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Corpora
Corporate
te social
social responsi
responsibili
bility
ty,, often
often abbrevia
abbreviated
ted "CSR,"
"CSR," is a corporation's
corporation's initiatives to
asses
assesss and take
take respo
responsi
nsibil
bility
ity for
for the
the compan
company'y'ss effe
effect
ctss on envir
environm
onment
entalal and social
social
wellbeing. The term generally applies to efforts that go beyond what may be reqired by
reglators or environmental protection grops.
grops.
CSR may also be referred to as "corporate citi!enship" and can involve incrring short
term costs
costs that
that do not provide an immediate financial benefit to the company, bt instead
promote positive social
soc ial and environmental change.
ch ange.
Corpo
Corporat
ratee Soci
Social
al Respo
Responsi
nsibil
bility
ity is the
the conti
contini
ning
ng commi
commitm
tment
ent by bsin
bsiness
ess to behav
behavee
ethically and contribte to economic development while improving the qality of life of the
workforce and their families as well as of the local commnity and society at large.
Corpor
Corporateate social
social respo
responsi
nsibil ity #CSR , also called corporat
bility corporatee conscien ce, corporate
conscience
citizenship or responsible
responsible business$ is a form of corporate
of corporate selfreglation integrated
selfreglation integrated into
a bsiness model
model.. CSR policy fnctions as a selfreglatory mechanism whereby a bsiness
monitors and ensres its active compliance with the spirit of the law, ethical standards and
national or international norms
norms.. %ith some models, a firm's implementation of CSR goes
beyond compliance and engages in "actions that appear to frther some social good, beyond
the interests of the firm and that which is reqired by law."
law." The aim is to increase longterm
profits throgh positive pblic relations, high ethical standards to redce bsiness and legal
risk, and shareholder trst by taking responsibility for corporate actions. CSR strategies
encorage the company to make a positive impact on the environment
and stakeholders
stakeholders inclding
inclding consmers, employees, investors, commnities, and others.
&roponents arge that corporations increase longterm profits by operating with a CSR
perspective, while critics arge that CSR distracts from bsinesses' economic role. ()))
stdy compared e*isting econometric
econometric stdies
stdies of the relationship
relationship between social and financial
financial
performance, conclding that the
th e contradictory
con tradictory reslts of previos
p revios stdies reporting positive,
negative, and netral financial impact, were de to flawed empirical analysis and
analysis and claimed
when the stdy is properly specified, CSR has a netral impact on financial otcomes.
1
Types of Corporate Social Responsibility
CSR can encompass a wide variety of tactics, from giving non profit organi!ations a
organi!ations a portion
of a company's
company's proceeds, to giving away a prodct or service to a worthy recipient
recipient for every
sale made. +ere are a few of the broad categories of social responsibility that bsinesses are
practicing
Economic The first responsibility of the company towards society refers to rnning the
bsiness as an economically
economicall y healthy nit. -t incldes
in cldes aspects
aspec ts sch as retrn on investment
investmen t for
shareholders, fair employee salaries, and qality prodcts spplied to cstomers at fair prices
all reqired by the society.
e!al /emands that companies act in accordance with e*isting legislation and reglatory
reqirements. The legal framework conseqentially fosters society's ethical view and all
companies attempting to be socially responsible are therefore reqired by society to follow
the law.
Ethical -t refer
referss to corpor
corporat
ation
ion's
's respo
responsi
nsibil
bilit
ities
ies whic
whichh are
are not cover
covered
ed by legal
legal or
economical
economical reqirements, bt instead
instead by what cold be considered as right or fair in the eyes
of society. Society therefore e*pects corporations to act ethically towards their stakeholders.
$hilanthropy# 1sinesses also practice social responsibility by donating to national and local
charities. %hether it involves giving money or time, bsinesses have a lot of resorces that
can benefit charities and local commnity programs. This involves corporation's
corporation's willingness
to enhance the qality of living for their stakeholders #i.e. employees, local commnity, and
society at large$ throgh charitable donations and organi!ational spport. These corporate
2
decisions are entirely volntary, of less importance than the former three, and #with regards to
social responsibility$ only seen as desired by society.
%hile many companies now practice some form of social responsibility, some are making it a
core of their operations. 1en and 2erry's, for instance, ses only fair trade ingredients and has
developed a dairy farm sstainability program in its home state of 3ermont. Starbcks has
created its C..4.5.
