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WEIHUA NIU
INTRODUCTION What makes one person more creative than another? Would it
be the characteristics of the person (e.g., creative instinct and
motivation), the nature of the social environment (e.g., soci-
etal and family structure), or both? The answer to this ques-
tion may seem quite obvious: two factors should explain more
than one factor alone, and major creativity theories seem to
embrace this assumption (e.g., Amabile, 1983, 1996; Cskis-
zentimihalyi, 1988, 1997; Simonton, 1991, 1994; Sternberg &
TWO DIFFERENT For a long time, creativity was perceived as a primary function
APPROACHES OF of the individual’s mental processes. Thus, earlier views on cre-
STUDYING
CREATIVITY ativity tended to focus principally on the influence of various
personal traits — both cognitive and non-cognitive — on the
creative achievements of eminent individuals. For example,
Galton (1869/1978) proposed three factors most responsible
for eminent individuals’ reputations and their creative achieve-
ments, namely, capacity (i.e., intelligence and special ability),
zeal (i.e., persistence and hard work), and striving (i.e., moti-
vation and fighting spirit). Guilford (1967, 1975) believed that
creativity was a subset of human intelligence, and could be
understood as a special form of problem solving skill. Viewing
creativity as a mental potential, Guilford coined the term of
divergent thinking to represent creativity. He proposed
four factors that he believed are important in the process of
divergent thinking. These four factors are: (1) sensitivity to
problems — the ability to recognize problems, (2) fluency —
the number of ideas individuals generated, (3) flexibility — the
ability to shift ideas in approaches, and (4) originality — the
ability to generate unusual ideas. Based on his four-factor model
of creative potential, Guilford devised a number of tests to mea-
sure divergent thinking, which would exert a strong impact on
creativity research for the next few decades. Much attention
has been paid in exploring the nature of creativity since
Guildford called for more studies in this field in his 1950 APA
presidential address. Many theories have been proposed, with
most falling into two categories: the cognitive and confluence
approaches.
The cognitive approach, such as the cognitive cognition
model (Finke, Ward, & Smith, 1992; Ward, Smith, & Finke,
1999) and the artificial intelligence (AI) model of creativity (e.g.,
Boden, 1999, 2000), assumes creativity to be largely influenced
by the cognitive process of the human individual. It also
assumes that people’s creative process is commonplace and
normative — as opposed to being unique to a few gifted
geniuses — and that individual differences in creativity could
be understood in terms of variations in the use of specifiable
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THE ROLE OF SOCIAL Social environments refer to the characteristics of the family,
ENVIRONMENTS IN
CREATIVITY school, community, and culture that surround the individual.
Broadly, the cultural, political, and economic conditions of a
society have been shown to be capable of shaping people’s
creative expression as well as their conceptions and evalua-
tions of creativity (Kim, 2004; Lubart & Sternberg, 1998; Niu
& Sternberg, 2001, 2003; Simonton, 1997). In general, studies
have shown that in societies where economic and intellectual
freedom are unrestricted, individuals are more capable of ex-
pressing creativity in various ways as compared with mem-
bers from a society where intellectual freedom is discouraged
(Jellen & Urban, 1989; Niu & Sternberg, 2001).
At a relatively local level, schools and families can also play
a critical role in creativity by creating an intellectual climate
that stimulates the creative potential of the individuals. Stud-
ies have shown that creative individuals typically come from
families or schools that stress independence, flexibility, and
self- exploration (Heck, 1978; Kaur, 1986; Misra, 1987; Olszew-
ski, Kulieke, & Buescher, 1987; Tsai, 1985). In contrast, socio-
economic factors such as family social-economic-status (SES)
seem to play a less significant role in creativity than that of
one’s intellectual environment (e.g., Moglia, 1987; Peirce, 1983).
It is worthwhile to note that most of the studies that have
examined the influence of family and school on creativity were
conducted two decades ago. Few if any studies have been con-
ducted in the recent years. This said, given the fact that most
newly developed creativity theories address the importance of
social-environmental influences, empirical research in this area
deserves much more serious consideration than it has been
accorded. It should also be noted that almost all theories in
the creativity literature have been formulated based on West-
ern contexts, particularly that of the United States; given the
fact that the nature of creativity is culturally relevant, in order
to test the cultural variation of creativity, a sample drawn from
outside the American population would be appropriate if
not desirable. Therefore, I have chosen to examine Chinese
culture for this project.
