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GRADUATE SCHOOL
Entrepreneurial
Intentions and
Capabilities of
Women
Research Paper
Submitted to:
Dr. Juris C. Ponio
Submitted by:
Kim Arrianne A. Cunanan
Women and men aren't as different as you might think: A review of dozens of studies found
that men and women are basically alike when it comes to personality, thinking ability and
leadership. The differences that do exist may reflect social expectations, not biology. Despite this
evidence, the media continue to spread the idea that the sexes are fundamentally different — with
Entrepreneurship has traditionally been defined as the process of designing, launching and
running a new business, which typically begins as a small business, such as a start-up company,
offering a product, process or service. It has been defined as the "...capacity and willingness to
develop, organize, and manage a business venture along with any of its risks in order to make a
profit. (https://psu.pb.unizin.org/ist110/chapter/13-2-entrepreneurship/)
For centuries females have taken the back seat in male oriented social systems. Globally,
the number of women entrepreneurs lags behind the number of men. In the Philippines, though
women are playing a key role in society, still their entrepreneurial ability has not been properly
tapped due to the lower status of women in society. The main purpose of this paper was to find out
the entrepreneurial intentions and capabilities of women in a rural area. The researchers used the
quantitative research with survey questionnaire and a total of 150 women was targeted as
respondents of this study. Other relevant information was gathered through an online researches.
The adequate related literature and studies gave the researchers the proper direction on how the
investigation was done. Most of the women were aged 23 - 30, single or married, with at least two
children, and a baccalaureate degree holders. They managed their own businesses and earning a
monthly income of Php 10,001 to Php 20,000. The women entrepreneurs were good in marketing
(selling), record keeping, business management, critical thinking, planning and research, decision-
communication and managerial skills. The local government unit must encourage more women to
join seminars and training to improve their skills in the identified areas, and community must
promote and institutionalize the women's business activities to promote their enterprises.
Many researchers and policy formulators consider entrepreneurship as the link to increased
and sustained economic development and growth. While this is particularly the case in developing
countries with significant poverty and high unemployment rates, it also relates to developed
opposed to stagnating growth (Ambrish, 2014; Meyer, 2017; Meyer and Meyer, 2017).
According to the Asian Development Bank (2007), females in Asia contribute significantly
towards economic development, but face different constraints and opportunities when compared
to males. McAdam (2013) adds to this by indicating that female entrepreneurship has drawn
enormous attention to policy formulation, literature studies and practical research since
countries’ economies. Furthermore, female entrepreneurial activity has been accepted as a vital
part of the economic profile of a country, as has the argument that empowering female
entrepreneurs act as fuel for flourishing economies (Ambrish, 2014; Kot et al., 2016).Carter et al.,
(2006) assert that females are becoming essential change agents within the social and economic
environments and are globally responsible for making valuable contributions towards job and
wealth creation and economic growth. Notwithstanding the impact and role females have in
today’s economies, their contribution is often understated and undervalued (Carter et al.,
proportion of economic production in many economies, women still face tremendous challenges
business can be a challenge for some females (Gatewood et al., 2009). Over the decades, many
different definitions explaining the terms entrepreneur and entrepreneurship have been formulated.
Schumpeter’s definition during the early 1930 considers entrepreneurs to “be those who create
new combinations, new markets, product, or distribution systems” (De Bruin et al., 2006). More
recent definitions by Shane (2003) and Ambrish (2014) also refer to an entrepreneur as an
individual who possesses the skill to exploit opportunities by introducing new or better ways to
provide goods and services to the economy, to enhance methods and improve ways of organising
and by establishing a new business or revitalising an existing one by such means as improved
service or product delivery. Historical and recent definitions in the field of entrepreneurship
include the following character words: opportunism, innovation, risk-taking, designing new
starting new organisations (Bird and Brush, 2002). Various definitions for female entrepreneurs
have also been established in recent years. In the UK and US, a female-owned business refers to
one that is either fully or majority (51% or more) owned by females. The Indian government
defines a female entrepreneur as one owning at least 51 percent of a business and ensuring that at
least 51 percent of employment provided by the business should be to female employees (Ambrish,
2014). Based on the aforementioned, the question could be posed: If the concept of
entrepreneurship has been clearly defined by so many researchers and experts in this field, why is
developed?
As more females venture into the field of entrepreneurship globally, research approaches
and theoretical perspectives to understand the role women play within this sector require clearer
entering the sector of entrepreneurship during the last few decades, they can be considered as one
of the fastest growing entrepreneurial populations in the world (Brush and Cooper, 2012).
According to the OECD (2004) female entrepreneurship needs to be studied as a separate group
for two reasons. Firstly, it has been recognised as a valuable and unexploited source of economic
movement and growth that creates not just jobs for themselves, but for others as well. In addition,
females in some cases often provide society with alternative solutions to various social problems.
