leave through the front door every day, becoming and
the website will also lead to enhanced intelligence by important consideration as employees increasingly
combining typically robust website reporting metrics bring their own smartphones and tablets to work.
with calls, chats, emails and video interactions

Results RCS Closed Usergroup on top of MNO


KryptonConnect provides the infrastructure A large Enterprise with many employees may
to make this possible. Application integration have all mobile handsets from a single MNO.
is additionally required to pop screens at the The enterprise subscribers are part of a large Closed
agent desktop, and consolidate reporting metrics. User Group / VPN within the MNO. They all have a
However, exceptional cost savings is frequently a company branded RCS client on their smartphones.
benefit by minimizing or eliminating significant
PBX and telco requirements while at the same time The challenge is to make this Enterprise resource
adding enhanced communications. more productive by enabling additional features.

KryptonConnect
The handsets together with a WebRTC
client on laptops/tablets can communicate with all
the options available in RCS such as voice calls (CS
but also VoIP), Video, chat, file transfer, Rich media
sharing, presence, location information, etc.

12 www.NewNet.com
Results
The enhanced communication that results
will become a very effective tool for the workplace
Is a complete purpose-built, mobile multimedia
and precludes the purchase of expensive Corporate
content delivery platform and Recipient of the GSMA
Messenger applications licenses.
Innovation Award

Mercury features include Mobile Multimedia Content


RCS & SMS in a private GSM / LTE environment Delivery, Campaign Management, Multimedia
Tracking, Campaign Statistics, and Real Time Billing.
In some regions of the world it is allowed to
re-use parts of unlicensed spectrum for private GSM
and private LTE networks. This is quite often seen
as an excellent replacement of DECT or VoWLAN
environments. Allows Mobile Operators to offer IP based Messaging,
Voice & Video Calling solutions for LTE and VoLTE
networks with or without an IMS enabled network.

Lithium and Krypton Platforms Krypton features include Standards based Instant
Messaging, Voice & Video Calling, IP to SMS
NewNet’s Lithium provides an SMS platform. Interoperability, Presence, RCS Network APIs,
Krypton can provide rich communications including Common Message Store & Multi-device, Billing
voice, messaging and data. Integration & Monetization Options.
The introduction of Lithium SMS & Krypton RCS in the
above noted private networks enriches the network
with carrier grade communication features in a small
form factor.
About NewNet Messaging Solutions
NewNet Messaging is a recognized leader in mobility
technologies with a primary focus in messaging,
Results signaling, wireless broadband, consumer internet,
multimedia content delivery, mobile advertising, and
Lithium and Krypton platforms in combination
secure transaction processing.
with geo location information can displace many
separate boxes with different hardware and More than 1 billion subscribers of Mobile Operators
operational interfaces. Quite often large hospitals and enterprises throughout the world currently
and university campuses are deploying these types access NewNet solutions for SMS and enhances
of networks. communication services.

NewNet Communication Technologies is a part of


the Skyview Capital LLC, portfolio of companies.
Product Overviews
Find out more at www.NewNet.com

Innovative, scalable short messaging service


platform designed to overcome obstacles of legacy
SMS infrastructures.
Lithium features include SMS Routing Rules & Firewall,
Full SMSC Application Gateway, Flexible Routing
Paths, First Delivery Attempt, & Load Balancing.

www.NewNet.com 12