Feasibility Final 1def

A Project Feasibility for a Printing Press Business
A PROJECT FEASIBILITY
STUDY FOR A PRINTING
PRESS BUSINESS
Dela Cruz, Allyza G.
Javier, Ma.Kristine L.
Inoue, Taka Hiro
Umac, Crystal Gwen
Manatad, Alyssa
Barrios, Oscar
March 2020
CHAPTER I
INTRODUCTION
Since 14th century, printing has played a very
important role in the world than most people notice.
Printing is the process of producing a set number of copies
of a book at one time. It is also use for the mass
reproduction of books, documents, or photographs using up-
machinery called printers. Every person dealing with
different situation in school, office, or government. There
is always a reason to go to a printing press. May it be for
personal or on purpose. The printing press is
conceptualized by a group of entrepreneurs because our
mission is to make best efforts to create a place where
customers will be able to get what they want in terms of
printable materials. We shall engage in the business of
helping our customers attain the level of creativity,
efficiency, affordability, and nearness by providing a
friendly staff, convenient location, and high quality
services throughout our time in business. Comfortable
chairs will be provided to ensure that customers would be
at ease while waiting. Quiet relaxing music and air-
conditioned will be set up to help the customers feel
better and this will differentiate this printing press from
any other competitors.

Although German silversmith Johann Gutenberg is
usually credited with the invention of the printing press,
the origins of printing are really in China. The first
prints were manufactured in China. This method involved
“rubbing off impressions from a wood block spread along the
caravan routes to the West”. The Chinese also invented
paper that provided smooth surface convenient for
printing. Printed products were imported in Europe by
travelers that brought to the continent so-called “block
books,” or pieces of wood with letters or imaged carved on
to them. However, this technique was flawed in many ways
since it produced results that were not lasting or durable.
The blocks did not withstand frequent printing, and by the
time of Gutenberg’s invention, many European craftsmen
began to experiment with new movable type design of
printing that formed the basis for the new printing press.
Nowadays, printed shirt are almost seen everywhere:
school uniforms with the school logos printed on it,
advertisements printed on shirts, title of an event,
different cartoon characters, quotable phrases and lot more
things printed on shirts. There are many processes of
transferring a design to a shirt. Computer printed designs,
screen printing process, heat transferred images, and

painting the shirt itself. In these modern days, things are
done in faster ways; that is why computers play varieties
of role. Computer printed designs are among the most common
in the market today. One can have his own picture printed
in a shirt in just an hour or he can even personalize a
design that he likes to be printed in his shirt. A design
can also be transferred in number of shirts in a clothing
company. This computer printed shirt is the focus of this
feasibility study. We come up with this product to compete
in the demand of modern days consumers. In addition to
computer printed shirts, we also come up with the idea
having painted designs as an art design exclusive for each
company. Images add art to the printed shirts. It livens up
the clothing and gives more attraction to those who see it.
Following 500 years after the invention of the
printing press, the respondents polled by the British
Sunday Times said Gutenberg was “the most significant
figure of the past 1,000 years”. This opinion echoes the
saying of Francis Bacon who believed “printing was one of
three inventions (the others were gunpowder and the
compass) that had “changed the appearance and state of the
whole world”. These opinions demonstrate how the grateful
humankind continues to recognize the outstanding

