WRITTEN BY

Hunter Drew
EDITED BY
Craig James
 Contents
Prelude
4

The Authentic Foundation

8

Authentic Love
16

Authentic Children
25

Authentic Homes
60

Authentic Living
69

Authentic Traditions
84

Authentic Examples
94

Parting Words
99
 Prelude
We are currently living in a day and age
where having a family is actually rebelling
against the narrative society is spinning.
For centuries, families have been what held
society together, creating a stable structure
from which future generations based their
understanding of the world and their rightful
place within it.

There are even many walking among us

today who believe that choosing to commit
to a woman in an exclusively monogamous
relationship and create life with that woman
is somehow infringing upon the rights of
others. I’ve been watching this play out for
years and have been actively writing on the
subject since 2014.

The “family unit” in America is being

targeted for elimination with surgical
precision. We can see this happening from
4
the movies being created, sit-coms aired
on television, headlines in the news, and in
virtually every form of main stream media.

The social justice warriors are doing real

damage in the culture war that envelops us
today.

Acta, Non Verba

This is the motto I’ve based my life

around, it means Deeds, Not Words. It’s a
motto that highlights the powerful truth that
it is what you do, not what you say that is
going to lead to change in your life and shape
the world around you.

As the man, husband, and father figure in

the home, it is up to you to lead your family
to the Promised Land where their authentic
selves can be developed without the toxic
influence of “pop culture” and SJW poison.

The moment you accept that you are

both the shield and spear, only then can you
assume your duties with effectiveness. You
must accept that the onus is on you to not
only defend (Shield) your family from the
impact of the dangerous ideas that our weak
5
and misguided society is promoting, but also
that you must fight back and daily attack
them (Spear) in your dealings with yourself,
your wife, and your children.

You must be actively engaged with your

family day in and day out. You must be
sharing your vision and helping each of those
who follow you to understand why you see the
world the way you do and how they can best
support the mission and vision on their own.

You must assume responsibility for the

current and future state of your family, as
they are mirrors of your performance. The
standard they reach is a product of your
leadership. Period.

They will rise to the standard you accept,

not the one you expect from them. They will
follow your example, not your advice.

You must embody your message of

authentic living and only then can you expect
those who follow you to do the same.

This book is for the men who are ready to

begin (or continue) living life on their own
terms and not those which are being laid out
for them by others.
6
 This book is written with the purpose of
ensuring that not only you, but the legacy you
leave behind, transcends the grasp of MSM
and SJW politics.

The greatest gift you can leave your

children and your children’s children is the
power which comes from having an irrational
belief in self.

The confidence which comes from walking

your own path and not following the one
others expect of you will ensure that you
and those who follow your example will
experience the freedom to pursue and build
their own dreams instead of living inside
the mold (prison) being crafted by the world
around them.

Earlier I stated, “families are what held

society together, creating a stable structure
from which future generations based their
understanding of the world and their rightful
place within it”.

And we now have to ask ourselves: How

will our children know their place in the
world if we compromise the very foundation
upon which that understanding is to be built?
7
 I

The Authentic Foundation

E verything you deliver to the world must

be done so from an authentic perspective.
Before we go any further, it’s important that I
define what I mean by “authentic”.

Here is the Dictionary’s Definition which

I’ll breakdown after (the emphasis is my own):

Authentic:

• of undisputed origin; genuine.

• made or done in the traditional or

original way, or in a way that faithfully
resembles an original.

• based on facts; accurate or reliable.

• relating to or denoting an emotionally

appropriate, significant, purposive, and
responsible mode of human life.
8
Genuine In Your Message
The authentic man is the one who knows that
even when he finds himself in a setting which
may require him to filter his message, he still
does so out of intentional control and not due
to the pressure of desiring to fit in.

When you are at work, in a church group,

or with a group of liberal friends you may not
discuss (or discuss as deeply) your positions
on more conservative topics. This is not
due to fear of being ostracized, nor does it
come from a place of insecurity regarding
your opinion, but rather is because you
realize there is nothing to be gained. It’s an
intentional strategic decision.

Not every field is a battlefield and each

of us must be selective with the hills we are
willing to die on. It is when you have no hills
you are willing to die on that you know you
have a problem.

Genuine living is the cornerstone of

having an authentic sense of self. It’s also
the first lesson which must be given to those
whom you are responsible for leading.
9
 But how do you know that you’re living a
genuine life? As yourself this question:

Who are you and what do you want?

The answer to this quintessential question

will lead you to the understanding of why
genuine living is key to experiencing the joys
of an authentic life from now until the grave.

Craig and I are both married, have

multiple children, are running The Family
Alpha and Fraternity of Excellence, so there
is a great deal of overlap in our mission and
vision. Yet, when you look at us as men living
life, we could not be any more different, even
though we’re almost exactly the same.

What this points to is something you have

to understand. Your approach to life is yours
alone. Every man’s perspective and desires
are as unique as his fingerprints.

What authentic living looks like for you

and your family is likely to be quite different
than what it looks like for me or for Craig.

You need to decide your goals, mission,

purpose, and vision for the future. From
there, you need to bring it to life.
10
Accuracy in Your Presentation
It’s absolutely imperative that when you’re
working on developing the authentic
foundation from which you will raise yourself
and your family that you are “true to you”.

“True to you” means you’re not (still)

trying to be the guy you think you should be.
You’re not being the guy you think others
expect you to be.

This extends to your kids, as well.

Don’t force your kids into sports because

you see others doing it, and don’t force your
wife into a bonnet because you want to “go
back to the good old days” you see the Trad
Cons out there promoting.

Your foundation must accurately reflect

who it is you are as a man. Again, do not try
to be me, Craig, or any of the other men you
see online or in real life. Your hobbies, your
goals, your desires for your “future self”,
your convictions, they are yours and yours
alone. Own it.

If you try to develop yourself and your

11
family from a position of idolization or
a sense of obligation to “fit in” it will be
immediately evident and the results will be
disastrous.

You owe it to yourself and your family to

live this life on your terms according to the
plans you’ve set for yourself.

If your goal is to be a professional

gardener or become a pilot, then so be it.
Do what you have to do to make it a reality.
I’d never tell someone that their goals are
preposterous; me telling someone not to try
to fly would be like them telling me not to
write. It isn’t going to happen.

I’ll do me and trust you to do you.

Responsibility For Your Actions

It is your responsibility to own whatever
consequences have come from the decisions
you’ve made to this point in your life, along
with the consequences of the future decisions
you’ve yet to make.

The current life you have is the one you

12
deserve. Whether you feel you deserve more
or not is irrelevant. If you deserved more, you
would have it.

Stop blaming external boogeymen for

your internal failures.

Own your decisions and the consequences of

them.

Wives and children do not come with

owner’s manuals. There is no “perfect path”.

That said, there are a few Universal Truths

which will be discussed later in this book.
The point is, it’s up to you to do the best with
what you have. This isn’t as easy as it sounds,
yet it is very simple.

Breaking away from the support network

provided by society requires you to take a leap
of faith away from safety and to double down
on your commitment to yourself.

If you can do this and keep grinding

through those moments when you want to
return to “how it used to be”, you’ll find that
you and your family are going to reach new
heights of joy, connectedness to one another,
and enjoy a more optimized life overall.
13
The Authentic Foundation
Once you begin to view the world through the
lens of authentic living, you’ll find that there
will be a contrast between you and a few of your
friends and family members, and that’s ok.

You aren’t doing this for any of them. You

are doing this for you.

Once you’re comfortable doing something

for yourself, you’ll find that you actually like
yourself. “Self Love” is something which is
lacking in many a man’s life. Most despise
their very being, loathing who they are,
having no idea how to live with themselves,
let alone actually put their desires first.

At first glance it may seem quite selfish

to restructure your life around your desires
and convictions, especially if you’ve grown
accustomed to living to appease others. This
is anything but selfish.

You see, those you love most, they are

the ones who will benefit from you choosing
to invest in you and choosing to reclaim
ownership over your life.
14
 Your authentic foundation is built brick by
brick with every decision you make and every
action you take from a raw and real position.

• Answering questions honestly.

• Pursuing goals you truly desire.

• Owning who it is you are and where it is

you are going.

All of these things are going to help you

begin to build that foundation from which the
rest of you will rest upon and be supported
by.

Your “kingdom of self” is predicated upon

your commitment to learning to love who it is
you are and taking ownership over where it is
you are going.

You are the cause of every problem that

you see in your life. It sounds harsh. Perhaps
it is. But it’s 100% true.

And once you own this truth you’ll finally

be reconciled with a far more powerful one:
you are also the solution.

15
 II

Authentic Love
The only way you can truly love another is after
you have first learned to love yourself.

Authentic loves flows from a place that

is the most raw and real inside of a man. It’s
where he chooses to share a part of who he
is. When he does this a piece of his identity is
given to the thing he loves.

Whether it’s a boat, a wife, children, or a

dog, when you truly love something you tear
a piece of your soul out and put it inside the
recipient of your love.