C..4.5. &ractices gidelines, which are designed to ensre the company sorces
sst
sstai
aina
nabl
blyy grow
grownn and
and proc
proces
esse
sed
d coff
coffee
ee by eval
evala
ati
ting
ng the
the econ
econom
omic
ic,, soci
social
al and
and
environmental aspects of coffee prodction. Tom's Shoes, another notable e*ample of a
company with CSR at its core, donates one pair of shoes to a child in need for every pair a
cstomer prchases.
6ndertaking socially responsible initiatives is trly a winwin sitation. 7ot only will yor
company appeal to socially conscios consmers and employees, bt yo'll also make a real
difference in the world. 8eep in mind that in CSR, transparency and honesty abot what
yo're doing are paramont to earning the pblic's trst.
"-f decisions 9abot social responsibility: are made behind closed doors, people will wonder
if there are strings attached, and if the donations are really going where they say," Cooney
said. "5ngage yor employees 9and consmers: in giving back. ;et them feel like they have a
voice."
3
&ISTOR' OF S(I
State 1ank of -ndia is one of the Big Four banks of -ndia, along with 1ank of 1aroda, &nab
7ational 1ank and -C-C- 1ank .
The bank traces its ancestry to 1ritish -ndia, throgh the -mperial 1ank of -ndia, to the
fonding, in =@)D, of the 1ank of Calctta, making it the oldest commercial bank in
the -ndian Sbcontinent. 1ank of <adras merged into the other two "presidency banks" in
1ritish -ndia, 1ank of Calctta and 1ank of 1ombay, to form the -mperial 1ank of -ndia,
which in trn became the State 1ank of -ndia. Eovernment of -ndia owned the -mperial 1ank
of -ndia in =BFF, with Reserve 1ank of -ndia #-ndia's Central 1ank$ taking a D)G stake, and
renamed it the State 1ank of -ndia. -n ())@, the government took over the stake held by the
Reserve 1ank of -ndia.
State 1ank of -ndia is a regional banking behemoth and has ()G market share in deposits and
loans among -ndian commercial banks.
The roots of the State 1ank of -ndia lie in the first decade of the =Bth centry, when the 1ank
of Calctta, later renamed the 1ank of 1engal, was established on ( 2ne =@)D. The 1ank of
1engal was one of three &residency banks, the other two being the1ank of
1ombay #incorporated on =F pril =@H)$ and the 1ank of <adras #incorporated on = 2ly
4
=@H>$. ll three &residency banks were incorporated as oint stock companies and were the
reslt of royal charters. These three banks received the e*clsive right to isse paper crrency
till =@D= when, with the &aper Crrency ct, the right was taken over by the Eovernment of
-ndia. The &residency banks amalgamated on (A 2anary =B(=, and the reorganised banking
entity took as its name -mperial 1ank of -ndia. The -mperial 1ank of -ndia remained a oint
stock company bt withot Eovernment participation.
&rsant to the provisions of the State 1ank of -ndia ct of =BFF, the Reserve 1ank of -ndia,
which is -ndia's central bank , acqired a controlling interest in the -mperial 1ank of -ndia. 0n
= 2ly =BFF, the imperial 1ank of -ndia became the State 1ank of -ndia. -n ())@, the
Eovernment of -ndia acqired the Reserve 1ank of -ndia's stake in S1- so as to remove any
conflict of interest becase the R1- is the contry's banking reglatory athority.
S1- has acqired local banks in resces. The first was the 1ank of 1ihar #est. =B==$, which
S1- acqired in =BDB, together with its (@ branches. The ne*t year S1- acqired 7ational
1ank of ;ahore #est. =BH($, which had (H branches. 4ive years later, in =BAF, S1- acqired
8rishnaram 1aldeo 1ank, which had been established in =B=D in Ewalior State, nder the
patronage of <aharaa <adho Rao Scindia. The bank had been the Dukan Pichadi, a small
moneylender, owned by the <aharaa. The new bank's first manager was 2all 7. 1roacha, a
&arsi. -n =B@F, S1- acqired the 1ank of Cochin in 8erala, which had =() branches. S1- was
the acqirer as its affiliate, the State 1ank of Travancore, already had an e*tensive network in
8erala.
