Social Action Report Template

Introduction:
What have you been asked to produce? (a social action media campaign) What factors must you
consider whilst developing an idea for social action media campaign? What research are you conducting
to support the ideas development process and to enhance your end product?

Section One: Social Action Media Case Studies

To support me in the development of my own ideas I have researched other social action media
campaigns. I have chosen to firstly focus on............ the purpose of this campaign was to....... the
techniques that the producers used to communicate their message and to provoke action amongst
audiences were...... The impact this campaign had was....... In my opinion I believe that this specific
campaign was successful/unsuccessful because... The aspects of this campaign that I would like to mirror
in my own are.... because....

{insert screen shots from campaign throughout your explanations to visualise what you are
discussing}

The second campaign that I have studied is.... the purpose of this campaign was to....... the techniques
that the producers used to communicate their message and to provoke action amongst audiences
were...... The impact this campaign had was....... In my opinion I believe that this specific campaign was
successful/unsuccessful because... The aspects of this campaign that I would like to mirror in my own
are.... because....

{insert screen shots from campaign throughout your explanations to visualise what you are
discussing}

Comparing the two campaigns against one another I would say that …... was more effective because....
The similarities between the campaigns were....

Section Two: Topic Research

The subject I have chosen to base my own social action media campaign around is... the reason/s for me
choosing this subject are..... I have conducted primary research in preparation for producing my idea, for
example I conducted a questionnaire to find out.... The results of my questionnaire informed me that....
For that reason I am going to.... I also conducted a focus group with my peers to obtain feedback on my
initial ideas. The results from this focus group told me that.... Upon reflection of these findings I am
going to.... because.... Alongside primary methods I have also carried out secondary research by
researching facts and figures about my chosen topic. I visited......{insert website url here} to obtain
information about..... this will support me in my campaign because...... I also accessed information from
this website {insert website URL here} this quantitative/qualitative data will be useful to me during my
ideas development and planning because... From the results of my research I have decided to produce
{insert explanation of what your idea is here} because …. with the purpose of.... and hoping to
have/change {intended impact you hope to have here}
{insert screen shots of your research findings throughout your explanations to visualise what you are
discussing}