Ashley Coffin

3 Concord Ct., Turnersville, NJ 08012

609-502-1073 ▪ ahoffman33@me.com

Profile
 High-energy Human Resources Manager with strong experience in recruitment, benefits, training, and employee
relations
 Commitment to building exceptional teams and fostering a corporate culture of engagement, shared under-
standing of company values, and ongoing talent development
 Excellent strategic planning skills with the demonstrated ability to pivot quickly in line with changing market con-
ditions
 Depth of knowledge regarding talent acquisition, performance assessment, management strategies, and compli-
ance with ADA, FMLA, EEOC, and local, state, and federal laws
Key Achievements
 Chosen to head the Apple Benefits Career Experience for 4 Northeast markets to educate new and veteran em-
ployees on comprehensive benefits including health, dental, vision, 401(k), employee stock, education assis-
tance, EAP, transportation, family and personal leave, PTO, bonus, and other offerings
 Selected to roll out new Ongoing Training Program for the South Jersey market; held weekly conference calls to
identify gaps in performance and develop store-specific training plans
 Led Campus Crew responsible for recruiting students and recent college graduates; traveled to area schools to
attract new talent
 Delivered keynote presentations at mass hiring events to continually staff high volume / high turnover locations

Experience
People Manager (HR), Apple Inc., Marlton, NJ 2010-Present
 Perform a broad scope of human resources and team development functions for the $200M South Jersey mar-
ket
 Recruit top talent for a range of positions across all stores in the region; actively work to increase diversity and
customer service competencies by expanding search range
 Ensure that store “connection leaders” hold regular meetings with individual team members to focus on devel-
oping competencies in alignment with job descriptions and brand expectations
 Develop employee performance improvement plans detailing specific incidents and examples; facilitate weekly
document coaching meetings with employees on performance management plans
 Lead quarterly talent evaluation and succession planning meetings with all store experience managers; mentor
and coach managers in developing their own training plans
 Support Employee Relations Leader in investigating and documenting incidents and infractions up to and includ-
ing termination
 Promote staff participation in semiannual employee engagement and satisfaction surveys
Store Manager, Pacific Sunwear Deptford, NJ 2002 – 2010
 Hired as a part-time Brand Rep and promoted four times to ultimate role as Store Manager responsible for the
highest volume store in district
 In recognition of excellent performance in hiring and developing staff, selected to serve as Recruiter and Trainer
for new managers for all 12 district stores
 Developed and facilitated intensive 2-week onboarding and training program for all new hire managers

Education
Master of Science in Human Resources Management - 3.7 GPA, University of Scranton, Scranton, PA 2014
Bachelor of Arts in Public Relations, Rowan University, Glassboro, NJ 2006
 Certification
Human Resources Manager Certificate, Villanova University, Philadelphia, PA Fall/2019
SHRM CERTIFIED PROFESSIONAL (SHRM-CP) 2020