The issue we’re seeing today is that

men are giving themselves to things that are
unworthy or receiving them. Then, when that
unworthy object or individual decides to cast
the man away, he has already given so much
of himself away that he is left with nothing,
not even his own identity.
16
 This is why divorce and break ups
absolutely destroy men. Many, unfortunately,
choose death over living without their “other
half”. They don’t know who they are without
them. It’s sad.

But it doesn’t have to be this way.

Men Are the More Romantic of the Sexes

People laugh, but I’m dead serious when I
say that men are more romantic than women,
children, or anything in-between. It’s one
of the reasons we value things like honor,
what’s “fair”, and why we are always feeling
emotions so violently deep.

It is in our nature to feel these things and

to act upon them. So, when I’m talking about
authentic love, I’m talking about choosing to
love intentionally; being very selective with
who it is you are choosing to “give a piece” of
yourself to.

Most men will say they love their wife,

yet once I get them talking all that comes out
is vitriol.
17
 Of course, there are a lot of men who do
dearly love their wives (girlfriends, LTRs, etc.)
and they praise them and all of the positive
attributes they bring to the table. But, for the
sake of developing this selective processing
from the onset, we need to look at those who
aren’t quite so satisfied.

Men who talk about how they love

their wives yet then go on to talk about
how they aren’t getting the sex they want,
aren’t respected, have a wife who nags and
absolutely will not get onboard his program,
are completely unaware that they don’t know
what love is.

Is this you?

Are you a man who says you love your

house, wife, and children, yet you don’t like
any of them and you’re only using the term
love because you feel you’re supposed to?

1. Love is a powerful emotion which

drives an individual to make themselves a
better person.

2. Love is something which is proven time

and again through consistent actions.
18
 3. Love is earned…

There are probably quite a few men

reading this thinking I’m talking about
how they could serve and better show love.
If that’s you, I have a surprise for you. I’m
not talking about you, brother. Those three
points above are for those who desire to
receive your love; they need to be earning it
through action daily.

You don’t love someone because you think

if you do they’ll give you something in return.
That is the ultimate Covert Contract. Look at all
the men who get married thinking I’ll get sex,
she owes me loyalty, and life will be sunshine
and rainbows. These types of guys are the
ones who get burned - and they often get
burned hard - because all of those daydreams
aren’t based in reality. These guys think that
once they “get the girl” they can take their
foot off the gas pedal of life and their burden
of performance evaporates away.

That’s love right?

She is supposed to love you for being you

and you are going to love her for being her.
19
Looks don’t matter. After all, it’s what’s on
the inside that counts… right?

Love comes from a place deep inside us all

and you’d better be listening because you’re
damned if you don’t. Love must be earned
by both parties or it simply doesn’t work.
You need to maintain yourself physically,
mentally, and spiritually if you want any type
of relationship to “go the distance”.

It’s when complacency sets in and that

lovely bride is now bored and pissed because
the “alpha” she thought she’d snagged has
shifted into “beta” mode and is now getting
fat, lazy, predictable and boring.

• This creates tension.

• This creates arguments, resentment, and

loathing of one another.

• This creates the all-too-common

environment where two individuals say they
“love one another” yet the house is filled
with eggshells of negative emotion everyone
has to walk on.

20
Sharing Authentic Love
If you want to give a piece of your “self”
away, then be damn sure that the recipient
deserves it. Your love should be continually
earned. As such, it’s a good idea to run an
audit from time to time to ensure they still
deserve it.

Your children from birth will have a

piece of you. They literally carry your DNA
and are a piece of you, the best piece of you.
The same rules apply to your children as
your wife. Now, there are definitely some
differences between a woman you are dating
and your offspring, but the overall point
remains that you are you and those you love
are carrying a piece of you. (By the way, you
do realize marriage is dating, right?. If you don’t
believe me, you still don’t “get it”)

You love your children. As they age, if

you raised them right, they’re going to become
awesome individuals whose time and company
you will enjoy for as long as you live.

There may come a point where they

become individuals whom you don’t like.
21
While you may still love them, you very well might
not like them. This may be due to how you’ve
raised them. It may also be due to something
that’s completely outside of your control.

Depending on the severity of their

“breaking ranks” you may find yourself
having to make the decision to cut them off
from your love for a time.

This will be a tough decision. That is your

child and your mind is going to think of their
innocent youth. This goes back to my point
that men are romantics. We love to think
there is still good inside. We love to think
they will turn it around. We love to love.

The facts are we need to know when to

turn the switch off on those who no longer
have our best interests in heart and are
abusing the piece of ourselves that we’ve
given to them.

Manipulative wives, children, girlfriends,

etc. are capable of this and we need to be ready
to make that difficult decision.

If you are “learning to love again” then go

all in. If you want it to work with your woman
22
who maybe you’ve been on the rocks with,
choose to do a quick restart in your head and
get her on a clean slate. Once you do that,
she then has to prove to you again that she is
worthy.

If you’re working to learn to love your

own parents, children, or friends again, the
same concept applies. If you are becoming a
new man and are possibly using this book as
a means of resetting your life, then wipe the
slate clean and let these people prove their
worth to you.

They may; they may not. Either way, you

know that it wasn’t petty resentment which
caused them to depart your life. It was their
own inability to earn your love and have you
choose to give them that piece of yourself
once again.

They say the man who gives his time and

energy away for free has no self value, and
they’re right. If you give your most precious
asset away for free, you don’t value yourself
very highly, if at all.

The same goes for love.

23
 If you love everyone, then you love no
one. Instead, love carefully, be intentional
with who it is you are choosing to give a
piece of your soul to. If you don’t, you’ll give
yourself to the world and have nothing left.

What good is a man who isn’t capable of love?

24
 III

Authentic Children
Y ou have one life to live , one opportunity to
achieve whatever it is you desire. If you have
children, recognize right now that they are
not your second chance at life.

Authenticity is as important for your kids

as it is for you.

What I have noticed throughout the

years is that there’s a disturbing trend
among parents. They’re attempting to live
vicariously through their kids. I see it when
I’m coaching my son’s baseball team, I see it
at school functions for the kids, and I receive
emails from men who had to live with parents
who tried living through them, ultimately
preventing them from ever walking their own
authentic path.

There are three themes I’ve noticed with

men living vicariously.
25
 • Regret

• Envy

• Enslavement

Regret
As I said, I coach my son’s baseball team and
this position in the community has given me
a front row seat to witnessing many instances
where fathers (who are totally out of shape) are
pressuring their son to:

1. Do better

2. Hit harder

3. Suck it up

4. Stop whining

These overweight men who are past their

prime seem to be trying to relive their own
“glory days” through their kids. I’d go so far
as to say that some of these fathers are trying
to live a life through their sons that they never
had in the first place.

Not only are they pathetic losers for

26
choosing to take this path of parenting, but
more detrimental than pathetic parenting is
the fact that they are preventing their own
kids from forming their own identity. Every
choice these kids (this applies to both sons
and daughters) ever make is going to cause
an internal struggle as they won’t know if
they are making the decision because they
themselves actually want to or if they are only
choosing something because it will please
mom or dad.

Gentlemen, listen up, if you have a son or

daughter then you must allow them to grow
into being their own man or woman. Lead them,
foster a masculine (and feminine) environment,
train them in discipline, teach them the value of
work ethic, and show them the realities of the
world which they must navigate.

The greatest gift we can give our children

is that of irrational confidence and belief in self.
That cannot be achieved if parents are trying
to chase their glory days. Everyone “used to be
somebody”. Very few continue to be someone
with stories to share of current adventures after
marriage and becoming a parent.
27
 I’m lucky in the sense that my son is
all that it means to be a man. The kid loves
sports, math, America, and all things boy. If
he were to come up to me and say he wanted
to join dance, then I would support that too*.
I wouldn’t call him a pussy, because I am not
living through him. My job is to raise him, not
make him who I think I would be if I were to
do it again.

*Side Note: I would be the most badass father

with signs, face paint, and air horns for my son
the ballerina.

The same goes for my daughter. I build

an environment where she can freely express
her feminine beauty. Similar to how lucky
I am to have a boy who is a “man’s man” I
also have a “girly girl” who loves to paint,
draw, dance, laugh and sing. I would say I’m
the luckiest man in the world, but this isn’t
something that happened by chance.

My wife and I strive to allow our children

to express themselves authentically - and this
is exactly what you need to be doing as well.

Do not live through your child, telling

28
them what it is they do and do not like and
what it is they do and do not want to do with
their time. Instead, take a backseat and let
the children express themselves; let them tell
you who they are and what they want to be.

Growing Up
My children are 9 and 6 as of me writing this.
I’ve not had to face teenage years and the
challenges presented there, though I do have
my opinions on the matter.