achievement of Johann Gutenberg and the decisive impact it
had on culture and scholarship in the entire world.
The invention of the printing press made the process of
printing easy and efficient, which, in turn, created
possibilities for the proliferation of knowledge through
press and book publishing. Before Gutenberg, books were
exclusive rarity rather than a common commodity. Their use
was more frequent in the houses of the rich than the middle
class, and ownership of a large library was certainly out
of reach for the poor. The current periodicals would never
have been born without the printing press that made daily
publication of news materials possible. With its
invention, printing “stimulated the literacy of lay people
and eventually came to have a deep and lasting impact on
their private lives”. In addition to publications on
religious matters, there appeared books on moralizing
subjects, fiction, medical manuals, and even travel guides.
Books were now owned and read by merchants, students, and
ordinary people. In a sense, the invention of printing was
another catalyst for the Renaissance, contributing to the
acquisition of knowledge by lay people, as opposed to the
situation before the advent of the printing press when
books and learning were accumulated in churches and
monasteries.
STATEMENT OF THE PROBLEM
This feasibility study seeks to answer questions to
problems in commencing a business in the market. These
questions are:
1. Who are the target customers of this business?
2. Will the demand and supply of this business can be
sufficient to its consumers?
3. What will be this business edge among others?
4. What are its strengths, weaknesses, opportunities and
threats?
5. How will the company operate?
6. Is it feasible for that business to exist in the
present scenario of the target place?
7. What will it be for the next five years?
8. Will it be able to obtain a return on investment based
on the given objectives?
Research Hypotheses
Is this business is feasible within the chosen area of
production?
Is this business is feasible in its target customer and
will it be competitive among others who has the same
business?
Significance of the Study
This study is beneficial to the following entities:
Customers – they will be able to find a new and special variety
of different services that this firm can offer that may satisfy
their needs and wants.
Entrepreneurs – this study will make a way for them to decide in
case of wanting to generate a new business that may be popular
especially at this generation and in the future.
Community – they will be able to realize the importance of this
kind of business in terms of the economy of the particular area
and also to be more idealistic on having these businesses within
their beloved municipalities.
Researchers – they will have an idea if this kind of business is
feasible, to know the different needs of the target market to be
presented in this study and also to create a marketing strategy
to ensure the existence of the business in the near future.
Future Researchers – it will serve as their reference in case of
conducting their own study similar to this kind of field.
SCOPE AND DELIMITATION
This part will discuss the marketing aspect, technical
aspect, organization and management aspect, as well as the
financial aspect in establishing a Printing Press Business
in Barangay Poblacion Centro, Aliaga, Nueva Ecija.

MARKETING ASPECT
1. TARGET CUSTOMERS: The target customers of the printing
unit are stitching and composite units, manufacturing
value added products like apparel and made-ups. To
procure the processing orders from these
composite/stitching units, brochures and other
advertising materials will be circulated and visits
will be made by the marketing personnel to introduce
the new processing unit in the market.
2. MARKET DEMAND AND SUPPLY: The demand for processed
fabric is rising in accordance with the increase in
production and export of value added product i.e.
apparels and made-ups. The export of apparels and made
ups is improving not only in value but also in
quantity, hence producing more opportunities of higher
profitability for existing processing units and
inviting new entrants in the processing industry.
Since the processing unit is a capital intensive
project, therefore number of independent processing
units is not as high to meet the growing demand of
processed fabric.
3. PRICING APPROACH: Production cost must be minimized so

that customers can capable to buy.
TECHNICAL ASPECT
To develop the processes involved in operationalizing
the project in the most effective and economical way.
To know the production requirement in the
establishment of a digital printing business.
To know that the wages of every staff will be given
every 15th day of the month.
ORGANIZATION AND MANAGEMENT ASPECT
To design organizational set up that is best suited

for the proposed project.
To identify the roles that will be played by everyone

with the use of the organizational structure that can be
showed along this study.
DEFINITION OF TERMS
Printing Press. A mechanical device for applying pressure
to an inked surface resting upon a print medium (such as
paper or cloth), thereby transferring the ink.
Reproduction. The action or process of making a copy of
something.
Entrepreneur. A person who organizes and operates a
business
Livens. Make or become more lively or interesting
Proliferation. Rapid increase in number
Commodity. A raw material or primary agricultural product
that can be bought and sold
Stitching. A row of stitches sewn onto cloth

