CREATE A NEW AD

USER GUIDE
You can create an ad by clicking on the shortcut in the dashboard or by clicking
Ads > Create an Ad.
 STEP 1
GENERAL SETTINGS
CAMPAIGN

Select a campaign (if you have an open campaign in the

cart), or:
Create a campaign in Campaign name.

PRODUCT

Select which ad you would like to add to your campaign.

This will appear in the drop down menu under Select ad.

CLIENT

For agency accounts, you need to select which client you

are going to make the booking for.
 STEP 2
TARGETING OPTIONS

Targeting options are settings you apply to your ads to narrow down the reach of your ads
to a specific audience. Targeting options can vary according to the ad selected.
 If you do not select any of the options for a targeting
setting, all available options will be applied to the ad.

Depending on region, there may be additional Targeting

options available.

GENDER

You can select a gender to segment your desired audi-

ence.
Gender allows for a multiple selection.

OPERARING SYSTEN (OS)

You can select an operating system to

segment your desired audience.
GEO TARGETING

With geo targeting you are able to refine and select locations
to segment your audience by Country, State, City, and Zip code,
according to availability settings of the ad.
A geo targeting options available will appear after entering 2
characters of text.
You may select multiple geo targeting options, also according
to ad settings.

TIME TARGETING

Day-targeting
If you want your ad to be displayed only on certain days of the
week, select the appropriate period in the drop down list.
If you want your ad to run without day limitation, leave
it blank.

Hour-targeting
If day parting, add in necessary time blocks.
Leave blank if day parting is not needed.

Important!
Make sure that day targeting selection is included in the date
range set in Schedule & Cost (step 5).
 STEP 3
FREQUENCY CAPPING

You can limit the amount of impressions to be In the example below, this would mean that
displayed per hour/days/weeks/months/life- a user would see 1 impression per day.
time for each user that sees the ad.
 STEP 4
SCHEDULE & COST SETTINGS
SCHEDULE

Select ad start and end dates.

Dates are based on timezone set by the Advertiser account.

TIME ZONE CONVERTER

Time zone converter will allow you to set a different time

zone for start and end dates. This means that the ad will
start based on the time zone selected.

COST

Select whether you want to enter a budget (currency

value) or impressions goal.
Budget and impression fields will automatically be updat-

CHECK AVAILABILITY

It is required to check availability to calculate if there are

enough impressions to meet your budget/impressions goal.
If there are impressions available, you will be able
to proceed.
If there are not enough impressions available, you will see
an error message. Please review the start and end dates,
impressions and the targeting options.
 STEP 5
UPLOAD CREATIVE

According to the selected ad availability, you can upload the following creative formats:

Image creative Third party tag Native ads

UPLOAD IMAGE

Select Ad creative and choose the desired size.

Upload the file with the correspondent. You can preview
the image once you upload the file.
File Dimensions must match the selected size.
File type .JPEG .JPG .PNG .GIF. File size: max 300 KB.
Enter the destination URL in the box provided (mandatory
field).
You can upload several creatives by clicking
“Add creatives”.

UPLOADING A THIRD PARTY TAG

Select option Third party tag.

Paste the HTML5 code with an image in the field provided.
You are able to preview the creative
CREATING A NATIVE AD

You can create a creative by creating a native ad.

In the pre-defined fields, you can add a image, logo,
headline, call to action and destination URL for your
creative.
You can also add deep link click action URL.
You can preview the creative in the right column.

IMPORTANT

The final layout of your creative can be altered to adjust the

device dimensions it will be displayed. Therefore it can be
displayed with or without the image.