Annexure

QUESTIONNAIRE

Consumer Behaviour and Satisfaction

Regarding various brands of 21” flat colour television.
A case study of Yamuna Nagar

Name _________________ S/O______________________

Age ___________________________________________
Occupation ______________Income per annum______________
Address ___________________________________________
________________________________Ph.________

1) Which Brand of the flat colour television do you own?

LG Videocon

Samsung BPL

Sony

1) What is most preferable feature you consider while purchasing CTV?

Price Scheme

Brand Name Quality

Technology
 2) Who plays important play role in decision making of purchase of CTV?

Head of family Children

Lady Grand lady

Combined Any other

3) How would you come to know about these CTV brands?

Through friends Family members

Advertisement Publicity

Any other

4) If other brands offering attractive schemes, will you change to other brands, if
yes, will you prefer?

Sure often

Neutral Not sure

Never

5) Which type of media influence your purchase behaviour?

T.V. Hording

Newspaper Magazine
Wall painting

6) How much aware are you and involved in purchasing of flat CTV?

More involvement Normal involvement

Less involvement No involvement

7) In your opinion what role advertisement plays?

Provides important details Creates awareness

Give information Convenience in purchase

Misleading

8) In your opinion which company gives the maximum benefits to customers?

LG Samsung

Videocon BPL

Sony
9) Which is your post purchase experience with your CTV?

Excellent very good

Good Average

Poor

10) If anybody asks you about which CTV purchased by you then your behavior
towards your brand

Strongly recommend Moderately Recommend

Neutral Not recommend

Never recommend

11) Are you satisfied with the CTV that you have purchased?

Highly satisfied Satisfied

Average Less satisfied

Poor
 12) To what extent price influence your purchase behaviour of flat CTV?

Very High High average

Average Average low

Low

13) Are you aware about different promotion of activities adopted by flat CTV?

Yes No

15) How do you rank the colour T.V. companies in the scale of 1-5?
Group 1 Group2 Group3 Group4 Group5

LG
Samsung
Sony
Videocon
BPL

KINDLY SUGGEST TWO REFERENCES:

____________________________________________________

____________________________________________________

Place ______________

Date_______________ Signature