,401"1"

Pidilite

13th February, 2020

The Secretary The Secretary

BSE Ltd. National Stock Exchange of India Ltd.
Corporate Relationship Dept., Exchange Plaza, Plot no. C/1, G Block,
14th floor, P. J. Tower, Bandra-Kurla Complex,
Dalai Street, Fort Bandra (E),
Mumbai - 400 001 Mumbai - 400 051
Stock Code — 500331 Stock Code - PIDILITIND

Sub: Investor Presentation

Dear Sir,

Please find attached Investor presentation.

Thanking You,

Yours faithfully,

For Pidilite Industries Limited

Puneet Ban1
Company Secretary

Encl: as above

Pidilite Industries Limited

Corporate Office
Ramkrishna Mandir Road
Andheri E, Mumbai 400059, India
Regd. Office
Regent Chambers, 7th Floor T + 91 22 2835 7000
Jamnalal Bajaj Marg F + 91 22 2835 7470 /7831
208 Nariman Point www.pidilite.com
Mumbai 400 021 CIN:L24100MH1969PLC014336
WE ARE
WE ARE
PIDILITE
PIDILITE
2020
2020
Our Journey
Inception Building Power Brands Expanding the Global Footprint
& Pioneer Categories and entering into Collaborations

1959 1965 2000 2001 2005 2013 2015 2016

Plants commissioned Fevicol established as M-seal comes Dr. Fixit is Incorporated Took over NINA On April 10th, Pidilite forms JV
for Acron brand of Carpenters’ preferred on-board. introduced “Pidilite Middle East Constructions Mr. Bharat Puri took with Italy's ICA
Pigment Emulsion and choice CP-MNT division Ltd” in Dubai charge as MD
Fevicol brand of is established A Waterproofing of Pidilite Awarded the ‘Most Promising
Adhesive Acquired Jupiter consultant and Services Company of the Year Award’ at the
Chemicals in Dubai provider CNBC-TV18, 11th Indian Business
Leader Awards (IBLA)
Incorporated subsidiary
company Percept
)
WISELLE
Waterproofing
Services Ltd -
A waterproofing
consultancy & project
based service

1984 1993 2002 2004 2017 2018 2019

Consumer Products Pidilite goes public, The “Bus” ad wins Pidilite reaches Acquisition of Collaboration with Jowat Invested in Web-enabled interior
division valued at the Silver Lion 1000 Cr. mark CIPY Polyurethane for Joinery business design firm Homelane.
is born INR 60 Crs. award at Pvt. Ltd.
Cannes Lions Roff brand of Construction in flooring space Acquisition of C-Techos in the Construction space
International Chemicals is acquired
Festival of Pidilite forms JV with Italy’s Litokol
Creativity 2002. to strengthen epoxy grout business in India.

Collaboration with Grupo Puma,

TILE FIXING SOLUTIONS
largest mortar manufacturer in Spain.

Jowalg popuma 2 0
2 0
Creating Renaissance
through Creating
Categories

Winning in
Winning in the
the
New World
New World
2 0
2 0
Creating Renaissance through Creating Categories

()
CORE GROWTH PIONEER

Established Brands Emerging categories Nascent Categories

with high market with significant potential with huge market
maturity and strong for market growth or creation opportunity
share position share gain

1-2X GDP 2-4X GDP... 100 Crores

revenue in 3 years

2 0
2 0
Portfolio for Creating Renaissance
1100® 114ffir® %Jr®
FEVICOL FEVICOL FEVICOL
SH®
CORE
Waterproof Adhesive

ONE DRO
DROP P
INSTANT ADHESIVE

Fevi kwi ® "ifESP

—1.
®
Fevicryl®

•
,doommkett,„
• Pidilite

GROWTH
,00•0mmeittt,
MA DR.
;31 FIXIT®
WII•40. Pidilite
ICA Pidilite EMERGING
WATERPROOFING EXPERT INTERNATIONAL NINA INDIA
GEOGRAPHIES PeRCePT

PIONEER Jowat JOWAT

•
Li I
•...a1P"IIN
urkui_
77LE & STONE FIXING SOLUJ7ONS
Klebstoffe
LEIME

grupopuma HI-PERFORMANCE RUILORYG PRODUCTS

2 0
2 0
How we grow our core at 1-2X GDP...

