5

th
Global Leadership
Research Conference
Theme: Digital Transformation and Disruptive
Innovation: Drivers for Future Business Growth

25th - 27th February, 2020

https://www.amity.edu/abs/glrc2020 or write to : glrc@amity.edu

5th GLRC-2020
GLOBAL LEADERSHIP RESEARCH CONFERENCE
Digital transformation and disruptive innovation have been instrumental in bringing about the Fourth Industrial Revolution (Industry 4.0). It is
essentially a revolution of technological breakthroughs, such as Edge, Cloud, Robotic Process Automation, Artificial Intelligence, Block chain and
the Internet of Things. These breakthroughs are complementing the disruptive innovation which is bringing a paradigm shift in the way businesses
are run. Aggregation model has fueled the growth of a new ecosystem of innovative businesses ranging from cabs to hotels with the help of agile
networking. Recent studies estimate that worldwide spending on the technologies and services that enable digital transformation will reach
almost $2 trillion in 2022, with companies allocating 10% of their revenue to fuel their digital strategies. This shows that digital transformation is
being recognised as a long-term investment. Whatever a company's vision for the future, it must include disruptive innovation and digital
transformation in order to grow and compete effectively.
Digital transformation is providing a valuable opportunity for core business functions to move away from manual processes and automate key
areas enabling leaders to focus on wider business opportunities. The network's role in supporting innovation - by enabling remote working and
providing access to technology and services on demand - is critical to delivering an environment that enables employees to achieve. Through
building a digital process at an early stage and integrating the wider organisation with technology, businesses will be able to stay ahead of the curve
and make themselves more available to future partners. Internal processes can become more efficient and flexible, with the ability to scale as the
business grows. Over time, digital transformation will produce the tools to generate time and resource gains for driving accelerated business
growth.
Through this conference we invite thought provoking research papers, case studies and original articles focusing upon the theme.

FINANCE TRACK
Theme: Emerging Technologies Reshaping the Financial Sector

The last few decades have witnessed tremendous changes in the Financial Arena Worldwide. To keep pace with the ever-evolving Business
Environment, Dynamism in finance is required. In such a scenario, innovations in financial practices become imperative. Financial services have
often been at the forefront of new and emerging technologies. High-performance computing is moving deeper into the financial sector, reshaping
functions such as marketing and longer-term investment strategies — areas where, up to now, the human mind has prevailed.

Technological interventions that are gradually making an entry into the global financial sector, including big data, artificial intelligence, block-
chain technology and internet of things, promise far greater convenience in day-to-day banking transactions for customers. Cutting-edge
technology is being leveraged by financial institutions across the world, with the ripple effect expected in India.
The objective:
To promote research and developmental activities in the areas of finance and business. The track will enable the research scholars, academicians
and industrialists to exchange ideas on the innovative practices, challenges and opportunities in the financial sector
· Sub - Theme 1: Going digital: Banking Transformation & Regulatory Challenges
· Sub - Theme 2: Innovative Solutions for Financial Security
MARKETING TRACK
Theme: Driving Business Growth through Marketing Transformation

Recent changes in the marketing landscape have highlighted the need for Marketing Transformation at an organizational level. The advent of digitization,
proliferation of mobile usage and changing consumption practices have given rise to a more informed consumer base. Organisations which recognize the
need for marketing transformation and include the same in their long-term agendas, can achieve growth and excellence by streamlining their marketing
processes and enhancing the productivity of their marketing teams. Efficient sales planning and analytics can enhance optimal utilization of sales resources
which can be a trigger for growth of business organisations.\
The objective(s):

· To provide a platform for sharing path breaking marketing ideas that can enhance organizational performance
· To create a forum for networking, idea-sharing and showcasing path breaking research practices which can increase the ROI of the marketing
function
· Sub-Theme 1: Consumption Practices in a Digital Era
· Sub-Theme 2: Innovative Advertising Practices for Enhancing Brand Value
· Sub-Theme 3: Responsible Consumerism and the environment

