AN ORGANISATION STUDY REPORT

AT

Bezel India Pvt. Ltd.

Kolkata

Submitted in partial fulfillment of the requirements for the award of degree of

Master of Business Administration

Submitted by

Preetam Raj

USN: 19MBAR0118

under the guidance of

Prof.DR. UMESH CHANDRA

Professor

Jain (Deemed-To-Be University)

Bangalore

2020
 DECLARATION

I hereby declare that the Organization Study report done by me at Bezel

India Pvt. Ltd., under the guidance of Dr. Umesh Chandra, Jain (Deemed-
to-be University), Bangalore is an independent work.

The report is towards the partial fulfillment of the Master of Business

Administration course of Jain (Deemed-to-be University), Bangalore for the
batch of 2019-21.

Bangalore Mr. Preetam Raj

Date
Dr. Umesh Chandra
Professor
Jain (Deemed-to-be University)

CERTIFICATE

I certify that this Organization Study Report undertaken at

Bezel India Pvt. Ltd.

And submitted to Jain (Deemed-to-be University) in partial fulfillment of the

requirements for the award of

Master of Business Administration

is a record of independent study carried out by

Preetam Raj

Under my supervision and guidance

This work has not been submitted previously to any other College/University

Bangalore Dr. Umesh Chandra

Date Faculty Mentor
 CERTIFICATE

This is to certify that the Organization Study Report undertaken by Mr.

Preetam Raj, USN: 19MBAR0118 at Bezel India Pvt. Ltd. from 26.12.2019

to 10.01.2020 is a bonafide work submitted in partial fulfillment of the

Master of Business Administration course of Jain (Deemed-to-be

University), Bangalore for the batch of 2019-21.

The report has been approved as it satisfies the academic requirement in

respect of Organization Study Report prescribed for MBA course.

DATE: Dr. Manita D Shah

Associate Dean
Chapter
Number Chapter Name Pg
No

1. Introduction and Industry profile 8-23

 Introduction
 About the Industry
 History of Indian Jewellery and its origin
 Significance of Jewellery in an Indian
Women’s life
 Contribution of Jewellery in the Indian
Economy
 Some Facts About Gems and Jewellery
 PESTLE Analysis of Jewellery Industry
 Porter’s Five forces Analysis of Jewellery
industry

2. Company Profile 24-50

 About the company

 Company Overview
 Brands
 4 P’s of Marketing by Gitanjali
 Branding and Brand Loyalty
 Mc Kinsey 7-S Framework
 The size of the Global Jewellery Market
 SWOT Analysis
 Mission and Vision
  Factors affecting Gitanjali (Internal/External)
 Marketing Strategies for Global Sales
 Push and Pull Factor
 CSR activities for Gitanjali Group

3. Organizational design 51-57

 Organization Structure

4. Business Level Functions and Processes 58-64

 Supply Chain Management & Logistics

 Departments

5. Findings, Learning outcomes, and Conclusions 65-70

 Learning Outcomes
 Findings
 Conclusion

Bibilography