Hypermarket Retail Analysis

Customer Buying Behavior

Reachout Analytics Client Sample Report

Tools Used:
R
Python
WEKA

Techniques Applied:
 Comparesion Tests
Association Tests

Reachout Analytics Client Sample

Requirement 1:

All the Store Brand Total Weight in Kgs significance to Gender Towards buying behavior is equal or nor
equal?
Group Statistics

Std. Std. Error

Gender N Mean Deviation Mean
Store Brand Male 672 22.2470 9.22988 .35605
Total Weight
in Kgs Female 228 22.2237 9.48999 .62849

Levene's Test for Independent Samples Test

Equality of Variances t-test for Equality of Means 95% Confidence
Sig. (2- Mean Std. Error Interval of the
F Sig. t df tailed) Difference Difference Lower Upper
Store Equal .037 .848 898 .02334 .71249 -1.37500 1.42168
Brand variances
.033 .974
Total assumed
Weight in Equal 382.752 .02334 .72234 -1.39691 1.44359
Kgs variances
.032 .974
not
assumed

Reachout Analytics Client Sample

Requirement 2:

All the Branded Total weight in Kgs significance to Gender Towards buying behavior is equal or nor equal ?

Group Statistics
Significantly there is
Std. Error difference but buying
Gender N Mean Std. Deviation Mean
Branded Total Male 672 10.0379 3.89587 .15029 behavior of Male &
weight in Kgs
Female 228 9.8311 3.54564 .23482 Female is little bit same

Independent Samples Test

Levene's Test for
Equality of Variances t-test for Equality of Means
95% Confidence
Interval of the
Sig. (2- Mean Std. Error Difference
F Sig. t df tailed) Difference Difference Lower Upper
Branded Equal 2.543 .111 898 .20681 .29204 -0.36635 0.77996
Total variances
.708 .479
weight in assumed
Kgs Equal 426.829 .20681 .27879 -0.34117 0.75478
variances
.742 .459
not
assumed

Reachout Analytics Client Sample

All the Loose Total weight in Kgs significance to Gender Towards buying behavior is equal or nor equal ?

Group Statistics

Std. Std. Error

Gender N Mean Deviation Mean
Loose Total Weight in Kgs Male 672 12.1905 5.65977 .21833

Female 228 12.0636 5.77642 .38255

Independent Samples Test

Levene's Test for
Equality of
Variances t-test for Equality of Means
Std. 95% Confidence
Mean Error Interval of the
Sig. (2- Differen Differen Difference
F Sig. t df tailed) ce ce Lower Upper
Loose Equal variances assumed .004 .950 .291 898 .771 .12688 .43606 - 0.98269
Total 0.72893
Weight Equal variances not assumed .288 385.137 .773 .12688 .44047 - 0.99291
in Kgs 0.73915

Reachout Analytics Client Sample

 Requirement 4 :
Repeating the same analysis to Age Group ,Amount spent per month, Family Size, Income Level , Profession and
Education qualification ?
Descriptive
95% Confidence Interval
Age Group : for Mean
Lower Upper
N Mean Std. Deviation Std. Error Bound Bound Minimum Maximum
Store Brand Below 30 223 724.1659 300.50142 20.12306 684.5092 763.8226 396.00 2251.00
Total Price 31-40 497 1079.4889 412.35564 18.49668 1043.1474 1115.8304 440.00 2281.00
ANOVA in Rs
41-50 152 1298.6184 545.71616 44.26343 1211.1628 1386.0741 392.00 2263.00
Sum of Squares Mean Square Sig. 51-60 21 1090.5238 560.78237 122.37274 835.2587 1345.7889 440.00 2141.00
Store Between 34254971.633 4 8563742.908 48.934
Brand Groups
.000 61 Above 7 1433.0000 405.51737 153.27116 1057.9590 1808.0410 997.00 1922.00
Total Price Within 156630214.157 895 175005.826 Total 900 1031.4633 460.79342 15.35978 1001.3181 1061.6085 392.00 2281.00
in Rs Groups Branded Below 30 223 7.6323 2.26195 .15147 7.3338 7.9308 5.00 22.00
Total 190885185.790 899 Total weight 31-40 497 10.6298 3.66555 .16442 10.3067 10.9528 5.00 23.00
in Kgs
Branded Between 1697.708 4 424.427 33.475
Total Groups
.000 41-50 152 11.0921 4.55482 .36945 10.3622 11.8221 5.00 28.00
51-60 21 10.7619 3.40448 .74292 9.2122 12.3116 5.00 16.00
weight in Within 11347.604 895 12.679
Kgs Groups 61 Above 7 12.8571 5.52052 2.08656 7.7515 17.9628 7.00 23.00
Total 13045.312 899 Total 900 9.9856 3.80932 .12698 9.7363 10.2348 5.00 28.00
Loose Between 5100.522 4 1275.130 47.610 Loose Total Below 30 223 8.4933 3.87400 .25942 7.9820 9.0045 5.00 24.00
Total Groups
.000 Weight in 31-40 497 12.6187 4.99082 .22387 12.1789 13.0586 5.00 29.00
Weight in Kgs
Within 23970.666 895 26.783 41-50 152 15.5395 6.83861 .55468 14.4435 16.6354 6.00 29.00
Kgs Groups
Total 29071.188 899 51-60 21 13.9524 7.33809 1.60130 10.6121 17.2926 6.00 28.00
61 Above 7 17.4286 4.92805 1.86263 12.8709 21.9863 11.00 22.00
Total 900 12.1583 5.68659 .18955 11.7863 12.5304 5.00 29.00