CHAPTER II
REVIEW OF RELATED LITERATURE
This study identifies critical trends including the
evolution of the consumer experience, the rise of data, the
importance of mass personalization and product
differentiation, and the role of social media in content
generation and consumption. Successful printers will emerge
in formulating new business models based upon key concepts
identified in the study, that leverage these outside trends
to innovate, differentiate, specialize and provide new
services. The problem of scheduling a printing press for a
periodical with several editions, so as to minimize the
costs, is discussed. A mixed-integer program is formulated
which includes most of the costs and constraints, but it is
not solvable for problem sizes of practical interests. A
heuristic method, based on the traveling salesman problem,
is proposed. A sample computation is included.
Digital printing methods have developed considerably
in recent years, both in terms of quality and productivity.
New products based on the variable data printing capability
of digital printing have been introduced. Digital methods
have also taken market share from mechanical printing
methods in the on-demand and short-run production of

traditional products. The market share of digital printing
will continue to increase in the future.
Environmental indicators used in earlier studies of
printing can be used for digital printing as well. These
include physical and monetary input and output figures like
energy and materials consumption, emissions and waste
output. The suitable functional units are the weight and
the surface area of products, e.g. tone of printed products
or million duplex printed A4 sheets. Electrophotography is
based on an image carrier surface that is photoconductive
and can be charged electrically. The image is formed by
discharging parts of the photoconductive surface, typically
with a laser or a LED array. A powder or liquid toner
attaches to the image areas of the photoconductive surface,
and electrostatic forces transfer the toner onto the
substrate. The toner is then fixed to the paper, usually
with the help of a heated fuse. Conventional dry toners are
manufactured by grinding the composite of binder, colourant
and additives into a powder, and screening the powder to
achieve the desired size distribution. Binders must be
suitable for the pulverising process, which precludes the
use of “softer” compounds like waxes. When using these
conventional toners, fuser oil must be applied to the fuser

roll to prevent the toner particles from adhering to it
roll. The toner binder melts and adheres to the paper
surface. In inkjet printing, small droplets of liquid ink
are sprayed from nozzles onto the paper or other substrate.
The two basic techniques are continuous inkjet and drop-on-
demand inkjet. In the former, a continuous stream of
droplets is charged according to the signal describing the
print image. The colourant can be pigment or dye. Soluble
dye inks have provided better performance with respect to
jettability and nozzle clogging, but the print quality on
porous substrates has been limited due to high ink
absorption. Pigment-based inks have provided better print
quality on porous substrates, because Water-based inks are
cheaper than other liquid inks, but have problems with
lightfastness and waterfastness. Solvent-based inks have
low surface tension, making them well suited to non-porous
substrates, and they dry quickly by evaporation use more of
the colourant stays on the surface of the substrate. The
surveyed literature indicates that inkjet is undergoing
strong development in productivity, print quality and
choice of substrates. Through the recent improvements in
printheads and ink formulations, inkjet is becoming well
suited to many graphic and non-graphic applications, and it
is predicted to take a share of offset markets. In

transactional and transpromo printing, inkjet will continue
to compete with electrophotography. In outdoor advertising
and other wide-format applications, inkjet already has a
well-established strong position in the market, where
serigraphy is losing market share. Up to now, high quality
inkjet printing on paper has required special papers with
suitable surface and absorption properties to control dot
gain and ink penetration. Developments in the inkjet
technology and materials, such as the bonding agent
technology of HP, will enable the use of newsprint and
other cheaper bulk paper grades. 3D printing engages
students with an immersive learning experience. The most
complex subjects come to life when students learn by
creating, touching, and experimenting with the subject
matter. While you, as educators, are preparing them to be
competent and self-sufficient they are learning the skills
they will need in their future careers. A 3D printer for
the classroom is a great way to inspire tomorrow’s
inventors, thinkers and educators. In conclusion, it can be
said that there is a large demand for the products and
services of the printing and publishing industry,
especially abroad. Filipino firms, however, have failed to
tap this huge market because of constraints in terms of
investing in state-of-the-art technology and in terms of

the training and development of its human resources. This
reluctance of local firms to upgrade their equipment or to
invest in staff training is largely because of the low
returns on investment caused by high production costs and
stiff pricing competition among players in the local
market. Several suggestions have been forwarded to increase
the competitiveness of the industry. According to Torio
(1999), Filipino printing firms need to increase production
and cut costs to be able adjust to a highly-competitive
environment, This can be done by investing in new
technology and by training its workers while providing for
attractive compensation packages. Other innovative
solutions are: standardization of each stage of the
printing process, specialization in services and products,
training of clients and end-users on the technology, and
values reorientation of workers and management. One of the
major economic goals of the Philippines is for local
businesses to achieve global competitiveness, consistent
with the overall direction under the medium term framework
for export development. According to the Philippine Export
Development Plan 1999-2001, "this direction recognizes that
the effort to develop the capacity to compete globally is
not limited to export industries alone but extends to
domestic market-oriented industries and support services."