As sons age fathers brag about the sexual

conquests he’ll go on. When daughters start
to come of age they flip the script and put
on a tough guy mask. I hate how fathers I
know say, “When she goes on her first date I’ll be
waiting there and cleaning my shotgun when she
gets home…”

Awesome dude, you’re going to scare off

a 12 year old boy? That’s masculine as fuck.
I’m sure that will make your daughter think,
“Gee, my dad sure is great”. In reality, it’s going
to do the opposite and the fact that you feel
the need to play the role of “tough guy dad”
means you aren’t a tough dude.
29
 Not only that, but putting on the bullshit
protective father persona will prevent you
from fostering a relationship with your
daughter where she feels that she can talk
to you about anything. I don’t want to think
of a boy with my little girl, but its life, and
the reality is that I’m going to have to cross
that bridge someday. I would much rather
my little lady feel completely comfortable
discussing it with me and asking questions
than having her sneak behind my back.
If you’re a weak father and talk about
how you’ll “scare the boys away” then your
daughter is going to ensure you never even
know those boys exist.

Do yourself a favor. Let your son and daughter

live their own lives while you make damn sure
they know they can share anything with you.

Envy
If you’re a single man and you have friends who are
married or in long term relationships, you’ve prob-
ably heard them spout the pitiful phrase that runs
along the lines of, “Man, you’re so lucky. If I wasn’t
married I would do x, y, z… don’t ever get married”.
30
 These guys, they envy you. They want what
you have and think, “If only I were single…”
which almost directly translates to, “my lack
of achievement & contentment with life is directly
linked to my decision to start a family”.

What you probably know (and they

are afraid to admit) is that their mediocre
performance is not due to their relationship
status. It’s due to their lack of work ethic,
discipline, and inability to embrace their
masculine nature. They view the family
they’ve created as an anchor holding them
down as opposed to fuel for greater growth.

I loathe these men more than any other group.

I have a special hatred for weak husbands

and weak fathers because they are a part of
my demographic and they are the reason
people think I should be weak, fat, and
content with mediocrity.

All in all, they are the reason marriage and

fathers have such a shitty stereotype (one
I’m trying to break). These fucking assholes
are using their family as an excuse for poor
performance. And they talk of their wives and
children as excuses to justify it.
31
 I’m a married man with two kids who
has been with the same woman since 2003.
I’ve met men living the most lavish playboy
lifestyles and not once was there a tinge of
regret or envy. I met Christian McQueen and
Goldmund Unleashed when I attended the 21
Convention in 2017 and I’ll see them again
at the convention in 2018. What I felt when I
met them wasn’t an envy of their lifestyle, it
was respect.

They are but two men who have had great

success with women. The fact that they’re
doing it from an authentic perspective is
why I can connect with them even though
I’m operating out of an entirely different
spectrum of masculine and authentic living.

Do not envy others, own your own shit.

You can stare into the abyss forever, thinking

of all the things you could do without a family, or
you could actually do them with a family.

If you’re married or in a Long-Term

Relationship, do not envy your single friends.
Instead, choose to raise your own personal
standard. You chose to start a family, even
32
if you did so from a “bluepill” mindset. You
made that life decision.

Your children are always watching. If you

want them to live authentically then you need
to ensure that you are doing the same.
Again, they’re going to follow your example
not your advice.

You cannot live through your single friends.

Stop admiring their achievements and

adventures; go out and make your own.
Make it a journey with your family.

Single friends can’t bring their family to see

the beauty of nature, they can’t lead children
to overcome adversity or grow as individuals.
Being single, they don’t have offspring whom
they can nurture and watch grow.

The past is gone. Whether you wanted to

travel more or do this or that, it makes no
difference. You are here now. And that’s all
that matters.

I appreciate you spending your “now”

reading this book, but I need you to go out
and do the things you want to do. Travel with
33
the kids and wife, and create a family that has
interesting stories to reflect upon and share
with others.

Enslavement
You cannot live through others, whether it
be your kids or your friends. You have your
life and only your life, so maximize it. Find a
way to love who you are, where you’re at, and
what it is you do.

Even if you want to grow or improve, you

can still love the point you’ve reached thus
far. There are many men trying to accomplish
the impossible task of self-sacrificing their
way to happiness. It’ll never happen. You have
to become comfortable putting yourself first.

Jocko Willink has made a brand around

the phrase “Discipline Equals Freedom”.
This seems contradictory at first, but it’s
absolutely true. You have to discipline
yourself in order to free yourself to achieve
your life’s deepest desires.

You must learn to discipline yourself enough

to place what you have to do over pretending it
34
doesn’t need to be done. Otherwise, you will be
enslaved to living a life you detest.

1. You have to exercise to get the body

you want and the body your wife will find
attractive.

2. You have to apply yourself to actually

doing and not talking about the goals you have
for yourself.

3. You have to accept that you are where

you are in life and trying to live through
your kid or friends is not you actually living;
choose to live your own life.

If you haven’t put in the work then you

don’t deserve the glory.

Every man I know thinks they have what it

takes to reach the highest level of living, but
very few actually have the balls to grind all the
way from beginning to completion of a goal.

Don’t be like them. Finish what you start.

35
Instilling Authenticity in Your Children
I’ve always been a fan of historical warriors.
Then the movie 300 came out and it planted
the seed in my mind that someday I would
have to raise the next group of warriors.

After I’d just graduated from boot camp I felt

like I could single handedly take on the world.

I had finished my Rite of Passage

(bootcamp) into manhood and was now on
my own. I was in the best shape of my life
and motivated as all hell, radiating limitless
energy & confidence. I was like every other
masculine 19 year old just entering the military.

I distinctly remember watching the movie

in A school and discussing with a friend
the scene where the boys enter Agoge. I
told them that at the age of 7 my son and
daughter would begin their Rite of Passage.

As I said, right now my son is 9 and daughter

is 6, they’ve both begun their Rite of Passage
through the Modern Day Agoge I’ve developed.

I do not home-school my kids, yet I

educate them enough that it may as well be
36
considered homeschooling. There’s a quote
which says, “Do not let public school interfere
with your children’s education.” and that is a
message I support wholeheartedly.

As a parent it is your responsibility to

foster the mental and physical growth of your
child, because it is your child.

Teachers are on a budget. They are limited

by time and constrained by their curriculum.
Moreover, they teach a class using materials
and methods that are geared towards the
female student population.

Nobody will invest more time or energy

into my kids than me. This is how it should be
for every father.

While the teacher educates them on how

to pass a test, I will educate them on how to
learn, how to improve their thinking, and
educate them on topics that will help with
the ultimate test: life.

I’ve broken my children’s education down to

the following areas.

37
Philosophy
Teaching them to actually think and not just
memorize, to question the fundamentals of
life and get to the why they are doing what
they do.

Boys and girls of today need to expand

their minds and then go out and have deep
discussions about their musings. I used to
think that philosophers were pussies who
stayed in the city while real warriors went
out to fight. This regretful preconceived
notion came from the fact that my dad never
taught me a thing about philosophy or the
philosophers whose writings were recorded
and passed on through the ages.

The fact that we are still applying the life

lessons of those who spoke 2,000 years ago
shows that these men were not primitive
just because they are ancient. I missed out on
Socrates, Aristotle, Plato, Seneca, Descartes,
Locke, Epictetus and many more until I was
28. My kids will not have to wait so long.

38
Art
Getting the children to appreciate the beauty
of reading, writing, painting, woodworking,
cooking, etc. has proven to be a rather easy
task. Kids love to do these things when they
are presented properly.

The wife and I will watch cooking shows

where they have kids as the chefs. We also
craft, build, and create things together.
While my son is more resistant to drawing/
painting (as am I), his younger sister is eager
and talented (as is my wife). This highlights
the difference between the masculine and
feminine; they are equivalent, not equal.

My wife is involved with all of this, but

especially the art side of the house, as she has
a very artistic personality. It’s important for
the kids to become competent with the stove
as much as the brush as they cannot always
rely on “mommy” to make them a home
cooked meal as they age.

They will not rely on getting a girlfriend/

boyfriend in order to eat a quality meal at
home. Too few men and women are capable
39
in the kitchen. My wife loves to cook and does
it 90% of them time, but we both know that
if I wanted to, I could also whip up a meal.
Though, to be perfectly honest, I’d likely just
toss something on the grill. It works.

Sometimes I’ll do things as simple as

watching some YouTube videos on how Da
Vinci was both an artist as well as an inventor
and show my son that the arts can be as
masculine of an endeavor as the rest of them.
My son is much more physical and capable in
the physical (wrestling, sports) world whereas
my daughter excels in the abstract (painting,
writing). There is nothing wrong with that.
However, we must ensure we train their
weaknesses as much as their strengths.

Health & Fitness

Teaching our children the importance of
balancing out a strong mind with a strong body
will create the most well rounded individual
possible. Focusing on how to eliminate the
clutter that gets into our thoughts, organize
ideas, and rid the body of the processed toxins
that exist in our food supply today.
40
 A healthy serving of kettlebells makes
everyone happy in our home.