Reachout Analytics Client Sample

 Descriptives
95% Confidence
Amount Spent per Month : Mean Std. Deviation Std. Error
Interval for Mean

There is

Store Brand Total Price in Rs

ANOVA 1500- 2500 627.0289 123.01648 6.97562 613.3034 640.7545
Sum of Squares df Mean Square F Sig. Significance,
Store Between 154662197.727 4 38665549.432 955.351 0.000 2501- 3500 992.9437 143.64578 7.62393 977.9498 1007.937 with 95% CI
Brand Groups 5
Total Within 36222988.063 895 40472.612
for Income
3501-4500 1229.8293 445.50830 49.19816 1131.9404 1327.718
Price in Groups 2 Group We can
Rs Total 190885185.790 899
Branded Between 6153.439 4 1538.360 199.776 .000
4501-5500 1825.3175 234.89213 20.92585 1783.9026 1866.732 implement
3
Total Groups new discount
weight Within 6891.873 895 7.700 5501 Above 1922.3077 223.94531 43.91929 1831.8542 2012.761
in Kgs Groups 2 scheme to
Total 13045.312 899 Total 1031.4633 460.79342 15.35978 1001.3181 1061.608 increase sales
5 for the second
Loose Between 25359.794 4 6339.949 1528.874 0.000

Kgs
1500- 2500 6.9839 1.33793 .07587 6.8346 7.1332

Branded Total weight in Loose Total Weight in Kgs

Total Groups
2501- 3500 10.5014 3.01280 .15990 10.1869 10.8159
slab of income
Weight Within 3711.393 895 4.147
in Kgs Groups 3501-4500 12.0854 3.08801 .34101 11.4069 12.7639
spent people
Total 29071.188 899
4501-5500 12.8175 3.75958 .33493 12.1546 13.4803
i.e., 2501-3500
could see
5501 Above 18.5000 4.83529 .94828 16.5470 20.4530
there is lot of
Total 9.9856 3.80932 .12698 9.7363 10.2348
There is Significance, We can implement new 1500- 2500 6.9871 .92623 .05252 6.8838 7.0905 scope by
discount scheme to increase sales for the second 2501- 3500 11.5056 1.47578 .07833 11.3516 11.6597 providing
slab of income spent people i.e., 2501-3500 could 3501-4500 15.8049 4.53093 .50036 14.8093 16.8004 minimum
see there is lot of scope by providing minimum 4501-5500 21.8016 2.65034 .23611 21.3343 22.2689 discount offer
discount offer 5501 Above 24.6923 2.31118 .45326 23.7588 25.6258
Total 12.1583 5.68659 .18955 11.7863 12.5304

