Marketing Plan for Synergos Marketing Consultant Bangalore

1.0 Executive Summary

2.0 Situation Analysis

2.1 Market Needs

Synergos Marketing Consultant is into Digital Integrated Marketing Industry . The Market Need is to have cost
effective marketing mix for thier product or service marketing. Digital Integrated Marketing provides Cost effective
Marketing to thier clients.

Market Needs

A Service Provider to provide End to End Digital Marketing , thus reducing Time , effort Required by doing the Job
By own.

A Service Provider to Enhance the Net Worth , Brand Building among the cunsumer in the market.

A Low cost Service Provider for out sourcing the Job.

2.2 The Market

Table: Market Analysis

Market Analysis
2010 2011 2012 2013 2014
Potential Customers Growth CAGR
US 1,300,000,0 1,625,000,0 2,031,250,0 2,539,062,5 3,173,828,1
25% 25.00%
00 00 00 00 25
UK 1,390,000,0 1,570,700,0 1,774,891,0 2,005,626,8 2,266,358,3
13% 13.00%
00 00 00 30 18
EUROPE 2,242,000,0 2,690,400,0 3,228,480,0 3,874,176,0 4,649,011,2
20% 20.00%
00 00 00 00 00
INDIA 678,000,00 827,160,00 1,009,135,2 1,231,144,9 1,501,996,8
22% 22.00%
0 0 00 44 32
Total 5,610,000,0 6,713,260,0 8,043,756,2 9,650,010,2 11,591,194,
19.89% 19.89%
00 00 00 74 475

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Market Analysis (Pie)

US
UK
EUROPE
INDIA

2.2.1 Market Trends

Market Trend in Digital marketing is moving from Product or Service Marketing into Brand Building , Brand
Awareness , reputation Management etc. Digital Integrated Marketing is growing and there is a number of companies
who wants Digital marketing as thier marketing mix.

Market Analysis (Trends)

5,000,000,000
4,500,000,000
4,000,000,000
3,500,000,000
3,000,000,000 US

2,500,000,000
UK
EUROPE
2,000,000,000
INDIA
1,500,000,000
1,000,000,000
500,000,000
0
2010 2011 2012 2013 2014

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 Marketing Plan for Synergos Marketing Consultant Bangalore

2.2.2 Market Growth

Digital Integrated Marketing is Growing Industry and it is in Growth Stage of Industry Life Cylce.

In US Despite Recession the spending on Digital Marketing Spending is at $13 Billion in 2010 and Will Double by
$16 Billion by 2014 . Ther is a increaseing markeing Spending across the Globe for Digital Marketing Spending . the
main up treand is because of Number of Internet and Digital Media Increament across the Globe.

In UK , Digital Marketing Spending Tops US and Europe , the total Spend on $139 Billion in 2009 and it is
continuded in crease at the rate of 10-13 %

In Europe Germany is the next Closest to UK spends 10.3 Billon Euro , France at 5.5 Billion Euro Itay and Spain at
0.87 Billion Euro and 0.82 Billion Euro

In India The Digital Marketing Spend is onle at 1.7 % Of Total Marketing Spend by the Marketers . and Grows at the
rate of 20 % in 2009 and Perdicted Growth Rate for 2010 is at 22 %. Spending on Digital Media is at 298 Cr and will
in crease to 368 Cr by 2010-2011.

According to the Junata.com Marketing Spending Servay .

1. There is increase of 33 % Spending on Digital Marketing .

2. Smaller Companies will Double thier spending in Digital Marketing than the larger companies
3. Marketers will increase their focus on Mobile content Solutions.
4. 72 % Responders increase Spending on Social Networking .
5. 63 % Responders increase Spending on E Newleader .
6. 63 % Responders increase Spending on Blogs .
7. 42 % Responders increase Spending on Online Video .
8. 10 % Responders increase Spending on Mobile Condents

The Over All Trend in Digital Marketing Industry is in Up Move Trend

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Market Analysis (C.A.G.R)

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
US UK EUROPE INDIA

2.3 The Company

2.3.1 Mission

We at SYNERGOS are always thinking ahead to achieve 3I's: Innovating, Implementing and Improving new digital
marketing technologies & strategies.

2.3.2 Service Offering

We at SYNERGOS provide an integrated digital marketing solution to brands who would like to use the new age
digital medium to reach out to its target audience, in a cost effective and efficient way.

SYNERGOS handle all types of digital marketing campaigns including SEM (Search Engine Marketing), SEO
(Search Engine Optimization), SMO (Social Media Optimization), ORM (Online Reputation Management), Display-
Banners, E-mail marketing, etc.

