PROJECT PROPOSAL

J.P.MORGAN
 ACKNOWLEDGEMENT

The team proposal paper would not have been completed without the help and
teachings of our Prof. Sushil Kumar who has taught every concept in depth and
besides the theoretical knowledge, focused on the practical approach which is
necessary and required in today’s teaching methodology. Also, we would like to
appreciate the advancements in technology which has helped us to search
completely and stay updated with the current business times which has helped us
to complete our team proposal paper.
 Certificate of Originality

We hereby declare that the content is first handed and has not been taken or
copied from any source. No kind of plagiarism is practiced, and the content is
written all by self. Any kind of statistics has been duly referred and cited.

Garima Dhir

Gurwarisdeep Singh

Mayank Gupta

Rishabh Jhamb

Varun Lamba
 Brief of the company- An introduction:

JPMorgan is an American company headquartered in New York. It was founded in the year

1799. It deals in various services such as commercial banking , asset management , supply

chain ,security services, merchant services etc. It’s various clients includes U.S steel, General

Electric etc. It has the sixth largest bank in the world with the total assets of US$2.765 trillion.

Mission and Vision of the company

● Mission

Our mission is to enable more people to contribute to and share in the rewards of a growing

economy. We believe that reducing inequality and creating widely-shared prosperity requires

collaboration of business, government, nonprofit and other civic organizations, particularly in

the cities and metropolitan regions that power economic growth.

● Vision

At JPMorgan Chase, we want to be the best financial services company in the world. Because

of our great heritage and excellent platform, we believe this is within our reach.

Company’s presence over different locations:

The company operates in more than 100 countries across the world. The company. It provides

services not only to financial institutions and private companies but also to governments in

various countries like U.S.A , India , Spain , Canada , Brazil , Australia , Russia, China etc.

List of products and services provided by the company

● Investment Banking.
 ● Financial services.

● Security services.

● Merchant services.

● Commercial Banking.

● Wealth management and brokerage.

● Market and Investor services.

● Logistics and supply chain.

Strategic growth of the company

Growth :

The company started with the name of The Manhattan co. and the chemical bank opened in

1824 . Had a partnership with one of the merchant banks and its where the foundation of

J.PMorgan started. In 1901, it became the first ever company to acquire 33 companies and

become a million dollar company . 1915, it was the first company to raise a loan of 400$

million . Opens its first international operations in Moscow , Russia. In 2010, the company

becomes the single owner company .

THE COUNTRY CHOSEN IS HUNGARY BECAUSE IT IS ONE OF THE LARGEST

ECONOMY OF EUROPEAN UNION.

PESTEL Analysis of Hungary

1. Political Analysis:

The country follows civil law or Roman law system divided between civil, criminal and

administrative jurisdiction. The Hungarian police is the largest law enforcement agency which
is led by national police commissioner under the control of Ministry of Interior. Hungary is a

diverse country with a population of 9.758 million. In the World Bank’s ease of doing business

ranking Hungary was ranked 52 out of 190 countries in 2019. Hungary’s ease of doing business

ranking improved from 53rd position in 2018. Tight labour market conditions are expected to

raise inflation which is projected to reach 4% in 2019.

2. Economic Analysis:

Hungary is the 57th largest economy in the world with the total estimated GDP (PPP) in the

year 2020 is $350 billion. The top corporate tax rate is 19 percent. Annual GDP growth rate of

Hungary in 2018 was 5.1%. Hungary’s economic freedom score is 65.0, making its economy

the 64th freest in the 2019 Index. The combined value of exports and imports is equal to 172.4

percent of GDP. The average applied tariff rate is 2.0 percent. Hungary implements a number

of EU-directed nontariff trade barriers including technical and product-specific regulations,

subsidies, and quotas.The country has $18,535 as a per capita income, which is 47th in the

world. It has very high Human Development Index (HDI) that is 0.845.

3. Social Analysis:

Hungary includes Magyar (nearly 90%), Romani, German, Serb, Slovak and others. Majority

of people in hungry are Roman Catholic and other religions includes Calvinists, Lutheran,

Jewish and Baptists. Hungarian and Magyar are the predominant language in Hungary.

