Вы находитесь на странице: 1из 57

R E P O R T S

INDIAN
INDIAN
NEWS
NEWS
INDUSTRY
INDUSTRY
REPORT
REPORT
ON
ON YOUTUBE
YOUTUBE
( JANUARY 2019 - AUGUST 2019 )
v

v
INDEX
SUMMARY

• INDIAN NEWS INDUSTRY OVERVIEW ON YOUTUBE ……………………………………… 2


• LIVE Vs. VOD …………………………………………………………………………………………….. 3
• POLITICAL VS. NON-POLITICAL ………………………………………………………………….. 4
• CATEGORY WISE VIEWERSHIP SHARE …………………………………………………………. 4
• EVENT WISE CATEGORIZATION ………………………………………………………………….. 4

REGIONAL LANGUAGE BREAKDOWN – NEWS CATEGORY

• ASSAMESE ………………………………………………………………………………………………. 6
• BENGALI ………………………………………………………………………………………………….. 8
• ENGLISH ………………………………………………………………………………………………….. 10
• GUJARATI ………………………………………………………………………………………………… 12
• HINDI ………………………………………………………………………………………………………. 14
• KANNADA ……………………………………………………………………………………………….. 16
• MALAYALAM ……………………………………………………………………………………………. 18
• MARATHI …………………………………………………………………………………………………. 20
• ODIA ……………………………………………………………………………………………………….. 22
• PUNJABI ………………………………………………………………………………………………….. 24
• TAMIL ……………………………………………………………………………………………………… 26
• TELUGU …………………………………………………………………………………………………… 28
• URDU ………………………………………………………………………………………………………. 30

DEEP DIVE ANALYSIS OF TOP 10 NEWS CHANNELS ON


YOUTUBE INDIA (OVERALL)

• AAJ TAK …………………………………………………………………………………………………… 33


• ABP NEWS ………………………………………………………………………………………………..35
• INDIATV …………………………………………………………………………………………………… 37
• ABP NEWS HINDI ………………………………………………………………………………………. 39
• THE LALLANTOP ………………………………………………………………………………………. 41
• ZEE NEWS ……………………………………………………………………………………………….. 43
• NMF NEWS ………………………………………………………………………………………………. 45
• NEWS TAK ……………………………………………………………………………………………….. 47
• TV9 TELUGU LIVE ……………………………………………………………………………………… 49
• ABP MAJHA ……………………………………………………………………………………………… 51
Also, the digitalization and affordable data rates are encouraging
SUMMARY many media and news companies to come up with digital-only news
channels with a well-planned monetization plan to have a sustained
The Indian Digital landscape is changing every single day, and if business. Even though traditional news channels still dominate the
we deep dive into the world of digital video ecosystem, the news landscape in India but the digital-only channels are fast
change has been drastic. catching up in the race.

From content creation to consumption, to monetization, the The competition in this industry between traditional & digital-only
digital video landscape has seen all the changes. Further, if we news channels is a win-win situation for every audience. This has
filter it down to news category, the scope of analysis increases ensured that traditional news channels move out of their planned
with each passing day. content calendar and breaking news schedule to focus on varied
stories of national and human interest.
The year of 2019 has seen many breaking news and major events,
from 2019 Kumbh Mela in January to Pulwama Attacks & Balakot This report showcases the viewership stats for news channels in 13
Airstrikes in February to the biggest celebration of world’s largest languages along with deep-dive insights of Top 10 YouTube
democracy; 2019 General Elections in the month of April’19- channels in terms of viewership. In deep-dive insights for the Top 10
May’19 to ICC Cricket World Cup ’19 in the month of June & July news channels on YouTube, over 1,00,000 videos were analyzed to
and lastly the abrogation of Article 370; the first eight months categorize them into various news categories, types of uploads and
have been a field day for news channels based in India. on the basis of major events mentioned above. The top 4 major
events were considered in the report out of many events happened
While the coverage of all such events and many more has been during the period Jan’19-Aug’19.
quite intensive from all of them in television, print & digital
mediums, we at Vidooly analyzed the performance of the Indian The overall analysis of the entire news industry on YouTube includes
News industry-specific to YouTube. a viewership share of YouTube news channels in Hindi Vs. Other
languages, Traditional News Channels Vs. Digital Only news
YouTube has been a big boon for all Indian news channels channels, Top 5 news networks in terms of viewership on YouTube and
irrespective of the language in which they create content. The many more.
viewership of all leading news channels on YouTube has seen
rapid growth and most profoundly post the launch of Reliance Jio Since 2014, Vidooly is helping companies from various industries
in India. The enormous exponential growth experienced on take revenue impacting decisions with the help of our reports on
YouTube has forced many news channels to give their YouTube digital video industry. Data is the new oil, and we are committed to
assets equal importance on par with satellite TV. justifying that saying with every report published under our name.

1
INDIAN NEWS INDUSTRY OVERVIEW ON YOUTUBE

358 155 +
YouTube channels of Indian news Views on an average per day for
channels from various languages the time period ( January 2019 to
were considered for this report MILLION VIEWS August 2019 )

42.4 27.9%
Total Viewership Viewership share of top 10
(January 2019 - August Indian news channels on
BILLION VIEWS 2019) YouTube (Jan’19-Aug’19)

The Top 6 News Networks in terms of viewership for the period Jan’19-Aug’19

6.57 4.37
#1 #2
INDIA ABP NEWS
TODAY NETWORK
BILLION VIEWS BILLION VIEWS

2.50 1.85
#3 #4
NETWORK ZEE MEDIA
18 GROUP GROUP
BILLION VIEWS BILLION VIEWS

1.83 1.77
#5 #6
TV9 NEWS INDIATV
GROUP GROUP
BILLION VIEWS BILLION VIEWS

2
Medium Share Language Share

DIGITAL-
ONLY
NEWS HINDI
OTHER
CHANNELS LANGUAGE
LANGUAGES
28% 51%
49%
TRADITIONAL
NEWS
CHANNELS
72%

Over 1 lakh videos uploaded in Top 10 YouTube channels in a new category (sorted by Viewership) were analyzed to understand
the viewership share of
• LIVE Streaming Video Vs. video on demand Categorization was done based on
Titles & Meta Tags from the dump
• Viewership share of Political Content Vs. Non-Political Content data of 1 lakh+ videos uploaded in
• Category wise viewership share the Top 10 channels in news
category (sorted by viewership).
• Significant events viewership share during the period Jan’19-Aug’19

