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Return on Capital
Employed
market share’?
quality control’?
an autocratic
leader’?
‘average cost’?
‘mass market’?
‘market share’?
‘made
redundant’?
‘focus group’?
‘business plan’?
‘balance sheet’?
‘flow production’?
‘economic boom’?
‘tertiary sector’?
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‘span of control’?
‘delegation’?
‘private sector’?
‘revenue’?
‘variable cost’?
‘partnership’?
‘batch
production’?
‘quality
assurance’?
‘multinational
company?’
‘brand’?
‘secondary
market research’?
‘market
segment’?
‘specialisation?
‘import quota’?
‘inventory
(stock)’?
‘dismissal’?
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‘internal
communication’?
‘micro-finance’?
2016
‘economy is in
recession’?
‘non-current
asset’?
‘quality
assurance’?
‘market-
orientated’?
‘price elastic’?
‘customer
loyalty’?
‘cost of sales’?
‘sole trader’?
‘trade union’?
3
‘marketing
budget’?
‘non-current
liabilities’?
‘import tariff’?
‘financial bonus’?
‘primary sector’?
‘non-current
assets’?
‘break even’?
‘primary market
research’?
‘globalisation’?
‘opportunity
cost’?
‘marketing
strategy’?
‘penetration
pricing’?
4
‘job production’?
‘quality control’?
‘private sector’?
‘redundancy’?
‘mass market’?
‘added value’?
‘social
enterprise’?
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ROCE means the profit of the business expressed as % of capital invested in the busine
correct formula i.e. profit ÷ capital employed × 100
percentage of all the sales within a market [1] that are held by one brand or company
the process of inspecting products [1] to ensure that they meet the required quality sta
Instructions are issued by a superior with little opportunity for contribution from other
person who manages by telling and directing not by discussion and persuasion.
Total cost divided by the total number of units produced
where there are a large number of (potential) customers willing to buy product(s). Allo
number of sales of a product
percentage of the total market sales [1] held by one brand or business [+1] OR busines
sales/total market sales × 100
where large quantities of a product [1] are produced in a continuous process [1]
strong rise in level of economic activity OR period of time when GDP rising rapidly.
industry which provides/sells services to consumers and/or other sectors of the econom
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number of subordinates working directly under an individual/manager
give a subordinate the authority to perform particular tasks/make decisions
when a business activities are owned by individuals/groups of individuals.
Income/money made by the business [1] from the sale of goods or services [1] OR Qua
× price per unit [2]
costs that change [1] with the level of output produced/sales made
people who agree to own and run a business together
checking for quality standards [1] throughout the production process / every stage
a business with factories, production or service operations in more than one country O
business with production or service operation in another country outside its normal are
operation
(unique) name, feature or design / logo or image of a product or business [1] that distin
it from other products or businesses
Information about the market / customer needs or competition [1] that is already avail
collected by other agencies
a identifiable sub-group of a whole market [1] in which consumers have similar charact
or preferences [1]
way in which work is divided so each worker concentrates on a specific task so become
it OR when people and businesses concentrate on what they are best at
Quota refers to a limit on the flow of goods that are allowed into a country
the amount of raw materials, work in progress, and finished goods held by a business [
intended for sale [+1]
whether worker told to leave their job [1] because their work or behaviour is unsatisfac
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messages between employees [1] working in same organisation [1]
provides financial services, including small loans, to poor people not served by tradition
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amount of money set aside by a business to promote its products and services
(for a given period of time) [2],
OR a financial plan for the marketing of a product or product range (for a specified
period of time) [2].
plan to combine the right combination of the 4 elements of the marketing mix to achie
particular
market objective
OR Put together the right mix of the 4Ps to increase sales [2]
OR A plan for promoting goods to enter a new market [2]
price is set lower than competitor’s prices [1] in order to be able to enter a new marke
a
new product [+1]
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where a single product is made at a time
OR makes one product from start to finish (before starting the next one)
OR produce a personalized product individually [2]
selling the same product to the whole market OR very large number of sales of a stand
product
difference between price of a finished product and the cost of the inputs involved in m
OR difference between the selling price of a product and the cost of bought in material
components [2]
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