The printing and publishing industry in the Philippines is
one such industry that could take advantage of the huge
opportunities offered by liberalization. The question is
whether its potential as a major export industry could be
realized. Aside from the large number of printing
companies, there has been a dramatic increase in the number
of design and graphic imaging service companies over the
past few years, one that can be attributed to the rapid
development of pre-press technology and the dramatic
reduction in the cost of computer hardware. Furthermore,
the opening of the world market via the World Wide Web, has
opened up opportunities for the Philippines, which has a
relatively high percentage of college graduates who are
adept in the English language. Though 3D printing is still
a growing technology, it already has many benefits and
drawbacks. While many people agree that this technology
could change the world, there are also those who believe it
could have extreme consequences if it is not researched and
tested thoroughly. As the technology beings to grow more
and more throughout the next couple of years there will be
more information and data that will determine whether it is
a technology that is here to stay or it is something that
will simply not make it. For now it is something that has
to be further looked into in order to fully understand its
extents whether good or bad.
We intend to have periodic meetings and training
sessions teaching employees how to communicate effectively
with customers on the phone, and in person. One of our
aims, in hopes of satisfying our customers, is to
demonstrate alternative ways to do their printing. This
should, in many cases, save them time and money.
CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the method used by the
researchers, the steps taken to support the research, and
the treatments of data used in the study.
RESEARCH DESIGN
The researchers used the descriptive method in
conducting this research study. It helped the researchers
to find out what are the things needed in establishing a
business. Research questionnaire will be provided by the
researchers to determine the perception of the student and
the competitors about the proposed business.

I. Marketing Aspect
A. Market Description
Since proponents found out that the location of the
business is near the town market, so the target customers
of the proposed business will be the students, office
workers, residents, and the people of Aliaga. Targeting a
specific market does not mean that you are excluding people
who do not fit on criteria.. Rather, target marketing
allows you to focus your marketing dollars and brand
message on a specific market that is more likely to inquire
your services than other markets. This is a much more
affordable, efficient, and effective way to reach potential
customers and generate business.
B. Marketing Strategies
1. Pricing
2. Promotional and Advertising
We live in the modern world where everyone is
dependent on social media platforms, so we use this because
of its undeniable impact on all of us. Social media started
out as another way to connect or reconnect people with each
other but it became more that. In business, people use
different marketing style to successfully grow their

business and let everyone know about it. In our business,
we will use our social media accounts to post and advertise
the services we offered. It is one of the easiest, least
expensive, and most effective way to gain exposure and to
strengthen the business reputation. Social media is also
fantastic for customer's engagement too. They can send
their documents on a facebook account under the name of our
business and get it when it's done. They don't have to
waste their time waiting. All of these situations offer
great marketing and promotion for the printing business
while also being able to engage and interact with the
customers. Second, having activities and promos held at the
printing press to create awareness of business. Events can
be a raffle draw of those who come to avail our services
and having a discount card for those who spend at least 500
pesos worth of services. Lastly, signage will be placed in
front of the store. Signs can help attract attention, but
going out into the community with freebies is often a much
more effective way to get a customer. Handing outs fliers
and coupon for free minor services.

Techniques Used in Data Gathering
TECHNICAL ASPECT
Location
The project will be located at Poblacion Centro,
Aliaga Nueva Ecija.
Building Construction
Products
Printing in paper is a must mostly
in schools where there are
different homeworks that you need
to pass in a given period of time.
Printing on shirt is the most
convenient thing to do. It allows
you to create your own unique
style.
Printing on mug is a thing that
will surely satisfy you!
Laminating is a way of securing
your printed docs for a long life
of service.
Salaries and Wages
Position Monthly Annually Total
Owner
Cashier
Printing Staff
Janitor
Machineries and Equipment
Description Quantity Unit Cost Total Cost
Printing 2 127,000 254,000