Kids have to do some heavy lifting and

learn to appreciate the food they are putting
in their body as fuel for their mental and
physical performance. You should be training
your children to eat to live and not live to eat.

Writing
I love to write and feel it’s an important
aspect of life which every parent should be
exposing their children to. Being able to look
back and reflect at various points in your life,
or having the ability to peer inside the head of
your ancestors and complete strangers, there
is something beautiful about looking at black
squiggly lines, possibly written by someone
who is long dead, and actually having them
affect your life in the present. It’s like the
mind and soul of the author reaches out and
touches you.

There is a reason you are reading this book.

There is a reason I wrote it. I know the

impact of the written word. It’s a weapon that
41
we wield. Don’t deprive your children from
having this weapon available to them.

Outdoors
Hiking, climbing, plants, animals, camping,
etc… expose your children to it and it will get
them to appreciate the comforts we enjoy.
More importantly, though, they’ll learn to find
comfort in the discomfort.

1. Cooking food over a flame outside.

2. Sleeping in a tent on the ground.

3. Hiking through the trees…

These are all avenues you can take to help

your children appreciate the process as much
as the destination. Delayed gratification
will help immensely in almost every facet of
living in the modern world. These are the kind
of gifts you need to be giving to your kids.

My kids are being given greater freedom

as they age. I treat them as future adults, not
incompetent fragile china dolls that cannot
handle the weight of reality. They also receive
more chores to account for that freedom. Just
42
like in the “real world” you’ve got to work for
what you want.

I will expect them to exert themselves

physically in all of their sports endeavors (he
plays baseball and she plays soccer). Both
participate by choice, not because I’m forcing
them. When things don’t go their way I sit down
on their level and break it down with them.

I will introduce both of them to firearms, ar-

chery, other weaponry, as well as physical combat.

I’ve started asking them (right now more

my son than daughter) more why questions.

Why are you doing it like that?

Why do you think that person said this?

I want them to start observing and

understanding the actions and motivators of
others. I want them to see why people think
the way they do and how they can influence
others to get what they need, as well as
placing themselves in positions to succeed.

I don’t have a ‘no throwing the ball in the

house’ rule and I am always there to wrestle
with my son. I also don’t have a no drawing/
43
painting rule, though I have built a special art
studio for my daughter (and wife).

When my son’s friends sleep over, they

wrestle, fight and cry. And then fight again. I
don’t shut it down, I let them be boys.

Someone needs to foster that natural

masculine power and I have no problem doing
so in my home. Let them throw down. So long
as they aren’t breaking bones and bleeding all
over the place, who cares?

My daughter is too young right now, but

when her friends come over, I’ll let them
draw all over the whiteboards and easels
we have. Or they can go paint down in the
basement studio if they choose. I’ll be sure
to buy a bunch of canvases for them to go to
town on.

I’m sharing a lot of personal examples

because I want you to see how I apply this
in my own life. The picture is going to look
different for you, as your children are unique in
personality and age. Your approach with your
wife will be different than my approach with
mine. The point isn’t to follow this like a script,
44
it’s more of me showing you a snapshot for you
to use as a guideline for implementation.

You’ll be surprised at how much your

kids teach you. Recently, my kids wanted to
know why we would not let bad things bother
us. It was very interesting. In explaining my
reasoning to them, I learned a little about
myself. I felt like Epictetus as I was saying,
those things aren’t bad as long as we don’t
interpret them as being bad.

We can’t rely on the church, public school,

or any other institution to raise our children
to thrive. That responsibility is ours alone.

I’m sure my program will evolve over

time, and while yours will be completely
unique to you, the core pillars will remain.
These are the aspects I believe all parents
should pay attention to. Why is it weird to
have your kid write a book report for you,
to solve problems, or to run experiments?
Remove that stigma.

That should be the norm, yet many

parents (some reading this now) fall into the
“screen time” category. They plug a child in
45
front of a screen that kills any genuine aspect
of their raw “self”. Or they allow their kids to
plug themselves into leveling up a character
in a video game. They slowly learn to desire
leveling up through others and by engaging
in the digital world than by leveling up on
real life. These kids will become more of the
same desensitized and weak individuals in
our society, suffering from no self-discipline
and intense levels of self-repression and
self-hate.

You must understand that there are

critical aspects of life that are not covered
in public or private school. It’s your
responsibility to fill those gaps so your
children can fill their roles in the family and
in society.

This is how we get boys to express their

masculinity vs repressing it, and get our girls
to reject the poison of feminism and embrace
their innate feminine beauty.

This is how fathers can help fight back.

46
Balancing Your Mission
There is always a balance which needs to be
struck between your personal pursuits and
what is best for the family. These aren’t
always one and the same.

Ultimately, the decision is yours as you

alone will know if enough is enough, but I
ask that you try to be objective when you find
yourself wondering if you’re committing to
much of your time to personal goals and not
enough to supporting the family. Like I said,
it’s a fine balance.

As was stated earlier, you cannot self-

sacrifice your way to happiness. Putting
others ahead of you in every situation all of
the time is as detrimental to the family as
constantly working on your own goals. The
key is balance and moderation.

I left active duty after a successful 8 year

career not because I didn’t like the military,
but because I knew I’d rather be a quality and
present father than a stellar sailor.

Collecting a pension at 39 sounded like a

solid plan, and originally it was. But after my
47
son was born, and then my daughter, I knew
I couldn’t do it. 20 years was too much time
to be away, too many moments missed. I’d
get out with money, but I wouldn’t know who
either of my kids really were. Worse, they
wouldn’t know who I was or what I stood for.

In the Navy you’re in and out so much

that there is never time to build any real
relationship with your children. Not for
me anyways. I put the Navy first. Choosing
the hard jobs sent me away all the time for
training or deployments.

In 4 years I deployed twice, had over 680

days at sea, and this doesn’t include the TAD
assignments to schools, duty days, etc.

I missed my son’s first birthday, first

steps, doctor appointments, all of it. He
doesn’t know that, but I always will.

It was my duty, so be it.

I was closing in on the 10-year mark, the

point where you commit to 20 for the pension
or you get out. The previous 8 years I felt an
obligation I had to my country. After giving
myself for 8 years, staying in was completely
48
my choice. I took the masculine choice of
doing what I felt was right and not what I
thought would be easy.

I got out.

There are probably a lot of military

and non-military folks who can relate to
my story. Whether you’re deploying in the
military, on the road for work, or always in the
basement working on getting your business off
the ground, sometimes a passion becomes an
obsession. When you’re single you can work
the odd hours, always be on the move, skip
meals, and nobody will know or say a word.
When you have a family it’s different.

When you go to work on something,

read a book, workout, write a paper, or
have a meeting, you need to include your
family from time to time. Let them see you
grind. Let them see how when you read a
book you aren’t checking your phone every
other minute. Let them be immersed in
an environment where you’re constantly
challenged and there is always something to
be done.

49
 These memories will always be with them
as they will feel like they are a part of what
it is you’re building. And on the other side,
you will know that you never kept them from
enjoying your time and company.

Some have never experienced this and

if you cannot create it in your “real world”
then consider joining The Fraternity of
Excellence where Craig and I have created an
electronic fraternity for men looking to forge
relationships with their brethren and raise
their own standard in the process. You cannot
bring your family into your grind as you
pursue your mission if you don’t know what
your mission in life is.

A real world example that happened to me

was letting my son on the roof last Christmas. I
am the hanger of all Christmas lights. I know,
it may not be some grand mission, but it’s
something I do - and I’m very attentive to the
details. The lights have to be perfectly tight
and straight. Anything less is unacceptable.

My wife just works on other things and

brings me water when it’s time for a break
(She knows when to just let her man do his work).
50
This year my son asked to help.

My immediate thought was “No, you’re 6

years old”. Fortunately, I have been working
on my mental filter and now I think before I
talk, most of the time.

I decided, ‘why not?’

I brought him up to the roof with me and

had him sit directly behind me (so he wouldn’t
slide off) and he handed me the lights as I
went along attaching them to the gutter.

This was another experience for him and

another opportunity for him to observe me
in action. Someday when I’m a broken old
man this will be his job and I’m sure he’ll
remember the first time he got to go up on
the roof with his dad to decorate our house.

Now, that story was shared so you could

see how your mission can incorporate your
family. A majority of the people reading this
will be men, and as a man, I can only share
the male perspective. With that said, I have
a wife and daughter and sometimes I feel
I understand them both better than they
understand themselves.
51
 I want it to be crystal clear that just
because I understand my son more than my
daughter, and the above story showcased my
son and I, I am equally focused on making my
daughter a part of my mission as well.

Similar to how we need to balance our

mission with our family, for those with
multiple kids we also need to balance our
time with each kid.

There seems to be a misconception

among modern fathers that their daughters
are beings who are entirely dependent upon
mom and raising them is completely her
responsibility.

They view their son as their heir and their

daughter as the spare.

I’d love to personally throat punch

each one of these men as they are doing a
disservice to their daughter by stunting her
development into womanhood.

