10/40 FOCUS NATIONS

PRAYER WEEK
8TH -15TH MARCH 2020

SPIRITUAL LEADERSHIP ASIA

NIRANJAN SUNDARARAJ
ENGAGEMENT PLAN - INTRODUCE
Launch 10/40 Focus Nations
• Objectives
• Awareness of what’s missing

• Understanding of what’s excluded

• Buy-in on the importance of the expanded region

• Approach
• Show map with 10 Degrees to 40 degrees North of the equator with the question – What's Missing?

• Show the Asian countries that are not included

• From Maldives (population of 500,000) to Indonesia (population of 270 million) & others in-
between

• Introduce 10/40 Focus Nations

ENGAGEMENT PLAN - INTRODUCE
Launch Prayer Week for 10/40 Focus Nations
• What we are Asking:
• Christians, Churches and Organizations to Partner with us DAILY during this Prayer Week for 10/40
Focus Nations

• When is this:
• Date: 8th-15th March 2020

• Join in Prayer At 10:40 AM / PM for the 10/40 Focus Nations

• Objectives:
• Awareness - Introduce week of prayer praying for the 10/40 Focus Nations

• Understand - Why this is important and what is expected - pray at the specified time

• Engagement - Sign-up via website and Share and engage their circle of influence
 ENGAGEMENT PLAN - CONNECT
• Communication Objectives
• Timing - deploy from 28th February (Both campaigns)

• Audience

• SLC Asia Delegates / Speakers & their Churches

• Secondary lists of this group & other targeted groups (BIMI, ABC, Bible Colleges & other prayer partners)

• SLC Asia database and followers on other social channels

• Channel strategy

• Website (New Landing Page), eDM, SMS, WhatsApp, Social & Print (combined with 10/40 Focus Nations)

• Content

• Copy for print & social, Video and Infographics

• 60 sec Video clips - From US / Asia including Pastors / Missionaries / Ministry Ladies / Business Leaders
ENGAGEMENT - DURING PRAYER WEEK
How we will connect:
• We will leverage all channels and creative content to engage audience.

• While anyone can follow us on social media and partner with us in prayer, our goal is to promote greater
engagement among participants

• Through an embedded link, we will endeavour to have most (if not all) register on our website - so that we
can engage with them daily during this week of prayer

• Those who register will receive:

• A confirmation mail

• Download of 10/40 Focus Nation screen savers - that can serve as a reminder to prayer (churches /
organizations can benefit from a jointly branded screensaver with their church or agency logo)

• Receive Daily Reminders & 5 Prayer points

• Receive updates and notifications (SMS / WhatsApp)

 ADOPTION - POST PRAYER WEEK
• Communication Plan (Mid March / April)
• Recognition of what they were a part of (engagement / download data)

• Reinforce need - send 5 facts and prayer needs of countries in the 10/40 Focus Nations
• Retain engagement - ongoing partnership in Prayer
• Introduce SLA Conference 2021

• Engagement Plan (Post April) - SLA Audience & Social Media

• Updates - Ministry updates, Country details and Prayer needs
• Updates - Spiritual Leadership Asia Conferences (Regional & March 2021)

• FB Live - Teaching / Preaching Sessions

• Resource Placements - Podcasts and Publications
ENGAGEMENT PLAN - SCREEN SAVERS
• Screen Savers - For Desktops, Laptops, iPads & Mobile Phones

• Space for Partner Organisations / Churches to Co.Brand

• Promote Download as a Prayer Reminder