Watson-Guptill

Potter Craf t Summer 2011

Amphoto
 Master the essentials
with the bestselling, best loved
author in photography

UNDERSTANDING EXPOSURE, UNDERSTANDING SHUTTER SPEED BRYAN PETERSON’S UNDERSTANDING

3RD EDITION 978-0-8174-6301-4 PHOTOGRAPHY FIELD GUIDE
978-0-8174-3939-2 eBook ISBN: 978-0-8174-0021-7 978-0-8174-3225-6
eBook ISBN: 978-0-8174-0029-3 eBook: 978-0-8174-0019-4

UNDERSTANDING CLOSE-UP PHOTOGRAPHY LEARNING TO SEE CREATIVELY

978-0-8174-2719-1 978-0-8174-4181-4
eBook: 978-0-8174-0022-4 eBook: 978-0-8174-0023-1

NEW! All available in e-Book format by January 2011

© Lee Frost © Alexandra Grablewski

table of contents
Amphoto
The Art of Engagement Photography
By Elizabeth Etienne....................................................... 4
Going Pro
By Scott Bourne and Skip Cohen............................... 5
The New Complete Guide to Night
and Low-Light Photography
By Lee Frost. ..................................................................... 6
Understanding Flash Photography
By Bryan Peterson. ......................................................... 7

Watson-Guptill
Learn World Calligraphy
By Margaret Shepherd................................................... 8
Basic Anatomy for the Manga Artist
By Christopher Hart....................................................... 9

PotterCraft
Sewing in a Straight Line
By Brett Bara................................................................. 10
Hot Connections Jewelry
By Jennifer Chin. ............................................................11
Wendy Knits Lace
By Wendy D. Johnson................................................. 12
Teeny-Tiny MochiMochi
By Anna Hrachovec. .....................................................13
FOREIGN REPS.............................................................14
ORDERING INFORMATION....................................15

• amphoto
4
Photography - Techniques
8-1/2 x 10; 160 pages; 200 full-color .
and black-&-white photographs
978-0-8174-0009-5
$29.99 paper (Canada: $34.00).
eBook: 978-0-8174-4974-2
On sale 6/21/2011
All rights: Crown
National publicity
National print attention
Online Promotion
• Shutterbug.com advertising campaign
• Cross promote on the author’s
website, ElizabethEtienne.com and
on author’s social media platform
• Photography blog outreach
Promotional materials available
Feature title at Photo Plus and
Wedding & Portrait Photographers
International trade shows
Photography sell sheet available
The Art of
Engagement
Photography
Creative Techniques for
Photographing Couples in Love
Elizabeth Etienne
This beautiful guide to engagement photography will
show aspiring and professional wedding photographers
how to boost their current income by offering higher-
quality engagement sessions (or by adding them for the
first time).
Award-winning photographer Elizabeth Etienne presents the .
first modern guide to engagement photography, offering .
portrait and wedding photographers a step-by-step approach .
to shooting in-demand engagement sessions and maximizing .
an often-untapped revenue stream.
ELIZABETH ETIENNE is an award-winning wedding and
lifestyle photographer, teacher, speaker, and freelance writer.
Her images can be found in many ad campaigns, stock .
libraries, and fine art galleries, in such publications as .
Rangefinder, AfterCapture, Photo District News (PDN), Southern
Bride, and Bride World. She is a regular speaker at WPPI, a
teacher at Brooks Institute and Pasadena’s Art Center, and
a freelance writer for Rangefinder and AfterCapture magazines.
Elizabeth is an elite member of Kodak’s Advisory Board and
former winner of PDN’s Top Knots Wedding Photography
contest. She can be found at elizabethetienne.com.
 Going Pro
How to Make the Leap from Aspiring
to Professional Photographer
Scott Bourne and Skip Cohen

5 • amphoto
For the many amateur photographers looking to go
pro, this comprehensive guide from two industry icons
will be the go-to sourcebook, packed with tips and insider
advice on how to launch a successful photo business in
any genre.

Today’s combination of affordable, high-quality camera gear, .