Craig wrote an article a while back where

he stated:

“My daughter and oldest child recently turned

52
eight. Along with celebrating the blessing that she
is to myself and our family has come the realization
that the precious time I have to guide and mold
all of my three children is in short supply.”

We have too few breaths on this planet to

waste a single one. The Time-Vampires in your
life, such as the television, video games, or
scrolling on Facebook looking at girls from
high school can never be reclaimed and it is a
detriment to your daughter when all of your
“free time” is dedicated to your son.

Our daughters need us just as much as

our sons do and it’s passed time that men
recognize it. I am extremely cognizant of this
in my own life. I am the head coach of my
son’s baseball team, so we are always on the
go together getting to practices and games.
I make intentional time each day to dedicate
solely to my daughter on top of us making
time monthly for “Daddy-Daughter Dates”.

We are not only the example our sons

will compare themselves to. We’re also
setting the bar from which our daughters will
measure other men.
53
There are 3 types of girls out there:

1. Girls who have involved masculine

fathers. These girls are the ones who want
to make daddy proud and are always looking
to gain favor and attention from their
father through positive achievements and
awards. These girls often fall into a more
feminine state of being as their father fills
his masculine role, allowing the mother to
fill her feminine, thus shaping the proper
mindset in the daughter as to how men and
women are meant to interact

2. Girls who have weak fathers. These

girls develop a sense of command and control
over all of the men they bring into their
romantic lives. All they know is that their
mother had to lead and that their father was
an incompetent child who needed constant
guidance and leadership from his wife. This
taints her view of the masculine and feminine
dynamic.

3. Girls who completely lack a masculine

father figure. These girls either become
sluts searching for any man to say they love
them, using their body to get that ‘love’, or
54
they become bitter man-haters who are so
desperately wanting a father in their youth
that they turn cold and become bitter at the
world, making their lack of a father a part of
their identity.

These girls and young women are heavily

impacted from an early age by how their
father performs as a man and what role it
is he fills in the family unit. Whether it be
man-child, leader, oppressor, or ‘friend’, all
fathers have an incredibly long lasting impact
on who their daughter becomes.

Don’t:

• Be her friend.

• Be her cheerleader, saying “You Go Girl”

accrediting her goals as being something
to be accomplished for all women and her
failures being blamed on her gender.

• Be the man who is incapable of

discussing things such as sex, boys, or life in
general because you’re a man and ‘you don’t
get her’.

• Tell her that she is a special princess

55
who will be given whatever it is she wants
based on her looks.

• Be the father who expects his daughter

to think and act like a boy.

Do:

• Be her Shield & Spear. Protect her from

the influence of society, advertising, and all
of the other pressures she is going to face
from the outside world.

• Raise her on a different, yet fair, playing

field as your son. She is different than your
son so she should be brought up with a
unique approach.

• Let her have fun and be her feminine

beautiful self. If she wants to dance in
puddles, pick flowers, or sing, then rock out
with her. Whether it be N’Sync, Moana, or
Frozen, jam out with your little lady. Show
her that her dad, the disciplinarian, is also
capable of dancing in the rain as opposed to
always hiding from the storm.

• Teach her to earn everything in this

life. Too many women expect the world to be
56
handed to them on a platter by a white knight.

• Instill in her a solid foundation of self-

respect which will hold strong when she
ventures out into a world that will encourage
her to unravel all that is beautiful about being
feminine.

You have to be able to talk to your girl.

There have been times where I’ve sat

down with my daughter to talk and then
asked my wife and son to leave the room or
go outside. My daughter is young but as she
grows she will know that I’m here to listen
and that what she says to me stays between
her and I.

(Real) Recent Conversation:

Daughter: Dad, I’m not afraid of monsters.

Me: Oh yeah? Why not?

Daughter: Because you’ll punch them in the face.

Me: You’re right about that little lady.

Daughter: I Love You Daddy.

Me: Love You Too

57
 If you want your daughter to choose the type
of guy that you’d like in her life, then set the
standard from which they’ll all be measured.

You might be surprised to learn that even

our daughters, instinctively know how to judge
men and whether or not they’re legitimately
masculine or just putting on a false persona.

From birth, women are programmed with the

software required to break a man’s frame.

If you aren’t living your mission and

authentically following your message, your
daughter isn’t going to respect you. If she
doesn’t respect you, then she will be bringing
home guys who on the surface play the
‘gentlemen’ role well, but as soon as you’re
out of sight they’re trashing your name.

The father who threatens to shoot, kill,

kidnap, or beat up his daughter’s boyfriends
are compromising their own integrity and
downright embarrassing themselves.

Masculine fathers don’t act tough. They

are tough and that masculine spirit sends out
vibrations which are recognized by all other
men. Boyfriends won’t screw around with
58
curfews, rules in the home, or anything of
that nature if they are aware, in their soul, that
the father of this girl is the real deal and not
one to be fucked around with.

You don’t need to threaten with firearms.

You need to be able to look this boy in the
eye, shake his hand firmly, and let the
boundaries be made crystal clear. That’s it.

Your daughter will seek your approval,

the boy will be in a position of respect, and
everyone will get along splendidly.

When she sees you lift, read, work, refuse

to give up, pursue your mission, etc. you are
setting her up for success. Make her a part of
your routine, make sure that you are cutting
out enough one-on-one time with her as you
are your son.

Give your daughter the gift of your time,

attention, and masculine presence. Enjoy
raising her and watch as she becomes a
woman capable of great things by going out
and seizing the fuck out of this world, and
then, hopefully, finding a man whom you
view as being worthy of her feminine beauty.
59
 IV

Authentic Homes
T he house you live in should be more than a
possession you work on in order to impress
others. It should be designed in a manner
which reflects those who live in it and not the
latest trend society has approved of.

Your house is your opportunity to create

the exact environment you wish the world
was made of. Too often, we see men who are
stressed out, anxious, and lacking identity
living inside a box which looks like it was cut
from a magazine. The box they live in lacks
any original character or any original art
or crafts. It’s a box which screams, “I have
conformed to what I was told is acceptable.”

The colors you want to see, the flow you

wish you could experience in your office,
inside of friend’s houses, bars, or restaurants
you frequent can be created and cultured
within the walls of your castle. Your home
60
should energize you, not make you feel
claustrophobic or cluttered.

Are you making your home your source of positive

energy or monotonous conformity?

It’s more than “just a house”

When you look at your house, does it:

• Tell the world who you are as a person?

• Have your books on display or hidden

from visitors?

• Are your colors vibrant and welcoming,

or are they boring tan, grey or another boring
neutral color which is “safe”?

• Is your furniture looking like something

you’d be comfortable in or something
selected from a designer magazine?

• Do you have artwork, designs, and

unique decorations around the house, or is it
generic stuff used to fill empty space?

The list goes on, but the point is obvious;

are you living in a house you designed or a
house the world told you to design?
61
 Your house is likely built from the same
material as a majority of homes, so what are
you doing to make yours unique?

You’ve got to begin living within the

confines of your home intentionally. You’ve
got to design with a purpose and allow the
others living with you to do the same. Stop
being so fucking safe all of the time. Give
your wife, daughter, son, anyone, permission
to express themselves, even if it’s just within
their own slice of the home.

We’re so neutered that we no longer look

for ways that we can do things our own way.
We’re trying to be safe and practical all the
damn time.

What kind of life is that?

My daughter’s room is pink and artistic

with a dash of princess. My wife painted her
closet to look like the room from the movie
Tangled and we designed a bunch of shelves
to give her a feminine yet open and clutter
free room.

My son’s room is New England Patriot’s

colors (Red, Silver, Navy Blue) which I designed
62
and painted. It has hooks for the hats and
jerseys from his football and baseball teams
he plays on, as well as a big desk for him to
read and write at.

Their rooms are pure masculine and

feminine. One is all sport and the other all
princess. They got to choose their design and
layout. The wife and I simply went to work
and helped them make it happen.

Our bathroom is beach themed. Entirely

unique colors were used that are different
from the rest of the home.

Our living room is all about getting

people’s Zen on. Open walls, non-cluttered
horizontal surfaces, a light blue color. It’s the
type of room that if you’d have to describe
it in a word, it would be relaxing. We have a
diffuser in there, which my wife picked up.
She uses various oils to top off the vibes you
get in there.

The rest of the home is the same way. Our

kitchen is unique, our bedroom is unique, my
writing station has its own design, etc.

Most houses we go to are tans, grays,

63
whites, and that’s it - throughout the entire
house. Now, I’ve seen some clean looking
homes that were mostly white or stone.
Nothing against your personal preference (I
wouldn’t do white with my kids), but the houses
a majority of people live in are just the most
basic of things without any style at all.

This is somewhere that you’ll spend

a majority of your life. Yet, instead of
customizing the property to reflect its
owners, people use their house as a pawn to
help them gain favor with other plugged in
individuals who’ve got their head so far up
main stream media’s ass it’s amazing they
can see any color but brown.

