The Marketing Plan

Marketing Dynamics
Marketing

Business Plan Project Rubric

CATEGORY 20 15 10 5
Research Research was Research was Research was Research was very
completed in detail completed with conducted and minimal with little
with facts and some facts and some information information
data listed data from is present from present.
regarding company’s website website.
corporation. present.
Neatness Paper is completed Paper is easily Paper is able to be Paper is not neat
neatly and read but has a few read but is not and is a struggle to
completely and is illegible areas. considered neat or read handwriting.
easily read. easily readable.

Content Covers topic in Includes essential Includes essential Content is minimal

depth with details knowledge about information about OR there are
and examples. the topic. Subject the topic but there several factual
errors.
Subject knowledge knowledge are one to two
is excellent. appears to be factual errors.
good.

Organization Content is well Uses headings or Content is logically There was no clear
organized using bulleted lists but organized for the or logical
headings or the overall most part. organizational
bulleted lists to organization of structure; just lots
group related topics appears of facts.
material. flawed.

Originality Product shows a Product shows Uses other Uses other

large amount of some original people's ideas people's ideas but
original thought. thought. Work (giving them does not give them
Ideas are creative shows new ideas credit), but there is credit.
and inventive. and insights. little evidence of
original thinking.

Total Points Earned _______

1 of 1

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