CORE GROWTH PIONEER

Premiumizing

Innovating

2 0
2 0
Growing the Core at 1-2X of GDP: The Fevicol Story
Premiumization in Core: Innovation in Core:
Fevicol Evolution Fevicol Ezeespray

FEATURES
EASE OF USE
Ittoifir 11.111'
FEVICOL
FEV1COL
MARINE
FEV1COL
FEVICOL
HI'PER
Hark
HEATPROOF ADHESIVE
SPEECOX

ANTI-BUBBLE'
WATERPROOF ADHESIVE

EXPer~ In La minat*

Water resistant Fast Setting Anti-bubble Heat Resistant FEV1COL

adhesive adhesive adhesive Rubber Adhesive
REACH ODD
itAir SPACES
FEVICOL
SH
SYNTHETIC
.1.14.4•1•1
RESIN ADHESIVE
1160V
FEVICOL
PROHOND
SPE.1.13.1.le

LAST MINUTE
FINISHING
APPLICATIONS
PVC & Acrylic AC Ducts Foam Sheets Vinyl Flooring
Laminates

2 0
2 0
How we
How we fuel
fuel growth
growth businesses
businesses at
at 2-4X GDP...
2-4X GDP...

CORE GROWTH
GROWTH PIONEER
PIONEER

Creating
Categories
Wholistic Brand
Management
Driving
Penetration
International
Expansion

2 0
2 0
Creating
Categories Passionate
team

ATL
support

0 Intense
field
marketing
Technical
capabilities

Exhaustive
insighting

Spotting
unmet
needs
2 0
2 0
*
Dr. Fixit = Waterproofing
98% Top of the Mind Awareness
among consumers

Right Right
Dr.Fixit will Right
Waterproofing Waterproofing
prevent leakage Verbal Visual Waterproofing
is using right is waterproofing
from happening is application
quantity of LW+ before painting. on 5 surfaces

1 driving
need of
waterproofing
*Dipstick survey by Market Vista
2 showing
consequences
of not doing
waterproofing 3 communicating
importance of
right waterproofing
0
2 0
2 0
Wholistic Brand Management
• Exhaustive immersions to collect insights
Effie’20
Award
• Identify usage patterns and accordingly select target segments
• Focussed media strategy to reach target segment and deliver growth

Driving Penetration Through

i i i
Target Reach &
Usage
Segments Availability

*Available in 3.2 mn outlets

2 0
*Nielson Audit Report
2 0
Driving Penetration
The Emerging India Story Accessing
deep rural
markets
through
‘Pidilite Ki Merchandised Outlet in
Duniya’ sub 12K population
villages

SP111_ Rani ,eela

Fev i

Pidilite’s One
VILLAGES No. OF TOWNS PIL DIRECT REACH* stop Solution &
Training centre
> 1 mn 45 45

0.2-1 mn 184 184

< 0.2 mn 0.6 mn 23,000

End User Connect

through meets and
site visits

2 0
2 0
* as per dipstik survey
International Expansion
Taking Pidilite’s Success Story to Emerging Markets across the World.

Target markets with high headroom for growth, with a high-touch, “India-like” approach

r
Drive market: Bangladesh
• Began operations 15+ years ago
• Play across all major categories of Pidilite
(including C&B and IP)
• Setup local manufacturing,
with 2nd plant opened recently
• Expanded distribution reach aggressively
• Focused on influencer and market development
• Built local talent and capability
• Investing in scaling up reach further through ATL
and localized campaigns
* as per dipstik survey

