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Perceptual Mapping

High Accessibility

Low Accessibility

Low Accessibility
a

Lower Higher
Quality Quality

Low Accessibility

Figure 23. Mobilong Talyeran Perceptual Mapping

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Every industry tries to use an unparalleled, efficient, and effective business

strategy that will allow them to remain at a progressive position in the competitive

market, especially in the global market. The chief competitors in the industry for

Mobilong Talyeran are the high quality automobile service center with high

accessibility This includes the Rapide Auto Service - Car Repair, PJL Auto Center,

and RM Southern Trading and Auto Service Center. Rapide Auto Center is equal to

RM Southern Trading when it comes to high accessibility because they are both

located near north and south areas wherein Rapide Auto Center is near the North

Terminal while the RM Southern Trading is near the South Terminal. When it comes

to quality, Rapide is higher than RM Southern Trading because Rapide it is one of the

trusted vehicle service centers in the Philippines that offers CASA-quality services at

affordable rates. While the business Mobilong Talyeran can be found higher quality

and high accessibility than RM and Rapide because it offers a 24/7 emergency road

assistance and it is accessible even though the location is far from the busy streets in

Bacolod City. Mobilong Talyeran is a one phone call away for those people who

experienced emergency assistance in the middle of the road during night. When it

comes to high quality and high accessibility PJL is considered as above from these 3

businesses because it is the only vehicle service center that is ISO 9001: 2015
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certified auto repair shop.The PJL is accessible to all customers because it is located

alongside Lacson Street in Mandalagan, Bacolod City since Lacson is the center of

Bacolod city and many commercial sites located in that particular area and when it

comes to location and customers feedback they received 5 star rating then it means

that they produce high quality services.