1.

Experience in Dealership

a. 1 – 5 yrs. b. 5 – 10 Yrs. c. 10-15 Yrs. d. > 15 yrs.

2. How long be a AVP Dealer?

a. 1 – 5 yrs. b. 5 – 10 Yrs. c. 10-15 Yrs. d. > 15 yrs.

3. Quality of AVP Product

a. Very Good b. Good c. Satisfactory d. Poor

4. Which factor enabled to be the dealer of the AVP

a. Availability b. Quality c.Company Policy d. Margin

5. Satisfaction level of credit period given by AVP.

a. Very Good b. Good c. Satisfactory d. Poor

6. Opinion about promotional activities of AVP.

a. Very Good b. Good c. Satisfactory d. Poor

7. Opinion about pricing compared with competitors.

a. Very High b. High c. Average d. Low

8. Promotional activity preferred with AVP Ltd.?

a. Discount b. Gift c. Prize d. Others

9. Are you satisfied with the timely delivery of AVP Products?

a. Yes b. No

10 What is the level of employees relationship with dealer?

.

a. Highly satisfied b. Average c. Satisfied d. Dissatisfied

 CHAPTER – III
ANALYSIS AND INTERPRETATION

TABLE – 3.1

GENDER WISE CLASSIFICATION

Gender No. of Respondents % of Respondents

Male 60 60%
Female 40 40%

INTERPRETATION
60% of the respondents are male and 40% of the respondents are female.
 TABLE – 3.2

FAMILY INCOME

Income No. of Respondents % of Respondents

< 10000 17 17%
10001 – 20000 43 43%
20001 – 30000 56 56%
Above 30000 34 34%

INTERPRETATION
17% of the respondents family income below Rs.10000/- followed by 43% has Rs.10001-
Rs.20000, 56% have Rs.20001-Rs.30000/- and 34% have above Rs.30000/-
 TABLE – 3.3

OCCUPATION

Income No. of Respondents % of Respondents

Student 36 36%
Employee 13 13%
Business 25 25%
Govt. Job 26 26%

INTERPRETATION
36% of the respondents are student, 13% are employee, 25% are business person and
26% are in government job.
 TABLE – 3.4

EDUCATIONAL LEVEL

Qualification No. of Respondents % of Respondents

SSLC 10 10%
HSC 16 16%
UG 32 32%
PG 28 28%
Others 14 14%

INTERPRETATION
10% of the respondents are SSLC, 16% are HSC, 32% are UG and 28% are PG and 14%
are having other qualification.
 TABLE – 3.5

BRAND PREFERENCE

Qualification No. of Respondents % of Respondents

Hero 32 32%
Honda 21 21%
Bajaj 18 18%
TVS 10 10%
Suzuki 8 8%
Yamaha 6 6%
Royal Enfield 3 3%
Mahindra 2 2%

INTERPRETATION
32% of the respondents prefer the brand Hero followed by 21% prefer Honda, 18% prefer
Bajaj, 10% prefer TVS, 8% prefer Suzuki, 6% prefer Yamaha, 3% prefer Royal Enfield and 2%
prefer Mahindra.
 TABLE – 3.6

INFLUENCING FACTOR – COMFORT LEVEL

Opinion No. of Respondents % of Respondents

Yes 80 80%
No 20 20%

INTERPRETATION
80% of the respondents opinion is yes for the influencing factor is comfort level 20% of
the respondents answer is negative.
 TABLE – 3.7

INFLUENCING FACTOR – SERVICE SUPPORT AFTER SALES

Opinion No. of Respondents % of Respondents

Yes 70 70%
No 30 30%

INTERPRETATION
70% of the respondents opinion is yes for the influencing factor is service support
provided by the company after sales and 30% of the respondents answer is negative.
 TABLE – 3.8

INFLUENCING FACTOR – AFFORDABLE PRICE

Opinion No. of Respondents % of Respondents

Yes 60 60%
No 40 40%

INTERPRETATION
60% of the respondents opinion is yes for affordable price is one of the influencing factor
and 40% of the respondents answer is negative.
 TABLE – 3.9

INFLUENCING FACTOR – BRAND IMAGE

Opinion No. of Respondents % of Respondents

Yes 40 40%
No 60 60%

INTERPRETATION
40% of the respondents opinion is yes for brand image is one of the influencing factor
and 60% of the respondents answer is negative.
 TABLE – 3.10

INFLUENCING FACTOR – MAINTENANCE COST

Opinion No. of Respondents % of Respondents

Yes 65 65%
No 35 35%

INTERPRETATION
65% of the respondents opinion is yes for maintenance cost is one of the influencing
factor and 35% of the respondents answer is negative.
 TABLE – 3.11

INFLUENCING FACTOR – MILEAGE

Opinion No. of Respondents % of Respondents

Yes 85 85%
No 15 15%

INTERPRETATION
85% of the respondents opinion is yes for mileage is one of the influencing factor and
15% of the respondents answer is negative.
 TABLE – 3.12

INFLUENCING FACTOR – ENGINE CAPACITY

Opinion No. of Respondents % of Respondents

Yes 75 75%
No 25 25%

INTERPRETATION
75% of the respondents opinion is yes for engine capacity is one of the influencing factor
and 25% of the respondents answer is negative.