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COMMUNICATIONS
STUDENT
ASSESSMENT PACK
Student number:
Student name:
Precision Group (Australia)
Website: www.precisiongroup.com.au
BSBMKG510
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Shafston House College Pty Ltd has written permission from Precision Group
(Australia).September 2018
BSBMKG510 PLAN E-MARKETING
COMMUNICATIONS
STUDENT
ASSESSMENT PACK
CONTENTS
Formative Learning Activity 2 – Prepare and evaluate website marketing strategy ........................................... 9
Question 1:................................................................................................................................................. 11
Question 2:................................................................................................................................................. 12
Question 3:................................................................................................................................................. 13
Question 4:................................................................................................................................................. 14
Question 5:................................................................................................................................................. 15
Question 6:................................................................................................................................................. 16
Question 7:................................................................................................................................................. 17
Question 8:................................................................................................................................................. 18
The student will, affirm the following facts regarding this assessment they are submitting under
their name:
1. I declare that, to the best of my knowledge and belief, this assessment is my work, all sources
have been properly acknowledged and the assessment contains no plagiarism.
2. I declare that the following assignment has a backup copy held with me.
3. I declare that I will seek feedback from my Trainer on the result of this Assessment Item
4. I understand that I may be requested to answers questions about the content of this
Assessment Item to determine my Competency.
Directly copying word for word from another person’s work without proper acknowledgment,
Using or developing another person’s ideas without acknowledging them,
Using the work of other students (with or without their permission) and claiming it as your own.
STUDENT DECLARATION
Student has read and understood the information on sheet relating to cheating and plagiarism.
They certify that the work submitted is completely their own, except where they have referenced
it correctly. They understand that if their work is plagiarised they will be deemed not yet
competent. See your Assessment Agreement page:
ASSESSMENT TASKS
LEARNER INFORMATION
Before you commence your Assessment, ensure that you have good knowledge of the
subject, have thoroughly read your Learner Resource, and clearly understand the Assessment
requirements and the expectations of the Assessor.
You may be required to demonstrate knowledge and skills which may be difficult for the
Assessor to witness. If so, an Evidence Record is supplied which will allow the knowledge or skill
to be verified by at least one third party, and preferably two or more. These witnesses would
usually be current or recent supervisors or your Assessor.
Explanations are given for each Task. If you have any questions, consult with your Assessor.
To contextualise this Assessment to your industry, you must complete a few additional tasks
based on your employer’s industry. These will be provided by your Assessor.
The assessment tasks may be answered using your business, the simulated business or a mixture
of both as instructed by your Assessor.
Records must be kept of all aspects of the Assessment in your Learner Pack.
The record of assessment is a legal document and must be signed, dated, and a copy stored as
required by your Registered Training Organisation (RTO).
1. Complete your Formative Assessment Activities and discuss with your Assessor the
expectations of this Assessment. You may also need to supply contact details of one or two
work referees who can confirm your skills in the industry. Discuss with your Assessor if you
intend to undertake the tasks based on your employing organisation or using the simulated
business, Bounce Fitness or a mix of both.
2. Complete the Summative Assessment Tasks and Presentation as instructed, using either
the simulated business, Bounce Fitness, or your employing organisation and include in the
Learner Assessment for your Assessor.
3. After you complete your Assessment, gather and return your evidence documents, as
detailed in the Task(s) in the timeframe agreed with your Assessor.
ASSESSMENT AGREEMENT
Learner name:
Assessor name:
S – Satisfactory
US – Unsatisfactory
Students are to gain ‘satisfactory’ results in all assessment tasks to be deemed ‘Competent’ in this
unit of competency. For the student to be able to achieve academic success in the complete unit
of competency they MUST achieve a ‘satisfactory’ result in all assessment tasks associated with
this unit of competency
Should a student be deemed unsatisfactory in an assessment task by the assessor, they will be
informed by their assessor of the process for re-assessment.