Internet technology, and training has allowed any weekend .
warrior to hang a shingle and open a photography business. .
As a result, more amateurs than ever are looking to go pro. .
But how does one start being a professional photographer? .
This “bible” to the business from two industry icons (which .
is fully illustrated with images from some of today’s top
photographers) gives amateurs all the information they need,
including the most up-to-date, comprehensive guide to social
media available in the category.
Photography – Careers
SCOTT BOURNE is president and founder of Bourne 8-1/2 x 10; 256 pages; 150 full-color
Media Group and publisher of Photofocus.com, one of . and black-&-white photographs
978-0-8174-3579-0
the most widely read photography websites. A professional
$29.99 paper (Canada: $34.00).
photographer for more than 30 years, his work has received eBook: 978-0-8174-4973-5
more than 100 awards and he has led more than 150 . ON SALE 8/16/2011
workshops and seminars. Scott has been featured in .
All rights: Crown
numerous publications including Photo District News (PDN),
PPA Magazine, Outdoor Photographer, and PhotoMedia.
SKIP COHEN is president of Marketing Essentials National publicity
International, a consulting firm specializing in photography National print attention
projects. He is past president of Rangefinder Publishing Inc.,
Online Promotion
where he was responsible for Rangefinder and AfterCapture
• Facebook advertising
magazines, the Wedding and Portrait Photographers . •B  anner advertising at
International (WPPI) Association, and the WPPI trade . Shutterbug.com
show. He is the founder of Skip’s Summer School and a . • Google search advertising campaign
consultant to PDN. Skip has co-authored five previous . •M  ajor cross promotion
books on photography, most notably The Art of Wedding on author’s websites,
GoingPro2010.com,
Photography. He can be found at skipsphotonetwork.com.
photofocus.com and
skipsphotonetwork.com,
and in social media outlets as well
as author’s blog and podcast series
• Major photography blog outreach
Promotional materials available
Academic marketing outreach
Feature title at Photo Plus and
Wedding & Portrait Photographers
International trade shows
Photography sell sheet available
 The New Complete
Guide to Night and
Low-light Digital
6 • amphoto

Photography
Updated Edition
Lee Frost
Amateur photographers of all levels get indispensable
instruction on shooting low-light environments in this
classic by a bestselling author, now updated to include
digital photography.

Many amateurs pack up and head home when the light fades
and night approaches, but this fully revamped update of a classic
bestseller shows them how to shoot stunning images in lower-light
situations, both indoors and out, with simple steps for capturing a
perfect digital exposure every time.

LEE FROST is a photographer and bestselling author of several

Photography – Techniques
8-1/4 x 11; 192 pages; 200 full-color and . photography technique books. His books have been translated into
80 black-&-white photographs 10 languages and have sold more than 250,000 copies worldwide.
978-0-8174-4968-1 Lee has contributed to numerous photography magazines and .
$29.99 paper (Canada: $34.00)
written hundreds of articles. He leads workshops through his .
ON SALE 7/26/2011
company Photo Adventures. He can be found at leefrost.co.uk.
British: David & Charles Publishers Ltd.
Translation: David & Charles Publishers Ltd.
First Serial: Crown

National publicity
National print attention
Online Promotion
• Shutterbug.com advertising
campaign
• Cross promote on the author’s
website, LeeFrost.co.uk
• Photography blog outreach
Promotional materials available
Feature title at Photo Plus trade show
ALSO BY LEE FROST:
Photography sell sheet available

The A-Z of Creative
Photography
978-0-8174-0008-8
$25.99 paper (Canada: $29.99)
PREVIOUS EDITION
978-0-8174-5041-0
Photos That Sell
978-0-8174-5512-5
$27.95 paper (Canada: $32.50)
 Understanding
Flash Photography
How to Shoot Great Photographs

7 • amphoto
Using Electronic Flash and Other
Artificial Light Sources
Bryan Peterson
This guide to on- and off-camera flash picks up where
Understanding Exposure leaves off, helping free photographers
from the limitations of “auto” to get the images they want
when natural light isn’t enough.

For the many amateur photographers afraid to venture past .

natural lighting, here is the book that will finally help them .
explore the exciting possibilities of artificial light. In his trademark
easy-to-understand style, Bryan Peterson explains not only how
flash works, but how to go beyond “TTL” automatic flash exposure
to master manual flash, allowing readers to control the quality,
shape, and direction of light for a perfect exposure, every time.