I’m not saying you need to design each

room in a unique manner the way I did. I was
only using myself as an example for you to
get an idea of where I’m coming from. What I
most certainly am saying is that if you spend
more time designing what your video game
character looks like than you do the home
in which you live, you’ve got some serious
prioritization problems - and that needs to be
rectified ASAP.
64
 We need families to rise in an authentic
manner and what environment could possibly
have a greater impact on that development of
authentic self than the home in which the self
resides?

This is your home. Don’t be afraid to

claim it with some bold colors and a raw
representation of ‘self’.

It’s also just a house

With all of that out of the way, the next point
that needs to be made is that if it were to
burn to the ground, you should be able to just
let it go.

My wife and I had a cookout at her

parent’s house and they began asking us
if we’d like to buy their home when they
moved. We respectfully declined and stated
that while it was a beautiful home (it truly is
a beautiful home on great land) in an amazing
area, we didn’t want it for us.

This caught them off guard (the house was her

parent’s home before hers) and her mom began to
explain how much the house meant to her.
65
 Then my wife dropped an insightful bomb
which impressed the hell out of me. She
said, “It’s just a house. It’s just wood, nails, some
screws, and a property that you grew up on. Those
memories are great, but if you’re holding your
present self back because you’re attached to this
physical object, then you aren’t fully living.

You’re held back because you’ve identified

with this house, and that’s something I will never
do, nor will I ever ask that of our kids.

Hunter and I moved a lot while he was in

the Navy and maybe it’s because of that, but I
don’t view my house to be anything other than a
temporary arrangement which we will change at
some point in our future.

We will move to a house on the water or to

the south at some point and while I will miss our
home because of the great memories, I will never
choose to stay in it for that reason. We have to live
in the now and we have to own our objects, not
allow them to own us.”

Everyone was silent and then the subject

was changed. A few days later at another
cookout my wife’s father told some friends that
66
they were thinking about moving and when
they asked if my mother-in-law was onboard,
he said that she was after an ‘awakening’
following a discussion she recently had.

If you live on a farm, don’t think that it

means your kid is going to inherit that farm.
If he wants to, great for him, but be prepared
to face the fact that your children may not
want to live the life you lived.

Start viewing that to be a good thing. This

book is about the rise of authentic families.
That means families who are marching to
the beat of their own drum. You cannot live
vicariously. You must live your life and fully
allow your children to live theirs.

Your house is just a house. If it’s struck by

lightning and burns to the ground while you
are away, guess what? You’re still good. It’s
just a home and the wood, metal, and plastic
don’t make that thing a home. The people who
lived inside it do.

You’re still alive. You can bring your

family somewhere new and create that home
again, even better this time.
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 Our houses keep us safe from the elements.
They provide a location that acts as our ‘safe
space’, allowing us to be who we truly are. We
must not confuse that level of comfort in our
home to be the result of the home.

It is the people who live together, the

family unit which makes these houses so
great. It isn’t your house that means so much
to you, it’s the space you share with your
family. Stop using your home as another
opportunity to fit in with others. Take it and
lay claim it. Make your home reflect each and
every member of the family who lives in it.

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 V

Authentic Living
W hen you choose to live this life according
to the terms which you’ve set, you’re going to
find that it impacts every single facet of life
as you know it. This will range from how you
fuck to how you workout; from how you raise
your children, to what job you choose to work
at.

Authentic living will place you into direct

conflict with various people and components
of your current life.

Your Wife
When you initially unplug from the routine
of redundancy without progress, choose to
express your sense of “self” authentically,
and start to discover who it is you are as a
man and where it is you want to go in life,
you’ve got to realize that the woman who’s
been with you for however many years is
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going to need an adjustment period.

The amount of time this takes is going to

vary from relationship to relationship. Still,
it’s fair to say that the worse you were into
the conformist nature society promotes, the
longer it will take to set a new norm for yourself.

Do not fret. Your wife may push back,

but so long as you’ve got your head screwed
on straight and you make her a part of your
vision, she’ll be onboard before you know it.
Again, this is also assuming you’re reading
this book as a family man or a man looking
to start a family and already have yourself on
pretty good terms with the Mrs.

If she is supporting this reclamation of

self then the “break in/adjustment” period
will be minimal and you will be able to spend
your energy on more productive endeavors.

If you are not on good terms with your

wife, then you need to recognize that this
may be a bit of a grind. She isn’t going
to be used to the man you are becoming.
Remember, you aren’t going back to who you
were before. You are becoming an entirely
70
new and improved version of who you are.

You’re changing the rule-book of the

relationship and it’s understandable that
she would get a little uncomfortable. Ride
it through, continue to remain committed
to you, and embrace the struggle of living
rebelliously authentic within a conformist
promoting society.

In the land of conformity, authenticity

reigns king.

You’ll get there and you’ll be finding

comfort in the discomfort soon enough. She
will shit test you, prod you for weakness,
she’ll say cruel things, she will expect you
to fail and may say as much. Laugh it off, as
you know you’re never going back to who you
were.

You do not need her validation or

permission to begin leading your family to a
healthier environment where every member
is able to break free from the repression and
begin a new life of genuine expression of self.
As I said, you do your thing and do so with a
smile on your face. When she realizes you’re
71
for real, she’ll thaw and support where it is
you’re going.

Your Children
The reaction from your children is going to
vary greatly.

• Have you raised a spoiled brat whose

been raised by a screen his whole life?

• Are your children teenagers or are they

toddlers?

• Do you share custody with your wife or

are you all living together under the same
home?

• Did you tell your children what they can

expect or did you start making changes to
their routine and daily living out of the blue?

The answers to these questions will

directly impact the type of response your
changes will elicit from the kids. Obviously,
the younger the kids are, the easier it will
be to break any crap habits they may have
developed. If you’ve yet to have kids then
now is the perfect opportunity for you to
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begin to develop the mental framework
from which you will raise them in the future,
preventing them from ever developing the
terrible habits many children are afflicted
with in the first place.

Preventive measures will always require

less energy and give greater rewards than
corrective ones. The best way to keep your
future kid from becoming a tablet toddler is to
be vigilant from the onset.

For the rest of us who’ve reproduced and

want to provide our children with the greatest
foundation of self from which they will base
all future actions, we need to ensure that we
allow our children to learn who they are and
explore their passions to the fullest extent
possible.

The way to do this is by watching and

listening when they speak and act. If you
put your child in sports, but they absolutely
suck, yet when they are home they can build
mansions from Legos, maybe you should
shift them from sports and put them in
competitions where they have to build,
experiment, etc.
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 You need to help your children help
themselves to find their authentic strengths
and align them to areas where they can hone
those skills. People always want to say you
should follow your passion. I think that is
terrible advice. We should help our children
find their strengths then eventually work to
create something where their passion can
intersect with those strengths.

This is not too difficult to accomplish

when you get out of your own way and stop
doing things society has told you to do.

Don’t buy the latest video games, don’t

pay for all of the channels on cable, and don’t
put all of your money towards trying to keep
up with the Jones’s.

Instead, invest in your children.

I’ve been open about my son loving

baseball and my daughter loving art. Instead
of buying them “stuff”, we buy easels, paint,
batting nets, new gloves, equipment, etc.

We buy our children things they will use. In-

stead of giving them presents, we give them presence.
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 That is the single greatest gift you can
give your child, and it is the single greatest
indicator as to whether your child will live an
authentic life. Kids need their parents, they
need to create memories, share experiences,
and forge a bond with one another so they
know where their loyalty lies.

It is upon that foundation that these

kids are going to build their future selves
upon. If you want your kids to make the right
decisions as they grow, you need to ensure
you’ve shared your vision and shown them
through example what the standard you’re
expecting and accepting looks like.

Your Extended Family

People want you to do well, just never better
than themselves.

Once you begin to “break out of the mould”

you were previously living in, you’re going
to be judged, sometimes with passive-
aggressive snark, but always judged.

Your parents, aunts, uncles, cousins,

everyone you know who’s known you your
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whole life will cast judgement on you and the
way you’re choosing live. Embrace this aspect
of improvement as it is an inevitable phase
of outgrowing those around you. So long as
you’re walking your path which you know to
be true, their approval is unnecessary.

Your wife may try to bridge the gap

between you and them. You must make it
clear to her that when the line is drawn, she
needs to know where it is she stands, because
there may be times where your family will try
to isolate her in order to “win her over” in an
attempt to keep you at their level.

Do not get angry at family for doing this.

It’s a natural response to you choosing to
raise your standard. Your doing so acts as
a mirror which shines a reflection on their
mediocre existence.

Be calm, be cool, and most importantly,

be you.

The disappointment of self-improvement

is real. You find yourself feeling better
physically, mentally, and spiritually, and
that’s something you want to share with your
76
loved ones, but you can’t make them do it.

As Craig often says, “until the pain of

change is perceived to be less than the pain of
remaining the same they will not take action.”

