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INTRODUCTION
The broadcaster has secured exclusive free-to-air (FTA) rights for sub-
Saharan Africa (excluding South Africa). Kwesé will broadcast the
tournaments through its pan-African but including Nigeria FTA
channel Kwesé Free Sports (KFS) as well as accross the entire
sub-Saharan african territory a sub-licence agreement with
national broadcasters.
In addition to its exclusive FTA rights Kwesé has also secured non-
exclusive Pay-TV rights for sub-Saharan Africa (excluding South
Africa).
Tournament Dates:
14 June – 15 July 2018
Matches:
64 Matches on Kwesé Pay TV
32 matches on Kwesé Free Sports (FTA)
Match Times:
14:00, 15:00, 16:00, 17:00, 20:00 & 21:00 CAT
Stadiums:
Ekaterinburg, Kaliningrad, Kazan, Moscow, Nizhny Novgorod,
Rostov-on-Don, Saint Petersburg, Samara, Saransk, Sochi, Volgogrd
VIEWERSHIP NUMBERS
FOR EACH OF KWESÉ’S 2 FEEDS
82 712 080
PLATFORMS
ON KWESÉ’S FEED (NIGERIA)
NIGERIAN KWESÉ
FEED FREE SPORTS KWESÉ TV KWESÉ APP
PROGRAMS ADDITIONAL
FEATURES
AROUND THE MATCH PROGRAMMING
All FIFA partners are entitled to studio branding and incidental exposure (to be discussed)
FIFA Progarmming on Kwesé will commence January – July 2018
NIGERIA TIER SUMMARY
TIER 3 (DIGITAL
TIER 1 TIER 2 ONLY)
TIER 1 - OFFERING
1. Product Exclusivity
2. One of only 4 partners to Hold/ boast/ promote Broadcast Sponsorship Status
3. First option to choose a ‘Featured Moment’ which will be a themed and threaded
feature across all TV & Digital platforms.
4. Elements in ALL Programming
TIER 2 - OFFERING
1. Elements in Programming
Digital
Home Page Sponsorship, Football Sponsorship, Video Sponsorship
Reach – .com and app sports rotational
Features
Selection of 1 feature from the tier 5 options that will appear on display,
editorial and social
FEATURES ON KWESÉ BREAKDOWN
Live Scores 1 64 ✦ ✦ ✦ ✦ ✦ ✦ ✦
Pre Match 5 64 ✦ ✦ ✦ ✦ ✦ ✦
Road To Russia 5 6 ✦ ✦ ✦ ✦ ✦ ✦ ✦
WC XI 5 24 ✦ ✦ ✦ ✦ ✦ ✦ ✦
FIFA MEDIA RIGHTS DISTRIBUTION
Burkina Faso Radiodiffusion et Televison Du Benin (ORTB) 16 241 811 550 000
Burundi Radio Television National Burundi (RTNB) 9 863 117 320 000
Cameroon Spectrum Television (STV) | Cameroon Radio & Television (CRTV) 19 294 149 1 184 661
Central Africa Radiodiffusion Télévision Centrafricaine (RTC) 4 844 927 250 000
Congo (RDC) Radio Television Nationale Congolaise (RTNC) 4 844 927 5 000 000
Ghana Ghana Broadcasting Corporation GBC | Kwese Free Sports - Ghana 24 339 838 3 187 000
Kenya Kwese Free Sports - Kenya | Kenya Broadcasting Corporation 44 354 000 4 000 000
Botswana Kwese Free Sports - Botswana | Botswana Television (BTV) 2 029 307 140 000
Cote d'Ivoire Radio Television Ivoirienne – Cote D΄Ivoire 20 617 000 1 000 000
Gambia Gambia Radio and Television Services (GTRS) 1 824 158 130 000
Lesotho Kwese Free Sports - Lesotho | Lesotho Television (LTV) 2 067 000 70 000
Mali Malawi Broadcasting Corporation | L’Office de Radio-Télévision du Mali (ORTM) 13 796 000 150 000
Namibia Kwese Free Sports - Namibia | Namibian Broadcasting Corporation 2 108 655 320 000
Niger L’Office de Radiodiffusion Télévision du Niger (ORTN) 15 878 270 314 000
FIFA MEDIA RIGHTS DISTRIBUTION
Nigeria Nigeria Television Authority (NTA) | Kwese Free Sports - Nigeria 173 000 000 24 000 000
Rwanda Kwese Free Sports - Rwanda | Rwanda Broadcasting Authority (RBA) 10 537 622 145 000
Sierra Leone Sierra Leone Broadcasting Service (SLBS) 5 245 695 70 000
Tanzania Kwese Free Sports - Tanzania | Tanzania Broadcasting Services (TBS) 44 900 000 6 700 000
Uganda Kwese Free Sports - Uganda | Uganda Broadcasting Corporation 33 398 682 1 000 000
Zambia Kwese Free Sports - Zambia | Zambia National Broadcasting Corporation 12 935 000 650 000
Zimbabwe Kwese Free Sports - Zimbabwe | Zimbabwe Broadcasting Corporation (ZBC) 12 521 000 780 000
Others: South Sudan, Somalia, Reunion, Mayotte, St Helena, Mayotte, Sao Tome & Principe
THANK YOU
GET.KWESE.COM/MEDIASALES