BRYAN PETERSON is a phenomenon in how-to photography, Photography - Techniques

with more than half a million books sold, including Amphoto’s #1 8-1/2 x 11; 160 pages; .
150 full-color photographs.
bestselling title of all time, Understanding Exposure. He also ranks
978-0-8174-3956-9
as one of the bestselling authors in the entire category, from . $25.99 paperback (Canada: $29.99).
any publisher. A professional photographer and internationally . eBook: 978-0-8174-4972-8
known instructor, he is also the author of Learning to See Creatively, ON SALE 8/30/2011
Understanding Digital Photography, Beyond Portraiture, Understanding
All rights: Crown
Shutter Speed, Understanding Close-Up Photography, and Bryan Peterson’s
Understanding Photography Field Guide. He is the founder of the
online photography school The Perfect Picture School of . National Publicity
Photography (ppsop.com). National Print Attention
Online Promotion
•A
 dvertising on key
photography websites
•O
 utreach to photography bloggers
•T
 argeted search campaign
•C
 ross-promotion on author’s
online photography school
The Picture Perfect School of
Photography (ppsop.com)
ALSO BY BRYAN PETERSON:
Academic marketing to photography
departments and schools
Academic marketing outreach
Feature title at Photo Plus and
Wedding & Portrait Photographers
International trade shows
Photography sell sheet available
Understanding Exposure Bryan Peterson’s Understanding Understanding
978-0-8174-3939-2 Understanding Close-Up Photography Shutter Speed
$25.99 paper Photography 978-0-8174-2719-1 978-0-8174-6301-4
(Canada: $30.99) Field Guide $25.95 paper $25.95 paper
978-0-8174-3225-6 (Canada: $30.00 ) (Canada: $30.00)
$24.99 paper
(Canada: $29.99)
 Learn World
Calligraphy
Discover African, Arabic, Chinese, Ethiopic,
Greek, Hebrew, Indian, Japanese, Korean,
Mongolian, Russian, Thai, Tibetan
Calligraphy, and Beyond
Margaret Shepherd
For calligraphy students, teachers, artists, and ardent fans
of Margaret Shepherd’s many beloved books on calligraphy
and writing.
• watson-guptill

In Learn World Calligraphy, renowned calligrapher and prolific

author Margaret Shepherd provides a calligraphy instructional .
text unlike any other. This comprehensive, unparalleled 192-page
volume covers virtually all the world’s writing systems, ranging .
from Chinese, Arabic, Russian, Korean, Hebrew, Thai, and Indian
scripts to the alphabets of our earliest ancestors in Africa and the
Americas. The book features Shepherd’s exquisite hand-drawn
illustrations, gorgeous full-color examples of both traditional and
Art - Calligraphy
8

8-1/2 x 10-7/8; 192 pages; .

modern calligraphic designs, plus modern materials and projects.
350 full-color and 190 . Readers will also learn how the basics of each exotic script can be
black-&-white illustrations applied to the English alphabet in order to create readable .
978-0-8230-3346-1
calligraphy with a foreign flair.
$24.99 paper (Canada: $27.99).
eBook: 978-0-8230-8230-8
MARGARET SHEPHERD is the author of 16 books on calligraphy,
ON SALE 8/23/2011
including Learn Calligraphy, a classic in the field. She has recently
All rights: Crown analyzed written and non-written communication in The Art of the
Handwritten Note, The Art of Civilized Communication, and The Art of
the Personal Letter. Well known in the Boston area for her advocacy
National publicity
of letter arts and her Boston Calligaphy Trail, she is also eminent
National print attention nationally and internationally as a brand name in calligraphy .
Online Promotion how-to books.
• Google search advertising
campaign
• Craft , graphic design and
calligraphy blog outreach
• Crafternews enewsletter and
website feature
Promotional materials available
Academic and library marketing
outreach
Promotion at Crafts and Hobbies,
College Art Association and
National Arts Materials Trade
Assocation trade shows
Craft sell sheet available
 Basic Anatomy for
the Manga Artist
Everything You Need to Start Drawing
Authentic Manga Characters
Christopher Hart
This most basic and complete book on manga anatomy
ever written is targeted to the widest segment of manga
fans—beginners.

The latest from bestselling author Chris Hart is not your father’s
anatomy book—it’s an anatomy book strictly for the manga .

• watson-guptill
artist. Packed with dynamic step-by-step demonstrations .
detailing how to draw correctly proportioned manga faces .
and bodies, plus lots of tips and tricks of the trade, this .
practical guide has everything aspiring beginners need to .
start drawing convincing manga characters.

CHRISTOPHER HART is the world’s bestselling author of

drawing and cartooning books. His books have sold 3.1 .
million English-language copies and have been translated into 20 Art - Drawing

9
languages. Renowned for up-to-the-minute content and easy-to- 8-1/2 x 10-7/8; 160 pages; 90 full-color
follow steps, all of Hart’s books have become staples for a new and 320 black-&-white illustrations
978-0-8230-4770-3
generation of aspiring artists and professionals, and they have been $21.99 paper (Canada: $24.99).
selected by the American Library Association for special notice. eBook: 978-0-8230-8227-8
ON SALE 6/21/2011

All rights: Crown

National publicity
National print attention
Online Promotion
• Banner advertising at ICV2.com
•M anga, art and parenting
blogger outreach
Promotional materials available
Academic and library marketing
outreach
Cross-promotion at College Art
ALSO BY CHRISTOPHER HART: Trade Show and Comic-Con
Manga sell sheet available