Theme: New Age Technology and Sustainability Driving Operational Innovation

Highly competitive and IT driven markets have thrown multiple challenges of productivity, quality, cost reduction, quick response, technology absorption
and sustainability. The organizations are being forced to accelerate the pace of “out of box thinking” and operational innovations to sustain and provide
efficient solutions for business. Operations Management creates value for the organization and for all stakeholders through continually improving its
processes and supply chain performance, thereby delivering unique products and services to customers. Organizations need to learn, adopt, restructure,
collaborate and experiment to retain their competitive advantage. In this context, GLRC 2020 through its conference theme 'Digital Transformation and
Disruptive Innovation: Drivers for Future Business Growth' provides the much-needed platform, bringing in academicians, practitioners, doctoral students
and other researchers, to disseminate and share knowledge and experiences through the presentation of research papers, panel discussions, and personal
interactions. Participants can expect exposure not only to new developments in the field but also benefit from deliberations through real life examples and
case-studies.
The objective:
To bring together academicians, practitioners, doctoral students and other researchers, to disseminate and share knowledge and experiences through the
presentation of research papers, panel discussions, and personal interactions.
· Sub-Theme 1: Operational Innovation/Sustainable Operations Management
· Sub-Theme 2: Supply Chain Management in Digital Era/New technology absorption

Theme: Foster Innovation and Disruption to drive digital transformation in HR

From automation, gig economy to generation Z, organizations have several disruptors to deal with today. This rapidly changing business environment puts
direct pressure on HR to help organizations navigate through these disruptions efficiently. The HR professional in the age of disruptions hence needs to play
a new role with emerging skills and tools and get on a learning journey. HR in the age of disruptions need to emerge as agile leaders with a digital and
business mindset, helping their organizations stay ahead of the curve. Digital innovation is now a key business issue that HR professionals must address in
order to remain relevant in their role.
The objective:
To bring together a diverse group of industry leaders, practitioners and academicians to deliberate on the innovative HR practices, policies and strategies
which would create a culture code for the digital era.
· Sub-Theme 1: Redefining the workforce in disruptive digitalized era: Changing role of HR
· Sub-Theme 2: Innovative HR practices in the era of digital transformation

SPIRITUAL TRANSCENDENCE MEDITATION “AN IMMORTAL RETROSPECT”FORUM ( 25th Feb, 2020 to 27th Feb, 2020)

