Vinay Arora | Sujata Arora

Our Team

Vinay Arora Sujata Arora

CoFounder - CTO Co Founder-CEO
Both Vinay and Sujata have huge experience in ecommerce industry and have delivered more than 100 ecommerce
projects to international clients in last few years out of few are very big brands today who are still 100% dependent on
Hire Indians for their daily development, marketing and maintenance. Hire Indians is a award winning, well established
and very trusted Software Company owned by Vinay and Sujata Arora
Our Team
With experience of over 10+ years in international sales,
Sujata is Mcom Masters from Chandigarh. She is also MSc
Computers from Chandigarh.

She is currently acting as CEO of Hire Indians InfoTech

Pvt Ltd and has Bagged many National and International
awards in last 2 years for Hire Indians. Hire Indians is
showing very good growth and success since its
beginning.
She is the Co-founder of Poolmycar, a Social portal for
corporate carpooling founded in year 2008, today India's
biggest car sharing website. She is one key person who is
actually responsible of success of Poolmycar and Hire Sujata Arora
Indians as she was looking after support, sales and Co Founder - CEO
marketing as well.
Our Team With experience of over 17+ years in the IT field, he
jumped from senior position of "Head Information
Technology" in a Fortune 500 French MNC ( Safran
Group) to his own business in 2012. Vinay has been an
entrepreneur from his childhood and a true all-rounder.

B-Tech from Utkal University , with many technical

certifications like CCNA, MSCE, MCSA, ITIL Foundation
and ITIL Masters, Vinay is BSI Certified lead auditor too.

He is the founder of Poolmycar, a Social portal for

corporate carpooling founded in year 2008, today India's
biggest car sharing website.

Vinay Arora He is currently acting as MD of Hire Indians InfoTech Pvt

CoFounder - CTO Ltd , a well established Software Development Company

and is Founder of Bollywoodkart.com as well.
Achievements

Awards Won
•Emerging Entrepreneurs of the Year 2016
•Global Quality Award 2015
•International Quality Awards 2016
•ABS Awards 2016
•Brands Achievers Awards 2015
 Running a NGO by name of “Ek Koshish Foundation”
through which currently feeding more than 2000 poor people every month
Video URL: https://youtu.be/9h1GGUJHCUM
Business overview

Bollywoodkart.com

Bollywoodkart is a new marketplace

offering a variety of women ethnic
wear and other Bollywood dresses
online. It started in Oct 2015 and
within first three months of its launch,
it got popular in India because of big
variety and huge collection. Within first
three months Bollywoodkart bagged
roughly 1000 orders
Products we are selling

Regional Beautiful
Sarees Lehengas

Suits and Party Wear

Anarkali Gowns
What’s the problem?

First problem Second problem

• Small cities have less number of shops
• Shopkeepers keep only running
inventory which sells fast.
• They are unable to keep large number
of designs because of low population
and less numbers of buyers in city
• Girls have to pay heavy amount to local
shops for simple designs because of
monopoly of shops
• Very limited designs at very few shops
and very high price is main problem for
girls which compels them to buy online

Conclusion:
These is huge women ethnic wear market in small cities which can be reached easily.
Our solutions
We are offering thousands of high quality designs
at lowest prices directly at their doorsteps.
Customers will love to shop with us because:-

Products are sold directly from

manufacturers because of which
prices are very low

We are offering COD with easy

returns which makes ordering
for women very easy.

We are accepting orders on

Phone, Whatsapp and website.
 Our Advantages
Bollywoodkart is only store in India which is dedicated to only Women
Selling only Ethnic wear Ethnic wear and nothing else. Competitors are selling many products
Not in multiple categories categories like bath/beauty, electronics etc

Help and Support Founders of Bollywoodkart are supported by people who are in
Very Important industry of ethnic wear for last 35 years

Bollywoodkart is only store in India which is dedicated to only

High Level Experience
Women Ethnic wear and nothing else. Competitors are selling
Direct Profit
many products categories like bath/beauty, electronics etc

Long Term Business Plan A very long term and very big business plan for Bollywoodkart.
Sell as seller A future vision of a very high level growth.
The Market
Market Opportunity Growing
at CAGR
The ethnic wear market of India stood at us
of 8%
$13,100 million in 2013 out of which the
contribution of men’s ethnic wear is only 3
$19,600
percent, contribution of kid’s ethnic wear is 9
percent and that of women’s ethnic wear is 88 million
Percent.

The Ethnic wear market is expected to grow at

in 2018
a CAGR of 8 percent to reach us $19,600
million in 2018.

.In this segment, the market has largely been

driven by women’s Ethnic wear as it comprises $13,100
74 percent of the overall women’s apparel million in
market with a market size of US$ 11,500 2013
million. It is a large part of women’s wardrobe
and will continue to grow at a promising rate of
eight percent.
Competitors analysis
Direct Indirect
Main Online players in direct competition Here are few indirect competitors
Voonik, Craftsvilla, Fashion&You who are not much active online.
Are we competing with Big Players? NO..
Multiband showrooms at shopping malls like Shopershop , Reliance trends,
etc are good for western wear in but when it comes of buying ethnic wear,
girls prefer going to small players who are purely into ethnic wear because
of availability of big verity and their expertise in ethnic wear .