Your Friends
Friends are in the same category as
extended family. The only difference is that
you are going to likely feel a little more hurt
from friends as you expect them to like you
for you. What you’re going to realize is that
what they actually liked you for is the role you
played in their life.

You are likely a constant, an equal

peer living at a certain frequency they were
comfortable with. Maybe you were a little
lower than they were with regards to looks,
fitness, or wealth. Maybe you were a little
above them. Either way, you were close to
them in status and once you begin to rise a
majority are going to leave you high and dry,
likely with a parting shot which makes you
question whether what you’re doing is indeed
the right thing to do.
77
 You know that the answer is a clear
yes, yet seeing people who were a constant
in your life disappear is going to shake
your foundation. When you choose to live
authentically you lose the comfort and safety
net you had around your world. When you
break the mold you are popping the bubble
you once lived in and are now naked and
exposed.

Trust me, brothers, it is better to be punched

by reality than it is to be kissed by a lie.

Your Work
A lot of men who begin to take ownership
of their life realize once they begin to invest
in themselves how much their job is using
them. The reclamation of self significantly
increases the priority which is placed on
the time we have on this Earth. You become
somewhat stingy with where your hours
go, seemingly more intentional with how
they are used with every passing minute. Of
course, if you’re working a job which takes
40 hours a week from you, you’re going to
reassess whether those 40 hours could be
78
better spent elsewhere.

This doesn’t mean you should go out and

quit your job in pursuit of an entrepreneurial
ambition. Rather, it’s a awake up call that
if you’re just “going through the motions”
maybe it’s time those 40 hours are dedicated
towards a craft which will provide you with
grater fuel to live life vs doing something that
drains you and leaves you fighting to pursue
your own goals on the side.

Using myself as an example (as I so

frequently do), when I left the Navy I took a job
which paid less than I felt I was worth, but it
gave me total control over my time.

I can take a day off whenever I want,

leave early whenever I want, is a position
which gives me satisfaction that I’m doing
something which matters. And the people
there are driven and enjoyable to be around.
My pay check is less, yet my satisfaction
is more. to me that’s worth it. More
importantly, that freedom of time granted me
the opportunity to pursue my passion, which
I am fortunate enough to have been able to
generate a somewhat stable monthly income
79
from.

Having a job which gave me control

over my time allowed me to build upon The
Family Alpha and Fraternity of Excellence
with Craig. With the flexibility of time to do
so, that doesn’t happen.

Your job is just a job. You owe it nothing.

The era where loyalty secured you promotions
and a pension are long gone. Your job is just
a job, one designed to get you from point
A to point B. Nothing more. The romance
built around the company and your identity
associated with your position are a product of
a time which has passed us by.

Granted, there will be individuals (such

as myself) who enjoy their job, but for the
most part we are the outliers so let us not
make the exception the rule. It is on you to be
objectively honest with yourself and ask, is it
time to put that resume out there?

Your Old Hobbies

The last piece of reclaiming your authentic self
is one which will leave you a little apathetic. It’s
80
the lost appreciation for the things you once
“loved”. Even the things which brought you
“joy” will start to feel a bit different.

• Video Games

• Getting drunk/high every weekend

• Binge watching Netflix/Hulu series

• LARPing (Live Action Role Playing)

• Card Games (Pokemon, MTG, etc.)

These are a few examples of hobbies men

have told me have lost their appeal as they
pursue living authentically. Partaking in
these activities, ones which once generated
such satisfaction, now leave men apathetic,
completely lacking any interest or appreciation.

You see, once you reclaim that authentic

sense of self, you have a vision for where
it is you want to go and who it is you want
to be. Similar to the job situation, you find
that these activities are taking time from
you pursuing your more desirable goals. This
transcends solo hobbies and activities, as
well. I still have to force myself to sit and
watch movies with my wife. I catch myself
81
time and again while at family get togethers
or watching shows with the family spacing
out and thinking of articles to write or
podcasts to record. While I am cognizant
that I need to cherish these moments and
immerse myself in them, there’s a part of me
that wants to do what I’m wired to do.

It is nothing to be ashamed of and it is not

indicative of you losing a passion for life. You
simply need to find things which do bring you
joy and “scratch that itch”.

Your new passions will become ones

which bring you closer to your goals and
deepest desires. For myself it is writing,
Podcasting, engaging with the men inside
the Fraternity of Excellence, and doing video
chats with those men.

Those acts have become my new hobbies.

They’ve become my new sources of fun and
fulfillment. I could never go back to getting
drunk every night with buddies, playing
Madden, or just sitting around fires all night
every night “relaxing”. Going back to who I
was would drive me insane.

There will be a bit of a transition period

82
so make sure that as you lose your “old self”
the new one has outlets which maintain that
standard of joy and satisfaction.

This isn’t a life which is all work and

void of any play. It’s one where the play is
productive. And, if it’s not productive, it is at
least earned down time. I still watch shows
with the wife and kids. I simply make sure
that my work is done first.

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 VI

Authentic Traditions
F ollowing your biological programming is
the only means to living an optimal life. What
I mean by living “optimally” is that you are
living the type of life which you enjoy and
can look back upon without regret. We are all
wired in a unique manner. What works for me
may not work for you. So, when I share my
perspective, you need to listen to the lesson
then apply it to your own life in your own way.

In the past, men and women followed

their programming due largely in part to the
fact that there was no other way. This trend
analysis of what women did and what men
did over the years created what is now being
called “Trad Life” in our society. Now, I
refuse to claim the “traditional” title as it’s
been bastardized into oblivion. That said, it is
fair to say that traditional living is the entire
premise of what this book is trying to spread
out into the world. I want this book to help
84
men reclaim that natural state of being, which
in turn will allow their women to do the same.

It was in these natural roles which were

defined and forged over thousands of years
that we found our greatest strengths were
able to be displayed. And because of this
natural state of being, our genuine pride and
joy poured from within in a way that isn’t
possible otherwise.

Men and women looked back on their

youth and beamed with pride at having given
it their all. While they may have hit some
deep valleys along the way, they also climbed
to the top of mountain peaks. These men and
women lived a genuine life. Like Sinatra said,
“they did it their way”.

The masculine and feminine mental

perspective and set of behaviors were around
well before our weak society decided they
were obsolete. And when you strip away each
layer of lies that you’ve painted to cover your
true self, you’ll see that there is a raw ‘self’
which is dying to be unleashed.

When you stop repressing who it is

85
you are as a man and instead allow that
authentic self to surface, it may initially be so
overpowering that you feel you want to punch
through a wall, cry, die, and ultimately just
“chill” soaking it all in. Reaching the point
where you realize you can live entirely within
the Frame of reality which you create is a
liberating feeling and one you must immerse
in. It’s a beautiful thing. Enjoy it.

When we break the mold society has

forced us into we’re finally able to experience
the world on our terms, and often times that
means entirely disregarding the comforts
which modern society has told us we
absolutely need when, in fact, it’s that comfort
which shackles us.

Traditional Living in Our Modern Society

More and more people find themselves
desperate for a sense of purpose and meaning.
This is a direct result of the comforts
technology has provided us, as well as the
narrative society has spun and tried to
program into our minds.

It is through suffering that we find purpose.

86
 Men and women are unplugging and
detoxing from the poison modern society is
injecting into their minds. They are stepping
away from the screens. Instead of shopping
malls and electronics, they’re going into their
backyard and choosing to experience the
world.

When is the last time you appreciated a breeze?

The color of flowers?

The age and beauty of trees?

In an attempt to keep our sense of

purpose and satisfaction in life, we must
work to shun some of the technological
advances in favor of “inferior” yet more
satisfying products and activities.

• Hunters will use re-curve or long bows

as opposed to compound.

• Wives will cook from scratch as opposed

to ‘ready in 5 minute’ meals.

• Men will rebuild what is broken as

opposed to choosing to ‘just buying another
one’.
87
 • Women will defer to their man and
support him vs being an ‘independent woman
who don’t need no man’.

There are a myriad of examples which can

be given, but the universal truth between
each piece of evidence in favor of traditional
living being presented is that it comes from
authentic living.

When we think, act, and live in accordance

with who are on the inside, the greater our level
of joy and satisfaction with living will be.

The software society is programming and

the support of the feminine imperative over
the masculine has led to men repressing who
they are and women absolutely depleting
themselves of the essence which would
otherwise fill them with the greatest sense of
pride and happiness.

We have to choose to take back our lives

and the manner in which we live out our days.

1. You can sit and scroll for hours on your

phone or… you can go outside and live.

2. You can place your children in front of a

screen or… you can take them on a hike.
88
 3. You can be overly critical with your
spouse or… you can learn to love again.

Men are men and women are women.

There should be no discussion on what that
means or whether it is an ‘outdated’ style of
thinking.

Tradition is timeless.

Create Traditions for Lasting Success

People I engage with on Twitter and Reddit
are so caught up in the realm of politics
and global affairs that they forget about the
beauty which exists in their own backyard.

