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“We are at peak influencer, and it’s beginning to run its course”
And if you’ve been paying attention to the news at all this past
year, it’s easy to see why.
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Why the Future of Influencer Marketing Will Be Organic Influencers | So... https://www.socialmediatoday.com/news/why-the-future-of-influencer-m...
2 of 6 11/02/2020, 7:03 PM
Why the Future of Influencer Marketing Will Be Organic Influencers | So... https://www.socialmediatoday.com/news/why-the-future-of-influencer-m...
A recent Stackla study found that people are 9.8x more likely to
make a purchase after seeing a peer’s social post, as opposed to
that of a traditional social media influencer.
Organic influencers are the real people who already buy your
products and services and create content about your brand
- they’re your genuine brand advocates. They may have 5,000
Instagram followers, or they may have 50, but the size of their
social followings aren’t as important as their passion, authenticity
and collective influence.
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Why the Future of Influencer Marketing Will Be Organic Influencers | So... https://www.socialmediatoday.com/news/why-the-future-of-influencer-m...
influencers instead, your brand can bypass the risk of mistrust that
a growing majority of consumers feel towards paid influencers,
while building loyal communities and rich libraries of impactful
visuals that can really move the needle for your brand.
Except that the minute you pay someone for content, it becomes
inherently inauthentic. And influencers typically only create and
share a small amount of photos per campaign.
For example, you could ask your organic influencers to post some
winter-themed images in advance of a holiday campaign you may
be preparing to launch. Want them to feature a specific product or
take a selfie vs a scenic shot? Just ask, and provide examples of the
types of images you want.
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Why the Future of Influencer Marketing Will Be Organic Influencers | So... https://www.socialmediatoday.com/news/why-the-future-of-influencer-m...
rights to that content first. Plus, Stackla’s research shows that over
half of consumers would be more likely to continue engaging with
and/or purchasing from a brand if it shared their photos in its
marketing.
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Why the Future of Influencer Marketing Will Be Organic Influencers | So... https://www.socialmediatoday.com/news/why-the-future-of-influencer-m...
For too long, influencer marketing has been focused on the wrong
influencers. Today’s largest group of consumers - Millennials and
Gen Z - prioritize authenticity above all else when choosing which
brands they support, and their trust in traditional influencers is at
an all-time low.
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