SOUTH PHILIPPINE UNION CONFERENCE
Masterson Avenue, Upper Carmen, Cagayan de Oro City
Topics: Promotion strategies
Teacher: Ms. Honey Leigh Nietes
SUBJECT COURSE TITLE
Developing the marketing mix
STAGE 1: ESTABLISHING DESIRED RESULTS AND STANDARDS FOR UNDERSTANDING
CONTENT
The learners demonstrate an understanding of …
the essence of the new product development, pricing,
placing (distribution), and promoting a product or
service
At the end of this topic, the student will:
Education Department
MINDANAO MISSION ACADEMY
Manticao, Misamis Oriental
TEACHING GUIDE
Time Frame: 2 days (4 hrs)
Date: February 18 & 20, 2019
SUBJECT NAME
Business Marketing
PERFORMANCE STANDARD LEARNING COMPETENCY
The learners shall be able to … The learners …
design a new product or service, decide types of pricing 1. define a product and differentiates the product,
approach, and choose distribution methods and services, and experiences
promotion tools that respond to market trends
2. identify and describe the factors to consider when
setting prices and new product pricing and its general
pricing approaches
3. discuss the structure of distribution channels, its
functions, and the nature of supply chain management
4. define and identify relevant promotional tools, namely,
advertising, sales promotion, personal selling, public
relations, and direct marketing to create awareness and
persuade the target market to buy the product or patronize
the service
STAGE II: SPECIFIC LEARNING OUTCOMES / OBJECTIVES
 Culminating Performance Standard

The learners shall be able to design a new product or service, decide types of pricing approach, and choose distribution methods and promotion tools that respond to market
trends

Culminating Performance Task

MATERIALS Books, worksheets, chalk/erasers/ laptop,etc.

RESOURCES

STAGE III: LESSON OUTLINE

Day Allotment PROCEDURE/ Learning Events NOTES
INTRODUCTION/MOTIVATION
DAY 3 - Prayer
- Checking of attendance

 INSTRUCTION/DELIVERY

 Use PPT for the

DAY 3 discussion.

PRACTICE/ENRICHMENT
DAY 2 

EVALUATION

DAY 2  True or false

 Identification
 enumeration

1. Appliance chains such as Abenson’s or Automatic handle a number of brands. If you are a
relatively unknown appliance brand that is in their stores, what are ways by which you can
make your brand stand out?
2. As a follow-up in the above question, how can you ensure that the appliance store will comply
and implement your suggested tactics for making your brand stand out?
3. Should a distributor get higher margin on a product’s sale than the manufacturer? How do you
feel about this?