Secondly, the topic of female entrepreneurship has previously been neglected in social sciences
and in general society. However, this is slowly changing as more women are entering into the
market and policies assisting in the development and management of such entrepreneurship are
gradually becoming more prevalent in many countries. The World Bank (2015) states that the
succeeding in this endeavour could enhance economic efficiency. Because business and
entrepreneurship are still perceived in many countries and cultures as a male dominated sphere, it
remains a priority to provide women with equal access to opportunities and continuous research
on female entrepreneurship could assist in doing so. Bird and Brush (2002) and De Bruin et al.,
(2006) suggest that historical theory and research on entrepreneurship focussed on men and that
the perception was created that entrepreneurship is formed around male experience and
capabilities. Various allusions regarding entrepreneurship as a male dominated field have been
made in the past. In 1921, a reference was made to the “active businessman” while in 1934 an
entrepreneur was described as a “captain of industry” (Scranton, 2010). This trend continued with
a statement made in 1968 terming an entrepreneur as a “hero who perceives the gaps and connects
markets” (Bird and Brush, 2002) whereas, in 1982 Hebert and Link referred to an entrepreneur as
in the past, because for many years females were not active in the business and economic sector.
But as times have changed and women are entering this previously male dominated industry, the
need for new and female-relevant research is growing (Heber and Link, 1982). Leading researchers
in the field of female entrepreneurship have emphasised the importance of studying this as a
separate research entity as there are significant differences between male and female motivations,
characteristics and business growth and development with regard to entrepreneurship. There are
also clear distinguishing features in some of the methods and ways that female entrepreneurs
manage their businesses and compile strategies(Bird and Brush, 2002; Greene et al., 2003; Brush
et al., 2006; Carter et al., 2006; Meyer and Mostert, 2016). Carter et al., (2006) specifically refer
to women being more risk and debt averse, which could lead to certain conclusions about why
their businesses are in many cases not attracting the investment opportunities that their male
counterparts so often do. In addition, Botha et al., (2007) suggest that some women might need
more assistance with regard to self-esteem and confidence than traditional male entrepreneurs.
Barsh and Yee (2011) further contend that women face different structural obstacles, lifestyle
issues and individually embedded mind-sets when compared to men. While there is proof that
similarities between certain entrepreneurial traits in men and women exist, there are clear
differences in many other aspects. Greene et al., (2003) report that over the last 25 years various
research have identified similarities between male and female entrepreneurs, but that these
investigations lack substantial discussion of the differences. Some of the most compelling
differences between male and female entrepreneurs include: reasons for starting a business, the
choice of business, how they finance their start-ups, governance structures, growth patterns and
some aspects of the entrepreneurial process. Various differences are present in the traditional way
of the entrepreneurial process: time, concept of reality, action and interaction, ethics and power
are all often performed in a different and more subtle manner when viewed from a female
perspective. In addition to this, Bird and Brush (2002) further explain that there are clear
differences in the way that traditional and new ventures and organisations are started and the way
that they would be managed from a female perspective. For example, the way a traditional
entrepreneur might make use of resources would be to “lease” people, show low commitment and
people and taking the form of a trustee. There are also differences in the structure, method of
controlling of systems, culture and policy integration. McAdam (2013) asserts that there are many
similarities in the operating profile of small businesses despite the varying traits of the owners, but
that there is indeed a significant difference within the operating profiles of female owners. Many
still follow a feminised working pattern, trying to balance work, home and childcare. While some
might say this pattern is acceptable, many may see it as discrediting the value and growth potential
of the business (McAdam, 2013). This need for supplementary research on female
entrepreneurship further extends to developing and emerging countries where culture still plays a
huge role in the development and empowerment of women. Many cultures still believe that women
are solely responsible for home and family related tasks as well as purposes of reproduction (De
Bruin et al., 2006; Karanja and Bwisa, 2013). This could restrict women from starting a business
or hinder their growth potential owing to their status within the community. Many African cultures
still implement a policy where women are not allowed to own any assets and which holds that
everything they own actually belongs to their husbands, creating structural and cultural challenges
for female entrepreneurs (Chitsike, 2000; Mungai and Ogot, 2012). According to the Global
when it comes to business matters, despite their origin, education level, work status and so forth
(Herrington et al., 2009). Research has also consistently confirmed that early-stage entrepreneurial
activity (TEA) is gender sensitive due to societal, cultural and economic issues (Singer et al.,
2015).Furthermore, perceptions that women are less capable than males in the field of business,
are still widely held by many cultures; even by some westernised economies. McAdam (2013)
asserts that females are a diverse group and that deeper studies into culture, ethnicity, class and
education are also important and could indeed influence the way women perceive business
ownership and manage their ventures. As research in many cases have a direct and indirect link to
management policies and improvements in strategies, having more high impact data available
Due to the increased participation and growth in numbers of women business owners, many
would agree that more, and a better body of research is needed in the area of female
entrepreneurship. One of the discussions by experts in the literature concerns the gap in research
into female entrepreneurship. Despite more studies in this area being undertaken over the past few
decades, there is still a gap in the available literature. From the studies on female entrepreneurship,
one may note that many of them focus on investigating individual level and/or country or regional
profiles. Few studies pursue general research on entrepreneurship that involves analysis at firm
level and integrated-level (De Bruin et al., 2007). It has also been suggested that cross-country
studies will be desirable in future. In addition to this, comparisons between different women
groups or samples are necessary. For example, will women from a rural African community
display the same entrepreneurial characteristics as women from a sophisticated first world
country? Greene et al., (2003) furthermore suggest that additional research is required on the role
issued by the Department of Trade and Industry (DTI) in South Africa indicated that there is a
major absence of high quality empirical studies on female entrepreneurs and that statistical data is
lacking (Jiyane et al., 2012). Brush and Cooper (2012) further assert that female entrepreneurship
is understudied and not well-documented. De Bruin et al. (2006) scrutinised the number of
publications placed in the top eight entrepreneurship journals between 1994 and 2006 and found
that a mere six to seven percent related to female entrepreneurship. In addition to this, Greene et
al.,(2003) prepared a similar study on nine of the leading entrepreneurial journals from 1976 to
2001 and found that in 661 issues published during that time, a mere 129 articles concentrated on
women entrepreneurship or business development. Adding to this is the fact that most of these
publications appeared after 1990 and that just 7 percent of these articles used a conceptual
approach or were based on literature reviews. Ahl (2002) found that some of the so-called “A-
journals” in the field of management did not publish noticeably on entrepreneurship and even if
they did, there was almost nothing on female entrepreneurship. She found that of seven of the
Academy of Management Journal, and Administrative Science Quarterly) between the years 1985
and 1999 just 97 articles out of 5291 were entrepreneurship related and of these, just three reported
on female entrepreneurship. This equals a mere 0.056 percent of all articles from these journals.
