Best Vietnamese Company 2019

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Asia Plus Inc.
 Overview

Vietnam economy grow strongest among South

East Asia and there are a larger number of the
corporates that are better know.

This survey was conducted in order to have a

grasp of Vietnamese company images as well as
the well known brand among the industries.

This survey was collected from 717 respondents

from the age of 18-40 years old in September 2019.
 Vietnamese product images
Vietnamese products are perceived as user friendly and good pricing,
lacks in sophisticated or authentic images

Sophisticated 12% 32% 48%

Authentic 13% 32% 46%

Good Design 14% 38% 42%

Durable 14% 39% 40%

Innovative 15% 40% 40%

trendy 13% 43% 38%

Safe 17% 44% 34%

Good Price 22% 50% 23%

User Friendly 21% 52% 22%

Strongly applicable Applicable Average Not applicable Least applicable

Q. What are the images of the products from Vietnamese companies? (N= 717)
Images about the competitiveness of
Vietnamese industry
Since Vietnam famous with agriculture, Vietnamese believe
Vietnamese F&B companies will also have a competitive advantage in
the oversea market.
Beauty 15%

Medical 15%

Entertainment 21%

IT / electronics 23%

Fashion 34%

Food / beverages 55%

Agriculture 71%

Q: What do you think are the areas that Vietnamese company could be competitive in the world (N=717)
Top of mind Vietnamese local companies (General)
Top 1 Top 2 Top 3 Top 4

Vinamilk VinGroup Viettel FPT

29% 21% 6% 3%

Top 5 Top 6 Top 7 Top 8

Kind Do Mobile World Hoa Phat Biti’s

2% 2% 2% 1%
 Company analysis - Vinamilk
9% Average
I know people working there 5% Well established brand, offer many products that are good
Vinamilk
Many advertisements 18% for the health of the community.
18%
29/Hanoi/Female
High exposures in Vietnam 30%
38%
High exposures in overseas 32% Prestige and commitment of product quality. Always look
29%
after for the community. Many meaningful advertising
Great leaders 36% campaigns.
35%
27/HCM/Male
Familiar with products / services 41%
62%
High contribution to the society 50% A company associated with fresh milk for a long time for
57%
Vietnamese people. Big visionary company with long-term
Good innovations / technology 51%
66% development, great business strategy.
28/Other/Female
Well known brand 62%
70%
Good Quality 63%
73% The company has many great achievement, great quality
Good price 65% product, and create many good jobs for Vietnamese.
72%
31/Hanoi/Female

Consumers choose Vinamilk mainly due to its price, quality product, branding, innovation
and technology.

Q. Please share us the reasons why you picked up that company (N=717)
 Company analysis - VinGroup
9% Average
I know people working there 5% The first company in Vietnam manufacture car and other
Vingroup
High exposures in overseas 18% automotive product.
13%
34/Hanoi/Male
Many advertisements 30%
31%
Great leaders 32%
65% Company with great potential, everyone know about
36% VinGroup
Good innovations / technology 46%
28/HCMC/Female
Good price 41%
24%
High contribution to the society 50%
61% Most famous company in Vietnam, visionary leader,
Familiar with products / services 51% innovative products, great technology.
48%
24/Hanoi/Male
High exposures in Vietnam 62%
74%
Well known brand 63%
74% Best company in Vietnam that will bring Vietnamese
Good Quality 65% brands to the global market.
66%
29/Hanoi/Female

Unlike Vinamilk, the consumers choose VinGroup because of its branding and exposure.
They also admire the leadership in VinGroup.

Q. Please share us the reasons why you picked up that company (N=717)
Top of mind Vietnamese local companies (F&B)
Top 1 Top 2 Top 3 Top 4

Vinamilk Vissan Acecook Kinh Do

24% 13% 7% 4%

Top 5 Top 6 Top 7 Top 8

Masan NutiFood Vifon TH True Milk

4% 3% 3% 2%
Top of mind Vietnamese local companies (Fashion)
Top 1 Top 2 Top 3 Top 4

Viettien May 10 Canifa Nem Fashion

26% 8% 5% 3%

Top 5 Top 6 Top 7 Top 8

An Phuoc Elise Ivy Moda The Blues

3% 2% 2% 2%
Top of mind Vietnamese local companies (Tech)
Top 1 Top 2 Top 3 Top 4

FPT Viettel BKAV VinGroup

29% 11% 10% 6%

Top 5 Top 6 Top 7 Top 8

Mobile World CMC Telecom VNPT Phong Vu

2% 1% 1% 1%
Respondent profile (N=717)

Gender Age Location

22%
35% 35%
41%
45%
55%

37%
29%

Male Female 18-24 25-30 31-40 HCM Hanoi Others

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7%
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