Machine
3 15,000 45,000
Computer
Flexographic
1 20,000 20,000
Printing
Machine
Barcode Label 1 10,000 10,000
Printer
Cutting 1 13,000 13,000
Plotter
Plate Making 1 95,000 95,000
Machine
1 12,900 12,900
Fax Machine
2 3,000 6,000
Laminator
Bindery 2 4,000 8,000
Equipment
Mug Press 1 2,200 2,200
Machine
14 302,100 466,100
TOTAL
Furniture and Fixtures
Description Quantity Unit Cost Total Cost
Chairs 6 200 1,200
Long Table 1 3,000 3,000
Computer cabinet 3 1,300 3,900
Wall fan 3 1,000 3,000
Total 13 5,500 11,100
Supplies
Description Quantity Unit Unit Cost Total Cost
Bond paper 5 Ream 280 1,400
Paper organizer 2 Pcs 270 540
T-shirt 500 Pcs 30 15,000
Mug 10 Pcs 20 200
Ink 2 Set 900 1,800
Calculator 2 Pcs 500 1,000
Pen 2 pcs 15 30
Pencil 1 box 20 20
Sharpener 1 pc 218 218
Tape 5 pcs 26 130
Tape Dispenser 2 pcs 60 120

Scissor 1 pc 16 16
Stapler 2 pcs 30 60
Staple wire 1 Box 15 15
Record Book 2 pcs 40 80
Ruler 2 pcs 10 20
Total 540 2,450 20,449
Emergency and Safety Equipment
Description Quantity Unit cost Total cost
Emergency
2 180.00 360.00
Light
Fire
2 1,000 2,000
Extinguisher
Total 4 1,180 2,360
Utilities
Description Monthly Annual
Electricity 6,000 72,000
Water 2,000 24,000
Internet
1,400 16,800
connections
TOTAL 9,400 112,800

MANAGEMENT AND ORGANIZATIONAL ASPECT
OWNER/MANAGER
CASHIER
STAFF STAFF STAFF STAFF
JANITOR
JOB DESCRIPTIONAND SPECIFICATION
 OWNER: Are responsible of orienting, directing and
controlling the business. Their assignment also is to
ensure the profitability of the business, the
satisfaction of the consumers and the expansion of it
in the near future.
 CASHIER: Their job is to take the order of the
customer and assist them in the store if needed. Also
to manage cash and sales transaction, requesting price
check, collecting payment and giving appropriate
change.
 STAFF/PRINTING STAFF: Sets up and operates bindery
equipment to cut, assemble, staple, or bind materials.
Maintains printing machinery and equipment. Reviews
layout and customer order to determine size and style
of type.
 JANITOR: Perform heavy cleaning duties, such as
cleaning floors, shampooing rugs, washing walls and
glass, and removing rubbish.

FINANCIAL ASPECTS
FIXED ASSETS
Land 500,000
Machineries & Equipment 468,460
Furniture & Fixtures 11,100
Supplies 20,449
Sub total 1,000,009
EXPENSES
Electricity Connections Charges 6,000
Water Drilling Charges 2,000
Other expenses (wifi connections) 1,400
Sub total 9,400
PRE-OPERATING AND OPERATING EXPENSES
Permit and licenses 12,000
Sub total 12,000
TOTAL PROJECT COST 1,021,409
The fixed assets has approximately a sub total of Php
1,000,009 including the land which price is approximately
Php 500,000, machineries and equipment Php 468,460,
Furniture and fixtures Php 11,100, and supplies Php 20,449.
The sub total of expenses is Php 9,400 which includes
electricity connection charges Php 6,000, water drilling
charges Php 2,000, and also the other expense which has
something to do with the wifi connections is approximately
Php 1,400. Lastly, in the expenses also is the pre
operating and operating expense which costs approximately
Php 12,000. Therefore the total project cost is Php
1,021,409.
SOURCE OF FUND
The capital requirement needed in the proposed
business will be half from the investment of the owner and
the other is loan from a bank.
Tools in Financial analysis
Financial statements are prepared to have complete
information regarding assets, liabilities, equity, reserves,
expenses and profit and loss of an enterprise. To analyze &
interpret the financial statements, commonly used tools are
comparative statements, common size statements etc. Let us
take a look.
Payback Period
The payback period refers to the amount of time it
takes to recover the cost of an investment. Simply put, the
payback period is the length of time an investment reaches
a breakeven point.
Return of Investment
This is the net income generated using investments or
the net worth of the firm and a referred to as return on
investment.
Average Rate of Return
One way of measuring an investment's profitability.To
calculate,one takes the total net earnings,divides by the t
otal number of years the investment was held,and then divid
es that answer by the investment's initial acquisition cost
Net Present Value = PV of CF-Original Investment.

