Business research method

• Problem definition:
“communication is required to take correct decision”.
Variable generation:
Effect= Eo= communication.
Cause=Co= correct decision
C1= awareness
C2=peace
C3=better education
C4=to remove ignorance
C5=to gain knowledge
C6= personality
Variable manipulation
EoCo
EoC1C5
EoC2C3C4

• MARKET RESEARCH (MS);

1. problem definition
2. development of an approach to the problem
3. research design formulation
4. data collection
5. data analysis
6. report preparation & presentation

 Problem definition:
the first in MS is to define problem. Once the problem has
been precisely the research can be design and conducted properly.
 Development of an approach to the problem:
Development an approach to the problem includes
formulation of objectives (research question),hypothesis and identify factor
that can effect research design.
Factors are include:-
 feeling
 ethical group
 ethical problem
 expertise
 political situation

 Research design formulation:

  Secondary data
 Quantitative
 Qualitative
 Questionnaires( open ended, closed ended)
 Survey, observation, experiments
 Measurement
 Sampling size and process
RDF is a framework or blue print of conducting the research project.
SECONDARY DATA:
It is a research conducted by someone related to your problem
definition is called secondary data.
Sources are
Journals
Newspaper
Articles
Radio
Internet
TV

PRIMARY DATA:
It is a data collected by you particularly for a specific problem
definition.
Sources are :
Observation
Interview
(structure &semi structure, unstructured)
Questionnaire

• CATAGORIES OF BUSINESS RESEARCH :

There are three types of categories of business research.
 Exploratory Research
 Descriptive Research
 Causal Research
Exploratory research descriptive research Causal Research
1generalize need secondary & 1.highly specific
primary data
2completely depending
on primary data
 Exploratory Research:
It conducted with discovering the general nature of the problem and the variables
related to it. Exploratory research is characterize on judgment sample , small scale
survey & simple experiment and subject valuation of result. it characterizes by high
degree of flexibility of data.
 Descriptive Research
It is focused on the accurate description of variables in the problem model .for
example consumer profile, market potential, product usage studies, attitude survey,
sales analysis and price survey etc.
 Causal Research
It attempts to specify the nature of functional relationship b/w two or more
variables in problem models . studies on a effectiveness of advertising in that study
advertising promoting the sales and altering the consumer behavior.
Hypothesis:
Aproposal intended to explain certain facts & observation.
OR
Concept that isn’t yet verify that is if true would explain certain effect &
phenomena.
Theory:
A scientific hypothesis that survives experimental testing becomes a scientific
theory.

OTHER TOPICS ARE FROM BOOK

Research ethics page 147
Review of literature
Critical review of literature
Sources of Critical review of literature;page 68