Вы находитесь на странице: 1из 15

2015

Return on Capital
Employed
market share’?

quality control’?
an autocratic
leader’?
‘average cost’?

‘mass market’?

‘market share’?
‘made
redundant’?

‘focus group’?

‘business plan’?

‘balance sheet’?

‘flow production’?

‘economic boom’?

‘tertiary sector’?

1
‘span of control’?
‘delegation’?
‘private sector’?

‘revenue’?
‘variable cost’?
‘partnership’?
‘batch
production’?
‘quality
assurance’?

‘multinational
company?’

‘brand’?

‘secondary
market research’?
‘market
segment’?

‘specialisation?
‘import quota’?
‘inventory
(stock)’?

‘dismissal’?

2
‘internal
communication’?

‘micro-finance’?
2016

‘economy is in
recession’?

‘non-current
asset’?
‘quality
assurance’?
‘market-
orientated’?

‘price elastic’?

‘customer
loyalty’?

‘cost of sales’?
‘sole trader’?

‘trade union’?

3
‘marketing
budget’?
‘non-current
liabilities’?
‘import tariff’?

‘financial bonus’?

‘primary sector’?
‘non-current
assets’?

‘break even’?
‘primary market
research’?

‘globalisation’?
‘opportunity
cost’?

‘marketing
strategy’?

‘penetration
pricing’?

4
‘job production’?

‘quality control’?

‘private sector’?
‘redundancy’?

‘mass market’?

‘added value’?
‘social
enterprise’?

5
ROCE means the profit of the business expressed as % of capital invested in the busine
correct formula i.e. profit ÷ capital employed × 100
percentage of all the sales within a market [1] that are held by one brand or company

the process of inspecting products [1] to ensure that they meet the required quality sta
Instructions are issued by a superior with little opportunity for contribution from other
person who manages by telling and directing not by discussion and persuasion.
Total cost divided by the total number of units produced
where there are a large number of (potential) customers willing to buy product(s). Allo
number of sales of a product
percentage of the total market sales [1] held by one brand or business [+1] OR busines
sales/total market sales × 100

The worker is no longer required through no fault of their own [2]


selection of people who have similar characteristics to target market [1] who give their
on a product/service
a document containing the business aims/objectives andimportant details about the op
finance and owners of a business OR states aims/objectives and shows how business a
achieve them
shows value of business assets and liabilities [1] at a particular
point in time

where large quantities of a product [1] are produced in a continuous process [1]

strong rise in level of economic activity OR period of time when GDP rising rapidly.

industry which provides/sells services to consumers and/or other sectors of the econom

6
number of subordinates working directly under an individual/manager
give a subordinate the authority to perform particular tasks/make decisions
when a business activities are owned by individuals/groups of individuals.
Income/money made by the business [1] from the sale of goods or services [1] OR Qua
× price per unit [2]
costs that change [1] with the level of output produced/sales made
people who agree to own and run a business together

products are made in groups/blocks [1] followed by another block/group

checking for quality standards [1] throughout the production process / every stage
a business with factories, production or service operations in more than one country O
business with production or service operation in another country outside its normal are
operation
(unique) name, feature or design / logo or image of a product or business [1] that distin
it from other products or businesses

Information about the market / customer needs or competition [1] that is already avail
collected by other agencies
a identifiable sub-group of a whole market [1] in which consumers have similar charact
or preferences [1]
way in which work is divided so each worker concentrates on a specific task so become
it OR when people and businesses concentrate on what they are best at
Quota refers to a limit on the flow of goods that are allowed into a country
the amount of raw materials, work in progress, and finished goods held by a business [
intended for sale [+1]

whether worker told to leave their job [1] because their work or behaviour is unsatisfac

7
messages between employees [1] working in same organisation [1]

provides financial services, including small loans, to poor people not served by tradition

a sustained (over a period of time) reduction in GDP / output.


Some understanding [1] – e.g. fall in GDP OR identify effects of recession e.g. high
unemployment, less spending.
resources owned by business to use for more than one year
Some understanding [1]: e.g. things that are owned OR last for more than a year
Some understanding plus example (e.g. buildings) can gain 2 marks
checking standards [1] throughout production process/at every
stage/level [+1]

business carries out market research before developing a product


percentage change in product demanded is greater than the %
change in price OR correct formula
A customer who returns and buys multiple times.
Customer keeps buying the same brand no matter what the price.
Some understanding [1]

Money spent on producing or buying in the goods sold by the


business,
OR variable cost of making the goods sold,
OR cost per unit× number of output,
OR money spent on making the products plus an example of those costs.
ownership of business in the hands of one individual/person.

Group of workers who join together to ensure their


interests are protected [2],
OR organisation represents the workers and fight for improvements to pay and
conditions [2].

8
amount of money set aside by a business to promote its products and services
(for a given period of time) [2],
OR a financial plan for the marketing of a product or product range (for a specified
period of time) [2].

Debts/loan repayable in more than one year’s time.

Extra money for performance that reaches (or


is in excess of) target over and above basic pay.
Involves extraction/production of raw materials
OR use the natural resources of the earth to produce raw materials used by
other businesses.
Assets that are owned by a business for more
than one year.
Level of output where total costs equal total
revenue OR quantity at which business makes neither a profit or loss.
Collection of new data about potential and
existing customers.
the growth in worldwide trade [2]
Freer movement of people and capital between countries [2]
The process of countries becoming more interconnected
next best alternative forgone
OR next best alternative given up (by choosing another item)

plan to combine the right combination of the 4 elements of the marketing mix to achie
particular
market objective
OR Put together the right mix of the 4Ps to increase sales [2]
OR A plan for promoting goods to enter a new market [2]
price is set lower than competitor’s prices [1] in order to be able to enter a new marke
a
new product [+1]

9
where a single product is made at a time
OR makes one product from start to finish (before starting the next one)
OR produce a personalized product individually [2]

checking that a product meets the required standard


OR checking of goods at the end of the production process [2]
OR Checking the standard of goods through inspection [2]
OR process of reviewing accuracy of work bought in or completed [2]

when individuals own business activities


Some understanding [1] e.g. run by individuals
OR not controlled directly by government [1]
OR aim to make a profit [1]
OR controlled by person/group of people [1]
job position has gone and hence person is no longer required

selling the same product to the whole market OR very large number of sales of a stand
product

difference between price of a finished product and the cost of the inputs involved in m
OR difference between the selling price of a product and the cost of bought in material
components [2]

business with both social objectives as well as aim to make a profit

10
11
12
13
14
15

Вам также может понравиться