C-675, First Floor, Vikas Puri, New Delhi – 110018

VIKRANT GHAI Contact: +91.99102.36089, Email: vikrant.ghai@gmail.com

Educational Background
Period Degree/Diploma Institute/University
2001–2003 Post Graduate Diploma in Management IIM, Ahmedabad
1996–2000 Bachelor of Pharmacy Delhi University
Trainings
 7 Habits of highly effective people – FranklinCovey Co., August 2009
 Presentation Skills Development – Chrysalis HRD, February 2005
 Generative Leadership Program – Erehwon Innovation Consulting, May 2004
 Corporate Theatre – Academy for Transformational Learning, March 2004
Work Experience
COGNIZANT TECHNOLOGY SOLUTIONS; EAP, (NASDAQ: CTSH), Gurgaon Jun 2007-Present
Enterprise Analytics Practice (EAP) offers enterprise wide sophisticated analytics solutions, primarily
focused on Sales Force Effectiveness (SFE) and Promotion Response Analytics. The solutions are
customized to the business requirements and focussed on resolving key business issues by intervening
at both strategic and tactical levels.
Engagement Manager – EAP
Instrumental in building and expanding the European business by constant client engagement to
develop and deliver custom solutions focused on SFE, KPI Reporting and advanced analytics product
suits encompassing promotion response, sales force sizing, multi-channel optimization and sales force
alignments. The role involves:
 Client engagement for multiple projects through onshore travel for effective delivery
 Development of proposals and project scoping in response to the RFP’s released by clients
 Building subject matter expertise on proprietary SFE tools and binding them into custom
solutions as per the client’s business needs
 Involved in core processes like planning and training and development in leadership role
 Entrusted with building Oncology Centre of Excellence (CoE) in collaboration with senior US team
 Planning and prioritizing for efficient resource utilization and delivery
 Leading a team to develop combined expertise in analysis & reporting through proprietary
online and offline solutions primarily exploiting MS Excel, Access, VBA & SQL as underlying tools

TIMES INTERNET LTD. (Indiatimes.com, Privately held), Gurgaon Jun 2006-Jun 2007
Manager – Corporate Strategy
 At Indiatimes.com, the Internet venture of the largest Media conglomerate in India, Bennett Coleman
& Co. Ltd., I worked with strategy and incubations group on internet businesses like Travel, E-
Commerce, Online Gaming and Mobile VAS. The role involved:
 Developing and incubating business initiatives for future across business lines
 Leading business planning over 3 year horizon and building up strategic focus on key businesses
 Defining business KPIs and processes pertaining to budgeting, reviews & reporting
 Continuous interaction with top leadership for leading the institutionalization process and develop
operational review and reporting

BHARTI AIRTEL LTD., (NSE: BHARTIARTL), Gurgaon Jun 2003–Jun 2006

I have gained extensive prior experience in the telecoms industry while working with Bharti Airtel Ltd.,
the largest private telecom operator in India, in various capacities and with various functions like
revenue planning, corporate marketing, strategic planning, new projects (bidding for new
licenses and green-field project roll outs), and marketing operations.

Business Analyst - Revenue & Market Planning, Airtel Mobile Services

 Involved in successful bid for 3G license in Guernsey Islands (English Channel Islands).
Structured proposed tariffs and market entry strategy in the 3G bidding process
 Tariff Planning: structuring basic tariff construct and pricing support for 23 telecom circles
 Revenue Planning: budgeting and building up interim/annual operating plans
 Market Planning and Analysis: analyzing critical KPIs to identify and bridge gaps in the operations
 Review & Reporting: monthly/quarterly review and internal benchmarking on critical KPIs.

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Assistant Manager – Corporate Marketing Group
 Responsible for Brand Value Governance involving analysis and review of brand building initiatives.
 Involved in Marketing and Sales & Distribution budgeting and responsible for tracking and reporting
spends on both accounts for the telecom business.
 Represented CMG for Marketing Due Diligence for new businesses nationally and internationally.
Assistant Manager – Strategic Planning Group
 Part of core team assisting CMD and top management in strategic and business decisions.
 Took up “Beyond Telecom” project on agri-produce joint venture with Rothschilds Group for the
non-telecom business under the name FieldFresh Foods. I was involved in developing the revenue
model and logistics plan for the business.
 Part of the core team involved in the strategic outsourcing of call-centers across nation to streamline
and customer service delivery experience.
BHARTI CELLULAR LTD., Kolkata
 Assistant Manager – Marketing
 Managed two major revenue streams for the post-paid business - Acquisition and Usage Revenue.
 Effectively handled pricing (tariffs) and branding to align to changing market requirements
 Developed products and services based on data analysis of usage, payments and credit risk metrics.
 Launched Airtel MTV Mobile Card, new pre paid product targeted specifically at youth segment.

 Assistant Manager – Business Planning
 Team member, Project Sunrise, for the rollout of 5 new circles in the eastern region. Assisted CEO
with strategic and operational overview for the rollout. Some of the key deliverables included:
 Identifying top markets in the eastern region (12 states) and develop a consumer behavior based
segmentation approach for targeting.
 Gap analysis for the new product/tariff development & planning for the business structure and
resource requirement.
 Interfacing with business partner IBM for IT support and milestone achievement for the rollout.

RANBAXY LABORATORIES LTD., (NSE: RANBAXY), New Delhi Apr 2002-Jun 2002
Management Trainee – Global Licensing & Business Development
 Devised entry strategy for Ranbaxy in cancer therapy segment in India.
 Performed a market research based feasibility analysis to facilitate product portfolio selection.
 Developed product portfolio with in-licensing of products for new cancer therapy segment.
 Worked on the project for the first out-licensing deal with Schwarz Pharma AG for RBX2258

INTAS PHARMACEUTICALS LTD., New Delhi Oct 2000-Feb 2001

Field Sales Officer – Frontline Sales
Part of the Suprima (cardiology division) sales team, I looked after West Delhi for product prescription
and sales generation. The role also entailed channel management (from C&F to retail POS).
 Worked in tandem with a team of eight representatives for promotion of company products.
 Managed two distributors and five sub distributors for sales of various products in the territory.
 Awarded as a part of the top 10 performing teams in the company across the divisions.

Skillset
 Quantitative and Analytical Skills
 Business Acumen and Process Orientation
 Interpersonal skills as a good team player and team leader
 Proficient in Windows OS, MS Office Suit, MS Projects. Academic experience of SPSS and SYSTAT.

Extra-Curricular Activities and Endeavors

 Active member of the IIM Ahmedabad Cultural and Theatrical Society (IIMACTS) - conceptualized on-
stage event coverage and completed post-production work for IIMACTS productions.
 Core Team Member – Logistics Team and Creative Design Team, Chaos 2003 (annual cultural festival
of IIM-A). Conceptualized and set up the stage design, sound, lights and layout plan for the event.
 Part of the winning team in the College Cricket, Table Tennis and Volleyball Tournaments.
 I play Guitar and pursue it as a hobby. I read fiction and enjoy playing badminton and table tennis.