She conducted a similar search in five leading European journals ranging from 1981 to 1993 (first
publication issues of each journal) until 2002 and found just 12 research articles that were on the
topic of entrepreneurship while none of these addressed female or gender related entrepreneurship.
emerged in the 1930s. The late 1970s witnessed the emergence of an explicit sub-domain of
women entrepreneurship (Jennings and Brush, 2013). This section outlines the chronological
In 1976, Schwartz published the first academic paper on female entrepreneurship in the Journal of
Contemporary Business and the first policy report in this area titled “The bottom line: Unequal
enterprise in America” was released in 1979 in Washington DC. Hisrich and O’Brien (1981) made
the first academic conference presentation on women entrepreneurs at the Babson College
Conference on Entrepreneurship in 1981. The first academic book on female entrepreneurs was
Initial research on entrepreneurship assumed that male and female entrepreneurs were
generally the same and there was no specific need for a separate investigation (Bruni et al. 2004).
As a result, the sub-domain of women entrepreneurship did not develop as a significant area until
the late 1990s to early 2000s (Jennings and Brush, 2013) with the launch of two dedicated
conferences. First, a policy oriented Organization for Economic Cooperation and Development
(OECD) Conference on women entrepreneurs in small and medium sized enterprises was held in
It was not until 2009 that a niche journal titled the International Journal of Gender and
area recognized the growing need for research in this area. The journal of Entrepreneurship Theory
and Practice published a special issue on women entrepreneurship in 2006 and 2007 (de Bruin et
special report on women and entrepreneurship in 2006 followed by subsequent reports in 2010,
2012 and 2015. In 2015, Global Entrepreneurship Development Institute published the Female
Entrepreneurship Index report that analyzed conditions for fostering women entrepreneurship in
77 countries. As per the report, the top ten countries for female entrepreneurs in 2015 were- United
States, Australia, United Kingdom, Denmark, Netherlands, France, Iceland, Sweden, Finland and
In recent years, the debate about the marginality of women in academic science has
been extended to academics’ engagement with industry and their commercial efforts (Tartari
& Salter, 2015). Globally, women’s entrepreneurship is increasingly understood to be a key driver
of economic growth and job creation. Indeed, an estimated $4.5 trillion would be added to Asia
and the Pacific’s gross domestic product by 2025 by closing the gender disparities in economic
rights and increasing their influence (The Asia Foundation, 2018). Women form a nation’s
significant human resource (Pierce, Achdiawan, & Roshetko, 2016; Tartari & Salter, 2015). They
should be sued as instruments for the growth and development of the economy as well as to their
community. Women, on the other hand, are willing to take up business and lend their contributions
to the growth of the nation. Women are now ready to do all business and enter all professions like
trade, industry, engineering, etc. (The Asia Foundation, 2018; Pedro, 1942; Pierce et al., 2016)
The role and participation of women are recognized and steps are being taken for the promotion
of women entrepreneurship, women must be shaped up properly with other entrepreneurial traits
and skills to face the challenges of world markets, meet the changes in the trends, be competent
Ragus, 2008; Fini, Marzocchi, & Sobrero, 2009; Holwerda, 2018). Complete entrepreneurial
development in a nation can be achieved by the participation of women and therefore the
and qualitative business development services are the major requirements for industrials
growth, especially contribute to the growth of every woman. Entrepreneurial skills are essential
for industrialization and for the alleviation of mass unemployment and poverty. Today, women
in advanced market economics own more than 25 percent of all businesses and women-
owned businesses in Africa, Asia, Eastern Europe, and Latin America are growing rapidly. In
some regions of the world, the transformation of the market economy, women entrepreneurs is
worker because ownership not only confers control over assets and liabilities but also gives her
the freedom to make decisions. Through entrepreneurship development a woman will not only
generate income for other women in the locality, but also will have a multiplier effect in the
generation of income and poverty alleviation (Emm, Ks, Gomolemo, & Oa, 2017; García-
rodríguez & Gil-soto, 2017; Junior, Antonio, Gimenez, & Wendling, 2018; Mamun, Binti, Nawi,
worker because ownership not only confers control over assets and liabilities but also gives her
the freedom to make decisions. Through identifying entrepreneurial skills, a woman generation
the skills for their own self-development (I. Ismail, Husin, Abdul, Mohd, & Che, 2016;
Jovane, Seliger, & Stock, 2017; Wickstrøm, Liu, & Schøtt, 2017). Empowering women is a
but also help to develop economic independence, personal and social capabilities among women.