LIVE VS. VIDEO ON-DEMAND

100.00%

80.00%
The highest share of viewership from LIVE
streaming videos is seen during the month of 60.00%

May’19 (10.49%). 40.00%

MAJOR EVENT: 2019 Indian General Elections 20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug
LIVE Non Live
3
POLITICAL VS. NON-POLITICAL
100.00%

80.00%
The highest share of viewership from Political content is
seen during the month of May’19 (76.55%) and for Non- 60.00%

Political content during the month of Feb’19 (79.67%). 40.00%

20.00%
MAJOR EVENT: 2019 Indian General Elections (May’19)
0.00%
& Pulwama Attacks & Balakot Strikes (Feb’19) Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

CATEGORY WISE VIEWERSHIP SHARE


100.00%
National News has the highest share of viewership
80.00%
(61.37%) in the month of Feb’19, followed by
Aug’19 (31.92%). Sports News category has 60.00%

contributed to viewership in the months of June’19


40.00%
& July’19 with a share of 15.26% & 19.16%
20.00%
respectively. Political News has the highest share
of viewership in the month of May’19 (76.55%). 0.00%
Jan Feb Mar Apr May Jun Jul Aug
Political News National News Local News Sports News Daily Roundup Others

EVENT WISE CATEGORIZATION


World Cup
Out of many Breaking News and events that happened during the 6%
period Jan’19-Aug’19, four major events stood out in terms of Article 370
10%
viewership namely Surgical Strike 2.0 or Balakot Strikes (FEB’19),
2019 Indian General & State Assembly Elections (APRIL’19-MAY’19),
ICC Cricket World Cup 2019 (JUNE’19-JULY’19) & Abrogation of
Article 370 (AUG’19).
Lok Sabha
Election
• Video contents around Indian General Elections garnered the 56%
Balakot
maximum views (940.26 Million) followed by the coverage of Strikes
28%
Surgical Strike 2.0 or Balakot Strikes (480.97 Million)

4
REGIONAL LANGUAGE
BREAKDOWN – NEWS CATEGORY

5
ASSAMESE
OVERVIEW

10 leading Assamese News channels were considered from YouTube that account for a total of 707.05 Million views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. NEWS LIVE 2. NEWS18 ASSAM/NORTHEAST 3. TIME8 NEWS 4. PRATIDIN TIME 5. DY365- ASSAMESE

6. PRAG NEWS 7. TIMES GUWAHATI 8. NEWS VANGUARD 9. NORTHEAST LIVE 10. ASSAM TALKS OFFICIAL

120
Millions

100

80
NEWS LIVE (122.56 Million) is
60
the most viewed YouTube
40
channel in Assamese
20
language followed by
-
NEWS18 ASSAM/NORTH
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
EAST (117.32 Million) and VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
TIME8 NEWS (109.26 Million).
NEWS18 ASSAM/NORTHEAST NEWS LIVE PRATIDIN TIME
TIME8 NEWS DY365- ASSAMESE PRAG NEWS
NEWS VANGUARD TIMES GUWAHATI NORTHEAST LIVE
ASSAM TALKS OFFICIAL

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

NEWS LIVE (122.56 Million) is the leading channel under traditional news
category and TIME8 NEWS (109.26 Million) in digital only news channels.

79.63% of viewership is from traditional news channels on YouTube. TRADITIONAL CHANNELS DIGITAL CHANNELS

6
MAJOR EVENTS
16.00%
VIEWERSHIP BREAKDOWN
14.00%

12.00%
FEB’19, accounted for 12.18% of total
10.00%
viewership. Major News during this period:
8.00%
Pulwama Attacks & Balakot Strikes.
6.00%

MAY’19 accounted for 15.23% of total 4.00%

viewership, the highest share of viewership 2.00%

between Jan’19-Aug’19 for news channels in 0.00%


JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
Assamese language on YouTube. Major VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
Event: Indian General Elections 2019.

The month of JUNE & JULY 2019 account for 13.32% & 14.30% share of total viewership respectively.
Major event: ICC Cricket World Cup 2019. AUG’19 accounted for 12.70% of total viewership. Major event: Abrogation
of Article 370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E T O P 3 C H A N N E L S H A V E A V I E W E R S H I P S H A R E
OF ALMOST 49.38% FOR ASSAMESE NEWS CHANNELS ON YOUTUBE

ASSAMESE LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

7
BENGALI
OVERVIEW
13 leading Bengali News channels were considered from YouTube that account for a total of 1.08 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. ABP ANANDA 2. NEWS18 BANGLA 3. ZEE24GHANTA 4. CHANNEL DINRAAT LIVE 5. CALCUTTA NEWS CN

6. TV 24 BANGLA 7. SADHNA NEWS 8. 2008RPLUSNEWS 9. EI SAMAY 10. DD BANGLA

300
Millions

250
ABP ANANDA (471.86
200
Million) is the most
viewed YouTube channel 150

in Bengali language 100


followed by NEWS18
50
BANGLA (446.73 Million)
and ZEE 24GHANTA -
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
(80.24 Million). VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

ABP ANANDA NEWS18 BANGLA ZEE24GHANTA


CHANNEL DINRAAT LIVE CALCUTTA NEWS CN TV 24 BANGLA
SADHNA NEWS KOLKATA TV CHANNEL 10
2008RPLUSNEWS

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

ABP ANANDA (471.86 Million) is the leading channel under


traditional news category and CHANNEL DINRAAT LIVE (40.66
Million) in digital only news channels.

