With online advertising program,_________, the companies can reach customers and

grow business.

a) AdWords
b) AdSense
c) AdCity
d) AdAlpha

Marketing Management is the _________ of choosing target markets and getting, keeping
and growing customers through creating, delivering and communicating superior
customer value.

a) Art
b) Science
c) Art and science
d) None of the above.

Intangible assets make up a large percentage of the value of an organization:

a) Yes
b) No
c) Partly True Partly False
d. Depends on the Business Context

"Better products, Better value, Better living"• is the mission statement of which
company:

a) VICCO
b) HUL
c) P&G
d) NIRMA
Who among the following in his book "The Managerial Revolution" argued that a
managerial class dominated all industrial societies, both capitalist and communist,
by virtue of its technical and scientific knowledge and its administrative skills?
1) James Burnham
2) Robert Michels
3) Gaetano Mosea
4) Vilfredo Pareto
Indexation is a method whose use can be associated with which one of the
following?
1) Controlling inflation
2) Nominal GDP estimation
3) Measurement of savings rate
4) Fixing of wage compensation

The working of the price mechanism in a free-market economy refers to which one of
the following?
1) The interplay of the forces of demand and supply
2) Determination of the inflation rate in the economy
3) Determination of the economy's propensity to consume
4) Determination of the economy's full employment output

Which one of the following is not a dimension of the Human Development Index?
1) A long and healthy life
2) Knowledge
3) Access to banking and other financial provisions
4) A decent standard of living

The value of the slope of a normal demand curve is -

1) positive
2) negative
3) zero
4) infinity

....... is the largest creditor nation in the world.

1) Japan
2) Germany
3) China
4) Saudi Arab

Overall and strategic planning is done by the

A. Top management
B. Middle level management
C. Supervisory level management
D. None of these
Consider the following statements : - Planning involves
A. Choice among alternative courses of action
B. Forecasting
C. Both (a) and (b)
D. Decision only by production manager

If a general manager asks the sales manager to recruit some salesman on his behalf, it is
an instance of
A. Division of authority
B. Delegation of authority
C. Delegation of responsibility
D. Decentralisation of authority

An organisation structure is effective if it enables individuals to contribute to the objectives

of the enterprise. This is known as
A. Scalar principle
B. Principle of unity of objectives
C. Principle of functional definition
D. None of the above

While delegating, a superior delegates

A. Only authority
B. Authority and responsibility
C. Authority, responsibility and accountability
D. Authority and responsibility but not accountability

Directing function of management implies -

A. Staffing B. Leadership
C. Motivation D. All of the above