It is evident that the bellicose world in which we are surmounted with presently brings an ever-challenging life. It is thus high time now to move from head to
heart and from thinking to feeling. The common goal of every human being or living creature on this earth is attaining avoiding pain and attaining
blissfulness and thus attaining a state of happiness which is everlasting.
The source of this eternal happiness is aspired to be achieved unparallel to experience the infinite energy that this universe holds. The theme “Spiritual
Transcendence through Meditation -An Immortal Retrospect”emphasizes on experiencing the infinite which exists in different forms and is realized in
different ways.
As is evidently understood by majority of us that the unitary source of pain and discontentment is
“Disconnect” from our source of energy transmitted through a powerful medium but
ultimately residing in us, thus awakening, experiencing and maintaining an advanced level
of consciousness through meditative techniques helps in reviving and restoring our immense
potential and energy. Thisunique Forum will provide an exceptional and requisite platform to
deliberate on need of connecting to self, facilitated through various meditative techniques, thus
transcending to elevated level of awareness, realization, focus and utilizing our potential for
achieving higher goal.
The exclusive Spirituality forum will provide an exceptional platform to relive after Inaugural
ceremony through powerful sessions, Workshop on Meditation techniquesfrom
International Speakers ,Reiki and other Healing techniques plenary Sessions from experts of
Neuroscience to Musicians research,Scientists, conceptual evidences through research paper
will provide an invigorating spectrum of ideas, beliefs, self-assessment to introspect and
retravel and unearth towards a journey of excellence and self -fulfillment.
The track will be a unique experience of its kind with Heart, Mind and Soul reviving meditation
in lush green environment and unforgettable visit to Vrindavan along with the hands-on experience of various meditative techniques.
The experts with their enriched experience in the areawill guide on how spiritual transcendence arouses and empowers to serve not only self but this
ecosystem thus solving issues like climatic changes, changing beliefs, humanitarian principles and excellence in true sustainable form.
All these put together will ensure Global harmony as meditation as a focused approach aims at bolstering awareness and serenity with spontaneity even
amid worldly activity. A collective effort to strengthen and realize the role of meditation will help in reconciling Peace, inclusiveness and harmony for all. The
forum looks forward for enriched reflections, insights and highly interactive learning from professionals, Business Leaders, meditation practitioners,
students and Research Scholars.
Let's begin for a true beginning!!!
FINANCE FORUM
Transformation of Financial markets are ongoing process and Fintech driven innovations are significant to connect this era of transformation. Linking
technology to bring scalability and quick access to data, firms have an unparalleled opportunity to take the Financial Services industry forward in entirely
new ways. Banking sector, capital markets, and other players in industry create volume of data that needs to be analyzed to create solutions.
The Finance forum at GLRC 2020 will deliberate upon the fintech disruptions and innovations useful to create solutions New Entrants, startups are seeking
to enter in to financial services using technology. Existing financial institutions making huge investments in technology to widen their customer base. From
mobile payments to insurance, fintech is pervasive.
Desired Outcomes:
Analysed how fintech disruptors are affecting the financial service industry.
Understand how big data is being analysed which capital market creates and how this can be useful for regulators and investors.
Interpret how fintech companies have changed the traditional banking system from mobile banking, digital payments, refinancing of loans, personal
Financial Planning and other services.
Understand the customers view on about FinTech concepts and how change in demographics helps them in adopting it fast.

MARKETING FORUM
With the growth of digitization a new marketing paradigm is fast replacing the old tenets of marketing. We are embarking upon an era in which the role of
marketing is being redefined faster than most organizations can respond. It is going beyond media and messaging and is becoming the contextual fabric
that holds together the complete customer experience. It has ushered into an amalgamation of technology, marketing, business and human behavior.
Conventional Chief Marketing Officer is going to be replaced by Chief Marketing Technologist who will be part strategist, part creative director, part
technology leader, and part teacher.
Achieving this new paradigm must not overlook the obvious challenges that such a transition entail. World-class organizations achieving this new
paradigm are taking a unique approach. They are creating incremental transitions from their data warehouse to the Customer Data Platform. This new
approach operationalizes customer data in the cloud, allows the company to create a contract for accessibility, reliability, security and access control. With
this one step, they are immediately enhancing their ability to integrate with newer and more effective cloud-based technologies, modern data warehouses,
BI tools, advanced AI and analytics; without taking on the burden of architecting a completely new marketing and CRM stack.
The Marketing Forum at GLRC – 2020 will deliberate upon the emerging marketing paradigm and challenges of this transition. It will provide a platform for
incisive debate and discussions on the entire gamut of the above transition among leading marketing professionals, academicians and researchers.
Objectives/Desired Outcomes
Ÿ To provide a platform for industry – academia interaction/discussions on latest developments and innovations in the marketing domain.
Ÿ To provide an opportunity to the students to learn from the discussions on new frontiers and the emerging paradigms of marketing.
Ÿ To explore the opportunities for training, consultancy and management development programs in the area of marketing through networking.