95.52% of viewership is from traditional news channels on YouTube. TRADITIONAL CHANNELS DIGITAL CHANNELS
8
MAJOR EVENTS 30.00%

VIEWERSHIP BREAKDOWN
25.00%

FEB’19, accounted for 10.82% of total


20.00%
viewership. Major News during this period:
Pulwama Attacks & Balakot Strikes. 15.00%

10.00%
MAY’19 accounted for 25% of total viewership,
the highest share of viewership between 5.00%
Jan’19-Aug’19 for news channels in Bengali
language on YouTube. Major Event: Indian 0.00%
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
General Elections 2019. VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

The month of JUNE & JULY 2019 account for 13.41% & 13.01% share of total viewership respectively.
Major event: ICC Cricket World Cup 2019. AUG’19 accounted for 11.25% of total viewership.
Major event: Abrogation of Article 370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
OF ALMOST 92.33% FOR BENGALI NEWS CHANNELS ON YOUTUBE

BENGALI LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

9
ENGLISH
OVERVIEW
55 leading English News channels were considered from YouTube that account for a total of 2.51 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. NDTV 2. INDIA TODAY 3. THE QUINT 4. HINDUSTAN TIMES 5. INDIANEXPRESSONLINE

6. CNN-NEWS18 7. REPUBLIC WORLD 8. THE TIMES OF INDIA 9. TIMES NOW 10. THE WIRE

350
Millions

300

NDTV (552.14 Million) is the 250

most viewed YouTube 200


150
channel in English language
100
followed by INDIA TODAY
50
(232.17 Million) and THE
-
QUINT (189.94 Million). JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

NDTV INDIA TODAY THE QUINT


HINDUSTAN TIMES INDIANEXPRESSONLINE CNN-NEWS18
REPUBLIC WORLD THE TIMES OF INDIA TIMES NOW
THE WIRE

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

NDTV (552.14 Million) is the leading channel under traditional news


category and THE QUINT (189.94 Million) in digital only news channels.

54.84% of viewership is from traditional news channels on YouTube,


clearly showcasing the closing gap between traditional and digital only TRADITIONAL CHANNELS DIGITAL CHANNELS

news channel in English language.


10
MAJOR EVENTS
VIEWERSHIP BREAKDOWN
16.00%

FEB’19, accounted for 14.46% of total 14.00%

viewership. Major News during this period: 12.00%

Pulwama Attacks & Balakot Strikes. 10.00%

MAY’19 accounted for 15.04% of total 8.00%


viewership. Major Event: Indian General 6.00%
Elections 2019. 4.00%
The month of JUNE & JULY 2019 account for
2.00%
10.23% & 10.75% share of total viewership
0.00%
respectively. Major Event: ICC Cricket World JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
Cup 2019.

AUG’19 accounted for 14.44% of total viewership. Major event: Abrogation of Article 370 and 73rd Independence
Day. APRIL’19 accounted for 15.16% of total viewership, the highest share of viewership between Jan’19-Aug’19 for
news channels in English language on YouTube.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
OF ALMOST 38.79% FOR ENGLISH NEWS CHANNELS ON YOUTUBE

ENGLISH LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

11
GUJARATI
OVERVIEW
13 leading Gujarati News channels were considered from YouTube that account for a total of 509.43 Million views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. NEWS18 GUJARATI 2. TV9 GUJARATI 3. ABP ASMITA 4. VTV GUJARATI NEWS & BEYOND 5. ZEE 24 KALAK

6. S9 NEWS - GUJARAT 7. GSTV NEWS 8. BBC NEWS GUJARATI 9. NIRMANA NEWS 10. DD NEWS GUJARATI

120
Millions

100

NEWS18 GUJARATI 80

(132.29 Million) is the 60


most viewed YouTube 40
channel in Gujarati 20
language followed by
-
TV9 GUJARATI (111.34 JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS
Million) and ABP
NEWS18 GUJARATI TV9 GUJARATI ABP ASMITA
ASMITA (64.68 Million)
VTV GUJARATI NEWS AND BEYOND ZEE 24 KALAK S9 NEWS - GUJARAT

GSTV NEWS BBC NEWS GUJARATI NIRMANA NEWS

DD NEWS GUJARATI

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

NEWS18 GUJARATI (132.29 Million) is the leading channel under


traditional news category and S9 NEWS - GUJARAT (30.92 Million)
in digital only news channels.

DIGITAL CHANNELS TRADITIONAL CHANNELS


91.27% of viewership is from traditional news channels on YouTube.
12
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 25.00%

FEB’19, accounted for 7.34% of total 20.00%


viewership. Major News during this period:
Pulwama Attacks & Balakot Strikes. 15.00%

MAY’19 accounted for 11.26% of total 10.00%

viewership. Major Event: Indian General


Elections 2019. The month of JUNE & JULY 5.00%

2019 account for 19.42% & 18.26% share of total


viewership respectively. Major Event: ICC 0.00%
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
Cricket World Cup 2019. VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

Share of viewership in the month of JUNE’19 is the highest for news channels in Gujarati language on YouTube
between Jan’19-Aug’19. AUG’19 accounted for 18.55% of total viewership. Major event: Abrogation of Article 370
and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
O F A L M O S T 6 0 . 5 2 % F O R G U J A R AT I N E W S C H A N N E L S O N YO U T U B E

GUJARATI LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

13
HINDI

OVERVIEW
128 leading Hindi News channels were considered from YouTube that account for a total of 21.63 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. AAJ TAK 2. ABP NEWS 3. INDIATV 4. ABP NEWS HINDI 5. THE LALLANTOP

6. ZEE NEWS 7. NMF NEWS 8. NEWS TAK 9. NDTV 10. BHARAT TAK

3
Billions

AAJ TAK (2.15 Billion) is 2


the most viewed
YouTube channel in 2

Hindi language
1
followed by ABP NEWS
(1.79 Billion) and
1
INDIATV (1.78 Billion).
-
JANUARY FEBRUARY MARCH APRIL VIEWS MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS

AAJ TAK ABP NEWS INDIATV ABP NEWS HINDI THE LALLANTOP
ZEE NEWS NMF NEWS NEWS TAK NEWS18 INDIA BHARAT TAK

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

AAJ TAK (2.15 Billion) is the leading channel under traditional news
category and THE LALLANTOP (1.01 Billion) in digital only news
channels.

