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Product Marketing
Nov 2016
Version v4 FINAL
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Disclaimer
1
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Vitality A-Life Cancer360-i
2
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Contents
1 Why? 4 Who?
2 What? 5 When?
3 How?
3
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
4
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Widespread phenomenon in Malaysia too
Year 2012
37,400
new cancer cases
Increased from 32,000 in 2008
21,700
deaths due to cancer
Increased from 20,100 in 2008
Source: http://www.thestar.com.my/News/Community/2014/02/18/Rise-in-cancer-deaths-in-Msia-Conference-and-expo-this-Saturday-to-
educate-public-on-how-to-deal-wit/
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Cancer cases are expected to increase in Malaysia
2025
37,400
32,000 cases
cases
2012
2008
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution. Source: http://www.thesundaily.my/node/322890
With the expected increase in cancer cases..
Is there
anything we
can do to
reduce
cancer risk?
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Nearly 40% of all cancers are
preventable with lifestyle change
YOU CAN
Take charge of your
lifestyle choices!
Healthy choices
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
The milestone for AIA Vitality
AIA What's
Vitality next?
More to
come
A-LifeLink-i Something
with Cover
Boost
AWESOME!
6 June
2016
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
A-Life Cancer360-i Integrated with AIA Vitality
11
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
How to enjoy Yearly Cash Bonus?
AIA Vitality
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
What is Yearly Cash Bonus?
YAY! Participate 20% of the Basic From 2nd year onwards, the Yearly Cash
in ALC360i + join Contribution Paid1 for Bonus payable will increase or
AIA Vitality ALC360i at the end of Year 1 decrease depending on Yearly Cash
first year regardless of Bonus Percentage (%) that will be adjusted
your AIA Vitality Status. based on Person Covered’s AIA Vitality
Status at each Certificate Anniversary. Year 2
Buy ALC360 +
Join AIA Vitality
Note:
1 BasicContribution Paid means the amount that you are required to pay in a certificate year for the basic plan including the extra contribution imposed for basic plan due to
higher standard medical rating (if any) and this amount has already been paid by you.
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Yearly Cash Bonus Mechanism
Year 4 Year 3
G G
50%
Platinum End of 3rd year
YOU WILL GET Status
What determines the amount of Yearly Cash Bonus payable from 2nd year onwards?
The maximum Yearly Cash Bonus that you can get each year is 50% of your
basic contribution paid for ALC360i
Yearly Cash Bonus (if any) will only 16 be paid if ALC360i certificate is in force, AIA
Vitality membership
AIA PUBLIC isand
Takaful Bhd. confidential active
proprietaryand Yearly
information. Cash Bonus Percentage (%) is not 0%
Not for distribution.
MORE savings with AIA Vitality
Mr. A Mr. B
ALC360i ALC360i
WITHOUT AIA Vitality WITH AIA Vitality
Age: 30, non smoker
With RM 300,000 coverage amount
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
AIA Vitality makes healthier living easier
– in 3 steps
1 Know your health 2 Improve your health
Earn AIA Vitality Points
Personal Exercise
AIA Vitality Age Goals
Rewards
Achieve AIA Vitality Status
19
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
How Yearly Cash Bonus works in numbers?
Participate
in ALC360i Certificate Certificate Certificate
& Join Anniversary S Anniversary G Anniversary
Vitality
S G
Participate in
ALC360i & Certificate Certificate
Join Vitality Anniversary Anniversary
B S G P
Yearly Cash Bonus #1 From 2nd year onwards, Yearly Cash Bonus
YCB% = 20% payable will increase or decrease depending
20% * RM 1,342 = RM 268.40 on Yearly Cash Bonus Percentage (%) that
will be adjusted based on Person Covered’s
AIA Vitality Status.
Note:
Basic Contribution Paid refers to the total amount that you are required to pay for ALC360i in a certificate year including the medical loading
(if any) for ALC360i and this amount has already been paid by you.
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Scenario 2: New ALC360i + Existing Vitality member
Joined AIA
Vitality via Participated Certificate Certificate
A-LifeLink-i in ALC360i Anniversary Anniversary
B S G P
Yearly Cash Bonus #1 From 2nd year onwards, Yearly Cash Bonus
YCB% = 20% payable will increase or decrease depending
20% * RM 1,342 = RM 268.40 on Yearly Cash Bonus Percentage (%) that
will be adjusted based on Person Covered’s
AIA Vitality Status.