OPERATIONS AND QUALITY FORUM

The global and national highly competitive markets have thrown multiple challenges of productivity, quality, cost reduction, quick response, technology
absorption and sustainability. Towards this end, GLRC 2020 emerges as a stimulating forum for practitioners and academician alike to debate on emerging
business challenges and discuss ways and means to achieve around excellence.
With the advent of new-age technology the business functions are going through disrupting innovation and technology absorption in order to remain
competitive. Digital transformation is the flavor of this decade and is creating newer and more agile customer supportive business processes and achieve
operational excellence. Operations Management thereby creates value for the organization and for all stakeholders through continually improving its
processes and supply chain performance, thereby delivering unique products and services to customers. Amity University Uttar Pradesh, Noida has been
very successfully organizing its flagship annual event - Global Leadership Research Conference since 2016. Encouraged by the enthusiasm generated and
response received, the 5th Global Leadership Research Conference (GLRC 2020) has been planned on February date 25th and 26th, 2020 at Amity
University Campus Sector – 125, Noida, on the tropical subject of “Digital Transformation and Disruptive Innovation: Drivers for Future Business
Growth”.
Globally, India has emerged as an important manufacturing base and is competing closely with China in attracting several multinational firms to set up
their plants. Therefore, manufacturing firms need for use of operations management to remain competitive in business and tap the emerging opportunities
in the global arena. The objective of present Operations Management and Quality Form is to bring together the Researchers from Academia and Industry as
well as practitioners to share ideas, problems and solutions on the subject of “Digital Transformation and Disruptive Innovation in areas of Operations
Management and Quality.
Desired Outcomes
Ÿ To provide a platform for industry – academia interaction/discussions on latest developments and innovations in the marketing domain.To create
an environment for students to understand the latest industry practices and emerging digital innovation, which will help create a future course for
them.
Ÿ To provide a platform for industry – academia interaction/discussions on latest developments and innovations in the marketing domain.
Ÿ Make them industry ready to through successful implementation of SCM 4.0.
Ÿ To provide a platform for industry – academia interaction/discussions on latest developments and innovations in the marketing domain.To discuss
the way forward for technology adoption, quality and operational innovation.
HUMAN RESOURCE FORUM
Technological innovation is moving at a faster rate than anyone ever imagined. Disruptive technologies are creating brand new jobs and roles, new
business models, and new markets. In the era of rapid technological change and ever-evolving skills, it is imperative for enterprises to train employees for
jobs that don't exist yet. Every business is on a war path against the current digital disruption wave. At the rate at which technology is changing, if a
company must survive the next 5 years, it cannot continue to do what it has been doing till now. It must change dramatically and adapt faster. The future of a
digitally successful enterprise would depend on its ability to break new boundaries, empower employees to be digitally fit, deploy latest technologies to
ensure business efficiency, and build a strong interconnected ecosystem partnership.
Objective & Desired Outcome:
This session will have leaders who have traversed the journey of 'disrupting yourself before anyone else does,' share their success stories and challenges in
accelerating their enterprise to be at the forefront of digital supremacy. The discussion will focus on how enterprises can nurture a growth mindset in their
employees, leverage digital technologies for reskilling, and bring in a mindset for employees to understand emerging technologies and the potential new
opportunities therein, for the enterprises.
MANAGEMENT & INDUSTRY ASSOCIATION FORUM
“Management and Industry Associations Forum will have deliberations on the theme “Role of Management and Industry Associations to work as a link
between Academia and Industry for promoting Digital Transformation and Disruptive Innovation”. Management and Industry Associations have an up-
to-date knowledge about the changing requirements of the industry in the wake of rapid digitalization disruptive innovation, which can be effectively
used by Business Schools to revise and update their curricula. It will go a long way in making the students ready to take on the challenges of digital
transformation. To achieve this objective, it is imperative that there should be more frequent and intensive interaction between the Business Schools and
Industry Associations/Federations. The deliberations in this forum will help in evolving more effective ways of engagement and interaction between the
two.”

LIST OF SPEAKERS IN THE PAST

H.E. Avaz D. Khodjiev, Honorable ambassador of Republic of Uzbekistan
Mr. Deepak Bagla, Managind Director & CEO, Invest India
Sir (Dr. Huzaifa Khorakiwala, Founder, Wockhardt Foundation
Dr. Elda Du Toit, CGMA, Associate Professor, Universality of Pretoria
Dr. Charan Singh, Chief Executive and Direcotr, EGROW and Non Executive Director, Punjab and Sindh Bank
Mr. Mahesh Munjal, Convener, CII WUP Industry Academia Skill Panel and Chairman & MD Majestic Auto Limited
Mrs. Pooja Chauhan, Chairperson, Amity Humanity Foundation
Mr. Lalit Agarwal, CMD, V. Mart India Ltd.
Prof. Anadi S. Pande, Professor, IIM-Lucknow
Mr. Yogesh Kapoor, Sr. President, Yes Bank
Ms. Aparajta Sarmah, Director – HR, Metlife
Mr. Peter Vegelsang, International Academician