• Market leading position across some segments

2 0
2 0
What are
What are our
our Pioneering
Pioneering categories
categories

CORE
CORE GROWTH
GROWTH PIONEER

2 0
2 0
Roff Growth Story
Roff is driving category creation and exponential growth in an under-penetrated tile and stone fixing solutions market, through a comprehensive
portfolio and go-to-market approach.
Roff is positioned as an expert Tile and Stone solutions in Indian Market
and it is present in 4 major categories
Untapped potential
• The Tile & Stone Solutions market is currently worth Rs. 1400 Crores
• <10% penetration of Modern Tiling Solutions
• 90% of the Market still uses cement to fix tiles

Tiling and Stone Solutions Market

Tile and Stone Grouts Stone and Tile Under Tile
Installations Care products waterproofing
9% Solutions

Roff was chosen as the focus division to unlock disproportionate growth in 2016-17
and since then, it has grown exponentially in the past few years.

Levers enabling exponential growth :

Quick and Cost effective Market Servicing :
91%
• Capacity expansion to optimize the supply chain & manufacturing network
• Automation to produce best-in-class products.
Product: complete adhesive range to cater to basic and specialized application.
Retail Channel expansion for mass projects and project channel activation for large projects.
Current Market Overall Tiles & Stone Solution Market Consumer mass media for brand creation at the right time.
2 0
2 0
Winning in the New World

Influencer Riding
Accelerating Future-Fit
& User the Digital
Innovation Infrastructure
Marketing Wave

Culture as a Giving Journey

competitive back to towards
edge the society Sustainability

2 0
2 0
 mg

Accelerating
Innovation 3 fully equipped
in-house centres
in India

R&D
centres

2 centres in
154% increase USA & Singapore

in R&D spends
since 2015
2 0
2 0
Future-Fit Infrastructure
Network Expansion:

• There are a total of 8 plants added since 2015.

• Manufacturing capacity expansion in Bangladesh

• A new plant has been set up in Sri-Lanka.

• 12 more plants being added by 2022 to create a seamless

manufacturing & supply chain network across the country.

Capability Building:

• State of the Art facility developed at Vizag Plant

• Capacity Expansion & Automation to provide

Best-In-Class Services

• To incorporate state of the art manufacturing and

process control systems

• Material handling to be done through ASRS

(Automated Storage & Retrieval Systems) 2 0
2 0

2 0
2 0
Influencer &
User Marketing
3 Customer
centricity

Gain deeper 1
understanding of
users, products
and categories
Well oiled
machinery
of Field
Marketing

Source of
4 inspiration
Cater to needs
of users beyond
business (FCC) 2

2 0
2 0
Riding the
Digital Wave
Field Marketing Prescriptive Analytics
- Automation project to aid
via Salesforce.com sales process

Channel Field Influencer

Advanced Integrated
Partner Force Community
Analytics Supply
Management Effectiveness Management Chain

Dealer App Common Loyalty Upgrading and

Platform Management automating
consolidation Solution key processes at
Plants & Warehouses

2 0
2 0
Culture as
a Competitive
Edge
4
3 Building
an Inspiring
2 Leadership Place to Work
Pipeline
1 Focus on rapsbone
Frontline PIQII.Irr I rafbrONFIIP ciLTAPP•I VI3OrtLPil•

Listening
4S

A
(0>
CA-
NEALTIV

Culture Capability building

SCENT
NPS turnaround,
Career map for field teams with scores at Best-In-Class
MyPidilite
Helpline for Engaged teams
all stakeholders, @orkplace
including employees BY FACEBOOK

2 0
2 0
 ••
Giving Back to Society
*

Fevicol Champions Club Initiatives :

Shram Kerala
Pr Education
Water
Healthcare Resource
Daan Divas Flood Relief Initiatives
Management

48k carpenters Help extended to 200+ Hanumant Hospital Higher built

participated impacted households treated 52207 patients Education 69 check dams
Over 120 doors and performed 2149 surgeries Scholarships 248 farm ponds
Vriksharopan 90 beds fixed handled 4058 to 227 students 1500 hectares
25k saplings added emergency cases farms converted
30k contractors Donated their Day’s Labour 225 free cataract surgeries to drip irrigation
participated in this rehabilitation effort Free eye check up camps
in 48 villages 2 0
*The above figures are for the year 2018 - 2019. 2 0
Journey towards Sustainability
Pidilite is geared up to reach World class standards in
Sustainability Initiatives

