CHAPTER VI

PRODUCT/SERVICES OFFERING;DESCRIPTION,EVOLUTION AND

JUSTIFICATION

1.PRODUCT DESCRIPTION

Rice is the seed of the monocot plants. As a cereal grain, it is the most widely
consumed staple food for a large part of the world’s human population, especially in
Asia. Rice, edible starchy cereal grain and the plant by which it is produced. Roughly
one-half of the world population, including virtually all of East and Southeast Asia, is
wholly dependent upon rice as a staple food; 95 percent of the world’s rice crop is eaten
by humans.

2.PRICE

The Prodigious Rice Retailer and Wholesaler create a business to gain a profit but also
tosatisfy the needs of every consumer. Before we start the business First we need
to survey the of price our competitors and then if we know their price we need to
minimize the cost of rice product. Aside from quality, pricing is one of the key factors
that give leverage to rice stores, it is normal for consumers to go to places (rice retail
outlets) where they can get well – processed and well – bagged rice at cheaper price.
We know we don’t have the capacity to compete with other bigger and well –
established rice retail store, but we will ensure that the prices of all the brands of rice
that are available in our rice store are competitive with what is obtainable among rice
retail stores within our level and in our location.

COMPETITORS PRODIGIOUS
RC160 41.00 39.00
TONNER 40.00 38.00
DAGOHOY 38.00 36.00
BANAY 36.00 35.00
PEDRO 38.00 36.00
3.Marketing Strategy and Sales Strategy
Before choosing a location for PRODIGIOUS RICE RETAILER we conduct a
thorough market survey and feasibility studies in order for us to be able to be
able to penetrate the available market and become the preferred choice for
residence Banga. We have detailed information and data that we were able to
utilize to structure our business to attract the numbers of customers we want to
attract per time.

THIS ARE PROMOTION AND MARKETING STRATREGY OF THE BUSINESS

 Open our rice store in a grand style with a party for all
 Introduce our rice store by sending introductory letters alongside our brochure to
hotels, restaurants, households and key stake holders in the province of South
Cotabato.
 Ensure that we have a wide range of rice from different brands at all times.
 Leverage on the internet to promote our business
 Engage in direct marketing and sales
 Encourage the use of Word of mouth marketing (referrals)

Publicity and Advertising Strategy

Despite the fact that our rice store is well located, we will still go ahead to intensify
publicity for the business. We are going to explore all available means to promote our
rice store.
Prodigious Rice Retailer and Wholesaler has a long term plan of opening outlets in
various locations all around in South Cotabato.As a matter of fact, our publicity and
advertising strategy is not solely for winning customers over but to effectively
communicate our brand. Here are the platforms we intend leveraging on to promote and
advertise Prodigious Rice Retailer and Wholesaler;

 Encourage the use of word of mouth publicity from our loyal customers
 Ensure that our we position our banners and billboards in strategic positions
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact corporate hotels, restaurants, households, landlord associations and
schools by calling them up and informing them of Prodigious Rice Retailer
 Advertise our rice store business in our official website and employ strategies that
will help us pull traffic to the site..