Reachout Analytics Client Sample

 Family Size :
ANOVA
Sum of Mean
Squares df Square F Sig.
Store Between 29531193.45 3 9843731.1 54.662 .000 Descriptives
Brand Groups 0 50 95% Confidence
Total Within 161353992.3 896 180082.58 Interval for Mean
Price in Groups 40 1 Std. Lower Upper Maximu
Rs Total 190885185.7 899 N Mean Deviation Std. Error Bound Bound Minimum m
90 Store up to 2 136 711.1324 302.3191 25.92365 659.8633 762.4014 392.00 2263.00
Branded Between 1113.300 3 371.100 27.867 .000 Brand 5
Total Groups Total 3-4 419 1009.706 405.5704 19.81341 970.7601 1048.652 426.00 2263.00
weight in Within 11932.012 896 13.317 Price in 4 0 8
Kgs Groups Rs 5-6 229 1080.397 449.3378 29.69308 1021.889 1138.905 440.00 2204.00
Total 13045.312 899 4 8 4 3
Loose Between 5160.240 3 1720.080 64.455 .000 7 above 116 1389.008 545.5389 50.65202 1288.676 1489.340 426.00 2281.00
Total Groups 6 8 7 5
Weight Within 23910.947 896 26.686 Total 900 1031.463 460.7934 15.35978 1001.318 1061.608 392.00 2281.00
in Kgs Groups 3 2 1 5
Total 29071.188 899 Branded up to 2 136 7.6618 2.18825 .18764 7.2907 8.0329 5.00 14.00
Total
3-4 419 9.9594 3.44291 .16820 9.6288 10.2900 5.00 23.00
weight in
Kgs 5-6 229 10.6157 3.89792 .25758 10.1082 11.1233 5.00 28.00
7 above 116 11.5603 4.99267 .46356 10.6421 12.4786 5.00 23.00
Total 900 9.9856 3.80932 .12698 9.7363 10.2348 5.00 28.00
Loose up to 2 136 7.8971 3.11336 .26697 7.3691 8.4250 5.00 23.00
Total 3-4 419 11.8162 4.87311 .23807 11.3483 12.2842 5.00 28.00
Weight in 5-6 229 12.9672 5.62771 .37189 12.2345 13.7000 6.00 28.00
Kgs 7 above 116 16.7931 6.88731 .63947 15.5264 18.0598 6.00 29.00
Total 900 12.1583 5.68659 .18955 11.7863 12.5304 5.00 29.00
Reachout Analytics Client Sample
 Income Level :
ANOVA Descriptives

Sum of Squares df Mean Square F Sig.

95% Confidence Interval for Mean
Store Brand Between 32112354.255 4 8028088.564 45.254
Total Price Groups .000 N Mean Std. Deviation Std. Error Lower Bound Upper Bound Minimum Maximum
in Rs Within 158772831.535 895 177399.812 Store Brand Total Rs.5,001-15,000 146 654.9041 202.60729 16.76790 621.7630 688.0452 392.00 1828.00
Price in Rs
Groups
Total 190885185.790 899 Rs.15,001- 130 987.1923 193.27929 16.95172 953.6529 1020.7317 530.00 1828.00
25,000

Branded Between 1684.373 4 421.093 33.173 Rs.25,001- 72 1381.3889 467.68066 55.11669 1271.4893 1491.2885 530.00 2281.00
Total Groups .000 35,000

weight in Within 11360.939 895 12.694 35,001 -45,000 211 1083.6256 470.39214 32.38313 1019.7879 1147.4633 396.00 2267.00
Kgs Groups
Total 13045.312 899 45,001 Above 341 1103.4047 502.94911 27.23622 1049.8320 1156.9774 431.00 2263.00

Loose Total Between 5622.987 4 1405.747 53.656 Total 900 1031.4633 460.79342 15.35978 1001.3181 1061.6085 392.00 2281.00
Weight in Groups .000
Branded Total Rs.5,001-15,000 146 7.3014 1.89143 .15654 6.9920 7.6108 5.00 14.00
Kgs Within 23448.200 895 26.199 weight in Kgs
Groups
Rs.15,001- 130 10.4308 3.03453 .26615 9.9042 10.9573 6.00 16.00
Total 29071.188 899 25,000

Rs.25,001- 72 12.7708 4.83163 .56941 11.6355 13.9062 6.00 26.00

35,000

35,001 -45,000 211 10.0118 3.69956 .25469 9.5098 10.5139 5.00 23.00

45,001 Above 341 10.3607 3.88157 .21020 9.9473 10.7742 5.00 28.00

Total 900 9.9856 3.80932 .12698 9.7363 10.2348 5.00 28.00

Loose Total Rs.5,001-15,000 146 7.2329 1.80054 .14901 6.9384 7.5274 5.00 23.00
Weight in Kgs

Rs.15,001- 130 11.6885 2.10321 .18446 11.3235 12.0534 5.00 20.00

25,000

Rs.25,001- 72 17.0347 6.24180 .73560 15.5680 18.5015 6.00 28.00

35,000

35,001 -45,000 211 12.7962 5.89925 .40612 11.9956 13.5968 6.00 29.00

45,001 Above 341 13.0220 6.02277 .32615 12.3805 13.6635 5.00 29.00

Total 900 12.1583 5.68659 .18955 11.7863 12.5304 5.00 29.00

Reachout Analytics Client Sample