62% of viewership is from traditional news channels on YouTube.


DIGITAL CHANNELS TRADITIONAL CHANNELS
14
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 18.00%

16.00%
FEB’19, accounted for 16.53% of total
14.00%
viewership. Major News during this period:
Pulwama Attacks & Balakot Strikes. Share of 12.00%

viewership in the month of Feb’19 is the 10.00%

highest for news channels in Hindi 8.00%

language on YouTube between Jan’19- 6.00%


Aug’19. 4.00%

2.00%
MAY’19 accounted for 14.43% of total
0.00%
viewership. Major Event: Indian General JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
Elections 2019.

The month of JUNE & JULY 2019 account for 10.25% & 12.68% share of total viewership respectively. Major event:
ICC Cricket World Cup 2019. AUG’19 accounted for 15.25% of total viewership. Major event: Abrogation of Article 370
and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P
SHARE OF ALMOST 26.42% FOR HINDI NEWS CHANNELS ON YOUTUBE

HINDI LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

15
KANNADA

OVERVIEW
14 leading Kannada News channels were considered from YouTube that account for a total of 2.15 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. TV9 KANNADA 2. PUBLIC TV 3. SUVARNA NEWS 4. NEWS18 KANNADA 5. TV5 KANNADA

6. BTV KANNADA 7. DIGHVIJAY 24X7 NEWS 8. ONEINDIA KANNADA 9. PUBLICTV LIVE 10. DAIJIWORLD TELEVISION

450
Millions

400

TV9 KANNADA (610.98 350


300
Million) is the most
250
viewed YouTube
200
channel in Kannada 150
language followed by 100
PUBLIC TV (392.20 50
-
Million) and SUVARNA
JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
NEWS (348.58 Million). VIEWS VIEWS VIEWS VIEWS VIEWS

TV9 KANNADA PUBLIC TV | ಪ��ಕ್ �� SUVARNA NEWS | ಸುವಣ� ನೂ�ಸ್


NEWS18 KANNADA TV5 KANNADA BTV KANNADA
DIGHVIJAY 24X7 NEWS ONEINDIA KANNADA PUBLICTV LIVE
DAIJIWORLD TELEVISION

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

TV9 KANNADA (610.98 Million) is the leading channel under


traditional news category and ONEINDIA KANNADA (104.57 Million)
in digital only news channels.

91.27% of viewership is from traditional news channels on YouTube.


DIGITAL CHANNELS TRADITIONAL CHANNELS

16
MAJOR EVENTS
VIEWERSHIP BREAKDOWN
25.00%
FEB’19, accounted for 10.71% of total
viewership. Major News during this period:
20.00%
Pulwama Attacks & Balakot Strikes.

15.00%
MAY’19 accounted for 12.47% of total
viewership. Major Event: Indian General 10.00%
Elections 2019. The month of JUNE & JULY
2019 account for 9.45% & 19.72% share of total 5.00%

viewership respectively. Major Event & News:


ICC Cricket World Cup 2019 & political drama 0.00%
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
involving JD-S and INC Vs BJP (July’19). VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

Share of viewership in the month of JULY’19 is the highest for news channels in Kannada language on YouTube
between Jan’19-Aug’19. AUG’19 accounted for 14.77% of total viewership. Major event: Abrogation of Article 370
and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
OF ALMOST 62.81% FOR KANNADA NEWS CHANNELS ON YOUTUBE

KANNADA LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

17
MALAYALAM

OVERVIEW
16 leading MALAYALAM News channels were considered from YouTube that account for a total of 2.30 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. MANORAMA NEWS 2. ASIANETNEWS 3. MARUNADAN TV 4. MEDIAONETV LIVE 5. KAUMUDY

6. MATHRUBHUMI NEWS 7. NEWS18 KERALA 8. ONEINDIA MALAYALAM 9. KAIRALIONLINE 10. 24 NEWS

400
Millions

350

MANORAMA NEWS (503.37 300

Million) is the most viewed 250

YouTube channel in 200

Malayalam language 150

followed by ASIANETNEWS 100

50
(442.92 Million) and
-
MARUNADAN TV (341.16
JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
Million). VIEWS VIEWS VIEWS VIEWS VIEWS

MANORAMA NEWS ASIANETNEWS MARUNADAN TV


MEDIAONETV LIVE KAUMUDY MATHRUBHUMI NEWS
NEWS18 KERALA ONEINDIA MALAYALAM 24 NEWS
KAIRALIONLINE

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

MANORAMA NEWS (503.37 Million) is the leading channel under


traditional news category and MARUNADAN TV (341.16 Million) in
digital only news channels.

59.03% of viewership is from traditional news channels on YouTube. DIGITAL CHANNELS TRADITIONAL CHANNELS
18
MAJOR EVENTS
VIEWERSHIP BREAKDOWN
18.00%
FEB’19, accounted for 9.94% of total
16.00%
viewership. Major News during this
14.00%
period: Pulwama Attacks & Balakot
12.00%
Strikes.
10.00%

8.00%
MAY’19 accounted for 13.67% of total
6.00%
viewership. Major Event: Indian General
4.00%
Elections 2019. The month of JUNE &
2.00%
JULY 2019 account for 11.51% & 12.67%
0.00%
share of total viewership respectively. JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE JULY VIEWS AUGUST
Major Event: ICC Cricket World Cup 2019. VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

AUG’19 accounted for 15.35% of total viewership. Major event & news: Abrogation of Article 370 and 73rd
Independence Day & Kerala floods. Share of viewership in the month of JULY’19 is the highest for news channels in
Malayalam language on YouTube between Jan’19-Aug’19.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
O F A L M O S T 5 5 . 9 7 % F O R M A L AYA L A M N E W S C H A N N E L S O N YO U T U B E

MALAYALAM LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

19
MARATHI

OVERVIEW
13 leading MARATHI News channels were considered from YouTube that account for a total of 1.75 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. ABP MAJHA 2. ZEE 24 TAAS 3. TV9 MARATHI 4. SAAM TV NEWS 5. NEWS18 LOKMAT