community development and at least the nation development (D. Ismail, Khairy, & Domil, 2014;
Schneider, 2017; Suzana et al., 2014). Entrepreneurship development among women can be
technology are the two important factors of growth in the new economic order. To activate these
and economic development have been found as positively correlated variables in various
research studies conducted in different nations. The growth of developing economies may be
attributed to a large extent to the growth of their entrepreneurship. Further, the growth of women
countries(Khayri, Yaghoubi, & Yazdanpanah, 2011; Nardi & Fella, 2017; Rachwa, 2011;
Sánchez & Sahuquillo, 2012; Stephany, Fontinele, Maria, Barros, & Moraes, 2017; Yang, Liu,
The Global Entrepreneurship Monitor (GEM) Report for Women 2016/17 reports that 274
million women were already running their own businesses across 74 economies, of which 111
million were running well-established businesses by 2016. As globalization is breaking down the
barriers that limited businesses by cultures, gender and geography, many partnership and trade
agreements have been developed in an attempt to encourage global economic activity among
women. Women are known to give back about 90 percent of their earnings to the health and
see why it is critical. Understanding women’s entrepreneurial attitudes, trends and activity from
all over the globe will help shape government policies at various levels along with the numerous
educational and training programs aimed at improving the business environment for women.
Here are some interesting findings -- and paradoxes -- from the GEM Women report:
1. Developing economies see a higher male-female parity among entrepreneurs than developed
economies.
Asia and Latin America showed the highest parity between male and female entrepreneurs,
at the innovation-driven stage of development saw women start businesses at 60 percent the rate
of men -- a surprisingly sharp decline from factor-driven economies. Despite the advantage of
entrepreneurship.
More women than men, about 20 percent more, cite opportunity as the primary reason for
venturing into business even in factor-driven economies. This only becomes more pronounced in
the innovation-driven group, where women are three and a half times more likely to cite
The increased opportunity perception is associated with the higher TEA. Also, the report shows
that women entrepreneurs have a 5 percent greater likelihood of innovativeness than men across
all 74 economies.
Career
Though the number of women who aspire to start their businesses is closer to the number of men,
the gap widens among business-owners, indicating that women are less likely to start their business
and also more likely to exit at early stages or between phases of transition (4 out of 10 in factor-
driven economies). This trend slightly improves in innovation-driven economies where there are
Business discontinuance among women is associated with lower growth expectations and dealing
In the developed economies, more than half of women-led businesses are seen to be clustered
around government, health, education and social services. The report shows that women are geared
towards sectors typically dependent on human capital -- possibly due to women’s inherently
While developing countries showed higher entrepreneurial activity, fewer enterprises were likely
to transition to a mature stage. Innovation-driven economies were seen to be more conducive for
sustainable businesses but registered slower growth than men-owned businesses. Interestingly,
Laurel Delaney, founder of Women Entrepreneurs Grow Global and author of the bestselling book
“Exporting: The Definitive Guide to Selling Abroad Profitably,” says “Even in a developed
economy, women business owners are less likely to explore and expand their products or services
because they think they can’t do it, or that they don’t have access to the right training, education,
advisory networks, mentorships and community programs. This perceived deficiency makes it
difficult for women to access markets, conduct marketing and establish relationships.”
Related: A Day in the Life of Jen Gotch, the Female Badass Behind the Multimillion-Dollar
Company Ban.do
Entrepreneurial participation was seen to decline with an increase in the level of education,
suggesting that general education is less relevant for building entrepreneurial skills or
competencies.
This fact is demonstrated by the emergence of entrepreneurial activities in the most unexpected of
places. A refugee camp in South Sudan was found to be flourishing with micro-enterprises and
small businesses, mostly led by women. Technology, the massive game changer is crushing
barriers between geographies and cultures, and unifying businesses with the perfect customer to
“A global mindset starts with self-awareness, reflects an authentic openness to and engagement
with the world, and employs a heightened awareness to the sensitivity of cross-cultural
especially starting a firm. This begs the question, what explains entrepreneurial intention?