There has been a proposal to merge all the associate banks into S1- to create a "mega bank"
and streamline the grop's operations.
The first step towards nification occrred on => gst ())@ when State 1ank of
Sarashtra merged with S1-, redcing the nmber of associate state banks from seven to si*.
Then on =B 2ne ())B the S1- board approved the absorption of State 1ank of -ndore. S1-
holds B@.>G in State 1ank of -ndore. #-ndividals who held the shares prior to its takeover by
the government hold the balance of =.A G.$
The acqisition of State 1ank of -ndore added HA) branches to S1-'s e*isting network of
branches. lso, following the acqisition, S1-'s total assets will inch very close to the ₹ =)
trillion marks #=) billion long scales$. The total assets of S1- and the State 1ank of
-ndore stood at ₹B,B@=,=B) million as of <arch ())B. The process of merging of State 1ank
of -ndore was completed by pril ()=), and the S1- -ndore branches started fnctioning as
S1- branches on (D gst ()=).
Associate ban)s
S1- now has five associate banks, down from the eight that it originally acqired in =BFB. ll
se the State 1ank of -ndia logo, which is a ble circle, and all se the "State 1ank of" name,
followed by the regional headqarters' name
5
• State 1ank of 1ikaner I 2aipr
The State 1ank of -ndia and all its associate banks are identified by the same
ble keyhole logo. The State 1ank of -ndia word mark sally has one standard typeface, bt
also tilises other typefaces.
Non+ban)in! subsi*iaries
part from its five associate banks, S1- also has the following nonbanking sbsidiaries
• The logo of the State 1ank of -ndia is a ble circle with a small ct in the bottom that
depicts perfection and the small man the common man being the center of the bank's
6
• &rogressively encorage and spport its members of vale chain to adopt its
environmental policyLmanagement systems.
5conomic Responsibility
• &rovide complete factal information on prodcts I services to protect the interest of
cstomers.
• ccord preference to proectsLprodcts which accre more environmentalLsocial
benefits.
• 5nsre cstomer privacy.
• 5nsre compliance with applicable standardsLgidelines while advertising and make
efforts to improve the financial literacy of the stakeholders.
-<&;5<57TT-07
The 1siness Responsibility &olicy is circlated across all /epartments L 1siness Erops L
3erticals of the 1ank. 4rther, it is commnicated to all employees throgh indction
programs, orientation sessions and internal portals.
15
The designated 7odal 0fficer #1R officer$ heads the 1R fnction of the 1ank. +e L She
reports directly to the <anaging /irector I Erop 5*ective #71$, and is responsible for
implementation of the policy, identification of varios initiatives and ensring their effective
implementation by the 1R 4nction staff. The 1R 0fficer, who wold head the 1R 4nction
is responsible for implementing the 1R initiatives, provide clarifications on the policy,
)giding the staff in implementation, review the reslts, adit, impact assessment etc.
S1- has a robst grievance handling procedre for employees to address and resolve
complaints. ny policy violation by an employee is broght to the notice of the 1R officer.
ll steps wold be taken for free and fair treatment of the complaints.
The 1R 4nction is responsible for overall 1R policy compliance. The head of each 1ank
nit #1ranch L /epartment L 1siness Erop L 3ertical$ is responsible for compliance of the
1R &olicy. +e L She wold pdate the 1R 0fficer abot the policy implementation, initiatives
taken, discriminatory complaints received, cases of incidents of violation of freedom of
association and collective bargaining etc. The 1R 0fficer wold pdate the Top <anagement.
16
The 1R &olicy will be pdated from time to time by the 1R 0fficer i.e. Eeneral <anager
#Corporate Commnication I Change$, in the light of amendments to laws, rles and
reglations, as applicable, and an annal review report shall be sbmitted to the 1oard.
1oard of /irectors
</ I E5 #71$
E< #CCIC$
1R 4nction
The concept of Corporate Social Responsibility #CSR$ was introdced in the State 1ank of
-ndia as early as =BA>, nder the name -nnovative 1anking, covering both banking as well as
nonbanking activities. The initial emphasis was on assisting grops belonging to the weaker
and downtrodden sections of society by providing avenes for improvement of their
economic condition. 7onbanking activities involved participation in commnity activities
which contribted to the commnal good, e.g. blood donation camps, health camps,
participation in local festivals, adlt literacy, tree planting etc. s the scope of activities
increased, the 1ank classified these activities as Commnity Service 1anking. Commnity
Service 1anking is now one of the activities throgh which the 1ank plays the role of a
responsible and responsive corporate citi!en and discharges its corporate social responsibility
to the commnity.
