UNIVERSIDAD EAN

FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES

ADMINISTRACIÓN DE EMPRESAS

GUÍA 3. ADVERTISING AND COMPANIES

INGLES DE NEGOCIOS BASICO

NOMBRE DEL AUTOR

JEISSON BELTRAN HERNANDEZ

TUTOR

NATALIYA NAYDENKO

BOGOTÁ D.C, 19 DE NOVIEMBRE 2018

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TABLE OF CONTENTS
PART 1. Think ideas for the following..............................................................................3

PART 2.Writing Advertising...............................................................................................3

PART 3. Link Hangout.......................................................................................................4

PART 4. Learning process................................................................................................5

BIBLIOGRAPHY................................................................................................................6

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PART 1.

2.1. Think ideas for the following

A good slogan for the chocolate bar.

 The magic of chocolate

Famous persons to advertise the product.

 We wouldn't use a famous person; we would create a story with non-famous people or
characters.

A TV advert

 A girl who crosses the jungle to get the chocolate bar for her baby brother.

Especial events advertising

Performance in different places crowded in the city and the country.

PART 2. Writing Advertising

Principal idea.

The idea is that an indigenous girl of about 8 years old seeks the taste of magic,
which leads her to go through several obstacles and challenges in the jungle to get
where the chocolate bar is, which she will take her baby brother as a act of love and
friendship.

Product launch plans

Slogan

 ¨The taste of the magic and the friendship¨.

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Advertising

 We will have 30-seconds TV ads in prime-time slots, starring on 15th January

 There will actors in different places of principal cities. Parks, principal squares, places a
lot of traffic of persons.
 There will be large posters on city-center billboards.

Endorsement

 We will searched two young actors that will be the starring in our history.

Special events

 We will develop a search idea for the chocolate bar with our native dressed staff.
They will have to move around in different places, schools, office buildings,
parks, etc. We will have several teams that will be distributed strategically.

PART 3. Link Hangout

https://www.youtube.com/watch?v=qNzH66GMqXM

Jeisson Beltran, Alejandra Valderrama, Sandra Soler, Natalia Moreno

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 PART 4.

Learning process

Finally I managed to understand some structures, however I am very slow to

understand and I must be looking for many meanings, I quickly forget what I learn. I
think it's because we have to make English a habit and part of everyday life, so as not to
have the confusion when listening to what is the most difficult and most difficult for me
to learn. I will have as main goal to dedicate more time to my language learning. I thank
the teacher for the guidance throughout the cycle. Thank you

BIBLIOGRAPHY

David Cotton, David Falvey, Simon Kent and Nina O´Driscoll, (2012). Pag 81. MARKET
LEADER Bussines English Course Book. Edinburgh Englnad: Editorial Pearsons.

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