Women do not prefer buying ethnic wear on multi brand portals of big
players because those are into many categories than ethnic wear like
electronics , home furnishing etc and its not easy to find product they
actually looking for.

Conclusion

Although we do have competition but basis on total demand of ethnic wear, there is
billions of customers and huge potential too. Its right time for us to stand out as brand.
 Planning to Execution Timelines

Discussion Market Research Website Ready Website Live Orders

January 2015 Till May 2015 Aug 2015 Sep 2015 Sep 2015

Idea of making We started market research With good confidence of Website got live for We started getting orders
marketplace Clicked our on women ethnic wear our research, we made general public on 1st Sep immediately after
mind in Jan 2015 market our marketplace website 2015 launching website
 Complete Business model
Phase-1 : Bollywoodkart.com
• Phase 1 is to target only Indian Market
• India is worlds biggest ethnic wear market
• Targeting small cities with less number of shops
• Targeting functions and occasions
• Targeting festivals every month in every state
Phase-3 : wholesale.bollywoodkart.com
• Phase 3 is to target Wholesale market
• Market is being managed through agents
• Agents have access to very limited manufacturers.
• Shopkeepers are not getting access to complete
inventory manufactured in India
• Bollywoodkart will connect shopkeepers directly
with manufacturers.
Phase -2 : global.bollywoodkart.com
• Phase 2 is to target Canada, USA , UK and Australia
which has huge customer base for ethnic wear
• Many Muslim countries have good demand of Indian
ethnic wear
• Profit margin is more than 2-3 times when selling
globally.
Phase-4 : Giving Away Franchise
• Profit through one time Franchise Fee
• We will install our own POS and take 5% sale margin
• We will provide all inventory at wholesale price
• Franchise will get Branding benefit of
Bollywoodkart Brand Name
Current Investment

Web Development Advertising

$7000 $6300

$ 15 500

SEO of Website Logistics

$2000 $200
Current Social media Presence
80,000+ 2000+
---- Facebook Likes

---- Twitter Followers

---- Instagram Connections 700+ 600+

---- Newsletters Subscribers

Current Traffic Source

Although we are trying to generate

traffic on our website from many
different sources which will show results 23%
in future with time , here are main
source of traffic at this moment 55%
15%
Facebook Organic

Instagram 7%
Email marketing
Ethnic Wear High Demanding Countries

CANADA UK

USA
India

AUS
What’s Different in Bollywoodkart?
Brand Name
Our brand name itself is a differentiator.
Our research found that people who
never heard our brand name also feel it’s
a well known brand because of word
“Bollywood” and “Kart”
Very Less Returns
High level of quality checks of sellers
at BK are helping us to reduce
returns to a very good level. Till
today, we have only 1.4% returns
Very Low Cost
Only manufacturers ,wholesalers
are allowed to sale on BK to bring
huge verity at very low price with
a guaranteed availability of stock.
Our advantages
Shipping Tie Up
DotZot by DTDC

Aramex Fedex

FREE
Shipping
Providing Free Shipping Pan
India at this moment

COD
All India
Cash on Delivery is available
for more than 6000 pin codes Delhivery eCom Express
Revenue model
Source of Revenue
Commission per sale As you know we are a market place, we are taking 15%
Direct Profit commission on every sale happening through our website

We will charge sellers to advertise their products on home page

Advertisement Cost and also charge them if they want us to recommend their
Home page and recommendation
products to buyers as “recommended products”

Email Campaign Fee We will charge seller a fix fee for sending newsletters to buyers
Fix price for sending emails with showcase of their products in email. .

Direct Sale We will also sell our products directly on our website as seller
Sell as seller and make maximum margin in every sale
One year’s goals (Currently getting 300-500 orders per day)

Target Order Volume Expected Revenue Volume

1000 Reach to a level of getting With average order value of Rs

Orders / day
1000+ orders per day `1000
Per Order
1000 and 15% commission, we
expect to make `150 per order

30K `3 Crore
With average of 1000 orders
Rs 1000 per order *30,000
per day, we have to reach 30K
per month orders = Rs 3 Crore / month
Orders / Month Per Month

3.6 Lacs Orders in a year ` 36 Crore In one year

Expected Profit with 15% commission in a year is

5.4 Crore
 We have started
building
Mobile Apps
For
Bollywoodkart.com
Advisors & Investors

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“We have started with
Full Energy
And
We are going
to succeed.”
Vinay Arora & Sujata Arora
Contact
Vinay Arora | Founder
+ 91 96500 44855

Bollywoodkart

vinay@Bollywoodkart.com

twitter.com/bollywoodkart

facebook.com/bollywoodkart

pinterest.com/bollywoodkart