Chapter IV
RESULTS & DISCUSSION
This chapter contains the data results of the
questionnaires done by the researchers. The respondents
were twenty (20) grade 12 students of Aliaga National High
School and ten (10) random competitors who has an existing
similar business. The questions were designed for the
researcher to address the student and competitor perception
about the printing business and its environment.
The results gathered were put on a table and are
presented in this chapter. For better understanding the
results were divided.
I. Demographic Profile of the Respondents
The researchers asked the student respondents about
their name, age, strand, grade level and gender while for
the competitors were the name of their business.

Table1. Demographic Profile of the Students
Respondent’s Name Age Strand Gender Grade level
Bernadette Santos 18 ABM F 12
Student A 17 ABM F 12
Joanna Franco 17 ABM F 12
Alyka Sabado 17 ABM F 12
Student B 18 ABM M 12
Brycelen 18 ABM F 12
Student C 18 ABM M 12
Joydi 17 ABM F 12
Student D 19 GAS F 12
Student E 18 GAS M 12
Cristy 18 ABM F 12
Danica 18 ABM F 12
Student F 17 HUMSS M 12
Student G 18 HUMSS M 12
Student H 18 HUMSS M 12
Student I 17 HUMSS F 12
Student J 20 HUMSS M 12
Student K 19 HUMSS F 12
Student L 18 HUMSS F 12
Student M 17 HUMSS F 12
Table2. Demographic Profile of Competitors
MOJACKO TARPAULIN PRINTING
ABLAZA PRINTING AND XEROX
MPDR PRINTING
KEANNA T-SHIRT AND TARPAULIN
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
II. Questions for the Student
Table3. Question1. Does your teacher always giving you home
works that needs to be printed?

