A

PROJECT REPORT
ON
“A STUDY OF SALES PROMOTION STATEGIES AND
THEIR IMPACTS WITH SPECIAL REFERENCE TO
JYOTICHAND BHAICHAND SARAF AND
SONS PVT LTD BARAMATI”
SUBMITTED
BY
MR. YOGESH DAGADU HAKE
UNDER THE GUIDENCE OF
MR. AJIT ADSUL
SUBMITTED TO
“SAVITRIBAI PHULE PUNE UNIVERSITY”
IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF
THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
THROUGH
VIDYA PRATISHTHAN’S
INSTITUTE OF INFORMATION TECHNOLOGY (VIIT), BARAMATI,
DIST. PUNE
BATCH 2017-2019
 GUIDE CERTIFICATE

This is to certify that Mr. Yogesh Dagadu Hake has completed his project satisfactorily
on “A Study of Sales Promotion Strategies and their Impacts With Special Reference To
Jyotichand Bhaichand Saraf And Sons Private Limited, Baramati” under my guidance.
The project work is of original nature and not copied from any other earlier project work and
further no part of it has been submitted to any other University as a Partial fulfillment of
condition for passing any examination.

Place: - Baramati. Mr. Ajit Adsul

Date: - (VIIT, Baramati)
 DECLARATION
I, Mr.Yogesh Dagadu Hake Student of Vidya Pratishthan’s Institute of Information Technology,
Baramati, hereby declare that the project report entitled “A STUDY OF SALES PROMOTION
STRATEGIES AND THEIR IMPACTS WITH SPECIAL REFERENCE TO
JYOTICHAND BHAICHAND SARAF AND SONS PVT LTD BARAMATI” is written and
submitted under the guidance of Mr. Ajit Adsul.
It is my original work.
The empirical findings in this report are based on data collected by myself. The matter consisting
in this report is not copied from any source.
I understand that if my work is found to be copied, I am liable to be punished by rules of
Savitribai Phule Pune University.

Place: - Baramati.
Date: - Mr. Yogesh Dagadu Hake
 ACKNOWLEDGEMENT
First and foremost, I would like to express my sincere gratitude to Dr. S. P. Joshi HOD, without
whose support and encouragement I would not have achieved what I have today.
I extend my deepest thanks to my mentor and guide,Mr. Ajit Adsul, for providing me the
necessary information whenever required and for his valuable comments and contribution. His
consistent support and cooperation showed the way towards the successful completion of the
project.
I am sincerely grateful to Mr.Raghuprasad Nair for their help and guidance in preparing my
project report.
At last but not least I express my greatest gratitude to my parents who provided me the moral
support and encouragement.
 Executive Summary
Researcher work was to find out the sales promotion strategies of Jyotichand Bhaichand Saraf
in current scenario. The customers who purchased gold those were respondents of this study.
Various areas in city were selected. Survey was conducted using questionnaire. The information
about various attributes & factors was collected.
All the data collected, primary data was filtered & analysed, represented in the form of graphs &
charts. Secondary data was also used in report such as company profile, product profile etc. on
the basis of analysis of data, conclusions were drawn.
The survey gave knowledge about promotion strategies of JBS like flex printing, wall painting,
door to door, pamphlets.
On the basis of findings & conclusions, suggestions were given.
There many limitations of this project like, biased reply, customers busy, time constraint as the
project has time limit of 2 months, area limitation etc.
 INDEX

CHAPTER
NO. CONTENTS PAGE No.

1 INTRODUCTION TO THE
ORGANIZATION
1.1 An Overview of India’s Gold Industry 1
1.2 Name of the Company and Contacts Details 2
1.3 Overview of Organization 2
1.4 Vision & Mission 3
1.4.1 Vision 3
1.4.2 Mission 3
1.5 CSR Policies 3
1.6 Competitors 4
1.7 Products 5-7
1.8 Managing Body 8
1.9 Organisation Chart 9
2 INTRODUCTION TO THE STUDY
2.1 Introduction 10
2.2 Need of the Study 10
2.3 Research Problem 10
2.4 Objectives 11
2.5 Scope of the study 11
3 RESEARCH METHODOLOGY
3.1 Introduction 12
3.2 Type of Data 12
3.3 Primary data 12
3.4 Secondary data 12
3.5 Data Collection Method 12
3.6 Research 12
3.7 Sampling Technique 12
3.8 Sample Size 13
 3.9 Limitations 13

4 DATA ANALYSIS AND

INTERPRETATION
4.1 Introduction 14
4.2 Tools & Techniques used for Data Analysis 14
4.3 Promotion Strategy and their Impact 15
4.4 Advertising affects the sales figures of the 16
company
4.5 Sales promotion activities in rural areas are 17
completely different in urban
4.6 Rural consumers are more price sensitive, 18
the image of the brand does not get affected by
low quality product
4.7 Heavy investment on packing affects the 19
sales of the product
4.8 Which form of advertising is more suitable 20
for rural areas
4.9 Retailers in rural areas affect the purchasing 21
decision of rural consumers
4.10 The most effective strategy for the 22
promotion of the product
4.11 Attractive packaging enables the customer 23
to buy a product

5 FINDINGS
5.1 Major Findings 24
6 SUGGESTIONS
6.1Suggestions 25
7 CONCLUSION 26
BIBLIOGRAPHY/ REFERENCES 27
APPENDIX/ ANNEXURE 28-30
 LIST OF TABLES

LIST OF TABLES
SR. TABLE TITTLE OF TABLE PAGE
No. No. No.
1 4.3.1 Customised marketing strategy affects the growth 15

2 4.3.2 Sales Figures 16

3 4.3.3 Response 17

4 4.3.4 price sensitive 18

5 4.3.5 packing affects 19

6 4.3.6 Rural areas 20

7 4.3.7 Purchasing decision 21

8 4.3.8 Promotion of the product 22

9 4.3.9 Packaging enables 23

 LIST OF GRAPHS

LIST OF GRAPHS
SR GRAPH TITLE OF GRAPH PAGE NO.
NO. NO.

1 4.3.1 Customised marketing strategy affects the 15

growth

2 4.3.2 Sales Figures 16

3 4.3.3 Response 17

4 4.3.4 price sensitive 18

5 4.3.5 packing affects 19

6 4.3.6 Rural areas 20

7 4.3.7 Purchasing decision 21

8 4.3.8 Promotion of the product 22

9 4.3.9 Packaging enables 23