Our Core Sustainability Pillars

Taking
Creating
Strengthening Sustainability
a strong
enablers to the
foundation
next level

Sustainable Operational
Innovation Eco-Efficiency

1 Setting up the baseline 1 Policies

Responsible
Care
Benchmarking with
2 peer performance
2 Sustainability Strategy

3 First Sustainability 3 Capacity Building • Process & • Occupational • Community • Water Management • Waste Management
Report set to be Product Innovation health & safety development Energy Management Emissions
released in Feb20

2 0
2 0
Thank you

2 0
2 0
 Investor .1

Contact
.razor 'f r
. ••0:01

Pidilite
CIN : L24100MH1969PLC014336

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investor.relations@pidilite.co.in
fi a

Puneet Bansal,
Company Secretary

Ramkrishna Mandir Road,

Off Mathuradas Vasanji Road,
Andheri (E), Mumbai - 400 059.
Disclaimer: This presentation may contain statements which reflect the management’s current views and estimates and could be construed as forward looking statements.The future involves certain risks and uncertainties that could Phone : +91 22 67697000
cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing
pressures and regulatory developments. Fax : +91 22 28216007

.. ar .. -Ile • a ...o ..
Annexures
Company
Overview

•• /MR
II w • M

No.1 Adhesives >5300 Operations in 23 Mfg. Plants &

company in India permanent 9 countries 25 Co-Makers
employees in India

-6
• •
>500 Exporting to 19 International & 5 R&D Centres
Products >80 countries 11 Domestic
Subsidiaries

2 0
2 0
Portfolio: 1%
Revenue Split 5% 4%
Others

Industrial
Resins etc. Industrial
Adhesives
Standalone Results – % of Total Sales for 2018-19

6%
Pigments &
Preparations

IP
8% 15%

Art & Crafts

Materials etc.
C&B 84%

56%
Adhesives
& Sealants

20%
Construction
Chemicals & Paints
■
C&B - Consumer & Bazaar
2 0
■
IP - Industrial Products 2 0
 Track Record
of Consistent Growth 17% 2% 20%

Net Sales EBITDA EBITDA as

growth over growth over a % to sales
FY17—18 FY17—18 FY18—19

28%
NET SALES GROWTH TREND OVER LAST 10 YEARS

EBITDA GROWTH TREND OVER LAST 10 YEARS

80,000 16,000 26%

70,000 70,348 14,000 13,762 24%

1 3%
%
60,000 GR 12,000 2 0 22%
CA R
G
A
C 20%
50,000 10,000
18%
40,000 42,606 8,000
6,770 16%
30,000 6,000
14%
20,000 4,000
19,863 12%
2,286
10,000 2,000
10%
2008—09 2013—14 2018—19 2008—09 2013—14 2018—19

• Consolidated Net Sales(Rs Million)*

*Sales net of excise duty
Consolidated EBITDA(Rs Million)*
EBITDA as a % to Net Sales
**EBITDA before Non Operating Income
2 0
2 0
Creating Value
for Shareholders 40% 3980 41%
mn
10yr CAGR - MCap Dividend Payout Dividend Payout
as a % to Net Profit

3,980 44.0
4,500
7,00,000 3,667

4,000 42.0
6,00,000 6,31,087
0 %
4 3,500 2,931 40.6
5,00,000 R 40.0
G 38.4
CA
3,000 2,561
4,00,000
38.0
2,500
3,00,000

m1
36.0
1,789
2,000
2,00,000
1,56,561 34.4
34.0
1,500
1,00,000 33.8
33.1
21,374
1,000 32.0
2008—09 2013—14 2018—19 2008—09 2013—14 2018—19

•
Market Cap (Rs Million) • Dividend payout (Rs Million)
% to Net Profit (excluding exceptional items) 2 0
2 0