Name Answer
Yes No
Bernadette Santos 
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table4. Question2. Do you have printer?
Name Answer
Yes No
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table5. Question3. What do you prefer to do most?
Name Answer
Lecture Notes Printed Notes
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table6. Question4. How many printed materials you assume to
produce every day?
Name Answer (copies)
10-20 30-40 50-100 Others
Student A 5
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table7. Question5. How much many you spend each week for
producing printed materials?
Name Answer
Ᵽ50-Ᵽ100 Ᵽ150-Ᵽ200 Others
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table8. Question6. Do you buy T-shirt?
Name Answer
Yes No
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table9. Question7. Which T-shirts do you prefer to wear?
Name Answer
Round Neck Collared
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table10. Questions8. What colors do you like the most when
you’re wearing t-shirts?
Name Answer
Is it plain? Multi colored design T-shirt
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C (white)
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K (black)
Student L 
Student M (white)
Table11. Questions9. Would you prefer to wear:
Name Answer
Imitated designs Personalized design
Student A 
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
Table12.Question10. How much money you prefer to spend for
buying t-shirts?
Name Answer
Ᵽ100-Ᵽ200 Ᵽ250-Ᵽ300 Ᵽ300-Ᵽ500 Others
Student A Ᵽ 50
Jhoanna Franco 
Alyka Sabado 
Student B 
Brycelen 
Student C 
Joydi 
Student D 
Student E 
Cristy 
Danica 
Student F 
Student G 
Student H 
Student I 
Student J 
Student K 
Student L 
Student M 
III. Questions for the Competitor
Table13. Question1. Does your business gain profit?
Competitor Answer
Yes No
Mojacko Tarpaulin Printing 
Ablaza Printing and Xerox 
MPDR Printing 
Keanna T-shirt and Tarpaulin 
Marinelle’s Party needs and Printing 
Competitor A 
Competitor B 
Competitor C 
Competitor D 
Competitor E 
Table14.Question2. How much money does your business earns
per month.
Competitor
Ᵽ5,000-
Ᵽ1,000- Ᵽ2,000-
Ᵽ2,000 Ᵽ4,000 above Others
Ablza Printing and Xerox 
MPDR Printing 
Keanna T-shirt and Tarpaulin Ᵽ20,000
Marinelle’s Party needs and printing 
Competitor A 
Competitor B 
Competitor C 
Competitor D 
Competitor E Ᵽ300
Table15. Question3. Which product offering has the most
sales?
Choices: Printed materials, Book bind, Laminate, T-shirt
printing, mug or souvenirs printing
Competitor Answer
Mojacko Tarpaulin Printing Printed materials
Ablza Printing and Xerox Printed materials
MPDR Printing Printed materials
Keanna T-shirt and Tarpaulin T-shirt Printing
Marinelle’s Party needs and
printing Laminate
Competitor A Printed materials
Competitor B Printed materials
Competitor C Printed materials
Competitor D Printed materials
Competitor E Xerox
Table16. Question4. Does the location of the business
really fit for it?
Competitor Answer
Yes No
MPDR Printing 
printing 
Competitor A 
Competitor B 
Competitor C 
Competitor D 
Competitor E 
Table17. Question5. Do you think the price of the product
is affordable to the customer?
Competitor Answer
Yes No
MPDR Printing 
printing 
Competitor A 
Competitor B 
Competitor C 
Competitor D 
Competitor E 
Essay
Table18.Q1. What are the steps you will take to attract
more buyers?
Answer
I’ll advertise my business in
the social media so the

Mojacko Tarpaulin Printing
people know the business name
and location.
Ablaza Printing and Xerox Discount promos
 Marketing Plan
MPDR Printing  Print ads
 Internet(social media)
Using social media like

Keanna T-shirt and Tarpaulin
facebook page and groups
“Kailangan may pakikisama ka
at meron kang pasensya sa mga
customers.”
Printing (You need to be friendly and
have patience with the
customers)
Quality and affordability is
the main reason why customer

Competitor A
keeps on patronizing products
like these.
Competitor B
Competitor C
Competitor D
Competitor E
Table19.Q2.How you going to guarantee that you will gain
profit?
Answer
Make sure that your product

Ablaza Printing and Xerox
and service has interest.
 Huge number of customers
 Less cost from supplies
MPDR Printing  Bulk or group order of
products and services
 Promos
Continous quality service for

continuous customer service
“Pag may profit ka na
magdadagdag ka na ng
product.”
Printing
(Once you have a profit you
will be adding a product)
Gaining profit can be
forecast by monitoring the
Competitor A sales capital and expenses.
Don’t expend more than you
can earn.
Competitor B
Competitor C
Competitor D
Competitor E
Table20.Questionnaire3. How are you going to entertain your
customer?
Answer
As a manager/owner at the
same time I need to be very

energetic, always smile to
gain confidence so that

customer or client will find
me easy to get along with.
Ablaza Printing and Xerox Talk while printing
Availabilities and post
MPDR Printing answering customers or client
inquiries
Keanna T-shirt and Tarpaulin Start with a smile
“If you want to gain respect
from them , you should also

respect them and we always
Printing
smile and we satisfy their
needs.”
Good service and friendly
Competitor A approach is a must for good
customers.
Competitor B
Competitor C
Competitor D
Competitor E
Table21.Questions4.What do you do to make it last longer?
Answer
As a business advertisement I
had so many responsibilities
to handle, so we have BIR
taxes the permit from the
municipal the DTI all is need

to be paid for in due time
and good management is
necessary and good
communication to all
customers as well.
Ablaza Printing and Xerox Proper management
Every working day is as

