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EASTERN VISAYAS STATE UNIVERSITY

BURAUEN CAMPUS
BURAUEN, LEYTE

(Title of Product Proposal)

A Product Proposal
Presented to Ms. Shana Mae G. Bendaño
of the DEPARTMENT OF EDUCATION
Eastern Visayas State University
Burauen Campus
Burauen, Leyte

In partial Fulfillment of the Requirements in


TLE FSM 335 FOOD PROCESSING, PACKAGING AND LEARNING 1

Submitted by:
(NAME OF STUDENTS)

(Year)
TABLE OF CONTENTS

I. Cover Page
II. Project Summary
A. Name, nature and description of the project
and product produce
- States a brief history of the business or product you are planning to start
- State the reasons why you want to start the business
B. Justification of the Study
C. Objective of the study
- States the reason why you are conducting the study
D. Project phasing and timetable
- Divides each part of the plan into activities citing its covered period as well
as the tasks expected to be finished in each activity.
Example of timetable:

Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

Create/write Product
proposal

Revision and
Finalization of product
proposal

Securing of funds

*activity*

Note: this is just a sample, you have to write your own activity.

III. Marketing
A. Description of the product
- State a description of your product. Provide details of your product, what
makes it stand out from other products in the existing market, etc.
B. Description of the target market
- Who are your prospect consumers or buyers?
- Provide a description of your prospect consumers.
C. Competitor Analysis
- Why will your product/business be successful?
- Create or write a SWOT analysis
Strength – how can your product compete with others?
Weaknesses – what can be the loopholes of your product?
Opportunities – What are the special characteristics of your product?
Threats – What can be some problems encountered by your
business/product?
D. Marketing Strategy
- State the different strategies you will use in marketing your product.
- You can make use of any platform of your choice in marketing or selling
your product.
E. Product/s
- What is your product? Describe your product. (please include the
ingredients needed in the production)
- Include what or how will you do the packaging of your product.
F. Prices
- What will be your selling price for your product?
- Computation of selling price: Cost-based pricing – involves calculating the
total costs it takes to make your product, then adding a percentage markup
to determine the final price.
Material costs + (labor) packaging costs + overhead expenses = Total costs
Desired mark up: 50% (retail industry standard)
Unit/Pc Material/Ingredients Amount

¼ kg Sugar 50.51

1 pc Egg 16.00

320 g Flour 275

5g Baking Powder 37.50

Total Cost 397.01

Total cost: 397.01


Packaging Cost 85.00
Total 485.01
# of pieces/Qty 24 pcs
20.08 per piece
Profit percentage (50%) 10.04
Selling Price 30.12

G. Promotion
- State the variety of marketing strategies you will use
- What will be your activities that will help you promote your product in a
wider market?

IV. Technical Study


A. Production/Process flow
- Provide safe handling
- What is the production flow of your products? (please include purchasing up
to finished product)
D. Equipment/Tools needed
- What are the equipments’ or tools you need for your product?
- What are the materials or tools needed for your packaging?
E. Raw Materials and Supplies Requirement
- What are the ingredients and supplies needed for your product including
packaging of it?