6. BBC NEWS MARATHI 7. JAI MAHARASHTRA NEWS 8. MAHARASHTRA1 TV 9. DD SAHYADRI NEWS 10. AM NEWS

350
Millions
300
ABP MAJHA (726.25
250
Million) is the most
200
viewed YouTube
150
channel in Marathi
100
language followed by
50
ZEE 24 TAAS (354.83 0
Million) and TV9 JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS
MARATHI (268.08
Million). ABP MAJHA ZEE 24 TAAS TV9 MARATHI
SAAM TV NEWS NEWS18 LOKMAT BBC NEWS MARATHI
JAI MAHARASHTRA NEWS MAHARASHTRA1 TV DD SAHYADRI NEWS
AM NEWS - स्पंदन महाराष्ट्राचे

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

ABP MAJHA (726.25 Million) is the leading channel under traditional


news category and BBC NEWS MARATHI (59.40 Million) in digital
only news channels.

95.23% of viewership is from traditional news channels on YouTube. DIGITAL CHANNELS TRADITIONAL CHANNELS

20
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 20.00%

18.00%
FEB’19, accounted for 10.54% of total
16.00%
viewership. Major News during this
14.00%
period: Pulwama Attacks & Balakot
12.00%
Strikes.
10.00%

8.00%
MAY’19 accounted for 12.31% of total
6.00%
viewership. Major Event: Indian General
4.00%
Elections 2019. The month of JUNE &
2.00%
JULY 2019 account for 12.37% & 14.35%
0.00%
share of total viewership respectively. JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS
Major Event: ICC Cricket World Cup 2019.

AUG’19 accounted for 17.47% of total viewership. Major event & news: Abrogation of Article 370 and 73rd
Independence Day. Share of viewership in the month of Aug’19 is the highest for news channels in Marathi
language on YouTube between Jan’19-Aug’19.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
O F A L M O S T 7 6 . 8 7 % F O R M A R AT H I N E W S C H A N N E L S O N Y O U T U B E

MARATHI LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

21
ODIA

OVERVIEW
13 leading ODIA News channels were considered from YouTube that account for a total of 1.34 Billion views during
the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. KANAK NEWS 2. OTV 3. NEWS18 ODIA 4. KALINGA TV 5. PRAMEYA NEWS7

6. NEWS WORLD ODISHA 7. ODISHALIVE 8. THEARGUS 9. MBC TV 10. NNS NEWS

Millions 250

200

KANAK NEWS (452.36


150
Million) is the most
viewed YouTube
100
channel in Odia
language followed by 50

OTV (450.87 Million)


-
and NEWS18 ODIA JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
(109.37 Million).
KANAK NEWS OTV NEWS18 ODIA KALINGA TV
PRAMEYA NEWS7 NEWS WORLD ODISHA ODISHALIVE THEARGUS
MBC TV NNS NEWS

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

KANAK NEWS (452.36 Million) is the leading channel under traditional


news category and ODISHALIVE (42.91 Million) in digital only news
channels.

93.23% of viewership is from traditional news channels on YouTube. DIGITAL CHANNELS TRADITIONAL CHANNELS

22
MAJOR EVENTS
VIEWERSHIP BREAKDOWN
18.00%

FEB’19, accounted for 11.02% of total 16.00%

viewership. Major News during this period: 14.00%

Pulwama Attacks & Balakot Strikes. 12.00%

10.00%

MAY’19 accounted for 15.58% of total 8.00%

viewership. Major Event: Indian General 6.00%

Elections 2019. Share of viewership in the 4.00%

month of May’19 is the highest for news 2.00%


channels in Odia language on YouTube 0.00%
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY VIEWS AUGUST
between Jan’19-Aug’19. VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

The month of JUNE & JULY 2019 account for 12.86% & 14.76% share of total viewership respectively.
Major event: ICC Cricket World Cup 2019 & Rath Jatra for the month of July’19. AUG’19 accounted for 14.34% of total
viewership. Major Event & News: Abrogation of Article 370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P
SHARE OF ALMOST 75.69% FOR ODIA NEWS CHANNELS ON YOUTUBE

ODIA LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

23
PUNJABI

OVERVIEW
14 leading Punjabi News channels were considered from YouTube that account for a total of 1.02 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. DAINIK SAVERA 2. JAGBANI 3. PUNJABI LOK 4. DAILY POST PUNJABI 5. D5 CHANNEL PUNJABI

6. ABP SANJHA 7. NEWS18 PUNJAB/HARYANA/HIMACHAL 8. TV PUNJAB 9. SURKHAB TV 10. PTC NEWS

300
Millions

DAINIK SAVERA (172.49 250

Million) is the most 200

viewed YouTube 150

channel in Punjabi 100


language followed by 50
JAGBANI (170.5 Million)
-
and PUNJABI LOK JANUARY FEBRUARY MARCH APRIL VIEWS MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS
(135.24 Million).
DAINIK SAVERA JAGBANI
PUNJABI LOK DAILY POST PUNJABI
D5 CHANNEL PUNJABI ABP SANJHA
NEWS18 PUNJAB/HARYANA/HIMACHAL TV PUNJAB
SURKHAB TV PTC NEWS

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

ABP SANJHA (80.82 Million) is the leading channel under traditional news
category and DAINIK SAVERA (172.49 Million) in digital only news channels.

21.67% of viewership is from traditional news channels on YouTube clearly


depicting dominance of digital only news channel in Punjabi language
amongst the leading news channels. DIGITAL CHANNELS TRADITIONAL CHANNELS

24
MAJOR EVENTS
VIEWERSHIP BREAKDOWN
30.00%
FEB’19, accounted for 9.85% of total
viewership. Major News during this period: 25.00%

Pulwama Attacks & Balakot Strikes. MAY’19


20.00%
accounted for 16.87% of total viewership.
Major Event: Indian General Elections 2019. 15.00%

10.00%
The month of JUNE & JULY 2019 account for
25.81% & 11.66% share of total viewership 5.00%

respectively. Major Event: ICC Cricket World


0.00%
Cup 2019 & Anniversary of Operation of Blue JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
Star in June’19.