People’s intentions have been considered consequences of their personal traits, demographic
background, cognitive make-up, and their context. Here we combine these approaches into a two-
level model to account for how intention is shaped by individual and cultural conditions around
the world. We hypothesize that intention is promoted by perceived capabilities, risk propensity
and awareness of opportunities, and that these are affected by demographic attributes, especially
formal education and entrepreneurial training, and by cultural context. We use the GEM adult
population survey in 2008 in all the 34 nations where people were asked about their entrepreneurial
training. We also use the World Values Survey in which national culture is measured along two
expressionism. The hypotheses are tested by regressions. We find that people’s entrepreneurial
intention is promoted by their risk propensity, opportunity awareness and especially their
gender in the way that men more often than women consider themselves capable, risk-willing and
aware of opportunities. People’s entrepreneurial attitude is also shaped by their cultural context in
the way that traditionality, more than secular-rationalistic culture, promotes perceived capabilities,
and also in the way that self-expressionism, more than materialistic culture, enhances perceived
Social psychology offers strong models of behavioural intentions with significant demonstrated
predictive value for several behaviours. Such models offer sound hypothetical structures that
particularly delineate the procedures underlying intentional acts. Metaexaminations (Kim &
Hunter, 1993) empirically demonstrate that “Intentions effectively predict behaviour and attitude
wide range of behaviours and intentions to take part in those behaviour’s, attitudes explain more
than half of the changes in intentions. Intentions clarify at least 30% of the changes in behaviour.
Clarifying 30% of the difference in behaviour analyses positively to the 10% level and is ordinarily
clarified straightforwardly by quality measures or attitudes (Ajzen, 1987). More distal marvels, for
example, profession decisions will probably bring about a smaller effect. Still, intentions remain a
The theory of reasoned action (TRA) (Fishbein & Ajzen, 1975; Ajzen & Fishbein, 1980) generally
asserts that “The central cause of an action/behaviour is the intention, more specifically
behavioural intention, that is, what one anticipates doing or not doing.” The intention, on the other
hand, is dictated by attitude (evaluation of the action/behaviour) and a subjective norm (evaluation
of other available options) (Trafimow, 2009). TRA is comprised of three noteworthy constructs:
(1) the behavioural intention that relies upon (2) subjective standards (nor) (3) dispositions
(attitudes). The more grounded the inspirational dispositions toward conduct are and the more
grounded the social standards toward conduct are, the more grounded the intention is.
Behavioural Intentions measures the quality of the intention to execute a predefined activity.
Subjective standards depict the weight by associates or companions to conform to standards. If,
individual will be more averse to entrepreneurial conduct. Attitudes comprise the assumptions
about the outcomes of performing a predefined activity. Behavioural beliefs are assumed to be a
beliefs on the other hand impact one’s subjective norm towards performing an action/behaviour
(Madden et al., 1992). In summary, according to the theory of reasoned action, the immediate
1992).
The TPB (Ajzen, 1985) extends the limit of unadulterated volitional control indicated by the TRA.
This is accomplished by including convictions with respect to the ownership of essential assets
and opportunities to proceed with a given conduct. The more assets and opportunities people think
they have, the more prominent their apparent behavioural control over their conduct ought to be.
these convictions and regard them as halfway autonomous determinants of conduct (behaviour)
(Madden et al., 1992). Marketing researchers, as well as social psychologists, have had significant
research. Such reliable, vigorous and replicable ideal models have been generally applied in
practical circumstances, such as career/profession preferences, weight loss and coupon use (Ajzen,
1987; Kim & Hunter, 1993). TPB distinguishes three attitudinal predecessors of expectation. Two
mirror the apparent attractive quality of playing out behaviour: individual attitude toward results
of the behaviour and perceived social standards/norms. The third, perceived behavioural control
reflects observations that the behaviour is individually controllable. Perceived behavioural control
reflects the apparent feasibility of playing out behaviour and is accordingly identified with a view
these attitudes.
Shapero’s model of the Entrepreneurial Event (SEE) is another important theory in the
entrepreneurship intentions world. It has been referred to as an implicit intention model specific to
the entrepreneurship domain (Krueger et al., 2000). In this model, the intention to venture into
business is said to be derived from the propensity to act upon opportunities, perceptions of its
“human behaviour is guided by inertia until an outside force interrupts that inertia.” The
interruption is most often negative such as an abrupt job termination; however, sometimes the
interruption of the inertia can be due to positive events such winning a lottery (Shapero & Sokol,
1982). The interruptions trigger a change in behaviour and the victim is always forced to make
decisions that seek the best opportunity available. (Krueger et al., 2000) According to Shapero,
behaviour depends on credibility and propensity to act. Credibility demands behaviour to be both
feasible and desirable. Thus, entrepreneurial events require both in order for the desired
a result of cultural, social and personal factors further, Shapero defines perceived desirability as
the attractiveness of starting a business, i.e., both intra and extra personal impacts and defines
perceived feasibility as the level to which one feels capable of venturing into the entrepreneurship
world. This is achieved empirically by using his proposed testable, eight-item, inventory questions
“People act on decisions based on their own personal disposition and thus reflect the aspects of
intentions.” Acting on an opportunity is highly dependent on control perceptions; the urge to gain
According to Ajzen, the interpretation of a behaviour is the set of the attitude towards it (i.e.