SYNERGOS also innovating and discovering new techniques in Mobile Marketing to connect with customer Target
Audience at a micro level, communicating with each of your prospective clients in the most optimum and cost efficient
way

DBE - Digital Brand Engagement

• Develop a strategy to keep the Target Audience engaged with the brand
• Creating emotional / rational attachment between the Target Audience and the Brand
• Increase the Brand value by communicating directly with the Target Audience

DBA- Digital Brand Awareness

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 Marketing Plan for Synergos Marketing Consultant Bangalore
• Increase Brand recall and recognition amongst the Target Audience

DRM- Digital Reputation Management / PR

• Tracking down the entity's online action, comments, reviews etc
• Interacting with the Target audience and addressing their actions (review, feedback, etc)
• Controlling unfavorable: rumors, stories and events
• Creating positive publicity

DCRM- Digital Customer Relationship Management

• Facilitate in delivering superior customer value and satisfaction
• Managing and enhancing relationship with existing clients
• Manage customer touch-points and maximizing customer loyalty

CAM- Client Acquisition Management

• Create a strategy to acquire new clients
• Generate Leads, interests, queries.

Website Hygiene
• Improving the search performance of the website
• Optimize the website
• Regular maintenance and updates of the website

2.3.3 Positioning

2.3.4 SWOT Summary

The SWOT analysis covers strengths, weaknesses, opportunities, and threats. Strengths and
weaknesses are generally internal attributes, which we can address by changing our
business. Opportunities and threats are generally external.

Overall, the mix is exciting. We live in an age of growth, change, and business revolution.
The Internet offers us opportunities and threats. We need to make our dealing with it one of
our biggest strengths, to minimize our weaknesses.

2.3.4.1 Strengths

True expertise. All of our principals know this area very well. Our experience and expertise is
better than anybody we know of in this particular niche area.

Qulified Employees The business owners and managers have Completed MBA From reputed Institions.

IT Infrasturcture Better technological Infrasturcture to Support Core Business Process and we take continual Action
to improve upon the tech infrastructure.

Continual Improvement : always thinking ahead to achieve 3I's: Innovating, Implementing and Improving new
digital marketing technologies & strategies.

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 Marketing Plan for Synergos Marketing Consultant Bangalore

2.3.4.2 Weaknesses

Capital Requirements - Synergos continues to make impressive improvements in the

management of financial resources. Additional funds are needed to maintain the quality of
the experiences offered and meet future program demands. The Fundraising Foundation's
strategy is to provide significant financial resources for Synergos . The future depends on
these resources in addition to revenues from participants and traditional fundraising events.

Facilities - Our need for facilities is growing beyond what is now available. This is one of the
most urgent challenges facing Synergos .

2.3.4.3 Opportunities

1. Internet growth. Companies are being dragged into worldwide marketing, like it or
not. Growth rates are very high, opportunities are obvious.

2. International market growth. US , UK and Europe market spending on Digital

Marketing are booming. Asia has little growth rate but it has a future because of
Growing Internet and Mobile Accessibility population.
3. OutSourcing Trend There is a growing trend for outsourcing Digital marketing to
Lower Cost Countries , India is being a lower cost country the potential for
Outsourcing the Digital Marketing Space is More.

2.3.4.4 Threats

The Internet is a threat as well as an opportunity. Our expertise is about crossing borders,
managing multiple markets, and the problems we solve are being reduced in importance by
the growing availability of information about the Competitor

The larger, branded competition is recognizing our niche. They are beginning to compete in
our area, recognize our niche. We are no longer alone.
New competitors :-. As the Technology is improving , there are number of New Competetor in
the Market Particularly from india and from China.

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 Marketing Plan for Synergos Marketing Consultant Bangalore

2.4 Competition

3.0 Marketing Strategy

3.1 Value Proposition

3.2 Critical Issues

3.3 Financial Objectives

3.4 Marketing Objectives

3.5 Target Market Strategy

3.6 Messaging

3.6.1 Branding

Table: Target Market Messaging

Target Market Messaging

Market Segments Messaging

US -
UK -
EUROPE -
INDIA -

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 Marketing Plan for Synergos Marketing Consultant Bangalore

3.7 Strategy Pyramids

Strategy Pyramid

Strategy

Tactic 1 Tactic 2 Tactic 3

Program 1 Program 2 Program 1 Program 2 Program 1 Program 2

4.0 Marketing Mix

4.1 Product Marketing

4.2 Pricing

4.3 Promotion

4.3.1 Advertising

Table: Advertising Milestones

Milestones

Advertising Start Date End Date Budget Manager Department

Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Advertising Budget $0

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 Marketing Plan for Synergos Marketing Consultant Bangalore

4.3.2 Public Relations

Table: PR Milestones

Milestones

PR Start Date End Date Budget Manager Department

Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total PR Budget $0

4.3.3 Direct Marketing

Table: Direct Marketing Milestones

Milestones

Direct Marketing Start Date End Date Budget Manager Department

Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Direct Marketing Budget $0

4.4 Service

4.5 Implementation Schedule

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Table: Milestones

Milestones

Advertising Start Date End Date Budget Manager Department

Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Advertising Budget $0
PR Start Date End Date Budget Manager Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total PR Budget $0
Direct Marketing Start Date End Date Budget Manager Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Direct Marketing Budget $0
Web Development Start Date End Date Budget Manager Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Web Development Budget $0
Other Start Date End Date Budget Manager Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Name me 1/1/2006 1/15/2006 $0 ABC Department
Other 1/1/2006 1/15/2006 $0 ABC Department
Total Other Budget $0
Totals $0