Share of viewership in the month of June’19 is the highest for news channels in Punjabi language on YouTube
between Jan’19-Aug’19. AUG’19 accounted for 13.98% of total viewership. Major event & news: Abrogation of
Article 370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
OF ALMOST 46.75% FOR PUNJABI NEWS CHANNELS ON YOUTUBE

PUNJABI LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

25
TAMIL

OVERVIEW
22 leading Tamil News channels were considered from YouTube that account for a total of 2.63 Billion views during
the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. PUTHIYATHALAIMURAI TV 2. POLIMER NEWS 3. NEWS7 TAMIL 4. THANTHI TV 5. NEWSGLITZ

6. SUN NEWS 7. NEWS 18 TAMIL NADU 8. NAKKHEERAN TV 9. ONEINDIA TAMIL 10. RED PIX 24X7

400
Millions

350

PUTHIYATHALAIMURAI 300

TV (610.26 Million) is the 250

200
most viewed YouTube
150
channel in Tamil
100
language followed by
50
POLIMER NEWS (514.16
-
Million) and NEWS7 JANUARY FEBRUARY MARCH APRIL VIEWS MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS
TAMIL (354.16 million).
PUTHIYATHALAIMURAI TV POLIMER NEWS NEWS7 TAMIL
THANTHI TV NEWSGLITZ SUN NEWS
NEWS 18 TAMIL NADU NAKKHEERAN TV RED PIX 24X7
ONEINDIA TAMIL

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

PUTHIYATHALAIMURAI TV (610.26 Million) is the leading channel


under traditional news category and NEWS GLITZ (181.05 Million) in
digital only news channels.

79.16% of viewership is from traditional news channel. DIGITAL CHANNELS TRADITIONAL CHANNELS

26
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 18.00%

16.00%
FEB’19, accounted for 10.59% of total 14.00%
viewership. Major News during this period: 12.00%
Pulwama Attacks & Balakot Strikes. MAY’19
10.00%
accounted for 12.82% of total viewership.
8.00%
Major Event: Indian General Elections 2019.
6.00%

4.00%
The month of JUNE & JULY 2019 account for
2.00%
12.44% & 12.67% share of total viewership
0.00%
respectively. Major Event: ICC Cricket World JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
Cup 2019.

AUG’19 accounted for 13.09% of total viewership. Major event & news: Abrogation of Article 370 and 73rd
Independence Day. MARCH’19 with 15.69% share of total viewership is the highest for news channel in Tamil
language on YouTube between Jan’19-Aug’19.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P
S H A R E O F A L M O S T 5 6 . 1 2 % F O R TA M I L N E W S C H A N N E L S O N YO U T U B E

TAMIL LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

27
TELUGU

OVERVIEW
39 leading TELUGU News channels were considered from YouTube that account for a total 4.59 Billion views
during the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. TV9 TELUGU LIVE 2. V6 NEWS TELUGU 3. NTV TELUGU 4. ABN TELUGU 5. ETV ANDHRA PRADESH

6. HMTV NEWS 7. SAKSHI TV 8. TV5 NEWS 9. AP24X7 10. 10TV NEWS TELUGU

600
Millions

500
TV9 TELUGU LIVE (686.92
400
Million) is the most
viewed YouTube channel 300

in Telugu language 200

followed by V6 NEWS 100


TELUGU (683.23 Million) &
-
NTV TELUGU (531.03 JANUARY FEBRUARY MARCH APRIL MAY VIEWSJUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS
Million).
TV9 TELUGU LIVE V6 NEWS TELUGU NTV TELUGU ABN TELUGU
ETV ANDHRA PRADESH HMTV NEWS SAKSHI TV TV5 NEWS
AP24X7 10TV NEWS TELUGU

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

TV9 TELUGU LIVE (686.92 Million) is the leading channel under traditional
news category and IDREAM NEWS (93.40 Million) in digital only news
channels.

95.39% of viewership is from traditional news channels depicting the


TRADITIONAL CHANNELS DIGITAL CHANNELS
dominance of traditional news channels in Telugu language on YouTube.
28
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 18.00%

16.00%
FEB’19, accounted for 10.50% of total
14.00%
viewership. Major News during this period:
12.00%
Pulwama Attacks & Balakot Strikes.
10.00%

8.00%
MAY’19 accounted for 15.25% of total
6.00%
viewership. Major Event: Indian General
Elections 2019. Share of viewership in the 4.00%

month of May’19 is the highest for news 2.00%

channels in Telugu language on YouTube 0.00%


JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST
between Jan’19-Aug’19. VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS

The month of JUNE & JULY 2019 account for 14.35% & 12.11% share of total viewership respectively.
Major event: ICC Cricket World Cup 2019. AUG’19 accounted for 11.71% of total viewership. Major Event & News:
Abrogation of Article 370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P S H A R E
OF ALMOST 41.44% FOR TELUGU NEWS CHANNELS ON YOUTUBE

TELUGU LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

29
URDU

OVERVIEW
7 leading URDU News channels were considered from YouTube that account for a total 75.27 Million views during
the period Jan ’19 – Aug’19.

TOP 10 CHANNELS IN TERMS OF VIEWERSHIP


1. NEWS18 URDU 2. SAHILONLINE TV NEWS 3. 4TVINDIA 4. MUNSIF TV LIVE

5. ZEE SALAAM 6. KASHMIR NEWS SERVICE 7. AALAMI SAMAY

16
Millions

14

News18 URDU (31.65 12

Million) is the most 10


8
viewed YouTube channel
6
in URDU language
4
followed by
2
SAHILONLINE TV NEWS -
(17.46 Million) and 4 TV JANUARY FEBRUARY MARCH APRIL VIEWS MAY VIEWS JUNE VIEWS JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS
INDIA (9.29 million).
NEWS18 URDU SAHILONLINE TV NEWS 4TVINDIA
MUNSIF TV LIVE ZEE SALAAM Kashmir News Service
AALAMI SAMAY

LEADING CHANNELS FOR TRADITIONAL & DIGITAL CHANNELS

NEWS 18 URDU (31.65 Million) leads the race in traditional news channels
and SAHILONLINE TV NEWS (17.46 Million) in digital only news channels.