C0R&0RT5 &+-;0S0&+J
• The 1ank is a corporate citi!en, with resorces at its command and benefits which it
derives from operating in society in general. -t therefore owes a solemn dty to the
less fortnate and nderprivileged members of the same society.
• Staff members are encoraged to make their contribtion by nderstanding the
aspirations of the pblic arond them and by endeavoring to evolve measres to
remove indisptable social and developmental lacnae. This will lead to their self
development and improvement of the 1ankQs image besides development of the
Commnity.
6nder commnity service banking, varios welfare and social activities are ndertaken by the
1ank both in 1anking and 7on1anking areas to raise the qality of life of the downtrodden
and nderprivileged sections of society.
17
investments for a company." -n addition to indirect contribtions to society throgh main
bsiness activities, the S1- Erop is also taking the initiative to engage in direct social
contribtion activities.
())(L=
())HLA
())HL=(
())FL=
())FL>
())FL=)
28
S1- creates fondation for grop CSR activities
<6<1- The nation's largest lender State 1ank of -ndia#S1-$ has created a separate
company, S1- 4ondation, to carry ot its massive CSR initiatives and hopes to get it
"rnning" from 2ly.
"%e have been spending over = per cent of or profit on CSR even before the new law on
corporate social responsibility #CSR$, mandating every company to spend ( per cent of its
profit on sch activities, came into effect. This is despite the fact that we are not legally
bond to do so as we are not governed by the Companies ct.
"So, to streamline or CSR activities and better target or efforts, we've decided to create a
new company called S1- 4ondation. %e hope to get the fondation rnning from 2ly =,"
general manager incharge of CSR and change management at S1-, 3inod &ande told &T-.
-ncidentally, 2ly = is the fondation day of the bank, which was started as 1ank of Calctta
in 2ne =@)D.
+e said in fiscal (=)H, the bank had spent Rs ==F crore on CSR, on a profit of Rs =),@B=
crore, which was Rs D crore more than its = per cent profit.
&ande said the S1- 4ondation has already been registered nder Section @ of the Companies
ct, ()=>, which applies to nonprofit companies or organisations and will be headqartered
in <mbai.
The fondation has already taken an office in the ((storey ir -ndia Tower in the city, where
the bank has taken for floors.
%hen asked abot management strctre of the fondation, he said the bank
chairperson rndhati 1hattacharya will be the chairman of the fondation and will have a
flltime managing director and chief e*ective.
That apart, S1- has eight foreign banking sbsidiaries State 1ank of -ndia California, S1-
Canada, S1- <aritis, 7epal S1- 1ank, State 1ank of -ndia 1otswana, 1ank S1- -ndonesia,
1ank of 1htan, and Commercial -ndo 1ank.
The bank also has seven nonbanking sbsidiaries S1- Capital <arkets, S1- 4nds
<anagement, S1- Elobal 4actors, S1- Cards I &ayments Services, S1- /4+-, S1- Eeneral
-nsrance Company, S1- &ension 4nds and three oint ventres S1- ;ife
-nsrance Company, S1- Eeneral -nsrance Company and S1-SE Elobal Secrities, says
the State 1ank's website.
The State 1ank and its five associate banks are registered nder a separate ct of &arliament,
the S1- ct.
29
&ande said once the fondation is registered and starts working, S1- and its five associates
banks as well its arms will carry ot their CSR work via the fondation.
&ande said he e*pects that the total otgo from the grop will be more than Rs ()) crore this
fiscal.
5*cept the associate banks, all of these sbsidiaries will have to spend ( per cent of their
profits on CSR as they are governed by the Companies ct, he said, adding that the bank has
already received approval from the Reserve 1ank for setting p the company.
&ratip Chadhri, Chairman, State 1ank of -ndia, nder State 1ankQs Corporate Social
Responsibility ctivity #CSR$, donated a School 1s to Ramakrishna <ath Saradha
30
3idyalaya, <adrai. The school is rn by Ramakrishna <ath, <adrai. The school was
started in the year ())), and having classes from 8E to Fth standard with D(A inmates.
