Академический Документы
Профессиональный Документы
Культура Документы
Strengths
Strengths are internal, positive attributes of your company. These are things that are within your
control.
Weaknesses
Weaknesses are negative factors that detract from your strengths. These are things that you might
need to improve on to be competitive.
Opportunities
Opportunities are external factors in your business environment that are likely to contribute to
your success.
Is your market growing and are there trends that will encourage people to buy more of what you
are selling?
Are there upcoming events that your company may be able to take advantage of to grow the
business?
Are there upcoming changes to regulations that might impact your company positively?
If your business is up and running, do customers think highly of you?
Threats
Threats are external factors that you have no control over. You may want to consider putting in
place contingency plans for dealing them if they occur.
1. Investigate investors. UPer Crust Pies might investigate its options for obtaining capital.
2. Create a marketing plan. Because UPer Crust Pies wants to execute a specific marketing
strategy—targeting working families by emphasizing that their dinner option is both healthy and
convenient—the company should develop a marketing plan.
3. Plan a grand opening. A key piece of that marketing plan will be the store’s grand opening, and
the promotional strategies necessary to get UPer Crust Pies’ target market in the door.
With your goals and actions in hand, you’ll be a long way toward completing a strategic plan for
your business. I like to use the Lean Planning methodology for strategic plans as well as regular
business planning (learn more about it here). The actions that you generate from your SWOT
analysis will fit right into milestones portion of your Lean Plan and will give you a concrete
foundation that you can grow your business from. You can download our free Lean Plan
template to help you get started.