63.85% of viewership comes from traditional news channels in URDU


language. DIGITAL CHANNELS TRADITIONAL CHANNELS

30
MAJOR EVENTS
VIEWERSHIP BREAKDOWN 25.00%

FEB’19, accounted for 14.24% of total 20.00%

viewership. Major News during this


period: Pulwama Attacks & Balakot 15.00%
Strikes.

10.00%
MAY’19 accounted for 19.66% of total
viewership. Major Event: Indian General
5.00%
Elections 2019. Share of viewership in the
month of May’19 is the highest for news
0.00%
channels in URDU language on YouTube JANUARY FEBRUARY MARCH APRIL MAY VIEWS JUNE JULY VIEWS AUGUST
VIEWS VIEWS VIEWS VIEWS VIEWS VIEWS
between Jan’19-Aug’19.

The month of JUNE & JULY 2019 account for 6.99% & 6.88% share of total viewership respectively. Major event: ICC
Cricket World Cup 2019. AUG’19 accounted for 14.03% of total viewership. Major event & news: Abrogation of Article
370 and 73rd Independence Day.

P E R C E N TA G E S H A R E : T H E TO P 3 C H A N N E L S H AV E A V I E W E R S H I P
SHARE OF ALMOST 77.59% FOR URDU NEWS CHANNELS ON YOUTUBE

URDU LANGUAGE CONSUMPTION FOR NEWS CATEGORY - GEOGRAPHY

31
DEEP DIVE ANALYSIS
OF TOP 10 NEWS
CHANNELS ON
YOUTUBE INDIA (OVERALL)

32
AAJ TAK 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

YouTube channel of AAJTAK 300.00 MILLION

garnered 2.15 Billion views during 200.00 MILLION


the period of Jan’19-Aug’19
100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (78.37%) accounts for the highest share of viewership from Political content followed by April’19
(65.41%). Month of July’19 (83.70%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 45.29%.
From March’19 onwards the viewership share of Political news shoots up by 27.52%, grabbing 65.41% & 78.37% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
36.17%, a rise of 15.97% from July’19.

33
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Local News Daily Roundup International News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event : -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 AAJ TAK VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
• ICC Cricket World Cup 2019: June’19-July’19 World Cup
7%
• Abrogation of Article 370: Aug’19

MOST KEYWORD USED Article 370


18%

Balakot
Strikes Lok Sabha
22% Election
53%

34
ABP NEWS 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of ABP NEWS
garnered 1.79 Billion views during 200.00 MILLION

the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (77.07%) accounts for the highest share of viewership from Political content followed by Jan’19
(64.17%). Month of Feb’19 (79.63%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 65.65%.
From March’19 onwards the viewership share of Political news shoots up by 9.17%, grabbing 63.29% & 77.07% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
34.17%, a rise of 24.88% from July’19.

35
Months of June’19 & July’19 sees sudden spike in viewership from Sports news with a viewership share of
32.55% & 42.41% respectively.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Local News Sports News International News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 ABP NEWS VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
World Cup
• ICC Cricket World Cup 2019: June’19-July’19 11%
• Abrogation of Article 370: Aug’19

MOST KEYWORD USED Article 370


10%

Lok Sabha
Election
50%

Balakot
Strikes
29%

36
INDIATV 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of INDIA TV
200.00 MILLION
garnered 1.78 Billion views during
the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of April’19 (78.82%) accounts for the highest share of viewership from Political content followed by May’19
(69.56%). Month of July’19 (79.60%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 46.47%.
From March’19 onwards the viewership share of Political news shoots up by 31.54%, grabbing 78.82% & 69.56% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
24.93%, a rise of 11.98% from July’19.

37
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Interview Shows Local News Daily Roundup Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 INDIATV VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
World Cup
• ICC Cricket World Cup 2019: June’19-July’19 4%
• Abrogation of Article 370: Aug’19 Article 370
6%

MOST KEYWORD USED

Balakot Strikes
22%

Lok Sabha
Election
68%

38
ABP NEWS HINDI
600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of ABP NEWS
HINDI garnered 1.22 Billion views 200.00 MILLION

during the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (84.05%) accounts for the highest share of viewership from Political content followed by April’19
(71.49%). Month of Feb’19 (86%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 75.76%.
From March’19 onwards the viewership share of Political news shoots up by 16.44%, grabbing 71.49% & 84.05% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
37.73%, a rise of 31.20% from July’19.

39
Months of June’19 & July’19 sees sudden spike in viewership from Sports news with a viewership
share of 11.90% & 20.29% respectively.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Local News Sports News International News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event : -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 ABP NEWS HINDI VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
World Cup
• ICC Cricket World Cup 2019: June’19-July’19 7%

• Abrogation of Article 370: Aug’19


Article 370
9%

MOST KEYWORD USED

Lok Sabha
Election
52%
Balakot Strikes
32%

40
THE LALLANTOP 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of THE LALLANTOP
200.00 MILLION
garnered 1.01 Billion views during the
period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (67.90%) accounts for the highest share of viewership from Political content followed by April’19
(71.49%). Month of Feb’19 (83.03%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 64.90%.
From March’19 onwards the viewership share of Political news shoots up by 36.80%, grabbing 63.57% & 67.90% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
38.47%, a rise of 30.65% from July’19.

41
Months of June’19 & July’19 sees sudden spike in viewership from Sports news with a viewership share of 29.48% &
27.51% respectively.

100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Sports News Local News Entertainment News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 THE LALLANTOP VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
• ICC Cricket World Cup 2019: June’19-July’19 World Cup
10%
• Abrogation of Article 370: Aug’19

MOST KEYWORD USED Article 370


11%

Lok Sabha
Election
Balakot Strikes 58%
21%

42
ZEE NEWS 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of ZEE NEWS
200.00 MILLION
garnered 969.39 Million views during
the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (81.94%) accounts for the highest share of viewership from Political content followed by April’19
(63.22%). Month of Feb’19 (87.70%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 72.33%.
From March’19 onwards the viewership share of Political news shoots up by 11.68%, grabbing 63.22% & 81.94% for
April’19 & May’19 respectively. The viewership of National news sees a decline in Aug’19 with a viewership share of
33.91%, a drop of 11.80% from July’19.