REASONABLE ADJUSTMENT
Each unit is delivered and assessed based on a student’s individual needs. If a student requires
assistance, or modifications, or has a disability and requires “reasonable adjustments” necessary
to perform the required assessment tasks, they will need to inform the Assessor.
APPEALS
If the student is not satisfied with the decision made by the assessor the Shafston appeals policy
and process for Academic decisions will apply (refer student handbook)
1.5 To conduct e-marketing you will need a website and the website must
be credible, efficient, and productive.
1.7 The Code of Practice for e-marketing is the Australian eMarketing Code
of Practice
1.8 Privacy Policies clearly state how the user’s personal information is
collected, shared, used, and secured.
1.10 You must consider random audits of the security systems to ensure
they are current and being used consistently
Trainer
Feedback
2.4 The design must not incorporate your brand or logo, it should be
original.
2.6 The first pre-requisite for having a quality website is to have a good
business web design.
2.9 Long-term marketing strategies are those that bring you a steady
stream of targeted traffic over time.
2.10 Traffic is the least important part of the possible data that you should
track.
Trainer
Feedback
MARKING SHEET
1 (Quiz)
2 (Quiz)
Feedback to student:
Is re-assessment necessary?
Summative Assessment requires you to research, prepare and evaluate an organisational e-marketing plan
that integrates electronic communications and website marketing in support of marketing objectives.
To enable you to do this, you must answer the following essay questions.
If you require more space, you may use your own paper placing your name and group identifier at the top
and the question number beside your answer.
If you use your own business, you must include copies of all documentation to which you refer for the
Assessor.
If you use your own business, all answers must be confirmed by your supervisor during the interview to
complete the Evidence Record.
QUESTION 1 Siobhan’s Place is a boutique hotel in Mission Beach, North of Townsville, Queensland.
It has 50 beds and has achieved a 4 Star rating. It’s run by Siobhan and her husband
Ross, a retired polo player. The site is historic as one of the first mission Schools
established there and the ruins remain even now. The area is fantastic for trekking and
short bush walks in a 200 hectare bush setting. There is a stream, abundant fishing,
birds and wildlife. Siobhan has asked you to provide advice on how to promote her hotel
using web-based technologies.
Answer:
Trainer
Feedback
Answer:
Trainer
Feedback
Answer:
Trainer Feedback
Answer:
Trainer Feedback
Answer:
Trainer Feedback
Answer:
Trainer Feedback
Answer:
Trainer Feedback
Answer:
Trainer Feedback
MARKING SHEET
Feedback to student:
Is re-assessment necessary?
TO BE ASSESSED
Using the Bounce Fitness website (or your own business) to develop an e-marketing strategy or plan and
develop a website marketing strategy detailing the points noted in Task 3.
In addition, you will be asked to undertake a practical observation task in class. The attached Observation
Checklist will be used by your assessor during completion of Task 4 in class and this form will be completed
and signed by your Assessor and feedback provided at the end of the Task. This will provide further
evidence that you completed the necessary requirements accurately in respect of your organisation or
within the RTO.
You will need to provide copies of any documentation to which you refer or used as evidence to support
your assessment.
Action plan
Schedule
Costings
Monitoring strategy
Evaluation methods
To enable you to do this, you may use your own organisation if you are able to
access all of the documents
or
the Bounce Fitness in Maturity Advertising brief for the simulated business, Bounce
Fitness.
Instructions to During the training, you learned how to write an e-marketing Plan and that is what
the candidate is required here. Look at the example provided and include an Executive Summary,
Situational Analysis, Marketing Strategy, and Financials.
You must incorporate the use of an organisational website and clearly describe how it
will be used. Address the following points in your plan to ensure that it is complete:
Remember that you must include the use of a website as part of your plan. To ensure
that you cover all points, address the following in your plan:
o Clearly detail your website strategy and explain how the website marketing
objectives are in accordance with the e-marketing strategy and plan
o Using (as appropriate) either your organisational website or the one of
Bounce Fitness, describe whether the website conveys the features and
benefits of products or services of the organisation
o Evaluate the website, as appropriate, of either your organisation or Bounce
Fitness to ensure that it will be a useful marketing tool. This could include
data recording, contacts, and feedback mechanisms.
o Evaluate the effectiveness of the strategy.
