WHOLESOME BITE WITH ZOMATO LITE

ZOMATO LITE IS AN APP THAT

PROVIDES HEALTHY BUT TASTY
MEALS
 COMMUNICATION OBJECTIVES

To create awareness about the app which provides

healthy diet food for people who have busy routine in
their day to day life
 ADVERTISING GOALS

90% awareness through TVC and YouTube ads

70% knowledge through print ads and social media posts
40% liking through outdoor advertising and PR activity
25% preference through sales promotions and direct marketing
20% trial through sponsorship
5% through actual sales
 MARKETING OBJECTIVES

To contribute to FIT INDIA CAMPAIGN under the

Government of India

To increase sales specially in the corporate sector and

to help them maintain healthy diet
 KEY MESSAGE AND POSITIONING STATEMENT

Positioning Statement

Our tagline "Wholesome bite with zomato lite "

Mission : To ensure nobody has unhealthy meal

Vision: To be a global platform when someone is looking for

food locally

 
Key message

To help consumers to choose healthy food that keeps them fit

 TARGET AUDIENCE

DEMOGRAPHIC INFO:
Age Group: 25 years to 40
Gender: All
Working Class, Corporate Professionals
PSYCHOGRAPHIC INFO:
People who are keen on diet, professionals
who do not have time to keep track of their
diet
PRINT ADS
PRINT ADS
PRINT ADS
SOCIAL MEDIA
 STORYBOARD
CLIENT: ZOMATO LITE
TIME: 20 SECS

A Corporate guy is seen in his office. He is

busy in his office works. Looks lean and thin

MUSIC: Ambient Music

Due to overload of work, he has no time to

cook food or carry tiffin. He always eats
junk food in his office. He turns fat after
continuously having junk food for a while
MUSIC: Ambient sound continues
 One of his friend enters and complains
about how fat he became within the
days. She asks him to check out the app
called ZOMATO LITE, which delivers
Tasty but Healthy meals
VO: Don’t go for Junk anymore. Order
Wholesome Bite with Zomato Lite
Music: Brand Tune fades in

Zomato Lite logo is shown in

Transition

Music: Brand Tune fades out

MEDIA PLAN
MEDIA PLAN
 IMC TOOLS

1. Direct Marketing - Mobile and email advertising

2. Sponsorships - Fitness events (Mumbai Kettlebell

Workshop, Fitness Horizon Minithon)

3. Sales promotions - 50% off on first 5 orders , referral

codes and coupons

4. PR activity - Make 10 orders in 30 days and win free

Zomaland pass and also get a chance to meet the fitness
icon Shilpa Shetty
EVALUATION
THANK YOU