5.0 Financials

5.1 Break-even Analysis

Table: Fixed Costs

Fixed Costs

Cost
Rent or Lease $0
Professional Services $0
Payroll $0
Interest Payments $0
Utilities & Telephone $0
Non-discretionary Marketing
$0
Expenses
Other $0
Total Fixed Costs $0

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $0

Assumptions:
Average Percent Variable Cost 0%
Estimated Monthly Fixed Cost $0

Break-even Analysis

$12

$10

$8

$6

$4

$2

$0

$0 $2 $4 $6 $8 $10
Monthly break-even point

Break-even point = where line intersects with 0

5.2 Sales Forecast

Table: Sales Forecast

Sales Forecast
FY 2011 FY 2012 FY 2013
Sales
Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Total Sales $0 $0 $0

Direct Cost of Sales FY 2011 FY 2012 FY 2013

Row 1 $0 $0 $0
Row 2 $0 $0 $0
Row 3 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Sales Monthly

$1

$1

$1

$1

$1
Row 1
$1
Row 2
$0
Row 3
$0

$0

$0

$0
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

5.3 Expense Forecast

Table: Marketing Expense Budget

Marketing Expense Budget FY 2011 FY 2012 FY 2013

Name me $0 $0 $0
Name me $0 $0 $0
Other $0 $0 $0
------------ ------------ ------------
Total Sales and Marketing Expenses $0 $0 $0
Percent of Sales 0.00% 0.00% 0.00%

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Monthly Expense Budget

$1

$1

$1

$1

$1
Name me
$1
Name me
$0
Other
$0

$0

$0

$0
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

5.4 Contribution Margin

Table: Contribution Margin

Contribution Margin
FY 2011 FY 2012 FY 2013
Sales $0 $0 $0
Direct Cost of Sales $0 $0 $0
Costs of Sales $0 $0 $0
------------ ------------ ------------
Total Cost of Sales $0 $0 $0

Gross Margin $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00%

Marketing Expense Budget FY 2011 FY 2012 FY 2013

Name me $0 $0 $0
Name me $0 $0 $0
Other $0 $0 $0
------------ ------------ ------------
Total Sales and Marketing Expenses $0 $0 $0
Percent of Sales 0.00% 0.00% 0.00%

Contribution Margin $0 $0 $0
Contribution Margin / Sales 0.00% 0.00% 0.00%

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 Marketing Plan for Synergos Marketing Consultant Bangalore

Contribution Margin Monthly

$1

$1

$1

$1

$1

$1

$0

$0

$0

$0

$0
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct

6.0 Controls

6.1 Implementation

6.2 Keys to Success

6.3 Market Research

6.4 Contingency Planning

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 Appendix

Appendix Table: Sales Forecast

Sales Forecast
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sales
Row 1 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Direct Cost of Sales Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Row 1 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 2 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Row 3 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

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 Appendix

Appendix Table: Marketing Expense Budget

Marketing Expense Budget Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Name me $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name me $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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 Appendix

Appendix Table: Contribution Margin

Contribution Margin
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Marketing Expense Budget Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Name me $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Name me $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Percent of Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Contribution Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Contribution Margin / Sales 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

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 Table of Contents

1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.0 Situation Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2.1 Market Needs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.2 The Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2.2.1 Market Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2.2.2 Market Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.3 The Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.3.1 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.3.2 Service Offering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2.3.3 Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.3.4 SWOT Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.3.4.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
2.3.4.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.3.4.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.3.4.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
2.4 Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.0 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

3.1 Value Proposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.2 Critical Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.3 Financial Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.4 Marketing Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.5 Target Market Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.6 Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.6.1 Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
3.7 Strategy Pyramids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

4.0 Marketing Mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

4.1 Product Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.2 Pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.3 Promotion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.3.1 Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
4.3.2 Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.3.3 Direct Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.4 Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
4.5 Implementation Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

5.0 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5.1 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5.2 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
5.3 Expense Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
5.4 Contribution Margin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

6.0 Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.1 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.2 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.3 Market Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6.4 Contingency Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Marketing Plan for Synergos
Marketing Consultant
Bangalore

Synergos Marketing Consultant Pvt

Basavangudi
Bangalore, Karnataka. 560004
080-26623400
www.synergostech.com
 Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in this marketing plan is
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It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature,
other than information which is in the public domain through other means and that any disclosure or use of same by reader, may
cause serious harm or damage to _______________.

Upon request, this document is to be immediately returned to _______________.

___________________
Signature

___________________
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___________________
Date

This is a marketing plan. It does not imply an offering of securities.