43
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Local News International News Entertainment News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19
ZEE NEWS VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
• ICC Cricket World Cup 2019: June’19-July’19 World Cup
Article 370 3%
• Abrogation of Article 370: Aug’19
8%

MOST KEYWORD USED


Lok Sabha
Election
42%

Balakot Strikes
47%

44
NMF NEWS 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of NMF NEWS
200.00 MILLION
garnered 832.13 Million views during
the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of April’19 (89.96%) accounts for the highest share of viewership from Political content followed by May’19
(88.78%). Month of Feb’19 (75.89%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 72.90%.
From March’19 onwards the viewership share of Political news shoots up by 15.52%, grabbing 89.96% & 88.78% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
33.94%, a rise of 27.13% from July’19.

45
Months of June’19 & July’19 sees sudden spike in viewership from Sports news with a viewership share of
43.17% & 29.22% respectively.
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Sports News Local News International News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19
NMF NEWS VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19 World Cup
10%
• ICC Cricket World Cup 2019: June’19-July’19
• Abrogation of Article 370: Aug’19
Article 370
6%
MOST KEYWORD USED
Lok Sabha
Election
43%

Balakot Strikes
41%

46
NEWS TAK 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of NEWS TAK
200.00 MILLION
garnered 713.45 Million views during
the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (91.90%) accounts for the highest share of viewership from Political content followed by Jan’19
(87.71%). Month of Feb’19 (76.44%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 66.60%.
From March’19 onwards the viewership share of Political news shoots up by 33.72%, grabbing 86.09% & 96.23% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
33.64%, a rise of 27.84% from July’19.

47
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News National News Local News Entertainment News International News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 NEWS TAK VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
• ICC Cricket World Cup 2019: June’19-July’19 World Cup
2%
• Abrogation of Article 370: Aug’19 Article 370
13%

MOST KEYWORD USED

Balakot Strikes
25% Lok Sabha
Election
60%

48
TV9 TELUGU LIVE 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of TV9 TELUGU
200.00 MILLION
LIVE garnered 686.92 Million views
during the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (77.31%) accounts for the highest share of viewership from Political content followed by June’19
(72.77%). Month of Aug’19 (69.81%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 23.57%.
From March’19 onwards the viewership share of Political news shoots up by 8.47%, grabbing 71.68% & 77.31% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
20.13%, a rise of 17.41% from July’19.

49
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Political News Local News Entertainment News Daily Roundup National News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 TV9 TELUGU LIVE VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
Article 370
• ICC Cricket World Cup 2019: June’19-July’19 4%
World Cup
• Abrogation of Article 370: Aug’19 2%

Balakot Strikes
MOST KEYWORD USED 13%

Lok Sabha
Election
81%

50
ABP MAJHA 600.00 MILLION
DEEP DIVE
500.00 MILLION

400.00 MILLION

300.00 MILLION
YouTube channel of ABP MAJHA
200.00 MILLION
garnered 726.25 Million views during
the period of Jan’19-Aug’19. 100.00 MILLION

0.00 MILLION
Jan Feb Mar Apr May Jun Jul Aug

POLITICAL VS NON POLITICAL

Month of May’19 (48.24%) accounts for the highest share of viewership from Political content followed by April’19
(47.16%). Month of July’19 (86.68%) has the highest share of viewership from Non-political content.

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Non-Political News Political News

T O P 5 N E W S C AT E G O R I E S –
VIEWERSHIP SHARE (MOM)

Feb’19 accounted for the maximum viewership from National News category with a viewership share of 38.30%.
From March’19 onwards the viewership share of Political news shoots up by 5.88%, grabbing 47.16% & 48.24% for
April’19 & May’19 respectively. The viewership of National news again sees a rise in Aug’19 with a viewership share of
8.34%, a rise of 4.26% from July’19.

51
100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
Jan Feb Mar Apr May Jun Jul Aug

Local News Political News National News Entertainment News Weather News Others

EVENT WISE VIEWERSHIP


Viewership garnered from video content around major events that were trending or were major Breaking news
during the period Jan’19-Aug’19. Videos uploaded in the below mentioned timelines were considered for each
event: -
• Surgical Strike 2.0 or Balakot Strikes: FEB’19 ABP MAJHA VIEWERSHIP
• 2019 Indian General & State Assembly Elections: April’19-May’19
Article 370 World Cup
• ICC Cricket World Cup 2019: June’19-July’19 1%
5%
• Abrogation of Article 370: Aug’19

MOST KEYWORD USED


Balakot Strikes
20%

Lok Sabha
Election
74%

52
CROSS PLATFORM INSIGHTS BY VIDOOLY

Enhance your business with our New Age Market Research Solutions and seize opportunities by
acting decisively to market change through actionable insights to identify & optimize the
moments that will drive extraordinary growth.

At Vidooly, we always focus on understanding your business requirements so that we can


provide you with the right solutions, insights and expertise to accelerate your path of growth.

Our Hybrid Research is an integration of traditional methods combined with intelligent


machine learning and an in-house digital research system which provides your company with
invaluable information about your competitors, demographics, the current market trends and a
complete consumer study.

INDUSTRIES WE SUPPORT

MEDIA & ENTERTAINMENT TELECOM


BEAUTY & LIFESTYLE ESPORTS
HEALTH & FITNESS FMCG
TRAVEL & TOURISM BFSI
AUTO & VEHICLES KIDS
FOOD & BEVERAGE EDUCATION

NOTE: All the data mentioned in this report is an approximate assumption generated through Vidooly’s
tracking mechanism.

Data is tracked based on Indian time zone (GMT+5.30)

IF YOU LIKE TO RECEIVE A CUSTOM REPORT ON VIDEO INDUSTRY INSIGHTS TO HELP YOU TAKE
SMARTER & ACCURATE DECISIONS, PLEASE CONTACT -reports@vidooly.com