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The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques
The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques
The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques
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The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques

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Examples include: 25 words that hurt your


resume; A user-friendly Web site; ABCs of


strategic public relations; CBAs of strategic public


relations; Ad placement matters on the Web;


Assessing your writing; Be a better manager;


Business dining: Dos and donts; Convince vs.


persuade; Crafting your resume; Cover letters


that get attention; Fly with less turbulence;



Getting you out there; iPod etiquette; Know your



audiences; Know where you are headed!; Looking


for a job; Making your Web site pop; Planning


your business trip; Pack without wrinkles; Political


LanguageEnglish
PublisherAuthorHouse
Release dateDec 27, 2007
ISBN9781546228578
The Abcs of Strategic Communication: Thousands of Terms, Tips and Techniques
Author

M. Larry Litwin APR Fellow PRSA

M. Larry Litwin, APR, Fellow PRSA, is an established strategic advisor, teacher, mentor, role model and ethicist, and an awardwinning public relations counselor and broadcast journalist, who has left a lasting impression on thousands of students and professionals. He is an associate professor of communication at Rowan (N.J.) University where his classroom is considered a laboratory for practical knowledge. Litwin teaches public relations, advertising, radio and television. He is the 2006 recipient of the National School Public Relations Associations Lifetime Professional Achievement Award for excellence, leadership, contributions to the profession, and advocacy for students and our nations public schools.His first book, The Public Relations Practitioners Playbook is a how-to, hands-on, step-by-step manual designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. See: www.larrylitwin.com.

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    The Abcs of Strategic Communication - M. Larry Litwin APR Fellow PRSA

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