Drawing Fantastic Cartoon Cute Animals Manga for the Manga for the Manga for the
Furries 978-0-8230-8556-9 Beginner Shoujo Beginner Chibis Beginner
978-0-8230-3345-4 $21.99 paper 978-0-8230-3329-4 978-0-8230-1488-0 978-0-8230-3083-5
$19.99 paperback (Canada: $25.99) $21.99 paper $21.99 paper $21.95 paper
(Canada: $22.99) (Canada: $24.99) (Canada: $26.99) (Canada: $24.95)
On sale 3/15/2011

Crafts & Hobbies - Sewing
7-7/16 x 10; 160 pages; 50-75 full-color .
photographs and 40-50 illustrations
978-0-307-58665-0
$22.99 paperback with flaps (Canada: $25.99)
eBook: 978-0-307-58682-7 .
10 • pOTTER CRAFT
ON SALE 7/19/2011
All rights: Crown
National publicity
National print attention
Online Promotion
• Banner advertising on
Burdastyle.com
• Cross promote on author’s
website, manhattancraftroom.com
• Crafternews enewsletter and
website feature
• Craft & Sewing blog outreach
Promotional materials available
Video available
Feature title at the Crafts & Hobby
Association Trade Show
Craft sell sheet available
Sewing in a
Straight Line
Quick and Crafty Projects You Can
Make by Simply Sewing Straight
Brett Bara
In just one weekend and using one skill—sewing straight, an
entire world of sophisticated, but easily doable projects is
open to you.
Just about anyone can sew a straight line. And with that simple skill
and some basic guidance, crafty expert Brett Bara demonstrates
how you can make custom home decor, stylish fashions, and .
one-of-a-kind gifts. Sewing in a Straight Line is a step-by-step guide
to creating 28 deceptively simple projects that look like they came
from a chic boutique—far more impressive than you would .
expect for such little effort! These easy-to-make items offer quick
gratification that even the busiest among us will appreciate. .
From a flirty two-hour miniskirt to the cutest plush toys, many .
of the projects take only a spare afternoon. With step-by-step.
illustrations, and loads of helpful hints and customization ideas,
Sewing in a Straight Line will quickly make a sewing enthusiast out
of anyone.
BRETT BARA is a crafts and DIY lifestyle expert who is the host of
the PBS show Knit and Crochet Now. She has appeared on The Martha
Stewart Show, Knitty Gritty, and Uncommon Threads, and her craft
expertise has been featured on ABCNews.com, Epicurious.com, .
the Associated Press, LifetimeTV.com, and Etsy.com. She .
co-authored Sweet Serendipity, a collection of recipes and stories
from the New York City landmark. She lives in New York. Visit her
blog at www.manhattancraftroom.blogspot.com.
 Hot Connections
Jewelry
The Complete Sourcebook
of Soldering Techniques
Jennifer Chin
For jewelry makers who have had some experience with
beading, wireworking, and basic cold-connection techniques
(such as riveting) and are ready to move on to the next level
and add a core metalworking skill to their creative repertoire.

In Hot Connections Jewelry, jewelry designer Jennifer Chin offers

detailed instruction in the materials and techniques of soldering,
supported by a series of lessons and progressive projects inspired .
by her stunning jewelry designs.

Artist, teacher, and metalsmith JENNIFER CHIN is the owner of

Lush Metals, a jewelry studio whose simple yet stylish designs in
precious metals are based on the interplay of repetitive geometric
patterns found in nature and industrial motifs. She studied stu-
dio arts at the School of the Museum of Fine Arts in Boston. Her
Crafts & Hobbies - Jewelry
award-winning work can be seen at some of the most prestigious 8-1/2 x 10-7/8; 160 pages; .
fine craft shows, museums, galleries, and boutiques in the U.S. and 300 full-color and .
on her website, LushMetals.com. This is her first book. 50 black-&-white illustrations
978-0-8230-3336-2
$22.99 paper (Canada: $25.99)

11 • pOTTER CRAFT
eBook: 978-0-8230-8228-5 .
ON SALE 7/12/2011

All rights: Crown

National publicity
National print attention
Advertising
• Step-By-Step Wire Jewelry
Online Promotion
•C ross promotion at author’s website,
LushMetals.com
•F eature in Crafternews enewsletter
and website
• Craft and Jewelry blog outreach
Promotional materials available
Academic marketing outreach
Featured title at Crafts & Hobby
Association trade show
Craft sell sheet available
 Wendy Knits Lace
Wendy D. Johnson

With 20 original patterns for gorgeous lace shawls, sweaters,

scarves, hats, gloves, and, of course, socks, popular blogger and
author Wendy D. Johnson provides thorough instruction on the
best lace techniques for aspiring and experienced knitters.