Hungary has 99.4% of literacy rate of which 99.5% are males and 99.3% are females. 68.7%

of the population belongs to the age group of 15-64 years, while 16.7 % are over 65 years.
 4. Technological Analysis:

NKTH (National Office for Research and Technology) is the government office responsible

for the government's science technology and innovation policy. Hungary uses mobile

telephones as mastercard bank cards and is the first country in Europe to implement this

technology. Till the end of 2020 Hungarian national renewable action plan has targeted to

increase the share of renewable energy up to 147%.

5. Environmental and Legal Analysis:

All the matters related to environmental protection is managed by the Ministry of

Environmental Protection and Water since 1988. The regulatory framework allows business

formation and operation to be efficient and dynamic. Bankruptcy proceedings are relatively

straightforward. Labor regulations lack flexibility. Most prices are set by the market, but the

government administers prices on tobacco and pharmaceuticals; surcharges in the state-run

mobile payment system; and fees on the connections to district heating systems, telecoms, and

electric companies. Hungary maintains a reliable land registry, and citizens have the right to

own property and establish private businesses.

PESTEL Analysis of India

1. Political Factors

Being one of the largest democracies in the world, India runs on a federal form of government.

The political environment is greatly influenced by factors such as government’s policies,

politician’s interests, and the ideologies of several political parties. As a result, the business

environment in India is affected by multivariate political factors. The taxation system is well-
developed and several taxes, such as income tax, services tax and sales tax are imposed by the

Union Government. Other taxes such as octroi and utilities, are taken care of by local bodies.

Privatization is also influenced, and the government encourages free business through a variety

of programs.

2. Economic Factors

The economy of India has been significantly stable, since the introduction of the industrial

reform policies in 1991. As per the policy, reductions in industrial licensing, liberalization of

foreign capital, formation of FIBP and so on, has resulted in a constant improvement of India’s

economic environment. The country has estimated GDP of $11.326 trillion in 2019 following

a further improved GDP growth rate of 5% in 2019.

3. Social Factors

The social factors refer to any changes in trends which would impact a business environment.

For instance, the rise in India’s ageing population is resulting in a considerable rise in pension

costs and increase in the employment of older workers. India has a population of more than 1.2

billion people with about 70% between the ages of 15 and 65. Therefore, there are structures

with percentages according to age. These structures contain varying flexibility, in education,

work attitudes, income distribution, and so on.

4. Technological Factors

Technology significantly influences product development and also introduces fresh cost-

cutting processes. India is served with both 3G and 4G technology which has facilitated several

of their technological projects. Furthermore, the country also possesses one of the strongest IT

sectors in the world, promoting constant IT development, software upgrades and other

technological advancements. Recently, India has also attempted to launch their satellites into

space.
5. Legal & Environmental Factors

In the recent past, a number of legal changes have been implemented in India, such as recycling,

minimum wage increase and disability discrimination, which has directly affected businesses

there. However, when it comes to the environment, the quality of air in India has been adversely

affected by industrialization and urbanization, also resulting in health problems. As a result,

there have been establishments of environmental pressure groups, noise controls, and

regulations on waste control and disposal.

SWOT Analysis of J.P Morgan

SWOT analysis of JP Morgan and Chase analyses the brand/company with its strengths,

weaknesses, opportunities & threats. In JP Morgan and Chase SWOT Analysis, the strengths

and weaknesses are internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JP Morgan

and Chase to benchmark its business & performance as compared to the competitors and

industry. JP Morgan and Chase is one of the leading brands in the banking & financial services

sector.

Strengths :

1. Strong brand name and good financial position

2. Global presence and employs over 250,000 around the world

 3. Excellent services for customers through extensive retail network

4. Good brand visibility in the B2B segment

5. Largest bank in US in terms of sales, market value, assets and profits

Weaknesses :

1. Overdependence on USA

2. Stiff competition from other financial service providers

3. Fluctuating markets result in instability

Opportunities :

1. Expansion in other countries

2. Diversifying portfolios for customers

3. Investments across the world

4. Commercial banking, and JVs

Threats :

1. Changing govt regulations and financial crisis like recessions

2. Unstable mortgage market

points of contact :

1. Anushree Bhargava

2. Shrie Ferrero

3. Ramya Gupta

4. Divya mahajan

5. Charu Upneja
 References
https://www.jpmorgan.com/global/company-history
https://www.jpmorganchase.com/corporate/About-JPMC/client-solutions.htm
https://www.jpmorganchase.com/corporate/About-JPMC/ab-our-businesses.htm
https://www.macrotrends.net/stocks/charts/JPM/jpmorgan-chase/net-worth