LIST OF INVITED SPEAKERS FOR GLRC 2020

Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh
Hon’ble Shri Kamlesh Patelji, Spiritual Leader Heartfulness movement, Heartfulness Institute
Mr. Devdutt Pattnaik, Mythologist & Writer
Prof. Sisir Roy, Visiting Professor, IISC Bangalore
Dr. Mohit Gupta, Cardiologist AIIMS
Prof. Pramod Pathak, IIT(ISM) Dhanbad
Prof. Gopal Mahapatra, IIM, Bangalore
Mr.Taraknath, Reiki Expert, Bangalore
Ms. Simrin Gregory, Expert -Akashik Record reading
Dr. R S Parmar, IIT Delhi
Swami Atma Priyananda, Hon’ble Vice Chancellor Ram Krishna Mission Vivekananda University
 ..................................
Amity Business School (ABS) was established in the year 1995
by visionary and great strategist. Dr. Ashok K. Chauhan,
Founder President under the aegis of Ritnand Balved
Education Foundation (RBEF). It is because of his unparalleled
vision that Amity Business School is ranked amongst the top
Business School in the Country.
Amity Business School offers following Postgraduate and
Doctorate Programmes:
Master in Business Administration (MBA)
Master in Business Management ( Entrepreneurship)
Master in Business Administration ( Human Resource)
Master in Business Administration ( Marketing & Sales)
Master in Business Administration ( Finance)
Master in Business Administration (Retail Management)
Doctoral Programme (Ph.D)
Its curriculum is practical and industry-oriented, updated
For Any Queries, Mail to : glrc@amity.edu
Visit our Website: https://www.amity.edu/abs/glrc2020
annually by the Industry Advisory Boards. It focuses on
personality development and imbibing of values with
exceptional value added courses like Behavioral Science,
Business Communication and Business Foreign Languages.
ABS has one of the largest and most proactive team of Faculty
and Researchers who are leading the way in various cutting
edge areas of research and publications. ABS Faculty members
have published more than 600 Research Papers during Last 5
years. The focus of ABS is on developing a global outlook
amongst the new cadre of management professionals who are
multi-skilled and have a capability to function as cross
functional teams and with a deep understanding of ethical and
value based business processes.
ABS works with a mission to create an ambience of academic
excellence in which new ideas, research projects flourish and
the leaders and innovators of tomorrow emerge.

CO-CHAIRPERSON ORGANISING SECRETARY

Prof. (Dr.) Ashok Sharma
Prof. (Dr.) Jaya Yadav
Convener(s)/Co-Convener(s)
Marketing Fourm Human Resource Forum Operation & Quality Forum Finance Forum Spirituality Forum
Dr. Rahul Gupta Dr. Anshu Singh Dr. Rajneesh Mahajan Dr. Urvashi Varma Dr. Vijit Chaturvedi
Dr. Vivek S. Tomar Dr. Jaideep Kaur Dr. Aditya Gupta Dr. Ruchi Arora Dr. Rushina Singhi
Marketing Track Human Resource Track Operation & Quality Track Finance Track Dr.. Lakhwinder K.
Dr. Vandana Ahuja Dr. Priyanka Agarwal Dr. Sumeet Singh Jasial Dr. Rosy Kalra Dhillon
Dr. Shiv Shankar K. Yadav Dr. Richa Sharma Dr. Abhay Kumar Srivastava Dr. Manjula Shastri Dr. Mansi Paul
Dr. Prachi Trivadi
Manangement & Industry Associations Forum
Dr. Ramesh Bagla