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Two computer firms are planning to market network systems for Office Information
Management. Each firm can develop either a fast, high-quality system (H), or a slower, low-
quality system (L). Market research indicates that the resulting profits to each firm for the
alternative strategies are:
Firm B
H L
H 30,30 50, 35
Firm A
L 40, 60 20,20
a. If both follow maximin strategies, what will be the outcome? Explain your reasoning.
b. Suppose both firms try to maximize profits , but Firm A has a head start in planning, and can
commit first. What will be the outcome? What will be the outcome if Firm B has a head
start? Explain how you get to the outcome .
c. Now, getting a head start costs money. More the money spent, greater the speed of
planning and implementing and so, greater the chances of actually getting the head start.
Given this, from the pay off matrix you are required to logically infer which one of them
would be willing to spend more to get a head start and therefore, what outcome should the
other firm be prepared for.
2. Two major networks are competing for viewer ratings in the two prime slots of 8-9pm and 9-
10pm. Each has two shows to fill this and is juggling its lineup. Each can put the ‘bigger’ of
the two shows either in the first slot or in the second slot. The combination of decisions leads to
the following rating point results:
NETWORK 2
First slot Second slot
First slot 18,18 23,20
NETWORK 1
Quality
a. What iss/are the Nash equilibria combinations. Reason (use arrows )your way to the
answers.
b. If both firms followed a maximin strategy, what would be the outcome? Reason ...
c. If Firm 2 wants that the equilibrium be one which is best for it, illustrate how it can achieve this.