perceived feasibility) and perceived behavioural control (i.e., control beliefs or self-efficacy). The
attitude towards a certain behaviour is the degree to which an individual assesses a certain
behaviour or action to be beneficial and useful; thus, it indicates the personal favourable or
unfavourable evaluation of the intention to become an entrepreneur. The social norm is the social
of aid from other important people, such as parents in the case of young entrepreneurs. The
perceived behavioural control represents the propensity to act and the perceived feasibility of
self-efficacy). In our case, this predictor refers to students’ perception of the ease or difficulty of
performing the entrepreneurial behaviour, and it is assumed to reflect past experiences as well as
anticipated impediments and obstacles. Ajzen clarified that the exact nature of these relationships
remains uncertain and is still an empirical issue, as there is a general adherence to the particular
context of reference. In this study, we focused on the prediction of entrepreneurial intentions rather
than on its realisation because the increasing flexibility of jobs has led to increasing uncertainty of
permanent work. Hence, given that the excess of flexibility has brought context to an excess of
Studies on Women Entrepreneurial Intentions Women would also like to try the way of
entrepreneurship. Indeed, the number of “pink” businesses increased in the last years. However,
many studies have found that males have a higher preference for entrepreneurship behaviour than
females. This preference is not due to a greater capacity of one compared to the other but rather to
the difficulties that women often meet, for example, in obtaining a bank loan because women are
perceived as less creditable than men. Different studies, however, analyse the determinants of
entrepreneurial intention according to the gender of people interviewed, but final results are still
mixed. Kolvereid (1996) found that males have a significantly higher preference for self-
employment than females. The author concluded that gender influences self-employment
intentions indirectly through their effect on attitude, subjective norm and perceived behavioural
control. Similarly, Veciana et al. investigated the attitude, social norms and perceived behavioural
that, although the female students interviewed had a favourable perception of the attitude towards
entrepreneurship, their perceived social pressures were not positive and their intentions were
relatively low. It might seem obvious that women could have a high entrepreneurial intention
because governments often develop policies and special programs addressed to them to encourage
innovation and business development; however, despite these facilities, women often find barriers
entrepreneurial intention based on Swedish participants and concluded that gender has little or no
al. found that gender differences are mediated by changes in self-efficacy. This was confirmed by
Krueger et al. who stated that the role of gender enhances our understanding of entrepreneurial
intention. Similarly, Wang and Wong explained entrepreneurial interest of students in Singapore
based on personal background. The study reveals that gender, family business experience and
education level are significant factors in explaining entrepreneurial interest. (Exploring the
also strengthens their motives to pursue entrepreneurship, and are willing to be more risky toward
achieving them. This is not the case by PBC, suggesting their push toward certain entrepreneurial
beliefs may be more resource-dependent than belief-based. This effect is consistent whether there
are or not necessity-related responses controlled for, suggesting necessity, risk taking and an
intrinsic motives toward entrepreneurship may be intertwined. A serial mediation effect from
motives and risk propensity between skill and intention is significant, whether there are necessity-
Males PBC of entrepreneurial endeavors does not increase intentions because is strengthens their
increases their intentions as an effect of becoming riskier either. This effect is not consistent when
there are necessity-related responses controlled for. When they are, neither their motives, nor their
willingness to take risk, become impactful in any way whatsoever toward entrepreneurial
intentions, nor mediate any effect, suggesting they are better driven in our sample by job security.
Females answered in a way that, the more skillful they feel, the higher they would perceive their
propensity to take risks, which also significantly impacts their intentions for business. This same
statement applies for their motives to pursue entrepreneurship. This means both beliefs get pushed
by perceiving highly their abilities. Langowitz and Minniti (2007) also found a relation between
skill and intention in female students, and others, like Kickul et al. (2008) did with high school
students. We further strengthen and boost on these findings by including these indirect effects.
Unexpectedly, this is not what we found for males, neither by skills or PBC. It is worth noting that
their answers for risk taking propensity are not significantly different from females, which means
Risk taking propensity as an entrepreneur trait has been previously questioned (Brockhaus, 1980),
and have found its usefulness as phase-specific (i.e., only for intentions; Zhao et al., 2010). These
results indicate some significant relationship (and only in one group), although, like some of them
would argue, it does not hint as an entrepreneur trait neither. Risk taking behavior varies according
to its context, regardless if people rate themselves as high risk takers (Nicholson et al., 2005).
as it’s sometimes attributed to entrepreneurs [which has also been linked to biological responses
related to certain risk-taking behaviors, but usually involving danger (Zald et al., 2008), which we
seriously question it’s the entrepreneur case]. In fact, people in Spain rank higher than their
European neighbors in fear of failure (Peña et al., 2019), and has been expressed as a reason for
not being entrepreneurs, more so by females (Sánchez Cañizares and Fuentes García, 2010;
Alemany et al., 2011; Peris-Ortiz et al., 2014). This hints the relation to riskiness in this case may
The relation would likely sum up to whether people dare to stand up and take risks as a composite
of, both, an adaptive response to high uncertainty in the country, such as that given by
unemployment, and a personal likeability for business. Unlike males, necessity responses do not
dampen any path on females. What was found with the female sample is that the effect of skill,
combined with an increase of personal motives and risk propensity to intentions is present
regardless of the effects of necessity, suggesting they generally become riskier toward venture
creation to avoid unemployment, while finding achievable personal goals through it (which also
gets impacted by the prospects of job security). In other words, because they want it and because
they could use it to evade uncertainty. For the male sample, this does not seem to be the case, and
works dichotomously: being driven by necessity factors, but not for personal goals or motives.
or failsafe, which may explain the non-significant relationship of risk-taking with intentions.