CURRENT STUDY The primary goal of this study has been to investigate how
individual and environmental factors are able to predict cre-
ativity within the context of Chinese society. More specifically,
five individual variables (i.e., intelligence, personality, motiva-
tion, thinking styles, and knowledge) and two environmental
variables (family and school) were examined to explore how
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Individual and Environmental Influences
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METHOD The participants in this study included 357 first-year high school
Participants students, as well as their parents and teachers, in Beijing and
Nanjing, both of which are major metropolitan cities in China.
The mean age of the students was 16.2 years old (SD = .37). In
each city, two different schools were chosen. One was a city-
level key school, in which only the top ten percent of the stu-
dents on a state-level academic test are eligible to enroll. Almost
all the students in this type of school will eventually be admit-
ted to a college in China upon graduation. The other was a
vocational high school, where students are likely to have scored
at the average or lower-than-average level on the same aca-
demic test. Typically, these students will not make it to college
upon graduation.
Specifically, in the city of Beijing, a total of 280 students
participated in this study *. Of these, 177 (103 female and 74
* Access to these high schools was assisted by local psychologists in these
two cities. The sample sizes of students in the selected schools varied
widely. They were typically based on the existing student body size in
the respective schools as well as on the relationship between these schools
and the local psychologists. Overall, the closer the relationship between
the schools and the local psychologists was, the more easily did the
investigator receive the approval from the school to recruit participants.
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male) were from a city-level key school called the “High School
Affiliated with the People’s University” (a full translation of the
Chinese name, Ren Da Fu Zhong, and abbreviated as RDFZ);
another 103 (68 female and 35 male) were from a vocational
school known as the “Beijing Applied Art School” (a full trans-
lation of the Chinese name, Shi Yong Mei Shu Zhong Xue,
and abbreviated as SYMS), where students have concentra-
tions either in the applied arts (e.g., hairstyling, tailoring, or
sculpturing) or other non-art majors (e.g. accounting or com-
puter programming).
In the city of Nanjing, a total of 77 students participated in
this study. Of these, 44 (28 female and 16 male) came from a
city-level key school known as the “Jiling High School” (a full
translation from the Chinese name, Jiling Zhong Xue, and
abbreviated as JLZX); and 33 (20 female and 13 male) stu-
dents were from a vocational school called the “Xiao Zhuang
Normal School” (a full translation from the Chinese name, Xiao
Zhuang Shi Fan, and abbreviated as XZSF), where students
studied subjects that would prepare them to become elemen-
tary school teachers in the future.
Materials The materials can be divided into three parts, namely:
(1) measures of student creativity; (2) measures and ques-
tionnaires of individual variables, including intelligence and
non-cognitive characteristics; and (3) questionnaires of social-
environmental variables and student school achievement.
Creativity measures Creativity was measured in three ways. First, there were two
product-orientated measures (collage design and story comple-
tion). The task of collage design is similar to that used in
Amabile’s studies, but to make the creative project easier to
perform, and to simplify the grading procedure, some modifi-
cations were made. For example, unlike Amabile’s task, which
provided paper cut-outs and other tools (such as glue) as
materials for participants to work with, in this study, each stu-
dent received an identical set of stickers with different shapes,
colors, and sizes; using stickers instead of paper cut-outs and
glues makes the project easier to complete. The same task
was also previously adopted in other studies (e.g., Niu &
Sternberg, 2001). As for the topic of the artwork, participants
were asked to select one from three given topics (namely,
“happiness,” “my home,” and “my dream”) to make a collage
design to represent that topic. Another product-orientated mea-
sure was to ask participants write a short story based on one
of the two given story starters; for example, one story starter
referred to a kidnapping of a chief chef and the other to an
event that took place in an Internet club.
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the answer that best suits the task requirement. Before they
completed the task of each subset, the students were given
samples of the task to practice for the purpose of gaining an
understanding of the nature of the task.
