Department of Education

Kasiglahan Village Senior High School

A Business Plan of Perfume (Florascent)

Submitted to: Most Holy Rosary Multi-Purpose Cooperative

Submitted by: Group 1 ABMTND

Torres, Nixon Jr. D.

Pacis, Roxanne N.

Barsana, Felyn B.

Loro, Irish Mae U.

Ramos, Paul Kevin

Somido, Mark Aris

Pardito, Darline Paula

Lumondang, Jenny Rose

Ramos, Rhealyn

Jorda, Carmela Kristine

Madridano, Arrene

Macapagal, Arian Joy

Prudenciado, Myra

Pangilinan, Gerlenyl

Jinezan, Princes EJ

Silagan, Aliyah Mae

Clarete, Joscil

Date: May 24, 2018

INTRODUCTION

Summer season is the time when people get sweaty and feel sticky almost every hour of
everyday, making them lose of their freshness and positivity. With a scalding temperature
spiking up to 40 degrees celsius, and daily water interruptions from 2 in the afternoon until 5am
the next day as per Manila Water advisory, stress is definitely just around the corner. People of
different ages do different tiring activities daily. Kids are engaged in playing with their
playmates, teenagers are busy with catching up with their friends and doing school-related things
such as work immersion and summer classes, while adults are doing their respective jobs. In
situations like these, a little touch of fragrance is all they need to shoo away the pessimistic vibes
surrounding them.

(RRL ABOUT HOW SCENTS LIGHTEN UP THE MOOD)Flowers are undeniably one
of the most fragrant things on Earth that no one can resist their sweet scents: be it bees,
butterflies, or humans. People becoming so worked up these days, are in need of a perfume that
will drive away the stench caused by their sweat from a tiring day. Alondra is the key to achieve
long-lasting fragrance and freshness. Alondra: elegance in every spray.

PROJECT SUMMARY

NAME OF BUSINESS

The perfume business that the group wants to establish is

named florascent. Florascent is a perfume whose fragrance are
majority comes from flowers or those natural scents. There are
variations of scents in this perfumery products.

GOAL OF BUSINESS

The main objective of this business is to serve the highest

level of professionalism and experience to our customers. We aim
to be one of the biggest perfumery businesses and to meet the
satisfaction of the specific customer and serve high standard
service

LOCATION OF BUSINESS
 The group decided that the main location of the business
will be situated at places in Rodriguez, Rizal specifically
Kasiglahan and Southville. We will first market our products in
the said places.

OBJECTIVE OF THE STUDY

MARKETING ASPECTS

It deals with identifying the market strategies and pricing

on the product that are suitable for our target customers when
it comes to their needs and wants.

MANAGEMENT ASPECTS

It deals with setting the guidelines on how will the

business can be work or operate. Delegating the duties and
responsibilities for the task to be assigned. And also,
selecting the main officer for the organization.

TECHNICAL ASPECTS

It deals with the materials to be used and the facilities

where we can be able to make a perfume product.

FINANCIAL ASPECTS

It talks about the expenses of the materials that is needed

to produce a product. It also includes the costs and the selling
price of the products

SOCIO- ECONOMIC

The objective of the study that tackles the socio-economic

is to determine the level of demand of perfume in the Barangay
of San Jose of Rodriguez Rizal. Also, run a focus group to
discover what kind of customer service get people talking about
our product.

SCOPE AND LIMITATION

The business focuses on perfume products. All the things

that are needed in establish these products and the possible
costumers which are all people who needs and wants this. The
location where we can possibly market our products can be found
in places in Rodriguez, Rizal.

MARKETING ASPECTS

OBJECTIVE OF THE STUDY

 to identify the needs and wants of consumers in a particulars

scents of perfumery

 to determine the marketing strategies to be used

 to identify the target market

MARKET DESCRIPTION

It focuses on the consumers needs and wants, the strategies

wiil be apply and also the pricing.

MISSION

To promote and sell perfumery products that comes in

different variance of scents to provide the consumer needs and
wants and meet their satisfaction.

VISION

To become one of the most productive and competitive

products in business industry. As a young entrepreneurs, we are
making all the best we can do to improve and innovate our
products and also provide the people’s needs and wants.
VALUES

P-ositivity

E-nlightenment

R-efreshment

F-airness

U-niqueness

M-otivation

E-verlasting scent

METHODOLOGY

In making such a business like this, we used different ways

on how can we process and establish it. It includes here the
time, money and effort to ensure the successfulness of the
business. Its appreciation and satisfaction. Also, creating a
business it requires conducting surveys and observations to test
the reliability and acceptability of the products.

MARKET SHARE

INTERPRETATION: The pie graph shows the market shares of the

most popular perfumery products around the world. It also shows
the percentage of those business and tells us on what specific
perfume that the customers are used. Based here, the Bulgaria
Omnia has a big shares with a percentages of 48% followed by the
Bench Daily with the percentages of 32%. Then the SOS Sunrise
with the percentage of 21% and last is the Elizabeth Arden with
the percentage of 9%.
MARKETING PLAN

MARKETING STRATEGIES

Nowadays, our day our time is in gadgets such as cellphone,

tablet and many more. And of course many users are spending
their time in surfing to know what is happening in the world; in
every scroll you can see a lot of things that you may feel in
interested.

So we think a better way to introduce our product, and it

is through social media. We may post the picture of product so
that many people can see and share this one. But one thing is
good about it. Were in a modern technology no more hassle of
getting our product because they can contact us through email,
chats and etc. So if many people can try these new products it
can be introduce also through word of mouth.

TARGET MARKET

The target market of our perfumery products is everyone who

are capable to buy and use this products. Perfume that has
different scents essential to people on which they will look and
smell fresh whatever they wanted to do.

ADVERTISING MATERIALS

BUSINESS LOGO
 ONLINE PAGE

FINANCIAL ASPECTS

OBJECTIVE OF THE STUDY

 To identify the materials used in production

 To determine the costs of materials used and the labor

 To identify the projected sales of the product or business

FINANCIAL DESCRIPTION

It talks about the expenses and costing of materials

necessarily for the creation and establishment of the product or
business.

COSTING

TOTAL CAPITAL: Php

INGREDIENTS AMOUNT
Deodorized Ethyl Alcohol Php 70
Fixative Php 100
Glycerine Php 58
Scented oil Php 250
Distilled water Php 30
Bottle or container Php 17

TOTAL Php 525

SELLING PRICE: Php 76 per bottle

LABOR: Php 20

TRANSPORTATION: Php 45

PROJECTED SALES
JUNE Php 3040
JULY Php 3800
AUGUST Php 4560
SEPTEMBER Php 5320