Note:
Basic Contribution Paid refers to the total amount that you are required to pay for ALC360i in a certificate year including the medical loading (if
any) for ALC360i and this amount has already been paid by you.
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Scenario 3: Existing ALC360i + New Vitality member
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Scenario 4: Existing ALC360i + Existing Vitality member
Pro-rated Yearly
Yearly Cash Bonus
Cash Bonus
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
A-Life Cancer360-i
The basis to enjoy Yearly Cash Bonus
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Marketing Story
28
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Notes: Terms and Conditions apply 29
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Notes: Terms and Conditions apply 30
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
1. Early Stage Cancer Protection
Early Chronic
Note Lymphocytic
• This benefit is only claimable once.
• Upon claims, the benefit payable shall reduce the Leukaemia
Sum Covered of Cancer Benefit 31
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
1. Early Stage Cancer Protection
Things to note
12th month
32
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
1. Early Stage Cancer Protection
Reset to
50% of
Sum Covered 100%
of Sum Covered
33
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
1. Early Stage Cancer Protection
Upon diagnosis
6 months after 12 months after diagnosis
of Early Stage
diagnosis
Cancer
Payout
Power Reset
Early Stage Cancer Benefit
Remaining Sum Covered
Recovery Benefit
Recovery Benefit
(2nd Payment)
(1st Payment)
activate
Extended Recovery
Cancer Benefit
Income
36
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
2. Cancer Protection
Extended Recovery
Cancer Benefit
Income
If Cancer is diagnosed within 12 months from the diagnosis of Early Stage Cancer
30% 30%
payout payout
10%
payout
37
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
2. Cancer Protection
Extended Recovery
Cancer Benefit
Income
A-Life
Cancer360-i
terminate? Benefits does not
All the other
benefits
stop when you
ceased ? need it the most
Continue with
basic plan
contribution ?
Note:.
o First payment is payable 12 months from the diagnosis of Cancer.
o If Person Covered dies before the income payment ends, the subsequent income shall continue to be payable to the
beneficiary 38
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
2. Cancer Protection
Extended Recovery
Cancer Benefit
Income
10%
39
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Cancer Solution
Extended
Early Stage Recovery Power Cancer Recovery
Cancer Benefit Reward Reset Benefit
Income
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Notes: Terms and Conditions apply 41
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
3. Maturity Benefit
100%
of the Sum Covered
Sum Covered
Certificate Year
Note:
In the event of death due to non-accidental cause in the first 2 years, total Contributions paid
will be refunded.
44
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Benefits at a Glance
Cancer Benefit*
Upon claim, all the other benefits shall cease 100% of Sum Covered
(except Extended Recovery Income)
*If cancer occurs within 12 months from the diagnosis date of Early Stage Cancer, the Cancer Benefit payout shall be subject to the deduction of the
payout for Early Stage Cancer Benefit and Recovery Reward (if any).
**Early Stage Cancer Benefit and Recovery Reward are only claimable once throughout the Certificate term. Claims on these benefits shall reduce the
AIACovered
Sum PUBLIC of
Takaful Bhd. confidential
the Cancer Benefit. and proprietary information. Not for distribution.
Benefits at a Glance
^In the event of non-accidental death in the first 2 years, total Contributions paid will be refunded.
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Product Recap
RECOVERY REWARD
POWER RESET
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution. Note: Terms and Conditions apply.
Product
48
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Benefit Illustration 1: Cancer
1 Oct 2015 1 June 2018 1 June 2019 1 June 2020 1 June 2021 1 June 2022 1 June 2023
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Benefit Illustration 2: Early Stage Cancer > Cancer
Cancer claim after 12 months from Early Stage Cancer
SC
• After this Cancer Benefit payout,
reset to
Diagnosed with RM 100,000 Diagnosed with Certificate will be terminated.
Early Stage Stage III Lung • However, ALC360i continues with the
Thyroid Cancer Cancer Extended Recovery Income to support
you during this critical moment.