Orientation of Motivation. The motivation of the students
was measured with the Work Preference Inventory (WPI)
(Amabile, Hil, Hennessey, & Tighe, 1995), an inventory whose
purpose is to examine people’s stable traitlike motivational
orientation. WPI has two primary scales, namely, Intrinsic and
Extrinsic motivation. Sample items for measuring intrinsic
motivation include “curiosity is the driving force behind much
of what I do,” (from the Enjoyment subscale) and “the more
difficult the problem, the more I enjoy trying to solve it” (from
the Challenge subscale). Sample items for measuring extrin-
sic motivation include “I am keenly aware of the GPA (grade
point average) goals I have for myself,” (from the Compensa-
tion subscale). For this inventory, participants were simply
required to indicate, on a 7-point Likert scale, the degree to
which each test item described them.
Personality. The measure of the students’ personality was
assessed with Gough’s The Adjective Check List — Five Big
Factors and Creative Personality Scale (Gough, 1979, 1987).
It included five subsets of personality traits measure (compris-
ing a total of 141 adjective items) selected from Gough’s The
Adjective Check List, the purpose of which is to measure
six separate personality traits. The six traits were neuroticism
(e.g., emotional, moody, fearful, and tense), extraversion (e.g.,
outgoing, active, outspoken, and noisy), openness to experi-
ences (e.g., imaginative, curious, foresighted, and dignified),
agreeableness (e.g., good-natured, kind, gentle, and generous),
conscientiousness (e.g., deliberate, dependable, efficient, and
organized), and creativity (e.g., resourceful, insightful, inven-
tive, and original). For this instrument, participants were
required to indicate those adjective items that best described
them.
Thinking styles. The styles of thinking of the students were
measured with the Sternberg’s Thinking Style Inventory
(Sternberg, 1997). According to this theory, people predomi-
nately use one of the following three styles of thinking in deal-
ing with every day problems: (1) Legislative thinking style,
which is inclined to create or generate their own rules and ways
of doing things, preferring to decide for themselves what and
how they should perform a certain task. A sample item of this
style of thinking is: “when faced with a problem, I use my own
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Data screening Because most data came from questionnaires and ratings,
prior to engaging any further analysis, data screening was
necessary to maximize the accuracy of the data file. Two
important steps were taken. The first was to check and deal
with missing values, and the second was to check for the
normality of variables and to perform data transformations,
when necessary.
Missing values and Of all the 357 participants who participated in this study,
imputation. 203 of them had complete data, which counted for 57% of the
whole dataset. Missing values were scattered throughout mul-
tiple cases and variables, most of which occurred in relation to
variables that were drawn from the parent and teacher ques-
tionnaires, such as family educational expense (money spend
on education). It would be a substantial loss of data simply to
exclude all participants who did not complete all responses; in
this case the sample size would be reduced to almost half. SPSS
Missing Value Analysis (MVA) showed Little’s MCAR test to be
non-significant (X2 (17665) = 17665, p = .28), suggesting that
the data were missing at random. For missing values that
occurred in a completely random fashion, the Expectation
Maximization (EM) method of data imputation was employed,
because it is the simplest and most reasonable approach
(Tabachnick & Findell, 2000). The ensuing result section is
based on a full sample of 357 cases (with all missing data
statistically inserted).
Normality check and Normality of major independent and dependent variables
data transformation. was assessed by checking for the skewness of the distribution.
If a distribution is highly skewed (e.g., at .001 level), data trans-
formation was applied to recover a more normal distribution
of each variable. Of all the variables, one of the individual vari-
ables, namely, intrinsic motivation (S = .50, z = 3.88), and three
of the creativity measures, namely, the circles task (S = 1.22, z
= 9.46), story completion (S =. 41, z = 3.21), and collage
design (S = .70, z = 5.45), appeared to be positively skewed.
However, after performing square-root transformations, all
these distributions became relatively normal (see Table 1).
In addition, four individual variable measures appeared to
be negatively distributed: two personality measures, namely,
agreeableness (s = –.46, z = –3.53) and neuroticism (s = –.89,
z = –6.52), and two thinking-style measures, the legislative
thinking style (S = –.47, z = –3.65) and the judicial thinking
style (S = –.57, z = –4.40). To deal with negative skewness, the
data were first reflected by subtracting the original score from
the maximum score plus one, as advised by Tabachnick and
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Predicting Std.
variables B Error Beta t Sig.
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APPENDIX A (Continued).
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