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Airtel launched new logo, crossed 2000 crore customers

November 18th, 2010

Airtel New Logo

Indian Telecom giant, Bharti Airtel has unveiled its new logo as it has crossed the
significant milestone of 2000 crore customers, which strengthen its global presence and

Bharti Telcom has launched new logo in 19 countries of African and Asian continent.

“Fifteen years ago Bharti Airtel started its journey in India with a promise of delivering
world class and affordable services. Today, as we expand on the global stage, this new
brand identity gives us the opportunity to present a single, powerful and unified face to
our customers, stakeholders and partners around the world. It reinforces our promise to
deliver innovative services and a superior brand experience to our 2000 crore customers
across Asia and Africa” said Sunil Bharti Mittal, Chairman and Managing Director,
Bharti airtel.

Airtel is set to launch 3G service for its India users by the end of this year. Bharti Airtel
reached the milestone of 50 million customers in October 2007, 100 million in May,

Airtel signature tune has also refreshed by A R Rahman making it dynamic and youthful
with launch of new Bharti Airtel logo.

Airtel New Logo: Bitter or Better?

Oleh: Mahesh Pathak
November 18, 2010

One of the biggest telecom service providers in India, Airtel on Thursday launched the
new company logo, marking the company’s 200 million customer milestone.

The new Airtel Logo features more curves and lighting effects compared to the old sharp-
edge Airtel logo. The new logo is suppose to give the company identity a new youthful
and dynamic look, signifying the company’s innovative advancement in the telecom
industry, not only in India, but across the Globe.

Airtel new logo goes swoosh for that international

he largest communication service provider in the country Bharti Airtel is bringing a
grand change in its appeal by bringing forth a new avatar with an overhauled look.

According to insider sources the organization has taken up an exercise for a huge
makeover which will give the company an image boost.

Airtel new logo will be unveiled tomorrow that is the 19th of November and the sum
invested on this ranges across some hundred crores.

This new look has been particularly designed for operations within the country and also
overseas for the perfect synergy of operations for various business ventures.

During the beginning of this year the communication company had acquired Zain Group
of Kuwait’s operation centers of Africa across 15 nations with a high priced cost of $10.7
billion for the enterprise.

he declaration of launch was already made by Bharti Airtel saying that the launch will
take place in the month of October or November within this year.

The base of Airtel already spreads across some 130 million but it only grew with the
acquisition to include Africa in the consumer ship further adding 40 million people to its
network who are active phone users.

The wireless network of Airtel spreads across nations like India, Sri Lanka, Bangladesh,
Africa and many others too which sum up to 15 in total. The logo will have swoosh and
the name Airtel.

The logo will still have the red color which has been dominant. J Walter Thompson is the
man behind this re branding work.

Airtel getting a Brand Makeover – to spend 300 Crore

Sunil Mittal’s Bharti Airtel is going in for a mega brand Makeover of Airtel for which the
company will spend Rs 300 crores globally.

The unveiling of the brand is expected next week. Major changes include a new logo with
a swoosh in it, the text and font of the Main “Airtel” branding, Although the red color
will be prominent.
The new brand is expected to be splashed all across India, Africa, Sri Lanka, Bangladesh,
Seychelles. Company had already said that Zain will be re-branded as Airtel, but, this
will be part of a bigger brand to give a fresh image to Airtel.

This new makeover is to bring a youthful look to the boring company, as it approaches a
global standing.

Bharti Airtel on Thursday unveiled its new brand identity and announced that its 3G
services will be launched by the end of next month. India's leading mobile operator also
said it has crossed the 20-crore subscriber mark from its operations in 19 countries in
Africa and Asia.

“Fifteen years ago, Bharti Airtel started its journey in India with a promise of delivering
world-class and affordable services. Today, as we expand on the global stage, this new
brand identity gives us the opportunity to present a single, powerful and unified face to
our customers, stakeholders and partners around the world,” said Bharti Airtel Chairman
and Managing Director Sunil Mittal while unveiling the new logo.

Referring to the launch of 3G services, Mr. Mittal said: “We are on track…3G services
will be launched by the year-end.” Making the first video call on the beta version of 3G,
he said the industry hoped to see some improvement in margins as the new services
would increase usage of data. Bharti Airtel has won 3G spectrum for 13 circles out of 22.
Bharti Airtel is world's fifth largest mobile operator. Of the 20-crore subscribers, India
alone account for 15-crore. The company has around four-crore users in Africa, while the
rest are in Bangladesh and Sri Lanka.

Airtel set to change look with new logo

BS Reporters / New Delhi November 18, 2010, 0:37 IST

The country’s largest mobile service provider Bharti Airtel is all set to overhaul its look
and come forth in a new avatar tomorrow.

According to people close to the development, the company is undertaking a mammoth

makeover exercise, which will involve unveiling of a new logo and the investment could
run into hundreds of crores. The re-designed logo would be launched for Indian as well as
overseas operations to bring synergy among the company's business ventures.

Earlier this year, the company had acquired African operations of Kuwait's Zain Group in
15 countries at an enterprise value of $10.7 billion. Bharti had already said it will launch
Airtel's brand in Africa around October/November this year.

The acquisition added about 40 million mobile phone users from African countries to
Bharti Airtel's subscriber base of over 130 million. The company has wireless operations
across 18 countries - India, Sri Lanka, Bangladesh and 15 countries in Africa.
The logo will also feature a swoosh along with the brand name 'airtel'. Red would
continue to be the dominant colour. The whole re-branding exercise is being carried out
by J Walter Thompson (JWT). The new logo would also feature on recharge vouchers
and publicity materials of the company.

When contacted, Bharti officials did not respond to the query.

Bharti, in 2004, had announced bringing all its services under the flagship Airtel brand.
Mobile, landline and broadband services were brought together under one roof of Airtel.

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