SC reduced to SC reduced to SC reduced to
RM 70,000 RM 60,000 RM 50,000
No waiting period
SC: Sum Covered
between claims
No waiting period
SC: Sum Covered between claims
Total amount paid : RM 150,000
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
How much are you willing to pay to
have access to this RM 200,000*
emergency fund?
Do you know?
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Let’s see how affordable the plan is…
age 30 age 30
non smoker non smoker
2 units of coverage 2 units of coverage
(RM 100,000 Sum Covered) (RM 100,000 Sum Covered)
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Product
54
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
A product is only great when it reaches more customers
That is what we set out to deliver.
55
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
New approach in underwriting
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Turning challenges into great sales opportunities
4
My client does not want his Contribution to be “burned” if he
does not make any claim.
58
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
The day we start to fight
CANCER
09 12 16 - -
59
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Features you should take note
o Cover death (up to age 80) & TPD (up to age 65)
A-Plus LifeCover-i
o 100% of the rider Sum Covered will be payable
o Follow Sum Covered of A-Life Cancer360-i
o Special feature – This rider remain inforce if basic plan is terminated
due to full claim on Cancer Benefit payout. Contribution on rider shall
continue.
(provided the rider’s Sum Covered did not accelerate by A-Plus CriticalCover-i)
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Complete Your Protection Needs
Comprehensive
Critical Illnesses
Solution with Focus
on Cancer
A-Life Cancer360-i
A-Plus LifeCover-i
A-Plus CriticalCover-i
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
OVERVIEW
of Product Features
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Product Structure & Design
Min: 1 unit; Max: 6 units Rider Sum Covered – Rider Sum Covered –
Sum Covered
each unit is RM 50,000 follow Basic Plan follow A-Plus LifeCover-i
Contribution
Throughout Contribution Term, until age 80
Paying Term
Underwriting
Cancer-based Underwriting Normal Underwriting Normal Underwriting
Requirement
Occupational May be imposed for May be imposed for hazardous
Not applicable
Loading hazardous occupation occupation
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Product Structure & Design
31 days from the Contribution due date for payment of each subsequent regular
Grace Period
Contribution payment
Free-look Period Within 15 days after the Certificate Owner received the Certificate
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
List of 36 Critical Illnesses - A-Plus CriticalCover-i
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Exclusions
A-Life Cancer360-i
1. any illness or surgery other than a Diagnosis of or surgery for Cancer or Early Stage Cancer as defined;
2. the signs or symptoms first occurred within sixty (60) days following from the Issue Date or Commencement Date of this
Certificate, whichever is later;
3. the Cancer or Early Stage Cancer arises directly or indirectly from a Pre-Existing Condition as defined, which existed prior
to the Issue Date or Commencement Date of this Certificate, whichever is later;
4. the Cancer or Early Stage Cancer, where in Our opinion, was caused directly or indirectly by the existence of Acquired
Immune Deficiency Syndrome (AIDS) or by the presence of any Human Immunodeficiency Virus (HIV) infection. We reserve
the right to require the Person Covered to undergo a blood test for HIV as a condition precedent to acceptance of any
claim. The exception is when HIV due to Blood Transfusion as defined in this Certificate. For the purpose of this
Certificate,
(a) the definition of AIDS shall be that used by the World Health Organization in 1987, or any subsequent revision by the
World Health Organization of that definition;
(b) infection shall be deemed to have occurred where blood or other relevant test(s) indicate in Our opinion either the
presence of any Human Immunodeficiency Virus or Antibodies to such a Virus;
5. the Cancer or Early Stage Cancer was diagnosed due, directly or indirectly, to a congenital defect or disease, which was
manifested or was diagnosed before the Person Covered attains 17 years of age;
7. the Cancer or Early Stage Cancer resulting directly from alcohol or drug abuse.
AIA PUBLIC
Note: Takaful Bhd.
The exclusions confidential and proprietary
are non-exhaustive, information.
please refer Not for
to the Takaful distribution.
Certificate for more details.
Exclusions
1 40
2 60
3 80
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
What is Takaful?
69
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
What is the Concept of Takaful?
70
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Rewards of Doing Good Deeds
71
AIA PUBLIC Takaful Bhd. confidential and proprietary information. Not for distribution.
Takaful Model of A-Life Cancer360-i
Payout to Participant