MPDR Printing
intense as the opening day
Keanna T-shirt and Tarpaulin Quality works and product
“Kailangan masinop or budget
yung mga kinikita mo para di
malugi, dapat pinagiisapan

yung mga desisyon bago gawin
Printing
or dapat iniisip yung
kinahihinatnan ng mga
desisyon.”
(Your earnings need to be
tight or budgeted, decisions
must be made before making
decisions or the consequences
of decisions must be taken
into consideration.)
By making unlimited target
Competitor A market like the needs of
educators and students.
Competitor B
Competitor C
Competitor D
Competitor E
Table22.Questions5.Do you think you satisfy every customer?
Justify your answer.
Answer
Yes, I think we satisfy our
Mojacko Tarpaulin Printing customer by doing our best
that we can.
Yes, they regularly go to our

Ablaza Printing and Xerox
business for the service.
By creating and building

MPDR Printing
customer relationship.
Yes because our service is

quality and affordable.
”Yes, kasi lagi silang
bumabalik and dun malalaman
kung nasasatisfy sila kung
patuloy sila or patuloy
nilang binabalikan yung
Marinelle’s Party needs and service or product mo”
Printing (Yes, because they always
come back and you know if
they'll be satisfied if they
keep up or they keep
returning your service or
product)
Ten percent of customers can
Competitor A never be satisfied. That
human nature.
Competitor B
Competitor C
Competitor D
Competitor E
CHAPTER V
Summary, Conclusion and Recommendation
Summary of Findings
Conclusion
Recommendation

Feasibility Final 1def

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Feasibility Final 1def

Загружено:

Авторское право:

Доступные форматы

A Project Feasibility for a Printing Press Business

Dela Cruz, Allyza G.

Inoue, Taka Hiro

Umac, Crystal Gwen

Since 14th century, printing has played a very

important role in the world than most people notice.

Printing is the process of producing a set number of copies

of a book at one time. It is also use for the mass

reproduction of books, documents, or photographs using up-

machinery called printers. Every person dealing with

different situation in school, office, or government. There

is always a reason to go to a printing press. May it be for

personal or on purpose. The printing press is

conceptualized by a group of entrepreneurs because our

mission is to make best efforts to create a place where

customers will be able to get what they want in terms of

printable materials. We shall engage in the business of

helping our customers attain the level of creativity,

efficiency, affordability, and nearness by providing a

friendly staff, convenient location, and high quality

services throughout our time in business. Comfortable

chairs will be provided to ensure that customers would be

at ease while waiting. Quiet relaxing music and air-

conditioned will be set up to help the customers feel

better and this will differentiate this printing press from

any other competitors.

Although German silversmith Johann Gutenberg is

usually credited with the invention of the printing press,

the origins of printing are really in China. The first

prints were manufactured in China. This method involved

“rubbing off impressions from a wood block spread along the

caravan routes to the West”. The Chinese also invented

paper that provided smooth surface convenient for

printing. Printed products were imported in Europe by

travelers that brought to the continent so-called “block

books,” or pieces of wood with letters or imaged carved on

to them. However, this technique was flawed in many ways

since it produced results that were not lasting or durable.

The blocks did not withstand frequent printing, and by the

time of Gutenberg’s invention, many European craftsmen

began to experiment with new movable type design of

Nowadays, printed shirt are almost seen everywhere:

school uniforms with the school logos printed on it,

advertisements printed on shirts, title of an event,

different cartoon characters, quotable phrases and lot more

things printed on shirts. There are many processes of

transferring a design to a shirt. Computer printed designs,

screen printing process, heat transferred images, and

painting the shirt itself. In these modern days, things are

done in faster ways; that is why computers play varieties

of role. Computer printed designs are among the most common

in a shirt in just an hour or he can even personalize a

design that he likes to be printed in his shirt. A design

can also be transferred in number of shirts in a clothing

company. This computer printed shirt is the focus of this

feasibility study. We come up with this product to compete

in the demand of modern days consumers. In addition to

computer printed shirts, we also come up with the idea

having painted designs as an art design exclusive for each

company. Images add art to the printed shirts. It livens up

Following 500 years after the invention of the

printing press, the respondents polled by the British

Sunday Times said Gutenberg was “the most significant