 Clearly identify alliance opportunities through which Bounce can unlock alternative sources of

revenue. Prioritize them and project revenue potential for FY 19-20.

Alliance opportunities for Bounce-
1. Collaborate with furniture rentals like Pepperfry- since millennials usually go the
“rent your furniture way”, Bounce could partner with furniture or electronic rentals and
this will help them increase their database of people who have shifted recently and
target such customers specifically. There could be special discounts for customers who
come via the rentals, this will help engage more customers and build a loyal customer
base.
Pepperfry will also get access to Bounce’s customers and it will be a profitable situation
for both parties.

2. Collaborate with startups like Dunzo- Bounce and Dunzo could collaborate which will
help Bounce to rent its scooters to Dunzo and will be a win-win situation for both the
start-up aggregators.
Collaboration with a start-up like Dunzo can help both the companies to leverage on
each other’s customer base and hence increase their reach. Dunzo will need bikes for its
delivery service which is where Bounce can help with its fleet of over 10000+ scooters.
When the customer base expands, the company can reduce it’s on-demand service fee
too.

 How can Bounce maximize the utilization of its fleet of over 10,000 bikes? Can you identify
other opportunities, along with their revenue potential, for Bounce to increase asset utilization?
1. With colleges in Bangalore- college goers use public mode of transport since it’s
cheap. Bounce can leverage this point, and make their fleet available in parking slots
near colleges so that students can avail the services which Bounce has to offer.

2. Rent the fleet to people who arrive for short durations such as a month or two.
Such people won’t buy a scooter or bike and for them this will be a very good offer
specially for the middle-income earners. Or for people who can’t afford to buy one. Even
in families where both the couple are in different jobs, and they can afford only one bike.
Such couples can rent a scooter very easily.

3. Bus stops- not all bus stops are at a walking distance from people’s home or office.
Since a significant number of people travel by bus, bounce can station its scooters in
parking lot near bus stops.

Bounce could start monthly rental services that will complement its existing on-demand
service. The monthly rentals could be around 1500-2000 rupees per month which means
around 50 rupees per day. Petrol and parking responsibility will be borne by the
customers. This rate is super-cheap and will attract people who use public transport
since they can’t afford cab-sharing services or say, bike-ride services on a daily basis.
Bounce stations its scooters in front of metro stations in Bengaluru. In addition to that,
Bounce could start this service in front of various colleges. So that college goers while
returning home can avail of the facility.
Offering rental services at low prices will help Bounce utilize its fleet of over 10000
scooters, a number which will only increase with time. Low- middle income earners will
find it feasible to rent.

When rentals are made available at low prices, the customer base can be increased and
this will help Bounce make profits.
The scooter model rental could work in the following manner:
 User signs up on the app
 Places the order according to requirements and via the app
 Pay using online- payment mode
 The person can pick up his keyless scooter from the nearby kiosk and drop it
back in the same place
 The rentals could be monthly with an option to renew it every month