Team or Company Name:
SOFAR SOUNDS
The Business Model Canvas
Key Partners
- Performing artists
- Volunteer staff
- Hosts
-YouTube to reach more
people
-SoFar operated cities
Key Suppliers
- Everyday spaces like living
rooms and retail shops
Key Resources from
Partners
-Spaces for the performing
artists
-Technology as standard
ticketing platform on
website where guests apply
through a lottery system
Key Activities
-Providing small spaces for
the performing artists
-Making the small spaces
available for performing
artists
Key Activities
-Intimate, secret concerts
in non-traditional settings
-Volunteer staff that take
the tickets
Our Distribution Channels
-Secret locations and music
performed in non-
traditional settings as living
rooms and basketball
courts
Customer Relationships
-Strong established ones
with guest screening
through a lottery system
Revenue Streams
-Quite a number of gigs
every month
-Ensuring that there are
average ticket-buying
guests that pay an average
price
-Guaranteed tickets and
non-guaranteed ones for
new fans
Date:
MM/DD/YY
Value Proposition
-Ensuring that people get
genuine connections with
artists and their music in
intimate settings at an
affordable price
Customer’s Problem
solved
-Giving them live
performances and gigs that
are intimate and that do
not have to be tiny spaces
with so many people or
small venues with music
but with people talking,
texting, drinking, or even
too loud to hear.
Bundles of Products
-Pop-up gigs with live music
sessions for all customers
-The gigs are secret, and
intimate concerts featuring
mostly emerging artists for
a particular invited,
engaged audience.
Customer Need
Customer Relationships Customer Segments
-Each customer expects Creating value for those
electric live sessions with customers who love
mostly emerging artists mystery when it comes to
made possible by SoFar music
Sounds Also for those who are
-Already established sick and tired of loud,
customers include the disrespectful audiences at
carefully curated ones live shows, bars, and clubs
screened via the website as Most important customers
guaranteed ticket payers are those who pay for the
-They pay for guaranteed guaranteed tickets
tickets
-The rest are integrated
with the business model by
being considered ready and
willing to pay to jump the
queue
- Tickets not so costly as
they’re affordable
considering the settings of
music and the assurance
that they will see artists in
intimate settings.
Bplan: The UC Berkeley Startup Competition
 Key Resources Being assured of live
-Locations by hosts performances in secret,
-Volunteering hosts and intimate settings
guests
-Guests ready to host
shows
-YouTube to show videos
of the intimate gigs and
settings to attract new
target audiences
-Platform for screening
guests to get the best,
paying ones
-Achieving growth while
retaining the underground
cache for performers in
partner cities across the
world
Cost Structure
-Most important costs inherent are website maintenance, social media
marketing, host fees, pay for volunteer staff members, and fees to pay
the artists performing at each gig
-Most expensive resources are the artists and their pay
-Volunteer staff payments also expensive
-Most expensive activities include the holding of the pop-up gigs at
random, every month, at different international locations
-Receiving customer feedback and potentially poor customer service
could be an expensive activity for the marketing team
Channels
-YouTube
-Word of Mouth by guests
from the SoFar Sounds gigs
Already reaching customer
segments through
YouTube and word of
mouth
Both work best, YouTube
for seeing live shows and
guests to let targets know
of how they are
-Word of mouth cost-
efficient
-Ensuring that the gigs are
so well-done that
customers want to pay and
videos are professional
enough to attract new
audiences
Revenue Streams
- Customers willing to pay for the intimate live shows by secret
emerging artists
-They are already paying for the secret venues and artists and for the
private events
-customers pay online via SoFar Sounds’ platform where they’re
screened
-They might pay online or at the specific shows at the door for those
who are new but do not trust that the gigs are really worth paying for
-Each revenue stream is undefined for there are new customers paying
for guaranteed tickets, some returning ones.
-Each gig pays performers between $50 and $100, and makes
approximately 5 to 10 times the pay, meaning approximately $1000 as
revenue before expenses per gig
Bplan: The UC Berkeley Startup Competition
Bplan: The UC Berkeley Startup Competition