As the masculine leader of your clan,

you have the opportunity right here and
now to break yourself, your spouse, and
your children from this state of fear which
is perpetually spun by MSM and society as a
whole.

I don’t get too involved in politics because

I’m much more focused on living in my corner
and helping other men reclaim their own.
Don’t be so quick to give who you are away.
89
Keep those pieces of self from being scooped
up by what is popular in the news this week.

You can set your children up for a life

filled with authenticity if:

1. You apply the teachings from this book

to your “real world” life.

2. You choose to live authentically, as your

children are going to follow your example, not
your advice.

3. You instill traditions in their lives from

an early age (keep in mind that it’s never too late).

A few ways that I’ve been maintaining

a system of family traditions has been as
follows.

• I do not allow my children to watch TV or

play on any electronics if the sun is out.

• If someone older enters the room, the

youngest person gets up to offer their seat to them.

• During Holidays we come together

without phones, distractions, etc.

• Every 4th of July I read the Declaration of

Independence.
90
 • My family eats together nearly every
night and during the meal we each share two
things about our day.

• I read to my kids and allow them to stay

up late if they’re reading next to me.

The examples are limitless and with each

of these habits or traditions I’m instilling in
my kids valuable ideals which they will likely
also pass down to their children.

My kids will never sit there scrolling along

on their phone while their children play
because that isn’t how they were raised. That’s
not the example that was set for them.

We don’t own the present. We are simply

taking what our fathers gave us and we’re
passing it on to our children. Make sure
you don’t drop the ball. If your parents were
garbage, then it’s time you stopped sulking and
did it better. It’s up to you to break the cycle.

Create your own traditions

You need to create your own familial traditions
that are free from societal influence and build

91
the reality from which you want your children
to exist and thrive inside. By instilling these
“default to traditions”, you’re installing
software in your kids minds that will bring
them future success.

When your son or daughter wonder what

to do as a new parent, they’ll look back to
what their parents did. If you did it right,
they’re likely to do the same. Give them that
gift by investing in your lineage by raising
them right today.

90% of being a good parent is giving presence

instead of presents.

My kids were born in ’09 & ’12. I don’t

know what generation they are grouped into,
but I know that when people describe their
generation, my kids are the exception.

Why?

Because their parents instilled traditional

values and completely disregarded society’s
narrative as to how we should raise them.

If you want your kids to succeed, then

make sure you don’t find yourself identifying
with the reality shows or examples society
92
promotes as to what a kid ‘should’ be. It is
in traditional living that you will find the
freedom to live as you were meant to live,
free from repression of self and that nagging
desire to find purpose.

As Craig has well said, “Lack of expression

and promotion of repression leads to depression”.
Most of the men and women whose “light”
has gone out inside are usually a direct result
of the fact that they never found a way to
share their “real” self with the world. It’s
quite sad to consider.

Living an authentic life gives you the

freedom to fully express who you are and
grants you the ability to enjoy all of the joy
that comes with allowing your genuine soul
to breathe.

Create your traditions today, live by them forever.

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 VII

Authentic Examples
T his chapter is less theoretical and more
practical and applicable.

Let’s keep it real. There are quite a few

writers who get so lost in the theory behind
subjects that they never straight up answer
the question, “how the fuck do I use this
knowledge?”. Fortunately for you, that’s not me.
I’m your average man who wants to lay it
out there nice and simple. Take some of the
examples I provide and use them (do not give
me credit, claim them as your own). Or, read
them and then apply something similar in your
own way which you know will work better.

I’m not the smartest, strongest, best

at writing, or most researched of men out
there, but if you’re still reading this then I’m
certainly doing something right.

People told me I was crazy to write such

a lengthy book that I’d be giving to someone
94
who simply gave me their email address.
I disregarded. To get this book, which took
several hours of my life to complete, all you
had to do was give me your email address.
You may not have even given me your
primary email address. So be it.

I give you this 16K+ word novella, which

may help you turn your life around for the
better forever. And, in exchange, I hope you
choose to open the emails Craig and I send.
Maybe you choose to buy some affiliate
product, new book, or support something
we’re doing another way. Who knows?

What I do know is this: It doesn’t matter.

I did all of this for me and that is your first

authentic example. Do what you want to do,
not what is always practical or expected. Do what
your gut tells you to do.

I was asked a while back what I did to

show my lady that I was “the man” and what
I did that made me authentic. That’s a very
difficult question to ask because it requires
the individual to look over their life and pick
their actions apart. You (I) don’t think of
95
what we’re doing when we’re doing it; we just
do it.

The next page is by no means an all-

inclusive list as to how you can be authentic.
Instead, think of it as a template of sorts that
you can use to get yourself started.

Some of these things may sound retarded

and counterproductive. I ensure you I only
employ the tactics I know will get me what it
is I want. You may have to try the same thing,
but apply it differently. You’ve got to do it your
way, as you aren’t me. So cater the approach
you take to your life and your goals.

Have fun with it and keep evolving as a man.

The only way to live is authentically. Own

your life and live it on your terms. Anything
less is dying well before you enter the ground.

Who cares who sees it?

96
Authentic Moves
• Answer questions authentically: Do not
placate to keep the peace with others.

• Start engaging in hobbies which

bring your passionate side out and don’t be
embarrassed for others to see them.

• Own your romantic side: If you like

Mike’s Hard Lemonade, sappy movies, sad
songs, or whatever, own that shit and watch
how those who mock you lose their power
when you say, “yeah, I like X, you’ve got a
problem with that?”

• Defend your boundaries: If you say you

do not tolerate x, y, z then you better be ready to
enforce punishment when people break x, y, z.

• Never change who you are to avoid

confrontation: Don’t go out of your way to
start fights, but never compromise the self.

• Ensure you are challenging yourself

physically, mentally, and spiritually.

• Genuinely give a shit about the people

around you: People rarely listen. They just
wait for their turn to speak. You can learn so
97
much about others if you’ll just listen to them.

• Be positive: So many dudes are all

“Doom & Gloom”. Bring some fucking passion
and fun into the world, life is way too short to
take it seriously.

• Go out and play in the rain, mud,

puddles, and dirt with your kids: Harness
that youthful energy you hold inside.

• Always Be Gaming: Treat your wife

like you did when you first started dating.
Have fun with everything again. Flirt, tease,
maintain attraction by being the man who
has a passion for life and watch her feminine
beauty shine.

98
 VIII

Parting Words
To those who ’ ve gone the distance and read
through this entire book, I thank you.

Not because you were able to maintain the

discipline needed to accomplish the reading
of a book, but rather because you cared
enough to read through it and, hopefully,
you took enough away from it to begin living
more authentically in your own life.

You see, it’s the example of what

authenticity looks like that is needed more
than anything else in the world. Many men
know they want more. Many men are aware
something isn’t right. For most, it isn’t until
they see someone living outside the mold
they are confined to that they step back and
ask themselves, why can’t I be like that.

They can, now, and it is entirely thanks to you.

I live my life by the motto Acta, Non Verba,

99
which is Deeds, Not Words in Latin. It isn’t
what we say we’ll do, it’s what we do that
has a lasting impact. By choosing to live the
authentic life, the path which is arguably
the more difficult one to take, you are saying
that this is the hill you will die upon. You would
rather live authentically than go another
minute hiding inside the shell which was given
to you at birth or the one reinforced by society.

Choosing to embrace who it is you were

meant to be will not only raise the standard
of living you experience, but it will raise the
standard of those who are watching your
example, those who follow you, and those
who listen to your words.

• You will become the lighthouse which

keeps others from crashing on the rocks.

• You will become the torch which lets

other men who are lost in the blackest abyss
know that they aren’t alone, that there is a
light, and if they fight to get towards it they
too can have their own flame lit.

• You are the man who will keep the future

generations going strong knowing that they
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are expected to own their life and not allow
life to own them.

It isn’t your family alone who will benefit

from this. Your wife will inspire other
women, your sons will lead other boys, and
your daughter will bring that light to other
little girls who need it. It most certainly starts
with you, but that is not where this ends.

The ripples you send into the world will

go over the horizon to places you don’t even
know exist. To that I say, ‘good’. This isn’t
about stroking your ego. It’s about living the
life you were always meant to live. It’s about
leaving a legacy which will save men and
women across generations. This book is so
much more than a quick “how to guide” that
will help you smile more and have better sex.
It’s about making life work for you and no
longer working as a slave for life.

Now the choice is yours. You can end

this journey we’ve gone on together and go
back to who it was you were before, or you
can choose to start living differently, to start
living more authentically.
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 I said it in the beginning, authenticity is you
choosing to be raw, real, and, most importantly,
truthful with who it is you are presenting to our
society and the world as a whole.

You can continue to try being the guy

you think people will like or, as is my hope,
you can choose to be who it is you truly are.

People instinctively know the difference.

This includes your wife and children. So be
intentional with the decision you make once you
read the final sentence here, because they’re
going to follow your example, not your advice.

Give them the gift of a living example of

authenticity.

So, what are you going to do?

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