Halloween

Redesign
Designer: Kristin Louise Bassett
Table of Contents
Product Redesign Plan

Style Guide

Logo

Package Design

Photo Comparison

Advertisement
Product Name Beware
Sour Patch Kids

Target Audience
No one likes a good piece of candy like a kid does. And so, that is who I will be target-
ing this product to. My range of age will be from young kids to teenagers. I hope to design
a package that has a variety of bright colors that will attract the eyes of those who are too
short to grab the package, and a design that will make older kids reach up and grab it off
the shelf.

History
According to the makers of Sour Patch Kids, this simple candy began in an even more
simple world. They were called Mars Men and would sell for only one cent. This title was
popular because of the continuous sightings of UFOs. And so, the little candies were formed
as aliens invading from Mars.
The new taste of sour coating on soft candy was brought forth in the 1970s and this
candy was the first to be tried using it. If facts are right, Frank Galatolie came up with the
idea of introducing sour products into candy making. In 1985, the new candy was introduced
as Sour Patch Kids. As of 2002, Sour Patch Kids has had new flavors, a new look, and new
packaging. (Found at www.sourpatchkids.com)

Ideas
My idea is to form a Halloween package. Everyone loves a good holiday theme,
and candy seems the perfect choice to do a Halloween theme on. The bright colors I will try
to keep so that the attention of young kids will easily be drawn to the product. And yet, I
hope to change the colors a bit so that there is an even more attraction to the package. The
font I will most likely keep big and bubbly, but perhaps add some touches here and there. I
want to make an enhancement of the sour part of the candies, but also encourage them to
know that there is some relief with the sweetness of it as well. However, I hope to add some
modern techniques and design in order to make it appear more desirable and worth one’s
money. I have the idea of making black box, because that is not a common color for candy
packaging. I’m hoping this uniqueness will draw more attention, and the fact that it will be
Halloween packaging gives it a good reason to be black.
 My color is
R:229 C:4
Red Cherry G:0 M:100
B:38 Y:96
K:1

Hex: #e50026
Pantone 032 C Berlin Sans FB

My color is R:240 C:0

Orange G:119 M:65
B:32 Y:100
K:0

Hex: #F07720 Bubble, Bubble,

Pantone 716C Toil and Trouble

My color is
R:250 C:6
Lemon Yellow G:242 M:0
B:0 Y:94
K:0

Hex: #faf200
Pantone 3945C

My color is
R:104 C:62
Lime Green G:195 M:0
B:66 Y:99
K:0

Hex: #4a5fae
Pantone 7455C
Logo Redesign
This logo should be close to the center of the box with
a little more emphasis on the left side. This will bring in
enough focus but leave enough room for the rest of the
details such as dressed up sour patch kids, halloween deco-
rations, and more.

BOO!
 . . . . . . then Sweet
A Fat Free
Food!
INGREDIENTS: SUGAR, INVERT SUGAR, CORN
SYRUP, MODIFIED CORN STARCH, TARTARIC ACID,
CITRIC ACID, NATURAL AND ARTIFICIAL FLAVORING,
YELLOW 6, RED 40, YELLOW 5 v BLUE 1.
Sour Patch and all other trademarks and indicia are owned by Cadbury Adams
Canada Inc. and its affiliates, used under license.
Questions? CALL 1-800-524-2854
2 6 5 1 0 0 3 1
NET WT 3.5 OZ (99 g)
Sour . . . . . .

Sour then Sweet

Mini Halloween Boxes
I believe that making a smaller package design for the Ooooooo....
halloween season would be the perfect way of targeting
younger kids and even possibly adults. Every kid likes
a miniature box of candy and what better time to do
it then around halloween! Selling these in bulk would
give parents the opportunity of buying them to hand
out during the night of Halloween.

3 inches

1.73 inches

Questions? CALL 1-800-524-2854

under license.
by Cadbury Adams Canada Inc. and its affiliates, used
Sour Patch and all other trademarks and indicia are owned

AND BLUE 1.
ING, YELLOW 6, RED 40, YELLOW 5
NATURAL AND ARTIFICIAL FLAVOR-
STARCH, TARTARIC ACID, CITRIC ACID,
CORN SYRUP, MODIFIED CORN
INGREDIENTS: SUGAR, INVERT SUGAR,
Old

New!
 Hee hee hee

Grocery Store Ad
This cardboard ad would be placed in stores during the Hal-
loween season. Filled with boxes of Sour Patch kids, this
product would be easy for younger kids to see, and the per-
fect attraction for teenagers to easily reach in the box. With
the bright and fun images at a low level where kids can see
it, this advertising would target the right audience.