Many knitters are intimidated by lace, but with a little guidance

anyone can create beautiful pieces. As she did for the toe-up sock
technique, Wendy demystifies lace knitting by thoroughly explaining
the basics and offering the best techniques to create even the most
intricate-looking patterns. She shares a wealth of tips that will .
help new lace knitters avoid any frustration. Twenty projects for .
beginners through advanced knitters include scarves, shawls,
afghans, accessories, and sweaters. Ranging from a lightweight
seashell camisole for summer to a thick cowl for winter, Wendy
presents projects that are surprisingly easy and fun to create, and
great to wear year-round.

WENDY D. JOHNSON is a lifelong knitter and creator of

Crafts & Hobbies - Knitting
8-1/2 x 10-7/8; 160 pages; .
50 full-color photographs and 70 illustrations
978-0-307-58667-4
$22.99 paperback with flaps (Canada: $25.99).
eBook: 978-0-307-58685-8
12 • pOTTER CRAFT
WendyKnits.com, one of the most popular knitting blogs. She .
has been featured in many major knitting magazines and has .
created designs and taught classes for Knit Happens, the .
celebrated yarn shop in Alexandria, VA. She is the author of .
Wendy Knits, Socks from the Toe Up, and Toe-Up Socks for Every Body.
Visit her at wendyknits.net.

ON SALE 8/23/2011

All rights: Crown

National publicity
National print attention
Online Promotion
• Banner advertising on Ravelry.com,
Knitty.com, CrazyAuntPurl.com
and knittersreview.com
• Cross promote on the author’s
website, WendyKnits.com
• Crafternews enewsletter and
website feature
• Craft & Knitting blog outreach
Promotional materials available Also by Wendy D. Johnson:
Featured title at The National
Needwork Association Show and
the Crafts & Hobby Association
trade shows
Craft sell sheet available

Socks from the Toe Up Toe-Up Socks for Every Body

978-0-307-44944-3 978-0-307-46385-2
$22.99 paper (Canada: $27.99) $22.99 paper (Canada: $27.99)
 Teeny-Tiny
Mochimochi
More Than 40 Itty-Bitty Minis to
Knit, Wear, and Give
Anna Hrachovec
For advanced beginner to intermediate-level knitters who
want fun, witty, irresistibly tiny patterns to make as cute
accessories, decorative items, and gifts for friends.

In Teeny-Tiny Mochimochi, toy knits designer Anna Hrachovec

presents more than 40 super-cute, humorous patterns for .
miniature toys, plus techniques for tiny knitting; ideas for .
using the tiny knits as wearables, decorations, and gifts; .
and instructions on how to convert a pattern for a tiny .
project into a bigger toy.
Crafts & Hobbies – Knitting
ANNA HRACHOVEC launched Mochimochi Land 8-5/8 x 8-5/8; 144 pages; .
250 full-color illustrations
(mochimochiland.com), a website and brand of knitted .
978-0-8230-2692-0
toy patterns, in early 2007. To design her toys, Anna draws $19.99 paper (Canada: $22.99) .
inspiration from Japanese kawaii (cute) culture and children’s eBook: 978-0-8230-8229-2
illustrators such as Dr. Seuss. Her original knitted creations have ON SALE 8/16/2011
been featured on The Martha Stewart Show, around the Web, and
All rights: Crown
in print, and have been exhibited in galleries in New York, Seattle,
San Francisco, and Tokyo. In addition to her website, Anna
National publicity
maintains a blog (mochimochiland.com/weblog), a Flickr group

13 • pOTTER CRAFT
(Mochimochi Land’s Photostream), and a Ravelry group for her National print attention
fans (Mochimochi Land Lovers). Anna’s first book of knitted toy Online Promotion
patterns, Knitting Mochimochi, was published by Watson-Guptill in •B anner advertising on Ravelry.com,
June 2010. Knitty.com, CrazyAuntPurl.com
and knittersreview.com
•C ross promote on the author’s blog
Mochimochiland.com/weblog
•C rafternews enewsletter and
website feature
• Craft & Knitting blog outreach
Promotional materials available
Video available
Featured title at The National
Needwork Association Show and
the Crafts & Hobby Association
trade shows
Craft sell sheet available

Also by Anna Hrachovec:

Knitting Mochimochi
978-0-8230-2664-7
$19.99 paper (Canada: $23.99)

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14 • foreign representatives
 ordering information
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