Chapter 4

SUMMARY, CONCLUSION AND RECOMMENDATION

This chapter gives the summary of the findings, conclusions and recommendations based

on the result of this study.

This study attempted to assess the Perception on Branding and Level of Clothing Line

Products among Senior High School Student in Canocotan National High School.

Summary of Findings

The Findings of this study are summarized as follows:

1. The level of Percetion on Branding:

1.1 The total mean of the level of Perception on Branding in terms of Logo is 3.65 observed

as moderately satisfied.

1.2 The total mean of the level of Perception on Branding in terms of Authenticity is 3.58

observed as moderately satisfied.

1.3 The total mean of the level of Percetion on Branding in terms of Brand Popularity is

3.52 observed as moderately satisfied.

1.4 The total mean of Clothing Line Products Among Senior High School Students in terms

of Logo is 3.66 observed as often.

1.5 The total mean of Clothing Line Products Among Senior High School Stuent in terms

of Authenticity is 3.46 observed as sometimes.

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1.6 The total mean of Clothing Line Products among Senior High School Students in

Canocotan National High School in terms of Brand Popularity is 3. 24 observed as sometimes.

2. There is significant relationship between the Perception on Branding and Clothing Line

Products among Senior High School Students in Canocotan National High School.

Conclusions

Based on the findings of the study, the following conclusions are formulated:

1. The level of Perception on Branding in terms of Logo is observed as moderately satisfied

this means that the level of Perception on Branding is high.

2. The level of Perception on Branding in terms of Authenticity is observed as moderately

satisfied this means that the level of Peception on Branding is high.

3. The level of Perception on Branding in terms of Brand Popularity is observed as

moderately satisfied this means that the level of Perception on Branding is high.

4. The level of Clothing Line Product among senior high School Students in terms of Logo

is Observed as Often this means that the level of Clothing Line Products among Senior High

School Students is low.

5. The level of Clothing Line Products among Senior High School Students in terms of

Authenticity is Observed as Sometimes this means that the level of Clothing Line Products among

Senior High School Students is low.

6. The level of Clothing Line Products among Senior High School Students in terms of

Brand Popularity is Observed as sometimes this means that the level of Clothing Line Products

among Senior High School Students is low.

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10. There is significant relationship between Perception on Branding and Clothing Line

Products Among Senior High School Students.

Recommendation

After a thorough review of the findings and conclusions of the study, the following

recommendations are given and it categorized into specific and general recommendation.

1. Students should be aware in what they are doing in their daily lives, specially when they

are buying clothing line products. They need to enhance their knowledge about the

branded and non-branded products. They need to pay attention also about the logo,

quality and the popularity of the product that they will buy.

2. Teachers should provide knowledge to the student’s status. This will also give them the

opportunity to think and plan before buying clothing line products.

3. Parents should influence their children to be a wise and smart buyer, in terms of buying

clothing line products to choose a good quality product.

5. Future Researchers should utilize the information like the profile of students’ status and

make them aware of the other possible solutions to the students’ needs.
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