&ratip Chadhri, Chairman also donated an mblance van to Sacred +eart +ospital,
Tticorin.
The hospital provides high qality health care to the needy and downtrodden in Tticorin, in a
befitting fnction arranged today at State 1ank of -ndia, Monal 0ffice, <adrai in the
presence of .8rishna 8mar, <anaging /irector I Erop 5*ective #71$, Corporate
Centre, <mbai,3arsha &randare Chief Eeneral <anager , Shri S.8rithivasan, Shri Saniv
Chadha, Eeneral <anagers, ;ocal +ead 0ffice Chennai and Shri Sndar Raan /epty
Eeneral <anager, <adrai.
S1- has a comprehensive CSR policy approved by the 1oard and the focs areas are
Spporting 5dcation, 5ntreprener development I +ealth care, ssistance to &oor and
nder privileged, 5nvironmental protection, Clean energy, and help in 7ational calamities.
4or the financial year ()=(=>, S1- earmarked Rs.==A.)A crore i.e. =G of S1-Qs previos year
profit for CSR activity. /ring the crrent financial year, the 1ank has e*tended financial
assistance for >)) mblance 3ans to needy and service organisations, H(,))) water prifiers
and =, H),))) ceiling fans to more than fifty thosand schools to provide clean water and
condcive climate to school children. 6nder health care activities S1- has e*tended
assistance to a tne of Rs. =H crores for spport to hospitals in the form of <edical
eqipments and others.
S1- is always in forefront to help states affected by natral calamities. /ring the crrent
fiscal S1- has lent its helping hand to the States of ssam, Sikkim, 6ttarkhand, <aharashtra
etc. with donation to Chief <inisterQs Relief fnd to respective States to provide sccor to
the people affected by flood to a tne of Rs.B.)) crore.
The 1ank has constitted S1-Qs ChildrenQs %elfare scheme as a trst in =B@>.The corps of
the fnd is made p of contribtion by staff members with eqal contribtion by the 1ank.
The 1ank e*tends grants from this fnd to instittions engaged in the welfare of nder
privileged L downtrodden children like orphans, destitte, challenged and deprived etc.
CSR is not an isolated practice or initiative for STT5 178 04 -7/- bt rns throgh its
entire bsiness paradigm.
31
C07C;6S-07
The perspective of Corporate Social Responsibility by initiating social and commnity
initiatives is to benefit the society and nation at large which soght to be achieved throgh the
participation of its employees. Thogh these five banking sectors have taken effect in the era
of CSR bt it is not satisfactory. -n order to attain the social obectives there is a need to
frame a CSR policy in every bank and prioriti!ation of activities for social spending and
allocation of separate fnds shold be given for this specific prpose. The banks also created
ma*imm vale from its activities and developed strategies to effectively commnicate
progress with varios stakeholders and provide information on the isses that concern them.
To have an impact of spending and tili!ation of allocated bdget by CSR there shold be a
system of periodical monitoring and reporting to the 1oard of /irectors. <ost banks se CSR
as a marketing tool to spread the word abot their bsiness, Eenerally speaking, most banks
seem either naware or don't monitor their CSR. Special training needs to be given to
bsiness managers in working with social isses and &articipation of small and medim
bsiness shold be encoraged... The concept of CSR has failed to some e*tent to take deep
root in -ndia becase of lack of coordination between the banks, government, and non
government organi!ational efforts. The 4inancial -nstittions shold reali!e that rnning an
efficient and profitable bsiness organi!ation means ensring that the srronding
commnities and environment grew and prospered along with the instittions. -n a ntshell, it
can be said that the state of mind of the -ndian entrepreners towards CSR is changing de to
togh competition in an international level. Conclsively, there are three sggestive measres
which are advisable for a better CSR in these banks. 4irst is to enhance and accelerate
government's involvement in CSR activities, Second can be noted as development of a broad
sector of the conslting in the era of CSR, and lastly media shold increase its interest and
play a vital role in the era of CSR
32
1-1;-0ER&+J
-ebsites
httpLLwww.sbigrop.co.p
httpsLLwww.sbi.co.in
httpLLarticles.economictimes.indiatimes.com
httpLLwww.indiainfoline.com
httpLLiosrornals.org
33