Results also show females have stronger motives for entrepreneurship than males, which could be
due to some reasons. The first instinctual explanation would be because it’s an artifact defect, as
the variable lacks some items that have been found of importance to males, such as economic
words, the variable slightly favors females. While this may be valid argument, however, it is also
linear thinking to fit results to an assumption: that males are always supposed to find it more
attractive, which can be a defect in reasoning. The item composition of this variable shows females
actually responded higher in all four of its items, and the difference in their mean is significantly
different. It can be said for certain the female sample is looking for independence, novelty, and a
feel of personal achievement as goals through entrepreneurship slightly higher than males, and
We believe this is partly due to field demographics. Males and females distribute among different
business sectors (Klapper and Parker, 2011), the latter more prone to create small, single handed
business (Coleman, 2007), which is the most common type in Spain (Peña et al., 2019). Second,
more than half of the female participants are education or social-related (i.e., Psychology) students,
which is a female-dominated market in business (Kelley et al., 2017). These results are logically
reasoned if they their motives to pursue entrepreneurship are higher, and means there are likely
some sectors where females are looking for entrepreneurship because it fills them as individuals
more than in males. Irrelevant of the size of the difference, this is important for female
entrepreneurship literature.
where they feel that they have a competitiveness with male entrepreneurs and produce competitive
products in the market, it will cause a strong intention to behave entrepreneurship. The study also
show that government support has no direct influence on the perceived behavioural control but
influence on competitive environment. Based on the research, the government role is still lacking
many women entrepreneurs are lack managerial knowledge. To enhance the intention of women
entrepreneurs, the government must have an active role in facilitating women. Coaching and
mentoring programs are an effective way to enhance the women entrepreneurial intentions,
especially in rural areas. Therefore, the promotion of women's entrepreneurship as social choice
(https://www.globalilluminators.org/wp-content/uploads/2014/09/327.pdf)
entrepreneurship. In recent years, female entrepreneurship has been increasingly popular and it
plays a more and more important role in economic development (Verheul, Thurik, and Grilo,
2006), contributing to job creation and social wealth, as well as the diversity of entrepreneurship
(Langowitz and Minniti, 2007). However, the rate of women entrepreneurship still falls far behind
that of men. Women business ownership only accounts for about half of that for men (Fairlieand
Robb, 2009) and the lower rate of women entrepreneurship has been found in different countries,
such as Canada, US, Portugal, and UK (OECD, 2008). Although the increase in entrepreneurship
rate, males seem to dominate the entrepreneurship world. The disparity between females and males
regarding their entrepreneurial career interests and attitudes has provoked loads of study on the
effect of gender on entrepreneurship. For example, researchers found that several factors influence
the participation of male and female entrepreneurs, including financial support, risk-taking
propensity (Verheul, Thurik, and Grilo, 2006), alertness to existing opportunities (Langowitz and
Minnitti, 2007), and internal control (Wilson, Kickul, and Marlino, 2007).Some researchers
believed that the divide between men and women is determined by their gender stereotypes which
impact people’s cognition and behavior (Gupta et al., 2005). Entrepreneurship is traditionally
(Johnson, Stone, and Philips, 2008; Langowitz and Minnitti, 2007; Petridou, Sarri, and Kyrgidou,
2009). To encourage entrepreneurship for both females and males, governments and academics
intention and performance (Linan, Rodriguez-Cohard, and Cantuche, 2011). Many scholars argued
that education and training on entrepreneurship are crucial to fostering the entrepreneurial
intention that predicts entrepreneurial behavior (Dickson, Solomon, and Weaver, 2008; Dutta, Li,
and Merenda, 2010; Souitaris, Zerbinati, and Al-Laham, 2007). These studies, however, did not
investigate the effect of entrepreneurship education by gender, i.e., what are the differences
between male and female students being exposed to entrepreneurship education? Or does
intentions of females and males? As the perception of females and males about entrepreneurship
are different (Gupta et al., 2005), the influence of entrepreneurship education on their
The interaction between gender and entrepreneurial intent as it relates to Communal Tendency, in
which women with intent to become entrepreneurs endorsed more communal tendencies than men,
individualistic, masculine endeavor, much research has shown that women entrepreneurs often
endorse motivations that are inconsistent with that model of entrepreneurship (Allen & Curington,
2014; Kirkwood, 2009). Our finding highlights that women may already bring a different
encourage more women to start their own businesses and expand the field in general.
intention to become an entrepreneur. Women are more likely to see feminine traits more consistent
with entrepreneurship than men (Gupta, Turban, Wasti, & Sikdar, 2009). In addition, stereotypes
may play a role in gender differences in entrepreneurship through stereotype threat (see Spencer,
Logel, & Davies, 2016 for a review of the literature). That is, women who associate femininity
with poor performance in a particular domain may do less well on relevant tasks when subtly
reminded of gender. This process may deter women’s entry into entrepreneurship to the extent that
entrepreneurship and the related tasks are perceived as “male” (Farrington, 2012). Beliefs about
one’s own personality could influence performance in entrepreneurship contexts, which could in
turn confirm those beliefs. Accordingly, we see research into self-perceptions of personality traits,
implications. If those who support entrepreneurship, such as venture capitalists and investors,
female entry into entrepreneurship. For example, our finding that Communal Tendency is elevated
among women who want to become entrepreneurs highlights a pro-social trait that may have
specific benefits in building social capital. As others have suggested (Díaz-García & Jiménez-
Moreno, 2010), if research and policy can increase the visibility and desirability of women’s
strengths in entrepreneurship, the field may be able to increase women’s perception that entry into
entrepreneurship is consistent with core elements of their gender identity. Studying the self-
entrepreneurship that may have gone unnoticed in favor of more traditional entrepreneurial styles.
robust economy.
Past research has shown that business education can increase entrepreneurial motivation, which
can in turn increase entry into entrepreneurship (Krueger, Reilly, & Carsrud, 2000, Petridou, Sarri,
Kyrgidou, 2009; Raven & Le, 2015). However, women are less likely to enter entrepreneurship-
focused educational programs when recruiting materials only include male-typed language and
images (Hentschel, Horvath, Peus, & Sczesny, 2018). A worthwhile locus for intervention into the
motivation and goals as one highly successful route to entrepreneurship. Primary, secondary, and
business schools and workplaces could utilize the information presented in this study to develop
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6892344/)
Not all of the hypotheses were confirmed, but on the basis of them we can say that there is one
undisputed conclusion – Polish high school students’ entrepreneurial intentions don not differ
significantly because of gender. The reason for this statement was the result of the regression
analysis. That analysis shows that there is no significant influence of gender on entrepreneurial
intention and that the same factor affects entrepreneurial intention in males as well as in female’s
cases. That results show how the attitude of Polish young women to entrepreneurial activity in
next few years can change. Nowadays they are more women who are self-confident and ready to
take risk. It can be also confirmed by the level of masculinity of Polish society, which has score
of 64 on Hofstede’s cultural dimension scale. Women’s entrepreneurship can also be the effect of
the situation on the Polish labour market. The period of time when young people after graduation
look for a job which equals their aspirations and level of education lasts often a year or more. This
can be higher because of maternity leave. Working in their own company can guarantee them a
stability of workplace and elastic work hours. What can be interesting is the fact that the attitude
toward behaviour is the factor which does not influence young Poles’ entrepreneurial intention. It
can be an introduction to a more detailed consideration. Here we should look for answers to the
following questions: why does this factor not have any significant impact on entrepreneurial
intention, do Polish young people perceive entrepreneurship as an unattractive job perspective and
(http://soep.ue.poznan.pl/jdownloads/Wszystkie%20numery/Rok%202016/02_pawlak.pdf)
The input box contains the variables which are needed to be collected. The process box contains
the methods on how inputs could be collected analysed through the use of survey questionnaires
which will be answered by the respondents and on how the data collected could be analysed. The
output box contains the suggestions based from the data collected in order to find out the
entrepreneurial intentions and capabilities of women in a rural area specifically in San Luis
Pampanga.
The researcher aims to identify the entrepreneurial intentions and capabilities of women in a rural
What are the entrepreneurial intentions of woman in rural area for carrying out a new
business?
Method of research is mainly focus in discovering or exploring new knowledge that could widened
up an individual understanding about the chosen topic or study. Thus, it intends to identify the
entrepreneurial intentions and capabilities of women in a rural area. For instance, studying or
identifying the entrepreneurial intentions and capabilities of women can help all the aspiring
woman entrepreneur to do their best to build a new business and it will give them more clear
perspective on how their capabilities affect their entrepreneurial intentions. It will also benefit and
help the future researcher as their guide for having deeper understanding or knowledge about
This study will focus only to the entrepreneurial intentions and capabilities of woman and it will
be conducted through the help of the perception of some woman entrepreneur in San Luis,
Pampanga.
enterprising.
of the risks and enjoying most of the rewards. The entrepreneur is commonly seen as an
Intentions- An intention is idea that you plan (or intend) to carry out.
The researcher utilize the descriptive quantitative design of the study in order to identify
the entrepreneurial intentions and capabilities of woman in rural area. The method is design for
the researcher to gather information. Survey questionnaire will use to gather data from the
The respondents of the study were the woman entrepreneur of San Luis Pampanga. These
woman will be the research subjects since they’ve already have an existing business in San Luis
area. Personal data such as names and addresses of the woman entrepreneur of San Luis are obtain
The researcher will use survey questionnaire answer by the respondents. Survey
questionnaires are used in order for the researcher to identify the intentions and capabilities of
woman entrepreneur.
The researcher will provide questionnaire to the respondents. The floated questionnaire
will check by the researcher and the data gathered will tally to get the majority responses made by
the participants of the study. The results will then discuss and recommendations will be made.
Ethical aspects of research must be followed in this research. To ensure privacy of data,
confidentially of the responses will be maintain. The researcher have reference and also asked
permission to conduct an interview or survey. The researcher put citation on the secondary data
The basis of the data gather by the researcher on this research are the survey questionnaire
answers by the woman entrepreneur of San Luis. The data gather will be treated through frequency