Reference any research you use and include copies of documents to which you
refer for your Assessor to verify.
Resources The following materials are required for this project to be completed:
required
Business technology, including a computer and internet access
In your own workplace if you are able to access all the documents and
conduct all of the activities.
If you are using your own business, simply replace references to Bounce Fitness with
the name of your organisation.
The documents you will require if you are using the simulated business Bounce Fitness
can be found on the Bounce Fitness website:
http://bounce.precisiongroup.com.au/account/
You may also need to conduct further research on the Bounce Fitness website and/or
conduct external research.
Reasonable If you are unable to undertake the project assessment as designed, a further
adjustment scenario/project may be used as an alternative approach if negotiated with your
assessor.
Please type your assessment in this section and attach any supplementary evidence
MARKING SHEET
P1
P2
P3
P4
P5
P6
P7
Feedback to student:
Is re-assessment necessary?
TRAINER/ASSESSOR TO COMPLETE –
In groups students are to provide a 10 minute presentation demonstrating your evaluation of your website
marketing strategy. It is preferable that students don’t use the Bounce Fitness case study for this activity
However if you are not able to find a suitable case please search for one of your choosing (you will need to
google a sample marketing plan for the business to use as your basis for the e-marketing strategy. For
example https://umd.edu/ University of Maryland http://www.tonymceachern.com/case-study-sample-
marketing-plan/)
Discuss the following:
Clearly detail to the website strategy and explain how the website marketing objectives are in
accordance with the e-marketing strategy and plan.
Evaluate your website as an effective marketing tool in relation to the overall marketing plan
Ensure the website’s design projects the required image of the organisation and conveys the
features and benefits of products or services
Establish data recording, contacts, and feedback mechanisms, and evaluate these for effectiveness
Evaluate the effectiveness of the website marketing strategy.
IMPORTANT NOTE:
Use the Observation Checklist on the follow page to assess the presentation.
Objective: This activity is designed to give students the opportunity to demonstrate the critical knowledge
and skills they have learned throughout the unit BSBMKG510 – Plan E-Marketing Strategies
Direction for trainer: The activity should be provided in Week 1 of unit delivery and student’s encouraged to
start working on this and complete preparation for delivery in Week 2. Ensure students understand that
assessable presentation component that will be observed and marked by the unit assessor.
Directions for students: Follow the directions provided with the assessment materials and by your
facilitator/trainer.
Absent students: For students who are absent on the pre-arranged assessment date, an alternative date
must be set for the student/s to attend. In the case where only one student is to be observed, a third party
may be invited to participate for the activity and trainer to observe or if a student is unable to participate in
group activity reasonable adjustment must be made for example a video presentation.
Outcome: Students should be able to demonstrate their skills and knowledge of evaluating a website based
on the marketing plan and e-marketing strategy for an organisations product.
Student Name:
Student signature:
Date:
Assessor’s Name:
Satisfactory Unsatisfactory
Please include recommendations for future training in cases where the candidate has not
satisfactorily achieved all criteria
Declaration: I declare that this project assessment has been conducted as per the training organisation’s
assessment procedures and the instructions provided for this assessment task, and that I have
provided appropriate feedback to the candidate. The note below is to only be completed if the
student chooses to do this in a workplace environment and a third party observation occurs. It
may require the trainer/assessor to have a conversation with the third party.
Supervisor
name:
Supervisor
Date:
signature:
Yes No
Student signature The result of my performance in this assessment has been discussed and explained to me or
and declaration provided to me via the online portal.
Student’s signature: Date:
I hereby certify that the above student has been assessed by myself and the assessment was
Assessor’s
carried out as per the College policies and procedures.
signature and
declaration
Assessor’s Name: